Podcast Insider by Blubrry

Blubrry's Official Podcast where we talk about the Podcasting industry, Blubrry news and interview podcasters on why they started their podcast.


By Todd Cochrane, Mike Dell & MacKenzie Bennett

https://blubrry.com

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The Effects of a Podcast – PCI 313

September 22, 2022

You can never truly predict the outcome of your podcast, and that stands true for Serial, as Adnan Syed was released from prison earlier this week, the focus on season one of a hit podcast from 2014. MacKenzie joins Todd this episode to discuss the effects of a podcast, a bit on the history of the RSS feed, and editing and marketing tactics.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

Live Facebook recording.

News Adnan Syed, whose story was the focus of the hit podcast Serial in season one, has been released from prison. Syed’s story was kicked off by Serial and then again thoroughly discussed in the podcast Undisclosed. This is not the first case podcasting has shed light on that had a profound impact in real life, but it is known as the first true crime podcast to bring in millions of new podcast listeners back in 2014. Apple wants your website address for podcasting (in the EU). Open podcast prefix project. RSS 2.0 is 20 years old! View the RSS timeline here. Spotify has added audio books to their platform. Best Practice

Trial runs. Don’t skimp out and decide it’s unnecessary to test out your equipment, even those that have done this before. Podcast equipment is best tested multiple times and with multiple people.

Blubrry News Blog Post: How Radio Experience Can Translate to Podcasting – by Meryl Klemow Getting Started in Podcasting, a webinar – Tuesday September 27th at 4:30pm. Register here. Blubrry Pro Tip

Marking edit points in your recording

Question of the Week

Question: What is a good (unorthodox) way that can help you grow your community/listeners? 

Answer: A variety of options such as: billboards, call into the radio, tables/booths small local events, etc. Many of our partners and friends such as Pro-Production, Podcast Academy by Proudmouth, Produce Your Podcast, and more have lots to say on this subject.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

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Coming to you this week from the New Media Production Studio in Coldwater, Michigan & the Blubrry Studio in Columbus, OH.  Produced by the Blubrry Pro-Production team. 

Fill out our listener survey at surveys.blubrry.com/podcastinsider 

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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Grow Your Podcast on Social – PCI 312

September 15, 2022

Podcast growth can be difficult and overwhelming for new podcasters. Travis Brown, an avid user of social media for podcast growth, shares his wisdom and experience as a digital creator overall in today’s interview.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

Live Facebook recording.

News ShePodcasts Live has been moved to June 2023. Kudos to their team for making a hard decision for the best of the attendees and show. iOS 16 is out now (iPadOS is delayed). Trying to run Auphonic Desktop on Mac M1 or M2? Re-download it here so you can re-install. It’s still marked as version 1.8 but it will work now. The Brookings Institute has found that conservative podcasters release more episodes than liberal podcasters. Best Practice

Podcast promotion isn’t one size fits all. Give some of these ideas a try and see what works best for you.

4.5 things everyone wants to know about podcast promotion Blubrry News PowerPress webinar on Sept. 20 International Podcast Day is Sept. 30th and Blubrry is a sponsor. Check out their site https://internationalpodcastday.com/ and the live stream schedule here. Blubrry Pro Tip

The dark side of podcasting tech

Interview

Travis Brown – Digital Creator Extraordinaire. Use his wisdom to grow your podcast on social.

Instagram Social Boom — free webinar! Question of the Week

Question: If I want to buy an existing podcast, how can I value it in a dollar amount? (Kurt from The Leading Saints Podcast)

Answer: 

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the New Media Production Studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan.  Produced by the Blubrry Pro-Production team. 

Fill out our listener survey at surveys.blubrry.com/podcastinsider 

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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Podcast Ads: Host Read or Pre-Recorded – PCI 311

September 08, 2022

One of the great things about podcasting is that there is no one way to do it. But there are some preferred or more accepted ways, according to listeners and ad agencies. That brings us to our main topic today, podcast ads: host-read or pre-recorded, what is better?

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

Live Facebook recording.

News Podcast ads: Host read or pre-recorded ads. Which is better? Apple sends welcome email to already listed shows. Whoops. Video and YouTube is changing podcasting Cumulus splits with Podcast Movement New Canadian podcast newsletter: Pod The North Happy Star Trek Day! 56 years ago today, Star Trek premiered on NBC.  https://www.startrek.com/day Here are some Star Trek related podcasts to check out http://www.trek.fm/ (A network of a lot of good shows) https://www.womenatwarp.com/ Best Practice

Pre-recorded intros and outros

Short versions of these are useful for editing and continuity. Listeners enjoy a quick sentence or two getting into the new episode to learn about today’s topics, but a reliable in and out can be helpful as a creator.

Blubrry News We are in ‘polish’ mode on all our new services and some old ones. If you see anything you think needs a tweak, let us know!  Dragon Con recap Looking for some Podcasters of the Month to feature before the end of the year; let us know if you’d like to be one of them. Blubrry Pro Tip

Guest Podcasting part 2. See episode 309 for part 1.

Question of the Week

Question: I keep hearing podcast hosts say “Find us on Apple, Spotify or wherever you get your podcasts.” What is the BEST way to promote subscribing or following in my podcast?

Answer: Have your own website and promote that. Make sure you have all the links to destinations your podcast is syndicated to on your site (or at least the main ones).

Like we say here, go to PodcastInsider.com and subscribe or follow us there. Or something like that.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. 

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the New Media Production Studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan.  Produced by the Blubrry Pro-Production team. 

Fill out our listener survey at surveys.blubrry.com/podcastinsider 

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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New Places to Listen to Podcasts – PCI 310

September 01, 2022

There are a few new places to listen to podcasts, and you’re probably already familiar with these platforms. YouTube and Twitter have taken another step forward in podcast discovery. While Mike and MacKenzie chat about podcast directories and platforms, they catch up on Podcast Movement a bit, reusing and repurposing content and, of course, offering their take on what to do with a problematic microphone situation.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News

                   New places to listen to podcasts:                   – YouTube is rolling out a podcast section.                    – Podcasts coming to Twitter? A full circle moment for Twitter.

Apple is updating its RSS requirements in 2023 Podcasting market to grow 30% through 2026 Comedy is the #1 Genre in Podcasting (for Q2-2022) New podcast app Fountain has a new chart “Hot on Fountain”  Six things podcast listeners love about podcasts (and 4 that drive them crazy) Zoom takes over podcasting Best Practice

Taking care of your voice. If podcasting or any type of audio is part of your regular content, it’s in your best interest to take care of your voice / health.

Blubrry News Getting back into the groove after Podcast Movement. Todd will be at DragonCon this weekend in Atlanta, GA.  It’s Sept. 1, the first day of International Podcast Day month. They’re coming back this year for a live stream, only 8 hours instead of their longest, 32 hours. Blubrry Pro Tip

Repeating ideas for new content

Question of the Week

Question: My recording is getting a lot of background noise. How do I reduce the background noise coming into my microphone?

Answer: The main thing is to NOT record any background noise. I know, that sounds too simple.

Simple things you can do that will help:

Make sure you are in the quietest place you can be.  Turn off fans, A/C and other noise-producing things in your recording area. Soundproof behind you. Put a rug on the floor if you are in a room without carpet. Close curtains / blinds so the noise doesn’t echo off the windows. Get closer to the microphone and turn down the gain. You can boost it in post-production with something like auphonic. If you have a dynamic mic, use that instead of a condenser mic. Remember, a little bit of ‘ambiance’ doesn’t hurt sometimes. AND, sometimes, you just can’t help it.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. 

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the Blubrry Studio in Columbus, Ohio & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team. 

Fill out our listener survey at surveys.blubrry.com/podcastinsider 

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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Hello from Podcast Movement – PCI 309

August 26, 2022

Coming to you from the podcast recording studio at Podcast Movement Mike Dell, MacKenzie Bennett and Chau Pham chat about Blubrry’s booth and meeting new podcasters and how the event is going overall. They’re excited about some mics from Shure, a new service from ecamm and more. It’s a short episode, but a fun recap of the event. We can’t wait to come back next year.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. 

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

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Coming to you this week from the HubSpot podcast studio at Podcast Movement 2022 in Dallas, Texas. Produced by the Blubrry Pro-Production team. 

NEW! Fill out our listener survey at surveys.blubrry.com/podcastinsider 

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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Make Money On Blubrry! – PCI-308

August 18, 2022

You can now make money on Blubrry with Programmatic Ads! Our development team and the rest of the team have been putting in long hours getting this and another BIG thing ready for Monday.  Watch for an announcement on Monday. Otherwise, Todd and Mike talk about what is going on in the news and the need for a backup strategy for your show.

News Ads may be coming to Apple Podcasts  Latino Listener Report released by Edison Research  Step into the Podcast Bus    Kind of like the Podcast BUG – (Mike Wilkerson)  Congratulations to Jame Cridland of Podnews for being named one of the thought leaders in podcasting Libsyn buys German ads company Julep  Audacy layoffs touch it’s podcasting business –  Best Practice: Backups – Have a Backup Strategy!  Back up your media files JUST in case Get a removable hard drive and back up there. (Or just a thumb drive. You can get them 1tb or bigger now!)  Backup to the cloud somewhere like Google Drive, Dropbox or AWS cold storage. Back up your RSS feed as a text file. Load you feed in Chrome.  (other browser won’t work the same) then, select all and paste it in a text doc.   If you host with Blubrry and use PowerPress, we also keep a copy of your feed for you.  Blubrry News:  Make Money! – Programmatic Advertising available to all hosting customers  Blog Post:  Connecting with your local community by Meryl  More releases coming next week and we’ll see you at Podcast Movement the week after that. Todd, Mike, MacKenzie and Chau will be at Podcast Movement in Dallas next week. IF you are there, drop by and say HI and pick up some swag.   This show will be from the Podcast Movement show floor next week (different format I’m sure)  Blubrry Pro Tip: Private Podcasting Question of the Week:

From Ethan:  Our podcast network started with one show. These days we have 7 shows in the network, but we’re storing all those shows in the same Blubrry folder. Not great for content management. Can we re-organize our Blubrry catalog of shows into different folders? Would that affect the URL of the MP3s? Will PowerPress show us the new folders?

