If you’re reading this, there’s a good chance you’ve heard of 8K video. But what is 8K video? Simply put, 8K refers to the resolution of the video – in other words, the number of pixels. 8K video has a resolution of 7680 x 4320, which is 16 times the resolution of 1080p HD! With consumer interest in 8K on the rise, now is the time for businesses to get on board and capitalize on this growing market. That’s where the the 8K Association (8KA) comes in.

As 8K content becomes more prevalent, it’s important to have an organization that promotes the advancement of 8K video. The 8K Association is dedicated to accelerating industry-wide adoption of 8K content, products, and services. Their mission is to ensure the 8K ecosystem thrives, and they’re doing this by establishing Work Groups to provide information about the state of the 8K ecosystem to consumers, organizations, and standards development groups.

The history of the 8K Association

The 8KA was founded in 2017 by a group of key technology companies in the consumer and professional 8K ecosystem. These companies saw the potential for 8K and its impact on the future of video and wanted to create an organization that would help promote the adoption of 8K.

What does the 8K Association do?

The 8KA has several initiatives underway to promote 8K and help businesses make the transition to this new format. They offer resources such as white papers, webinars, case studies, and more to educate businesses about 8K and its benefits. They also advocate for standards development groups, such as SMPTE, to ensure that 8K is properly represented in industry standards.

What are the limitations?

The 8KA is still a relatively new organization, so they are limited in the resources and manpower they have available. However, they are quickly making progress and gaining support from businesses within the 8K ecosystem.

4K vs 8K resolution

When it comes to 8K, there is a lot of confusion about the difference between 8K and other resolutions such as UHD and HD. UHD has a resolution of 3840 x 2400, which is twice the resolution of 1080p HD. HD has a resolution of 1280 x 720, which is one-quarter the resolution of 8K.

So what does this mean for businesses? Simply put, if you’re not already making the transition to UHD, you need to start thinking about making the jump to 8K. The benefits are clear – higher resolutions lead to better image quality and a more immersive viewing experience for your customers.

When will this come to market?

The 8K Association is working hard to promote the adoption of 8K, but it will still be a few years before we see widespread adoption. The first 8K TVs are already on the market, but they’re very expensive and there’s not a lot of 8K content available yet. Most businesses will probably wait until 8K becomes more affordable and mainstream before making the switch.

In the meantime, the 8KA is working to educate businesses about 8K and its benefits so that they can be prepared for when this new format takes off. If you want to stay ahead of the curve, keep an eye on the 8K Association website and their work to promote 8K!

Interview by Todd Cochrane of Geek News Central and Christopher Jordan of The Talking Sound.

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