Michael Wehrs from Scanbuy stopped by the TPN CES live broadcast. Scanbuy is a mobile engagement company. They use QR codes, NFC, object recognition and more. They want to figure out what the product is they are scanning and what they are really looking for.
It’s all about getting your target audience. To do that, you have to make sense in what you are collecting.
Scanbuy works with multiple companies to identify what people are shopping for and engagement with that item.
A great use is if someone scans something and their phone’s primary language is Spanish, the information will come back in their language.
More information, check out ScanLife.com