Answer:Yes!

With our pro hosting plan and “Multi-program mode” in ​​PowerPress you can separate which folders you upload shows to. This keeps the media separate and it also keeps the stats separate.  Put in a ticket at blubrry.com/support and we can setup a time to help you get that setup. 

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. 

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the New Media Production Studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan.  Produced by the Blubrry Pro-Production team. 

Fill out our listener survey at surveys.blubrry.com/podcastinsider 

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235

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Educators Should Utilize Podcasting – PCI 307

August 11, 2022

Summer is coming to a close (in America at least) and here at Blubrry we think that podcasts are under utilized by educators. Podcasts are an amazing component of education and all kinds of learning. We encourage educators of any kind to look into podcasting, including private podcasting. We also talk about podcast guests paying to be on shows, Soundcloud and more.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

Live Facebook recording.

News As reported in Podnews, Art19 adding stats redirect for PodTrac and making podcaster’s stats public  Podcast guests paying $50k to be on popular shows Robert Downey Jr. and Susan Downey Are Jumping Into Podcasting Soundcloud lays off 20% of global workforce. We wish those employees good luck. Sinclair Broadcasting is getting into podcasting Best Practice

Podcasting is most likely under utilized in the classroom.

As the school year starts up again, we urge teachers or instructors of all kinds to use podcasting alongside their in person lessons and courses. For those worried about content being released to the general public, our private podcasting is a great solution to satisfy your team’s needs.

Blubrry News Blubrry partners with PodRocket Academy for podcast training Blubrry partners with Descript for editing and transcripts More releases coming next week and we’ll see you at Podcast Movement the week after that Blubrry Pro Tip

The unsung hero of podcast equipment

Interview

Kimberly Cain

Podcasts – The Naked Vibes Show and Deeper Connections from The Daily MotivatorContact Kimberly

Question of the Week

Question: From Kurt – After I publish an episode, is it possible to make a change to that episode file and swap the files without messing up the analytics for that episode?

Answer: Yes, make your edits on the file and name it exactly the same as the original file. Then, re-upload the file to Blubrry and you will be all set. The new version of the file will replace the old one on the server.

Note: It may take a while for the CDN cache to clear and start playing the new version of the file.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. 

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the New Media Production Studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan.  Produced by the Blubrry Pro-Production team. 

NEW! Fill out our listener survey at surveys.blubrry.com/podcastinsider 

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

Download

The Best Time To Publish Podcasts – PCI 305

July 28, 2022

When should you publish your episodes? There might be a best time to publish podcasts, but it requires a bit of digging to find out what is best for you. This episode we discuss publish times, Spotify podcasting progress, Value 4 Value in podcasting and mistakes to avoid when starting your podcast.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

Live Facebook recording.

News Spotify earnings meeting: They’re getting rid of Car Thing as they could never come to a solid price, podcast engagement grew ‘double digits’ year over year, podcasts generated €200 in 2021, and lots more, read a different article here. Podcasts to the MetaVerse via iHeartRadio Most podcast listeners also listen to radio (says this survey) New, very different, podcast “Shameless Acquisition Target” hosted by Laura Mayer Todd and Mike both are experimenting with Value 4 Value.   Best Practice

Investigate the Best Time to Publish Your PodcastYou have at least an inkling of when people are listening to your new episodes simply because you have a feel for your audience. But, to get an even better understanding, take a look at your Blubrry stats. Our stats can make it clear the time of day and make adjustments accordingly.

Blubrry News Blog Post: Tips for Networking by Meryl Klemow. Definitely read this if you’re headed to Podcast Movement next month. Support might be a bit slower than normal next week. The whole team is meeting (in person). We will try to get to you as best we can. Thanks for understanding! Episode might be a day late next week, we’ll see when the team finds the time to record. 4-5 major announcements leading up to Podcast Movement Blubrry Pro Tip

Avoid this Podcast Mistake that a Young Start-Up Owner Made

Question of the Week

Question: How important is good audio for a podcast?

Answer: Very important. Do your best, but the main thing is do not make it painful to listen to. Bad audio will screw up good content, but good audio will make bad content sound almost good.

Make sure your levels are such that if someone is listening to your show on a play list and it goes to the next show in their list, that the levels do not jump or drop too much. The standard is -16 lufs. If you don’t have a way to check lufs, then -3 to 0 db on a standard meter is close. Auphonic is a good tool to level your audio before the final mp3 output for your podcast.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. 

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the New Media Production Studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan.  Produced by the Blubrry Pro-Production team. 

NEW! Fill out our listener survey at surveys.blubrry.com/podcastinsider 

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

Download

Privacy Concerns in Podcasting – PCI 304

July 21, 2022

Privacy concerns in podcasting have a history of not only being addressed, but the industry has been pro-active about addressing those concerns as well. The IAB Tech Lab released a document about podcast privacy concerns and laid out how they plan to tackle the issue.

Please excuse our technical difficulties today; these things happen to everyone once in a while, even podcast companies.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News IAB Tech Lab releases a document about Podcast Privacy Challenges Acast bought Podchaser for $34 million LivexLive is going to spin off Podcast One  Jame Cridland from Podnews reveals the podcast industry’s biggest spammer  5 Radio Produced Podcasts up for Marconi Awards Best Practice

Data Driven Decisions

All podcasters have the opportunity to take a moment to thoroughly review their podcast statistics and determine how to move forward. Was it the title, the topic, the guest, the longer or shorter episode?

Blubrry News Blog Post:  Show Me The Monetization by Tara O’Brien Preparing for Podcast Movement We’re meeting for a company gathering soon – let us know if there are any big features or ideas or problems you’d like us to consider for early August Blubrry Pro Tip

Crucial elements of your podcast

Question of the Week

Question: What happens if I change the file name on a published episode?

Answer:  A few things, but nothing terrible. 

You will have to re-upload and re-link the file in your post The apps and directories will just start playing the new file just as they played the old one.  A new entry will be in your stats for the new file name. 

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. 

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the Blubrry HQ in Columbus, Ohio & Mike Dell’s World Studio in Traverse City, Michigan.  Produced by the Blubrry Pro-Production team. 

NEW! Fill out our listener survey at surveys.blubrry.com/podcastinsider 

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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Why RSS Is Still Important – PCI 303

July 14, 2022

As podcasting technology advances, some see the RSS feed as a nuisance as opposed to a benefit of podcasting. Todd and Mike discuss why the RSS is still important, even in 2022. Apple divulged some information on iOS16 and ending a deal agreement, SiriusXM is up to additional advertising and more.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

Live Facebook recording.

News Anchor founder says RSS is hindering podcasting. We do not agree; RSS is still important. Apple ends consulting deal with Jony Ive iOS16 will have larger music & podcast artwork shown on the lock screen Halfway through the year, what’s up and what’s down in podcasting?  SiriusXM and Comscore Bring Cookie-free Audience Targeting to Podcasts Spotify adding video podcasting in 6 more countries Best Practice

Why RSS coming from your own site important to podcasters

Blubrry News Blog post: Finding Podcast Advertising by Meryl Klemow Blubrry Pro Tip

Starting a podcast network?

Question of the Week

Question: How do I get better at speaking into the microphone confidently? (from Reddit)

Answer:  Best advice is to PRACTICE!  Also, don’t think of the microphone. Think of the person (yes, pick one) that you are talking to. Speak as if you are talking to that imaginary person. If you are having a guest or a co-host, just talk to them like you would over a table at the bar. But again, the more you do it, the better you will get.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. 

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the New Media Production studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan.  Produced by the Blubrry Pro-Production team. 

NEW! Fill out our listener survey at surveys.blubrry.com/podcastinsider 

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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Focusing In On Your Podcast Audience – PCI 302

July 07, 2022

Putting the focus on your podcast audience is key in podcast growth. This can mean doing a variety of things to hone in on, such as visualizing your audience, joining a podcast network, or create a media kit for advertisements that really match your listeners. Luckily, we’ve released a new feature for the Blubrry community, podcast media kits. Join Todd and our new marketing team member, Chau, as they chat about our new tool, podcast ad frequency and more.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

Live Facebook recording with Todd and Chau.

News Podcast fraud on the rise again Podcast ad frequency Visualizing your audience Blue Wire, a sports podcasting company has raised 2.5 million, looking at profitability for the first time in 2023. A great article on a former journalist making the switch and creating an entire company devoted to podcasting. Best Practice Preparing for advertising and what you will be expected to provide to a potential advertiser Average Episode Downloads over a 30 day period How many Episodes per month How long you have been podcasting Is your content brand safe Blubrry News Blubrry Media Kits have been released, including podcast audience data Programmatic Advertising is currently in beta testing Blubrry Pro Tip

More on ‘Should I Join a Podcast Network’

Interview

Tori Nelson, Ro Schwarz, and Jennifer Anderson from KidNuz

KidNuz.org

KidNuz is the widely popular, daily podcast created by 4 veteran TV journalists determined to give kids a newscast of their own. It’s 6 1/2 minutes long, chock full of the day’s top stories, all told in a kid-friendly, fun, fresh and nonpartisan way. KidNuz covers current events, sports, science, politics, health — and stories about kids doing cool things! The team is on a summer hiatus but will be back at the mic with fresh episodes on August 1st. In the meantime, listen in for how KidNuz got started and the impact it’s having on listeners big and small.

