Polaroid Updates Its Iconic Brand at CES



Polaroid logoPolaroid is an iconic brand in consumer electronics. For years, the company’s name was synonymous with instant-print cameras. But now that digital photos have become the norm, what has Polaroid done to bring itself into the 21st century?

To answer that question, Scott spoke with Joseph at the Polaroid Mobile booth. Joseph demonstrated two new Google-certified Android-based Polaroid phones. The first phone is the Polaroid Flip. The Flip comes with an 8-megapixel back-facing camera and a 2-megapixel front-facing camera. It’s expected to retail for $179.99.

The second Polaroid Mobile phone is called the Selfie. This device uses an innovative “spinning” 13-megapixel camera that can be turned to use as a back or front-facing camera. The Selfie will go on sale for $199.

Both devices will run Google-certified “stock” Android 5.0 and both cameras will be unlocked so they can be used with most international GSM carriers.

Interview by Scott of F5 Live for the TechPodcast Network.

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