Pixelworks: 20-year leader in image processing innovation @ CES 2022

For content creators, one of the biggest issues can be ensuring that what the end consumer hears and sees is exactly what you intended. In theaters, this problem has been mostly remedied by creating industry standards that apply across theater chains and projector manufacturers. However, as more media has moved to home viewing, the experience changes significantly, depending on the hardware being used – particularly the television. This is exactly the problem that Pixelworks is looking to solve with TrueCut Motion.

Who is Pixelworks?

Pixelworks is a 20-year leader in image processing innovation, providing solutions and technology that enable highly authentic viewing experiences with superior visual quality. Their products are used by some of the biggest names in the consumer electronics, professional displays, and video streaming industries. The company is committed to delivering even more impressive image processing technologies in the years to come!

What is TrueCut Motion?

TrueCut Motion is Pixelworks’ new technology designed with the needs of content creators in mind. The goal is to ensure that motion picture quality and sound are delivered exactly as they were intended, regardless of which display or projector a viewer chooses to use. The company has created multiple levels of TrueCut Motion technology, allowing them to provide solutions for any budget or need.

As we move further into the era of streaming media, it’s more important than ever to have a technology provider that understands the challenges and intricacies of delivering high-quality content. Pixelworks is that company, and TrueCut Motion is their solution for ensuring an optimal viewing experience for everyone, regardless of their setup.

How does TrueCut Motion work?

TrueCut Motion technology has been developed over Pixelworks’ 20-year history and is an important part of their continued innovation. It works by manipulating pixels to adjust for perceived judder, which can make content feel choppy or unnatural when viewed on a television. The team has worked diligently to create algorithms that fully compensate for this, delivering a smooth and seamless picture.

The Pixelworks team has also worked on noise reduction, eliminating unwanted visual artifacts that could otherwise detract from the viewing experience. The company incorporates three different levels of noise reduction into TrueCut Motion technology – Ultra Precision, Precision, and High Efficiency – all depending on the budget or needs of their customer. They are the only company to offer this level of customization for noise reduction.

Pixelworks has big plans for TrueCut Motion and image processing in general. They want to continue developing technologies that will make it easier than ever for content creators to deliver an optimal viewing experience across all screens – from smartphones and tablets to large home theater displays. Pixelworks is also working on ensuring that their technology works with newer display formats like HDR, making it even more impressive and useful for content creators across all media!

TrueCut Motion and TCL

At CES this year, Pixelworks announced a new partnership with TCL – one of the world’s largest television manufacturers. This means that the TrueCut Motion technology will be integrated into select TCL televisions, delivering an even better viewing experience for consumers. With Pixelworks and TCL working together, we’re sure to see some impressive advancements in the near future!

Summary

If you want more information about Pixelworks, TrueCut Motion, or their partnership with TCL check out the Pixelworks website.

Interview by Todd Cochrane of Geek News Central.

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