Mission: To engage kids in current events, encourage critical thinking, and spark meaningful conversations.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. 

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

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Coming to you this week from the New Media Production studio in Coldwater, Michigan & ???.  Produced by the Blubrry Pro-Production team. 

NEW! Fill out our listener survey at surveys.blubrry.com/podcastinsider 

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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Podcast Creator and Listener Surveys – PCI-301

June 30, 2022

Industry studies and surveys are giving insights into podcast creators and listeners. Todd and Mike discuss a few that came out recently and some that will come out soon.  They also talk about new feature coming to Blubrry soon! (Media Kits!)

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News Sounds Profitable did a report on podcast creators. According to Podcast Index, there are over 50,000 open video podcasts up from 39,000 last November. Apple put out more information about video podcasting Podcast Movement is running a survey for podcasters. They are going to be doing one for listeners and they want your input on what do you want to know from listeners.  Take the survey here. Edison Research invests in larger sample size. Best Practice:

Do not be afraid to try new things on your show. 

This can keep both you and your listeners interested.

Mix up the format from time to time (one thing at a time) Try a new segment Mix up the order of segments Video Go live on Facebook, YouTube or Twitter Do a video version of your show This could be bonus content you can refer to in your audio show New Artwork Freshen up the artwork from time to time Maybe use episode images Blubrry News Blog post: Your Company Should Be Podcasting –  By Tara O’Brien Do you have a media kit?  Soon, we will help provide you with one! Todd has been on a lot of interviews lately.  Here is one of the great ones! Blubrry Pro Tip:

Podcast Networks *Beware!

Question of the Week:  How do I check to make sure everything is working when I publish an episode?  I want to make sure my episode updates on Apple, Spotify and the rest of the apps.

Answer:  This is what I do personally and recommend to our clients.

After Publishing, Clear any caching on your website (if you are publishing on a WordPress site) Hit PLAY on the player in your post.  Go to your post as a normal human would and simply hit play.  If you hear your show start, it’s been posted correctly. Load your RSS feed address in the chrome browser.  I know, in most cases it looks like a bunch of code (which it is), but if it loads up and doesn’t hang up or give you some sort of error, it’s good. Go to castfeedvalidator.org

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

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Coming to you this week from New Media Production studio in Coldwater, Michigan, and Mike Dell’s World Studio in Traverse City, Michigan.  Produced by the Blubrry Pro-Production team.

NEW! Fill out our listener survey at surveys.blubrry.com/podcastinsider 

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is:

Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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The 300th Episode of Podcast Insider – PCI 300

June 24, 2022

When this show started in 2008 we never could have imagined that we’d be at episode 300 now. Join us as we celebrate the 300th episode of Podcast Insider today! MacKenzie joined Todd and Mike to host this time and they reminisced about the past versions of the show, podcast advertising instances and where podcast listeners live.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

Live Facebook recording with Todd, Mike and MacKenzie

News Obama’s moving their content to Audible, away from Spotify 4 reasons why advertisers in Asia should use podcast marketing from The Drum Announcer vs. Host Read Ads Podcast listening tilts towards larger cities Best Practice

Celebrate your big wins publicly. Such as… your 300th episode of your podcast.

Some History of This Podcast Started as the “Blubrry & PowerPress Community Podcast” in 2008ish.   Restarted started as The PowerPress Podcast with MacKenzie in 2015. A second podcast was added called “Your Podcast” with Todd and Mike (terrible name) in 2017. We combined them to form Podcast Insider in 2019. First episode here. Blubrry News Blog post: Making the most of your summer break by Meryl Klemow Media kit and programmatic ads are coming soon! Blubrry Pro Tip

Tweaking Sound Design and Music

Interview

Robert Riggs, True Crime Reporter and Fox Nation TV show “Freed to Kill”

Learn more here.

Question of the Week

Question: From Ted Newill, Medical Device Success podcast

I have been invited by a trade show organizer to conduct a podcast from the trade show floor. This is one of their tactics to liven up the show. I will probably do 2 or 3 podcast interviews in one day. You have been to trade shows so you know what the noise level can be. What kind of gear do you recommend I use to keep the background noise to a minimum. Headsets with microphones? Lavalier mics? Etc.

Answer: A headset mic such as the Audio-Technica BPHS1 is a good option. Use that with a Mixer, portable recorder or interface that takes XLR. Any hand-held DYNAMIC mic should work. The background noise would add “ambiance” to the on location sound. Personally [Mike], I use a zoom H5 recorder with 2 hand-held dynamic mics and it’s good enough.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. 

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

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Coming to you this week from the Blubrry Studio in Columbus, New Media studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan.  Produced by the Blubrry Pro-Production team. 

NEW! Fill out our listener survey at surveys.blubrry.com/podcastinsider 

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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Apple Podcasts Search Results – PCI 299

June 17, 2022

Learning never stops in podcasting. Recently, the team at Apple explained how Apple podcast search works and the results it gives, in terms of user behavior, metadata, and more. Speaking of learning, we go over 3 lessons on audio marketing, tips for respecting your listeners time and some branding recommendations for your podcast.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

Live Facebook recording

News Apple tells how Apple Podcasts search works 3 Lessons on Audio Marketing –  Conal Byrne from iHeart Podcast listening is growing in 2022 Spotify to acquire Sonatic (Likely Related) WordPress.com says you will be able to create podcasts from blog posts Snoop Dogg fans love Martha Stewart on her podcast Vacations and road trips are in full swing. Lots and lots of articles out titled ‘Best Podcasts for Car Rides’ Best Practice

Set a podcast mission, similar to a company mission. What do you want your listeners to get out of this podcast and what action steps will you take to make those goals happen?

Blubrry News Blog Post: Branding for your Podcast – by MacKenzie Bennett Next week is our 300th show! (Yay us!) MacKenzie will be joining us to celebrate since she was the one who started the PowerPress Podcast which turned into Podcast Insider. Also, we have a great interview scheduled. Programmatic form here Blubrry Pro Tip

Respecting Listeners Time

Question of the Week

Question: Why are all the apps & directories so strict on podcast artwork? What are the rules?

Answer: Apps need to have a consistent aspect ratio. Everyone picked square as it’s the easiest. As far as the content of the image, no rules other than common sense.

As for the technical rules…  The image must be PNG or JPG in RGB.  (lots of letters there) Apple wants between 1400 and 3000px SQUARE images.  All the other apps and directories will take an image in that size range.  BUT the other size thing is file size. Try to make it less than 500kb in size.  It will work a bit larger than that, but no need to have an image that is too big.  Most people are seeing it on their phone screen at 1×1 inch.  My images are all 1400x1400px.  That is good enough and gets the job done.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. 

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

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Coming to you this week from the New Media studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan.  Produced by the Blubrry Pro-Production team. 

NEW! Fill out our listener survey at surveys.blubrry.com/podcastinsider 

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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Blubrry Programmatic Advertising Coming Soon – PCI 298

June 09, 2022

Looking to monetize your podcast? Luckily, Blubrry has programmatic advertising coming soon to our platform for all hosting customers. Mike and Todd chat about what this will entail with our podcasters and lots on Spotify, as they had lots to say in a presentation earlier this week on their future, RSS feeds and their active monthly users.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

Live Facebook recording.

News From Podnews: Maya Prohovnik, who oversees Spotify’s creator tools across podcasting, described RSS as “outdated technology”, and said they have been able to replace it for their on-platform distribution. She also claimed that every new Anchor show brings 2.5 new monthly active users to the Spotify platform. Ashley Carman’s Twitter thread on it hereSpotify Investor Day recap here. Spotify, a 20 billion opportunity, including insight into advertising Apple Podcasts changes some of their user agents (very geeky) but good news Blue Wire says its studio at the Wynn Las Vegas is helping it stand out Clubhouse loses 4 executives Bob Saget’s final podcast interview to air on Til This Day podcast Why so many TV shows have podcast companions Best Practice

Instagram Stories: Great for promoting episodes specifically, and use posts to promote the show overall. When new episodes are released the 24hr story option is an easy way to share new content or content that is currently relevant. Posts tend to be more useful for the long haul.

Blubrry News Blog Post: Why you need a template for your podcast by Jen Thorpe Todd will be speaking at PodStock in New Jersey this weekend Want to monetize? Programmatic advertising coming to Blubrry soon! Email MacKenzie@blubrry.com if you’d like to be June’s Pride podcaster of the month. Blubrry Pro Tip

Podcast environment  

Question of the Week

Q: From Janet Lewis on Facebook. “Since the pandemic, I have been recording my podcasts online using zoom BUT my podcast editor just shared with me that my guest and myself are speaking at different levels. If you are recording a podcast via zoom are you just using the output from zoom OR are you using additional tools to ensure you and your guest are speaking at the same level?”

Answer: I [Mike] would recommend you run the file through Auphonic (Auphonic.com) It will auto-level your episode file for you so both parties sound at the same level. The Blubrry Pro team uses it for Podcast Insider and it works very well.

Todd: You may also want to consider not recording in Zoom. You may want to consider something like a Rodecaster that integrates with Zoom but will allow you to control levels.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. 

