Todd Cochrane interviewed Jeanniey Mullen from Zinio which is the oldest digital publishing company. It has over 3500 digital magazines available through its catalog. Zinio has been around for over 10 years now. it first started out on the PC. It has seen an explosive growth in interest with the introduction of the iPhone and especially the iPad. Zinio allows you to read on or off-line. A person can buy a single issue or a subscription. It is up to the publisher whether you can buy digital only or if it comes bundled with the paper version.
As Jeanniey showed the big difference between digital and paper magazines is the ability to add video and audio to them and make them interactive. Also connecting a magazine to other things such as catalogs, or an online music store. Allowing the consumer to see something in a magazine and buy it right then and there. Digital magazines are still in their infancy it will be interesting to see where they go over the next couple of years.
Interview by Todd Cochrane of Geek News Central.
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