After a long day at work, whether you’re working from the office or working from home, sometimes the energy or interest to cook dinner can be limited. For some, it means going and getting fast food. For others, it means jumping on an app and ordering delivery. But, if you are lucky enough to have an iWONDERCOOK, you don’t have to have fast food or order out, and you don’t have to expend the energy to cook.
iWONDERCOOK is a small robotic chef that is designed for your personal kitchen. It is about the size of a consumer 3D printer and even follows similar principles. The design of the meal is done beforehand, and the required materials are prepared and shipped to your house. To cook the pre-packed but not prepared meal, you scan the barcode on the package and place the ingredients in the machine. Then, in about 15 minutes, return to the machine and plate your food. That’s all there is to it. In fact, during the conversation, Michael Lemberg cooked and plated a meal on camera.
The way it works behind the scenes is similar to some of the meal kits, but with an easy and robotic twist. The company sources the ingredients to support the recipes in its system. They then clean, cut, and pack those ingredients into containers, split by meal. They ship those packets to you, which contains the general ingredients, sauces, and spices. So far, a tried and true model. The difference, of course, is that you don’t need a printed recipe with preparation and cooking processes. Instead, just scan, cook, and walk away. You don’t even have to deal with cleanup, as the machine takes care of that (except for your plate and silverware).
Because of delivery requirements, iWONDERCOOK is currently limited to the New York area. If you are interested in learning more about the product, check out the website.
Interview by Daniele Mendez of The New Product Launchpad.
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