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the New Media studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan.  Produced by the Blubrry Pro-Production team. 

NEW! Fill out our listener survey at surveys.blubrry.com/podcastinsider 

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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New Podcast Equipment – PCI 297

June 02, 2022

Filling in for Todd today, MacKenzie talks with Mike about some new podcast equipment being released in the near future. They also discuss some stats on how and what people are listening to that might make you think. Make sure to stick around for Mike’s recap of Podfest this past weekend.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News How many shows do you need to buy ads on to reach 100% of US listeners? How to Make Money on Spotify — white noise and calming sounds Robert Riggs (a happy Blubrry customer) has won an award for his Fox Nation show Freed To Kill   How to design a great podcast logo from Rachel Corbett Nomono Sound Capsule: a new way to record in groups (in person) New Focusrite Vocaster interface   How Americans spend time on their smart speakers Best Practice

Are you up to date on your software?

Double-check your software before recording. Does it need to be updated? Should you wait on the update because it has some weird glitch and they’ll put out a small fix soon? Blubrry News Podfest/Vidfest Expo review – Mike and Todd were in attendance and both had sessions We are looking to expand our development team – looking for a Junior Software Developer  We’ll be releasing programmatic advertising in the near future, stay tuned for more info. Blubrry Pro Tip

Using your podcast to answer FAQ’s 

Question of the Week: I’m trying to help a colleague connect a mixer (Mackie 1402VLZ4) to a new Macbook pro. Unfortunately, Apple has removed a mic input on more recent Macbooks. Any ideas for a good solution that won’t introduce noise into the sound chain?

Answer: Yes. Get yourself a USB sound card or interface. Make sure it has a line-in jack (not just a mic jack) because the output of an analog mixer is going to be line-level. Line-level is way too high for the mic input.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the Blubrry studio in Columbus, Ohio & Mike Dell’s World Studio in Traverse City, Michigan.  Produced by the Blubrry Pro-Production team. 

NEW! Fill out our listener survey at surveys.blubrry.com/podcastinsider 

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package. Use the survey and let us know what else you want as we gear up for V2. 

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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The Value of Podcasting – PCI 296

May 26, 2022

Explaining to your boss or company why your business should have a podcast isn’t always an easy conversation, but it can be done well! Follow a few simple steps to convince the decision maker on your team the value of podcasting. Dave and MacKenzie guest host this episode as Todd and Mike are both out, attending Podfest.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News American Girl launched a podcast network, starting with three shows. YouTube is the most popular platform for podcasts that post video shows. SiriusXM has made yet another podcast acquisition, this time Coco Podcast Company for Conan O’Brien’s podcast. WTF with Marc Maron has signed a deal with Acast for the next three years for his show, moving away from Stitcher. Best Practice Blubrry is somewhat unique in its approach to podcasting, since we have multiple options for publishing. To make your life easier, be sure your Blubrry Podcaster Dashboard is set to show if you’re using PowerPress or Publisher. Do this by clicking the gear icon in the Podcast Landing Page card and selecting the appropriate option – “I don’t need a website,” “I would like a WordPress site from Blubrry,” or “I have a website.” This ensures that we’re displaying the correct settings when it comes to episode creation. Blubrry News Blog Post: Stalking Your Prospective Audience Without Being Creepy by Kim Krajci Todd and Mike are at Podfest Expo this week in Orlando Drop by the booth near the main expo hall entrance and say hi! Todd will be speaking, 17 Years in Podcasting: Strategies for Success, at 3:45 pm on Friday the 27th See Mike on a panel for Rebranding Your Podcast at 10:45 am on Friday the 27th We’ll be out this upcoming Monday for Memorial Day. Blubrry Pro Tip

What Tone Do You Podcast In?

Question of the Week

Question: How do you get your idiot, know-it-all, boss to understand the value of podcasting?

Answer: Data. First and foremost, there is data that confirms how many people listen to podcasts. Edison Research and Nielsen are great for this. And then harp on the ways in which you’ll be able to reach customers. And lastly, come in with content ideas and some logistics. Also important, costs! Shop around for pricing for every thing you’ll need — sometimes including asking other team members if they’ll be able to add this to their plate or an outside freelance hire, etc. They’ll come to understand the value of podcasting if you give them reason to.

 

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the Blubrry studio in Columbus, Ohio & Dave’s Studio in Logansport, Indiana.  Produced by the Blubrry Pro-Production team. (nobody in Michigan this week!) 

NEW! Fill out our listener survey at surveys.blubrry.com/podcastinsider 

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package. Use the survey and let us know what else you want as we gear up for V2. 

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

Download

Coming this Fall to Podcasters, Delegated Delivery – PCI 295

May 20, 2022

Apple Podcasts will be making it easier for all new podcast – free and premium – to submit to their directory. Blubrry is one of a handful of podcast hosts that will be implementing this into their platform when Delegated Delivery is launched in fall of 2022. Stay tuned for more details this summer.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News Apple has announced Apple Podcasts Delegated Delivery. Read their announcement. Of course, Blubrry will be implementing Delegated Delivery. What does the Apple announcement mean for podcasters? Jeff Kinzbach, a long time radio guy in Ohio, hits the road doing a podcast called Rocking the RV Life. Comedy is the #1 podcast genre in the first quarter of this year. How corporate take-overs are changing podcasting. That’s a bold statement. Beyond Podcast Prefix Analytics. Best Practice

Be everywhere (you can) with your podcast.

Blubrry News Blog Post: When Outliers Come Together by Meryl Klemow Todd and Mike will be at Podfest Expo in Orlando May 26-29th. Come see us there! Todd and MacKenzie are traveling home from ATD in Orlando. Thanks Mike for handing the show solo this week!

Blubrry Pro Tip

Improving your range as a podcaster

Question of the Week

Question: Stats — what is the difference between downloads and listens?

Answer: Nothing really. A ‘listen’ is the same as a ‘download’. The terminology changed due to the IAB 2.1 standards that came out last year. If someone comes to a website and plays a podcast in a web player, to the server, that is a download (not a stream). So, when we redesigned the stats system we changed the term to listen instead of using download, but you can think of them as the same thing. Just a new name.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the New Media Studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

NEW! Fill out our listener survey at surveys.blubrry.com/podcastinsider 

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

Download

RIP the iPod 2001-2022 – PCI 294

May 12, 2022

An essential part of how podcasting came to be, the iPod, is no longer. Apple has decided to discontinue making and selling iPod Touches, the most recent iteration of the original iPod. Along with news from Apple, big things are happening at Sounds Profitable, with Tom Webster leaving Edison and joining their team.

Live Facebook recording.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News

Tom Webster is partnering up with Sounds ProfitableApple says no more iPods. Rip the iPod! • Geek News Central 1,600 episodes!Listener retention is podcasting’s biggest challenge • Online background noise remover for $7.99 monthly, Noise DestroyerPodcasters are earning more than $40,000 a day with boosts • Podcast advertising reaches $1.4 billionJoe Rogan has the last laugh with more listeners • Fun site:  Podcast Details 

Best Practice

If you are going to miss a show, schedule a backup host, do a replay, or pre-record if you can. Staying on schedule is important because people build your show into their lives. If you skip too much, they will drop off.

Blubrry News Annual billing is now available at Blubrry! Blog Post: Podfaded at Podfest –  by Kim Krajci Todd and Mike will be at Podfest Expo in Orlando May  26-29th.  Come see us there! Todd and MacKenzie will be at ATD in Orlando next week May is a busy month for events for our team and our dev team will be working hard to get some new features released in early summer, so stay tuned. Blubrry Pro Tip

Private podcasting for your business

Interview

Liz Brunner – Blubrry’s April Podcaster of the Month

Question of the Week

From Neil Smith at the Dandy Fun House podcast…Question: There is a discussion on one of the podcast forums today where someone is claiming that PowerPress generates RSS feeds. I’ve used it for years with my own RSS feed address and have never heard of it having this capability.  Does PowerPress generate RSS feeds?

Answer: Yes, sort of. PowerPress generates a podcast-only RSS feed for your podcast. That means any posts that have enclosures (podcast episode files linked) will show in this special feed, but other posts that do not have media attached will not.  This RSS feed is BASED on the stock WordPress site feed. PowerPress also can add podcast-related tags to any feed on WordPress.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls. ______________ Coming to you this week from the New Media Studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team. NEW! Fill out our listener survey at surveys.blubrry.com/podcastinsider • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

Download

Extras for Your Podcast Listeners – PCI 293

May 05, 2022

Happy Cinco de Mayo! Todd is out and MacKenzie chats with Mike about the come and goings of well known people in podcasting, the failure of Facebook’s podcast integration and how it’s important to provide relevant content and extras for your podcaster listeners — whether that means show notes, blog posts, social media interaction or something else entirely.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News Facebook is getting rid of its podcast integration; effective June 3, 2022. WTF is a podcast? What a great question. Tom Webster is leaving Edison Research, and we’re not sure what he’ll do next. Anchor.fm co-founder is leaving Spotify. An oldie but a goodie, the concept and execution of cross-promotion for your podcast. Pre roll ads outperform mid or post roll ads for the first time. People’s Choice Podcast Awards registration is now open. Rap duo Black Star, Talib Kweli and Yasiin Bey, have released their album on Luminary, the podcast subscription service. Instead of releasing on Spotify, etc. because they’ll get paid better this way and are able to set the value of their art. Read more on NPR. Best Practice

Follow up with relevant content.By this we mean, post other content on your blog, Twitter, TikTok, Pinterest, etc. If your podcast listeners are interested in your show they’ll probably be interested in related articles, experiences, etc. Create a more loyal following this way.

