Tag Archives: ai

ScopeMedia gives online fashion retailers a boost @ CES 2021



ScopeMedia fashion assistantAs consumers, the overall process of bringing an already well-established line of products to market seems to be routine and relatively simple in our minds. For example, if we want or need a new suit, we visit retail stores (whether brick and mortar, online, or more commonly by some combination of both) to shop and ultimately make our purchase. As far as the supply chain, we inherently know there are designers, marketers, distributors, advertisers, and wholesalers/retailers involved in the process. However, we usually never stop to consider that, in this day and age, there are many other intricacies involved in helping us get to our final purchases. Actually, there is a lot that goes on behind the scenes for any industry, and especially when trying to improve upon processes and sales growth. The fashion industry is no exception to this. We had the chance to discuss one of these industry improving technologies with Paul from ScopeMedia this year at CES 2021.

As a leading developer of visual-based personalization and recommendation services, ScopeMedia has conducted years of research on Artificial Intelligence (AI) as well as Computer Vision and has developed quite an interesting system. The result is a smart visual recommendation system that involves an innovative fashion index for e-commerce retailers. As internet shopping becomes more prevalent, adding a machine learning approach to all aspects of the design-to-purchase process is a smart path to take.

Their platform can easily be integrated into eCommerce stores to assist retailers to increase customer interest and sales, as well as improve the overall shopping experience. They have a unique Fashion Index model that is specifically designed for the fashion industry. It’s not only good to increase consumer satisfaction and increased sales, but it also helps retailers conduct trend analysis on the back end.

Be sure to watch the entire video to get more information and if you would like to give their technology a try for yourself, you can check out their demo store.

Interview by Daniele Mendez of The New Product Launchpad.

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BOON Spotlight provides private and personalized shopping @ CES 2021



BOON Spotlight AI shoppingAt CES 2021, Todd Cochrane sits down to talk to Dylan Grey, founder of BOON, an award-winning startup from the UK that is revolutionizing online shopping with psychological research and AI technology.

The company has built the technology to create a personalized shopping experience using a unique combination of psychology and AI. The startup works with online retailers to deliver engaging experiences and increase their conversion rates, while also guaranteeing complete data control and privacy to the user.

BOON Spotlight leads consumers through a set of fun, image-based questions that use filtering and a psychology-backed AI to give meaningful product recommendations. The service uses groundbreaking AI and powerful filtering to shortlist the best products for each shopper, helping them discover their next purchase. BOON’s technology can be used as a personal shopping assistant or a gift finder. Shoppers can instantly replace any of their recommendations to curate a list of top picks. BOON’s AI continuously learns and improves from feedback like this, so each subsequent shopper gets a better experience and better recommendations.

The majority of consumers say they want better control of their data, but that can be a challenge for conventional tracking-based product recommendation technology. One of the benefits of BOON’s technology is that every consumer controls what data they provide and remains anonymous throughout. They took a new approach when designing their AI, building with privacy-in-mind from the ground up. Through the survey questions, users control what data they provide, and all responses are forgotten as soon as the window is closed – no cookies to track you for months on end.

Research shows that BOON’s technology will increase conversions by up to 85%. BOON has found that consumers love the experience: 96% participants complete all the questions once they start, they are up to 85% more likely to checkout, and they have a 35% larger basket size.

Improve your customers’ experience now by connecting with BOON via their website.

Interview by Todd Cochrane of Geek News Central.

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FaceMe allows for a more personal product experience @ CES 2021



FaceMe by CyberLinkAt CES 2020, we had the opportunity to be introduced to FaceMe by CyberLink. While most people think of CyberLink because of its video-related software, FaceMe takes that video processing knowledge and applies it to one of the most sought after aspects of connected devices – facial detection and recognition.

There has been a lot of talk over the past year about facial recognition and how it can be abused. Generally, the two ways we have seen the technology misused has been in inappropriate implementations and openly accessible data. FaceMe helps to address the concerns through its technology setup. While many systems require uploading images to a centralized server, FaceMe is an entirely closed system. This design allows for companies to create unique experiences while still valuing privacy.

The product came about almost accidentally. It was originally created as a part of another product called YouCam Makeup. This product was designed to allow for virtual makeup trials, which obviously needed the ability to recognize and distinguish a face and its features. After the success of YouCam Makeup, the company saw the value that the underlying technology could hold for themselves and others.

Because FaceMe is designed to be able to be used nearly anywhere, it means that it can help enhance lots of products and services. A developer could use it to create another virtualization product, like what we see with Snapchat filters. Or, a developer could use it to allow for individualization of products, like a pill dispenser. Imagine having a single dispenser in a home and, using embedded technology, can determine who is at the machine in order to only give them their medications.

If you are interested in learning more about FaceMe or engaging CyberLink on integrating the software into your platform, check out the product’s website.

Interview by Daniele Mendez of The New Product Launchpad.

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Boss Insights is bringing investment data to private companies



Boss Insights Private Investment DataFor almost any company to grow, investment is a key to success. For public companies, investors can easily get the information they need to make an informed decision because their information is, by definition, public. However, for investors to get information about a private company, they need to interact directly with that company. It also means that they are subject to the information that is presented to them. Boss Insights is bringing the benefits of public information to private investors.

Using data connectors, Boss Insights can hook into a wide variety of data producing platforms, such as accounting software, customer relationship platforms, and more. By combining this data, the platform can provide similar insights into a private company that investors would need to make a smart decision. Investors often compete with one another, especially when choosing to invest in a high profile company. That competition can cause investors to over offer funds, take less equity in trade, or simply make hasty offers. With the edge that data can give to these investors, they can prevent those hasty decisions.

For startups, working with Boss Insights can also provide a lot of value. Not only does it bring attention and trust between investors and the company, but it can also reveal information to improve their operations. In the startup world, most people have multiple roles, and people can be in a position for which they have less than optimal training. Some of that knowledge gap can be filled by an AI-powered platform that reveals cracks in the foundation or places for improvement. If it is a red flag for an investor, it should be a red flag for the company’s management.

Boss Insights is available now for startups and investors to use. For more information on the platform or to sign up for an account, head over to their website.

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