Tag Archives: fashion

ScopeMedia gives online fashion retailers a boost @ CES 2021



ScopeMedia fashion assistantAs consumers, the overall process of bringing an already well-established line of products to market seems to be routine and relatively simple in our minds. For example, if we want or need a new suit, we visit retail stores (whether brick and mortar, online, or more commonly by some combination of both) to shop and ultimately make our purchase. As far as the supply chain, we inherently know there are designers, marketers, distributors, advertisers, and wholesalers/retailers involved in the process. However, we usually never stop to consider that, in this day and age, there are many other intricacies involved in helping us get to our final purchases. Actually, there is a lot that goes on behind the scenes for any industry, and especially when trying to improve upon processes and sales growth. The fashion industry is no exception to this. We had the chance to discuss one of these industry improving technologies with Paul from ScopeMedia this year at CES 2021.

As a leading developer of visual-based personalization and recommendation services, ScopeMedia has conducted years of research on Artificial Intelligence (AI) as well as Computer Vision and has developed quite an interesting system. The result is a smart visual recommendation system that involves an innovative fashion index for e-commerce retailers. As internet shopping becomes more prevalent, adding a machine learning approach to all aspects of the design-to-purchase process is a smart path to take.

Their platform can easily be integrated into eCommerce stores to assist retailers to increase customer interest and sales, as well as improve the overall shopping experience. They have a unique Fashion Index model that is specifically designed for the fashion industry. It’s not only good to increase consumer satisfaction and increased sales, but it also helps retailers conduct trend analysis on the back end.

Be sure to watch the entire video to get more information and if you would like to give their technology a try for yourself, you can check out their demo store.

Interview by Daniele Mendez of The New Product Launchpad.

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fash\on turns your closet on with a digital closet system @ CES 2021



fash\on digital closet systemJong-Hyun Ko is the founder of fash\on, a Korean company that has developed a Digital Closet tool to make fashion clothing shopping fast and efficient. It’s a brand new company debuting its product at CES for the first time.

The fash\on Digital Closet is designed for the customer who wants fast fashion products and regularly updates their wardrobe with the latest styles. fash\on aims to remove the obstacles that currently make both online and off-line clothing shopping slow and tedious, by separating how customers get product information from their purchasing behavior. In the case of clothing shopping, fash\on believes there’s too much information for shoppers, who can spend nearly an hour trying to find just what they’re looking for as they sort through product descriptions. Their smart Digital Closet solution aims to take the guesswork and the extra time out of the clothing shopping experience.

Company surveys show that people wear 10-20 sets of clothing per season, so what they really want, Jong-Hyun believes, is to buy clothes in their style to mix and match what they already have in their closet. Therefore, the best way to get good fashion recommendations and purchase options are to show clothing stores what’s actually in your closet.

fash\on is a digital tool that does just that, making your closet “smart” and channeling your personal styling into a subscription service. With the tag line, “Turn your Closet On”, the device and companion app help you get personalized and fast styling service, allowing you to shop online or off at your favorite retailers. You register your size with your favorite shops, then take photos of your current clothing collection, and add them to the app to find complementary clothing by color or style at your favorite clothing stores quickly and easily.

To learn more, visit the company’s website.

Interview by Christopher Jordan of The Talking Sound.

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Art – Fashion – Style : In Bluetooth Form



Earloomz logoEarloomz is at the front of the pack when it comes to combining art, fashion and style with Bluetooth headsets . The target market is females under the age of thirty, and the main idea is to position the Bluetooth headset as a fashion accessory. That means that licensing and market research is a main focus of the company.  The retail price is $34.99 ,and it can be found online or at various big box retailers.
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