Blubrry News Blog post: Analyze Your Stats, STAT! – Tara O’Brien Todd is a keynote speaker and part of a panel for Outlier in Austin. May is a busy month for events for our team and our dev team will be working hard to get some new features released in early summer, so stay tuned. Blubrry Pro Tip

Podcasters vs. Experts

Question of the Week

Question: I’m struggling with the idea of show notes. I publish a basic summary of each episode but don’t go into detailed show notes. What do you do? Pros and cons? I pretty much do everything on our podcast and to me show notes are just one more thing.

Answer: Keep it simple and keep it routine. Don’t think of it as ‘just one more thing’ but instead as another thing you get to do for your audience and your growth. You get out of your podcast what you put into it. Make a template ahead of the show for the content and let the show notes follow. If you type this out it’s easy to clean it up after recording and then use it for your show notes. Utilize bullets, keywords for SEO and links.

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Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Coming to you this week from the Blubrry Studio in Columbus, Ohio & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

NEW! Fill out our survey at surveys.blubrry.com/podcastinsider 

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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Legal Podcast Topics – PCI 292

April 28, 2022

This week, Mike is joined by Barry Kantz and they talk about Twitter, Joe Rogan and a few different legal topics that apply to you as a podcaster. As Barry is an attorney, he has great advice on how to move forward in podcasting when it concerns legal aspects, particularly copyright infringement.

Guest Host Barry Kantz, CFO and General Council for RawVoice/Blubrry

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News Elon Musk is buying Twitter. Years ago, Twitter started as a podcast company called ODEO and has obviously divulged into one of the most popular social media platforms out there. Joe Rogan says controversy gained him 2 million “subscribers” on Spotify Nielsen says most Americans are listening to more podcasts now than before the Pandemic started Riverside.FM raises $35m in funding round, and remember they are a partner of ours. New Media Show with Todd Cochrane and Rob Greenlee was Live at NABShow’s main stage 2 times this week. Here is Tuesday’s show. You can listen to the audio podcast coming soon here. Inc. Magazine: 5 metrics for your podcast Best Practice

Copyright Law: Having guests on your podcast and their rights

Copyright Law: Seven seconds of music myth

Blubrry News NAB Show 2022. Attendance and traffic was down compared to previous years, but Todd and MacKenzie connected with many positive contacts and leads. Overall, a successful show! It’s been a quiet week here at Blubrry but that just means we are busy making our service better and coming up with new features for you!  Stay tuned! Be sure to follow us on social media, Twitter @blubrry, Instagram @blubrry__podcasting, TikTok @blubrry_podcasting and we’re on Facebook, LinkedIn and Tiktok.  Our social team is putting out a lot of good information on there. Blubrry Pro Tip

Why people quit listening and two tips on how to get them to keep listening.

Question of the Week

Question: Someone is using the same title as my show’s title. Is there any way to get them to stop?  I was using it first!

Answer: Unfortunately, there is not much you can do about someone using the same title unless you have trademarked it. Titles can not be copyrighted either. Maybe just contact them and ask if they can change the title of their show enough to make it distinguishable from yours.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

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Coming to you this week from Barry’s Studio in Coopersville, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

NEW! – Fill out our survey at surveys.blubrry.com/podcastinsider 

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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Narrow Podcasting with Toby Goodman – PCI-291

April 21, 2022

Mike is joined by Toby Goodman, who runs the Blubrry Pro Production for us. They talked about a lot of things going on in the news and some Blubrry news.  Toby even pre-recorded a Pro Tip and we answered the Question of the Week.  They also talked about his book Narrow Podcasting.  It was a great conversation. The show is a bit longer than normal but it is well worth the listen!

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

Multilingual podcasts Exciting – not so much for Toby – He finds it hard enough translating British English into American English… The news is… Ghost Island Media in Taiwan has launched its first multilingual podcast, 法台漫遊 Balades Culturelles Franco-Taïwanaises, simultaneously in French and Mandarin. Reminds us of Jive World and Lupa.app Obamas to leave Spotify Facebook is losing interest in podcasting. We can’t say we’re all that surprised. IAB Podcast Upfront – Schedule and the power of advertising. 11 Podcasts nominated for a Peabody award Parcast Union reaches deal with Spotify  The UK media regulator Ofcom has published the results of its UK podcast survey 2022. It says that 25% of Brits listen to podcasts each month – the same figure as reported in Edison Research’s Infinite Dial UK, and unchanged year-on-year. The most popular reason to stop listening to a podcast is  first, “I couldn’t find any that interest me.” Second,  “I don’t have enough time.” “Lots of other Data but a clear reason to narrow down your podcast as far as I’m concerned” -Toby

Best Practice: Use your best judgment for how long your podcast should be.

There are plenty of ‘studies’ out there that say 20-25 minutes is the optimal length of a podcast. But, we recommend that you figure out what works best for you, your content and your audience. You probably know your audience better than you think, you’re most likely fairly similar if it’s a common interest show. How long would you spend listening to an episode about your topic? Trust your gut and keep an eye on the Impactful Play and Retention data we provide in our stats to compare and contrast.

Blubrry News

MacKenzie and Todd are at NABShow in Vegas next week – Here is a map for where they will be:  West Hall NABShow PowerPress 9.0.2 is out Blog Post: Using Discord as a Podcaster by Jen Thorpe Podcaster of the Month: Liz Brunner Thanks for attending the Grow Your Show webinar with us and Traci’s team with Produce Your Podcast. Those who signed up but were unable to attend will receive a recording in a few days.

Blubrry Pro Tip: Structure vs. Flexibility

New! The Pro Tip is 2-5 mins long and is repurposed as a stand alone podcast called podcast business coach and FYI gets 100% impactful plays!

Interview: Toby Goodman from Blubrry Pro and Author of Narrow Podcasting!

Question of the Week: Why should I pay for podcast hosting when (insert free host here) is free?

Answer: The old saying, “you get what you pay for” applies here.  But more than that, the “free hosts” out there do not have the features and tools that we have here at Blubrry.  Also, another old saying, “If you get something of value for free, you are the product,” also applies.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

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Coming to you this week from Toby’s place in London UK & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

NEW! – Fill out our survey at surveys.blubrry.com/podcastinsider

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is:

Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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New Podcast Academy Board Members – PCI 290

April 14, 2022

Just recently announced, there are eight new Podcast Academy board members. If you’re a member you can meet them on April 19 to learn what they’ve been working on the past year. Reminder, podcasters and those who work in the podcast industry can become a member of The Podcast Academy. We also get into Spotify profit speculation, narrow podcasting and more.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

Live Facebook recording.

News The Podcast Academy has announced its newly-elected members of the Board of Governors. They are: Chirag Desai (Founder, Amaeya Media); Steve Wilson (Chief Strategy, QCODE); Valentina Kaledina (Director of Business Development, Castbox); Ami Thakkar (Host, Tuckered Out), Ilana Susnow (Head of Marketing and Audience Development, PodcastOne); Daniel J Lewis (Host, The Audacity to Podcast and founder, My Podcast Reviews); Martha Little (Editor, Audible); and Becky Celestina (Content Partnerships, Acast). If a member, you can meet the board on Apr 19. Spotify might make a profit from podcasting soon. Study: Podcast listeners are likely to be more curious and less neurotic Bob Ross Inc. (yes, that Bob Ross) is looking for hosts/producers for podcasts. Snipit.fm is a new short-form podcast network  Gilbert Gottfried, Comedian, Actor, Podcaster, died at 67 after a long illness. (Gilbert Gottfried’s Amazing Colossal Podcast)  Best Practice

Repeat the important pointsIt’s beneficial to include a call-to-action in your show notes, but also in the audio content. Just like people need to hear an advertisement multiple times before they move forward with a decision, the same goes for retaining information from your podcast. Repeat the important points to your listeners for better retention.

Blubrry News Account sharing is now active at Blubrry! PowerPress 9.0.1 is out with a quick hot fix. Version 9.0.2 is coming soon. Blubrry Pro Tip

Narrow Podcasting Book Sample

Question of the Week

From Kendra on FacebookQuestion: I’m really loving the new “Impactful Play” information on Blubrry. Are there any averages of this statistic? Trying to understand what is a good metric and goal for this number is.

Answer: At this time we do not have an average we can share. Each show is different and as long as you don’t have a huge percentage dropping out before 75%, you are likely good. You have to look at that and decide if something you are doing in the content is causing a drop out earlier. 

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

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Coming to you this week from the New Media Studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

NEW! – Fill out our survey at surveys.blubrry.com/podcastinsider 

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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What is Podcasting 2.0? – PCI 289

April 07, 2022

As always, Blubrry is here to break down the finer technical details of podcasting, this time specifically on what is podcasting 2.0, coming from the Podcast Index team. Once again, we’ve got big news coming from the Blubrry team; we just released a new section in our podcast statistics that displays your audience survey results. Be sure to stick around to the end where we get into the differences on how publishing works and then served to directories, similar to the discussion with podcasting 2.0.

News The Podcast Show in London has announced the first round of speakers and sessions What is Podcasting 2.0? Co-founder Dave Jones explains. Daniel J. Lewis is celebrating 15 years of podcasting  Female podcast listener growth has gone up significantly since the beginning of the pandemic. Ohio University senior and podcaster lands full time job based on podcasting experience. Spotify’s podcast union ready to strike Archwell Audio is trying to trademark the word ‘archetypes’ Best Practice

Plan your marketing strategy, don’t just wing it

After you publish a new episode you can post it to Twitter and Instagram, etc. but you can’t expect that to automatically grow an audience. Follow up on these posts, see if they’re getting any traction, reach out for engagement, etc. You can never rely on luck for proper marketing.

Blubrry News PowerPress 9.0 was released with changes to the onboarding process Audience survey results, now found in the podcast stats section, feature charts, and graphs to better understand your data. Please take our survey, to see what it’s all about! Thanks!  https://surveys.blubrry.com/podcastinsider  Another BIG release next week (if testing goes as planned) Stay tuned! Blubrry Pro Tip

Gaining Trust

Question of the Week

Question: How long does it take for my episode to be shown on xxx app after I publish?

Answer: It can vary wildly depending on the app or directory. Remember, podcasting is a PULL and not a PUSH. The different apps and directories pull your feed a few times a day at most. The rule of thumb is as follows: 

Apple: 4-24 hours. Spotify: Normally less than 12 hours. Google: Once you are in there, nearly instantly if you are using Websub (PowerPress has it) otherwise, 4-24 hours. Overcast and a lot of other independent apps: As soon as your listener opens the app and refreshes. Others: Don’t worry unless it’s been more than 24 hours. Most update much quicker than that. Another tip… If you are having trouble with just one app or directory, first check with that app or directory’s support to see if something is going on.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

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Coming to you this week from the Blubrry Studio in Columbus Ohio & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

NEW! – Fill out our survey at surveys.blubrry.com/podcastinsider

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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YouTube’s Future in Podcasting – PCI 288

March 31, 2022

Are YouTube and podcasting finally coming together in a meaningful way?

Leaked plans from YouTube about podcasting have come out this week and gotten some excitement out of the podcasting industry. A move that would effect the entire industry, we are curious to see where this one goes. Stick around for some news on additional upcoming releases from Blubrry, why you should do a giveaway and showing your credibility to the world, as a podcaster.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News Leaked slides show YouTube’s podcasting plans? This comes after a somewhat lackluster session at Podcast Movement. RODE has released their first ever headphones, NTH-100. We imagine they’d pair nicely with a RODECaster Pro. Podnews’ Podcast Report Card results are here and EarBuds Podcast Collective is joining Podnews The podcast app, Overcast has been redesigned  The 2022 Podcast Hall of Fame class was inducted at Podcast Movement Evolutions. Congratulations to all of the inductees! The Webbys are launching a new podcast awards show. Freakonomics gets it’s own satellite channel on Sirius/XM  Best Practice

Host a giveaway on your show

It’s very easy and can still be cost effective. This giveaway can be exclusive content, merchandise, tickets to an event, etc. Engaging and interacting with your audience creates loyal listeners.

Blubrry News Speaking of… we have a giveaway ending at midnight EST March 31, 2022 for a $150 Amazon gift card. Watch our podcast stats demo, comment and share on social and you’ll be entered to win! Blog post: Delegate it or Ditch It! – by Tara O’Brien New onboarding in PowerPress 9.0. Look for a blog post with more details on this soon. Coming soon, new graphics for the audience survey results Blubrry Pro Tip

Showing your credibility

Question of the Week: Does Blubrry hosting work with Kajabi? (also applies to other website platforms).

Answer:  Not exactly, but YES. Confused yet? Our PowerPress plugin for WordPress only works on the WordPress platform. Our hosting works anywhere because you have the option to generate your feed and a player embed from blubrry.com and then embedding or linking to it on your website. 

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the New Media Studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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Podcast Movement Evolutions is going on NOW – PCI 287

March 24, 2022

Podcast Movement Evolutions is underway in LA.  Todd and MacKenzie are out there with Toby from Blubrry Pro Production.  Mike is joined this week by Kate, also from the Blubrry Pro team! Kate and Mike have all the normal things such as News, Best Practice, Blubrry News, A Pro Tip from Toby and the question of the week.  Thanks for listening!

News

Tom Webster, EVP at Edison Research, presented the infinite dial at Podcast Movement Evolutions Apple explains their charts \ More Apple:  Apple adds follower (subscriber) numbers to their internal stats Ambies were held LIVE in LA on Tuesday night.  AND the winners Google and PRX are doing another round of the Google Podcasts creator program. Signup starts March 29th Our own Toby Goodman has released his new book  Narrow Podcasting Remember WinAmp? – It’s back in June! 

Best Practice: An oldie, but a goodie –  Show Prep.  Be prepared before you hit the record button. It will make you sound smarter!

Blubrry News

Blog post: How to build a podcast buffer Todd, MacKenzie and Toby are in LA for Podcast Movement Evolutions. Stop by booth 17 and say hi! Be sure to follow @Blubrry or @Blubrry_podcasting on all the social media places.  Facebook, Twitter, LinkedIn, and Instagram.  Our social media team is keeping things fresh over there!

Blubrry Pro Tip: Intros!  (from LA this week)

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Question of the Week: What’s the best way to make sure the sound in my podcast is leveled if I don’t have professional production?

Answer: The best way is Auphic. You can find it here. There is an online service and a stand-alone version you can download and install on Windows, Mac or Linux.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

______________

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the Pro Production Studios in Tecumseh, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is:

Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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Happy St. Paddy’s Day from Blubrry – PCI 286

March 17, 2022

Wishing you all a Happy St. Paddy’s Day from Blubrry. Our team has had another lively week as we took a look back at all of our achievements over the past two years. With that in mind, remember we’ll be at Podcast Movement Evolutions in LA next week, and Kate from our production team will be joining Mike on the mic and Toby gives his opinion on whether or not podcasters should attend live events.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

Live Facebook recording.

Apple Podcasts updated with the latest iOS update as of March 15, 2022 Robert Riggs from True Crime Reporter (and a Blubrry hosted show), is an indie podcaster turning his show into a TV show. Fox Nation will premiere the show this Friday. Freed to Kill is based on True Crime Reporter. Watch the trailer here. Women Podcast Listeners: What We Know Right Now, from the team at Sounds Profitable. Lots of insights in this one. Shure is currently having a sale on podcasting and gaming microphones and more. Advertisers plan to spend more on podcasting. Your Business Should Have a Podcast, we certainly think so and some of those businesses can utilize private podcasting. Best Practice

Routine intros and outros. More than music, have a regular intro and outro that include a thank you and call to actions.

Blubrry News Blog post: Blubrry’s Modernization and read the press release here. We’re proud to share what we’ve accomplished. Blubrry Pro Tip

Should you go to live events? From Toby Goodman; check out his new book, Narrow Podcasting. He’ll be at Podcast Movement Evolutions too.

Question of the Week

Question: I’m new at podcasting. How do I find interesting people to interview for my show?

Answer: Congrats.The best way is to hang out with the type of people you want to interview. On Forums, Groups on Facebook or in person groups and events around your niche. Also, don’t go into those groups and right away say “I have a podcast, do you want to be a guest?” without participating in the group and being useful first. You don’t want to look like a spammer by coming on too strong.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls. ______________ Coming to you this week from The New Media studios in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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Plan and Services Changes at Blubrry – PCI 285

March 10, 2022

More announcements came this week, like the plan and service changes at Blubrry. We’re giving our advanced hosting customers more monthly storage at no cost to them and we’ve released an updated audience survey for podcast listeners to fill out. But, we don’t just talk about us this episode, we mention Podcast Movement Evolutions, a best practice and changing your podcast content into a book. Big thanks to Dr. Denise for joining Todd this time as she’s our podcaster of the month and was a joy to have on the show.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

Live Facebook recording.

News Kai Chuk, Director of Partnerships at YouTube, will have a session at Podcast Movement Evolutions YouTube paying up to $300k to get podcasters to do more videos Spotify removing content from RT and Sputnik Apple’s podcast app keeps getting worse says Fast Company Only 1.22% of podcast episodes use chapters in any way “Host read ads are the beachfront property of podcast advertising” – Tom Webster Just how many podcasts are there anyway?  Bill Maher is starting an independent podcast called Club Random Best Practice

Stick with it. Publish enough episodes to foster an audience or following.

One or two episodes isn’t typically enough for a listener to know if they want to stick around regularly or subscribe. We tend to see that if podcasters make it past the 7 and then 15 or so episode mark, they’ll stick with it and the same can be said for audiences.

Blubrry News Blog post: Podcaster of the Month, Dr. Denise McDermott, MD We’ve got a revamped audience survey Hosting plan changes are being made very soon! Still more to come! Blubrry Pro Tip

Turn your podcast into a book

Interview

Dr. Denise McDermott, MD – Podcaster of the Month

Question of the Week

Question: If I want to have a guest on my podcast, do they need to sign a release form or anything legal like that?

Answer: It’s not required, but it could greatly work in your favor to have them sign one, even a simple version. Most likely, all will go smoothly with your guest, however on the off chance that it doesn’t, something like this could assist in any trouble you run into with them. Gordon Firemark, a known podcast lawyer, has a downloadable one on his site.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls. ______________ Coming to you this week from The New Media studios in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

• Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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Be the Face of Your Own Podcast – PCI 284

March 03, 2022

One of the first things that you do when getting your podcast off the ground is creating and/or designing your podcast artwork. It begs the question… do you want to be the face of your own podcast? As in, have your own face on your podcast artwork. It’s incredibly popular, but there are no rules when it comes to podcast artwork design – which is shown in each and every podcast directory – that says you should or shouldn’t include your latest glamorous headshot.

Toby from the Pro-Production team weighs in on this topic, but not before Todd and Mike get into some industry news, and announcements from Blubrry, including some unsung heroes in podcasting that you might be familiar with.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

Live Facebook recording.

News New Luminary CEO has been announced Rishi Malhotra Apple tells you how to more easily get your podcast promoted NBC pushing for podcasting New podcast from Salem Radio, The Dennis and Julie Podcast The iHeart app added ‘Talk Back’, voice commenting to the hosts of radio shows Will Twitter be adding podcasts? Will Farrell is the opening keynote at PM Evolutions and Paris Hilton will be DJing the iHeart Party Best Practice

Check your bandwidth when recording remote guests/hosts.

Oftentimes podcast interviews are recorded via Zoom or another software that takes up a significant amount of internet bandwidth; which depending on your internet connection, can take a toll on your recording. Check your connection every time before you hit record, and if possible, use a connected option as opposed to wifi.

Blubrry News Blog post: Using Social Media to Locate Your Podcast Audience – by Kim Krajci Tooting our own horns a little… We are honored to be included in Podcast Magazine’s ‘The 22 Unsung Heroes in Podcasting’ We will announce and interview our Podcaster of the Month for March in next week’s episode! More to come, stay tuned! Blubrry Pro Tip

The face of your podcast… do you want your podcast artwork to feature your own face?

Question of the Week

Question: Why does album artwork need to be exactly square and small file size?

Answer: Short answer… because Apple wanted it that way. The better answer is that a square is the easiest shape to use in multiple places, i.e. apps and web pages. It is easier to scale to different sizes without worrying about aspect ratio. The small file size is so it loads fast and doesn’t take up too much space on people’s devices. Not as much of a problem now as it was 14 years ago, the device storage and speed are much much greater now.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls. ______________ Coming to you this week from The New Media studios in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

• Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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Create a Podcast Media Kit – PCI 283

February 24, 2022

As a podcast host, you wear many hats, including advertising team. And there will most likely come a day when you want to be prepared to share data about your show to someone else, and you’ll need to create a podcast media kit, also known as a press kit. Hear from Todd and Mike some recommendations on what to include, when to get started and more. We’ve got lots more where that comes from, so stick around for Toby’s pro tip of the week about email segmentation, mic quality and loads of podcast industry news.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

Live Facebook recording.

News Now that Podsights and Chartable are part of Spotify, Sounds Profitable points out they should no longer be considered 3rd party podcast statistics providers. Read here. Libsyn’s AdvertiseCast has acquired PAR LinkedIn jumping into podcasting in partnership with Verizon, creating original content for the platform The hosts of BBC’s Americast are moving to rival platform, Global, for podcasting and radio Podcast Moderation Challenges, from Reuters. Think you’re doing everything right with your podcast? Just in case… here are 8 Podcasting Mistakes to Avoid Be sure to go fill out the first-ever Podnews Report Card for industry wide results Best Practice

Create a podcast media kit

Especially if you’re looking to monetize your show, a media kit shows your dedication, timeliness and overall brand and reach, easier than you can explain.

Blubrry News Blog post: Power Through Podcast Burnout by David Day Blubrry Pro Tip

Email Segmentation – thanks Toby!

Question of the Week

Question: This came from the Podcasting Reddit topic. Should two hosts use the same type of mic, or can they use different kinds/types and end up with ok audio?

Answer: It is a good idea for you and your co-host to sound similar in quality but we don’t think you need to have the exact microphones. But, if one host is on a $500 mic and the other host is on a stick mic that came with a laptop, well that isn’t going to sound great.  Most importantly, background noise levels need to be the same or as close as you can.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from The New Media studios in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

Download

Blubrry’s New Statistics Are Here – PCI 282

February 17, 2022

Have you taken a look at your Blubrry podcast statistics today? You’ll find a whole new interface and for some users (advanced), a few new metrics. Many of you know we’ve been working on this user experience release for a long time and we could not be more excited to share it with you all. We start out the episode with some Blubrry news this time, and get to industry news after as well as a best practice — research your titles — and a pro tip about co-hosts.

A big thanks to Yndia Lorick-Wilmot for joining us as podcaster of the month and stick around for her interview with Todd. Thanks for listening and let us know what you think about the stats! You might just win a year’s worth of hosting for doing so.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

Live Facebook recording.

News Spotify has acquired two podcast stats companies, Chartable and Podsights Apple Podcasts adding new sorting features to their app Guy Raz’s podcast, How I Built This, goes one week exclusive on Amazon / Wondery+ More radio people come to podcasting Mike & Jon in the Morning turns into a podcast Best Practice

Research your ‘perfect’ podcast title before you move forward. It could be the most clever and apt name for your podcast, but you never know who might have already thought of it, owns the domain, or how confusing it may be to a search engine.

Blubrry News Our new podcast statistics user interface has been released. Read more here and here. Blog posts: Valentine’s Day post A Time to Celebrate Our True Love, Podcasting by Meryl Klemow Angelo Mandato, our long-standing chief information officer and co-founder, has left Blubrry Blubrry Pro Tip

Looking for a co-host?

Interview

Podcaster of the Month: Dr. Yndia Lorick-Wilmot, PhD

Education category – Talking Journeys of Belonging 2 Blackness

Question of the Week

Question: What is the correct bitrate vs. file size for podcasting mp3’s?

Answer: That is up to you, but the standard is 64kbps in mono or 128kbps in stereo. 64kbps will give you 1/2mb per minute of audio and you can double that for 128kbps.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from The New Media studios in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

Download

2022 Podcast Hall of Fame Inductees – PCI 281

February 10, 2022

It’s always a joy celebrating and congratulating creators for their hard work. Fortunately, after a break, one of podcasts most well-known and respected honors is back. The 2022 Podcast Hall of Fame inductees list has been released and the awards ceremony will be hosted at Podcast Movement Evolutions in Los Angeles in March later this year. Congratulations to all of the new inductees! We also catch you up on the latest in the ongoing Joe Rogan and Spotify story, the Ambies (another podcast awards show), and an easy way to get to know your podcast audience better.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

Facebook live recording.

News Podcaster Hall of Fame class of 2022 announced 70 episodes removed from The Joe Rogan Experience show on Spotify Rumble offers $100 million for Joe Rogan to move to Rumble How many ads are too many? 2022 Infinite Dial to be presented live at Podcast Movement EvolutionsAlso, possibly, the New Media Show Zoom settings for reasonable podcast recordings, a Twitter thread from our friend over at Buzzsprout. Ross Mathews and Nikki Boyer to co-host the 2022 Ambies Best Practice

Get to know your audienceWe make this easy with an audience survey available within the Blubrry dashboard.

Blubrry News Blog Posts: Podcaster of the Month: Yndia Lorick-Wilmot Affiliate payments go out next week Stats beta testers have been notified Blubrry Pro Tip

Networks

Question of the Week

Question: What are the requirements to get on Apple Podcasts and Spotify?

Answer: I see this generic question a lot on forums and groups.

There are several, but they are mostly the same for ALL podcast apps, directories, and podcatchers. 

The first requirement is actually having a podcast. That means having at least one podcast episode published and having a podcast-compatible RSS feed to submit.Correct artwork size Media file in the designated format Descriptions filled out Category picked

Of course, Blubrry will help you with ALL these things. That is our job! And we have a simple set of instructions here in case you’re more of a step by step learner. Learn how to Submit to Apple Podcasts here and to find instructions for many other directories here.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from The New Media studios in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

Download

Podcast Consultants – PCI 280

February 03, 2022

There are many responsibilities that come with being a podcast host and creator. Some of which include: deciding on what type of content to publish, what platforms you’re comfortable being on, and this one can be more important than some think, the help you ask for along the way. We urge you to be wary when you begin working with or choose to hire a podcast consultant. Tune in for these topics and more on this episode of Podcast Insider.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

No live show this week.

News

Joe Rogan responds to ongoing controversy  The hosts of Science Vs. go on hiatus over the Joe Rogan policy There is a new Neil Young channel on SiriusXM satellite radio  Amazon paid $100 million for My Favorite Murder Serial released a new season this week, set in Birmingham Best Practice

Be very careful who you hire as a podcast consultant. 

Blubrry News Blog Posts: Build your audience with great podcast interviews – Part 1 and Part 2  by Kim Krajci Final preparations are being made for stats beta coming next week! Blubrry Pro Tip

Conversations vs Soap Boxing

Question of the Week

Question: Why are my stats reporting downloads? What about people hitting play on my page? Are those counted?

Answer: To the server, plays and downloads are the same thing. Whether this is playing on a web page or downloading in an app. The only difference is when someone hits play on your page, the file is downloading AS it’s playing (you can’t tell the difference unless there is significant buffering). But to the server, it looks the same. So, they are counted the same.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from Todd’s home in Southern Michigan and Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

Download

Podcast Advertising Choices – PCI 279

January 27, 2022

Not all podcast advertising is created equal, for instance, a new study says 30 seconds is the best length for an ad. However, depending on where the ad is in the show, it could be better to go longer or shorter. There is no solid rule of thumb. And our best practice encourages podcasters to choose wisely when deciding to partner with a sponsor. Mike and Todd chat about some recent changes to Youtube creators and Spotify artists as well. Looking for Advertising for your Podcast?

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

Live Facebook recording.

News Dan Bongino will no longer be on YouTube Jad Abumrad is leaving Radiolab Timber, a podcast hosting company, is shutting down. According to Podcasting Sucks with Tanner Campbell. Spotify removes Neil Young’s music (at his request). Twitter is full of threads talking about other extremely popular artists on Spotify to take the same action in hopes of Spotify taking it more seriously, such as Taylor Swift and Billie Eilish. A study says 30 seconds is the best length for an ad. Podinbox launches a monetization feature Best Practice

Be picky about what you choose to advertise on your podcast.

An advertiser is another representative of yourself and your show. Who you choose to identify with can seem minor but to a certain listener can be a major indicator of something they don’t agree with.

Blubrry News Blog Post: Newsletters for Podcasters – by MacKenzie Bennett Community newsletter went out today Our first event of the year is Podcast Movement Evolutions, use the code Blubrry50 to get $50 of your ticket. Blubrry Pro Tip

Stop Strong

Interview

Podcaster of the Month: Landis Wade

Question(s) of the Week

Question: Thinking about buying a new microphone! Curious, what aspects do you consider before buying one?

Answer: There are a few things to think about when choosing a microphone. 

Your recording environment. Your voice. Cost XLR vs USB

Generally speaking, a dynamic microphone is more likely to work for most podcasters. 

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the New Media Studio in Coldwater, Michigan and Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

Download

Email Lists for Your Podcast – PCI 278

January 20, 2022

Have you worked on something new for your podcast lately? We know that email can seem drab, but it can be vital for reaching your audience in a way that they actually use or respond to. In this episode we share why running an email list for your podcast is important as a creator. And mention a newsletter for podcasters to keep them informed they can subscribe to. Before we get to that, we discuss issues with Anchor, a Spotify trademark case and more.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

Live Facebook recording.

News Anchor.fm is causing issues with downloads. Spotify sues cannabis company “Potify” and wins in trademark case Is BBC going away in 2027? Congratulations to ABC for 1,000 episodes of Start Here Podcash is giving away $100k to budding podcasters Podcasting by the Moon – a woman-focused podcasting newsletter from Alexandra Cohl and her business, POD.DRALAND BackUpMyPodcast.com is shut down. Best Practice

Use SEO to your advantage

Those looking to expand their audience can focus on SEO tactics so that people are able to find your show more organically with a simple search. We recommend at least 300 words for your show notes, but more is definitely better. Learn here.

Blubrry News Blog Post: Don’t Sabotage Your Show Before You Hit Record by Tara O’Brien Podcaster of the Month: Landis Wade from the Charlotte Readers Podcast Offering very limited private beta to our stats system. If you are a hosting customer, we will provide 5-10 users access to the new Blubrry Stats interface before anyone else. Email marketing@blubrry.com. Blubrry Pro Tip

Why running an email list is important. 

Question(s) of the Week

Question: On my statistics report, I can see downloads but not the number of subscribers. Where can I find the number of subscribers to my podcast?

Answer: Companies cannot claim to tell you the number of subscribers with any accuracy. The problem is that an app might hit your RSS feed 24 times a day (once an hour) and someone else might have their app set to hit your feed every 4 hours and some others might hit it every 10 minutes. There is no way to really know, BUT there are a couple of ways to garner a safe estimate.  

Look at an episode that is 30 days or so old. Click on the file name in our system, then click on “distribution” and look at the mobile app and podcatcher numbers. Add them together and that will get you close to ‘subscribers’. Look at the bump in the day-to-day trending graph on days you publish.  People that download/play it on the same day or the next day are more than likely subscribers.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the New Media Studio in Coldwater, Michigan and Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

Download

The Power of No – PCI 277

January 14, 2022

As with any new year, so comes inevitable change, i.e things deciding to end things but also begin. This week we share stories on reviving the podcaster hall of fame, new podcasts and a few tales on how not everything lasts and the power of saying no.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

Live Facebook recording.

News Todd: CES show round up Podcaster’s Hall of Fame back on for 2022 Podcasting hasn’t produced a hit in years! Welp. Spotify Studio team laid off, last day is Jan. 21. Is podcasting killing AM talk radio? Dana Carvey and David Spade are doing a podcast called Fly on the Wall, an inside look at SNL. Too busy (lazy) to podcast? Use AI. Bert Weiss to use synthetic voice to do promos, liners and podcasts. A new podcast of radio vets swapping stories, Radio Daze Is Facebook editing music out of your podcast? Best Practice

Active listening

An interview can be used as a cheap and easy way to entertain your audience, but it requires your participation too to be done well. A question here and there doesn’t cut it.

Blubrry News Blog Post: How I Use My Podcast’s Twitter Account As a Resource by Jen Thorpe PowerPress 8.7.9 is out now, mostly bug-fixes. Tell us why you should be Podcaster of the Month, submit under Other. Be sure to check out our Facebook Group.  Blubrry Facebook Group and all the other social media platforms. Look for blubrry or blubrry_podcasting. Blubrry Pro Tip

When to say NO!

Question(s) of the Week

Question: I looked at my feed and my posts are being cut short and at the end, it has “This post originally appeared on (link to my website).” How do I turn that off?

Answer: It’s a setting in the Yoast SEO Plugin. Go to the SEO menu in your sidebar, click on “Search Appearance” and then click on the RSS tab. Blank out any boxes in there that have any code or text in them. Lastly, save your changes.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the New Media Studio in Coldwater, Michigan and Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

Download

Podcasting and the Great Resignation – PCI 276

January 06, 2022

2021 was known for mass quitting and hiring, within many fields and industries and podcasting is no different. We discuss some host changes within popular podcasts, hosts quitting, and available jobs within the podcasting industry in what is known as the Great Resignation. Todd is out this week and will be back shortly; big thanks to Toby for starting us off this year with a pro tip focused on first impressions.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

News Audie Cornish is leaving her position at NPR, co-host of All Things Considered, the latest in a long list of audio hosts that have quit in the past year or so and the Great Resignation. Leila Fadel joins All Things Considered and Up First podcast Podcaster ordered to hand over interviews that have not aired. Instead, they published them! Quite a few jobs listed on Podjobs.net currently The Podcast Host’s Podcaster Problems survey 2021 Public Domain Day Best Practice

Guest spotlight page on your podcast website

Blubrry News Working on final touches for some projects we’re planning to release shortly Todd is attending CES in Vegas and seeing some fun, new products Blog post: New Year’s Resolutions for Podcasters – by Meryl Klemow Blubrry Pro Tip

Podcast album art – first impressions

Interview

Shay Drinkwater from the buzzr pod

Website FacebookTwitter InstagramLinkedIn

Question(s) of the Week

Question: Should I be posting my new podcasts as “Posts or Pages” in WordPress?

Answer: Posts. Pages are for more static content like About pages, welcome pages, pages you use for reference and that kind of thing. Not so much for ongoing dynamic content like podcasts or blog posts. Plus, Pages are never included in the RSS feed. You could (but it’s more complicated) use a Custom post type, but that is too much to go into on a podcast

Download

Special: 2022 Podcast Prediction Show – PCI 275

December 30, 2021

 

For the last show to 2021, we asked our staff and on social what they think might happen in podcasting in 2022.  Today’s show is a bit of a format break.  Have a happy new year!  See ya in 2022!

Carolyn Berry, from Adventures with Grammy,  says her show will double its listeners in 2022.  ( good plug! )

Maxwell Ivey Jr. from What’s Your Excuse network and the blind blogger says:  I predict even more people, companies, and organizations will launch podcasts. I predict Spotify and others will continue to try to win the podcasting world like it’s a game of monopoly. And I predict that more people will be hosting with Blubrry.

Dave Keeshan from The Future is Not Set, I predict the option to open a payment stream to podcasts will increase. So far Patreon and buymeacoffee.com are sorta fits. The start of tipping, or lightning/crypto payments, or anything that can be done from a handheld device will become more common. This will hopefully happen as a result of people’s frustration with the increase of ads into their podcast experience. Hopefully, this will also lead to a more dynamic podcast, where they can be delivered with and without ads.

AND

There will be more live streaming like events/productions. Clubhouse, FIreside, Wisdom, are all chasing “something”. The thing, live, interactive audio, which can be recorded and released later as a podcast, maybe as different as radio shows are to podcasts (which are also released after the fact as podcasts)

@checkheadpod  The CHECK YOUR HEAD Podcast’s prediction for 2022 is that it will be the biggest year for podcast growth as more people turn to #podcasts for safe, enjoyable & free entertainment during #pandemiclife.

Josh fromTips of the Slung I wouldn’t be surprised if some of the shows under the banners of bigger companies (in particular shows that were independent and successful prior to signing) try to break their contracts and go indie again. [ Josh – Tips of the Slung ]

Daniel J. Lewis from The Audacity to Podcast –  I expect we’ll see another huge platform support podcasts—maybe Microsoft, Twitter, or LinkedIn. Also much bigger adoption of Podcasting 2.0.

Jim Malliard from The Malliard Report:  I predict Spotify will close the free version of anchor and try to recruit shows to only be on Spotify, only with free music accounts.

Articles:

HotPod / The Verge’s predictions (toward the bottom of this article)

Pacific Content’s Annual Prediction article

From the Team:

Toby Goodman from Blubrry Pro Production:  ​​There will be at least one best selling book about podcasting coming in late Feb! (hint: Toby is writing a book) 

Download

More Podcast Industry Acquisitions – PCI 274

December 23, 2021

The big companies are buying more podcast assets. Todd and Mike talk about Captivate and Whooshkaa getting acquired. Today is a no-edit show. Everyone have a Happy Holiday!

 

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

News

Captivate acquired by Global, part of DAX. Congrats! Spotify has acquired Whooshkaa Brian Williams, former NBC/MSNBC anchor now has a podcast, We Interrupt This Broadcast, which made it to #1 on Apple Podcasts! Ten Percent Happier is starting its own podcast studio Spotify adds star ratings, you cannot rate unless you have listened

Best Practice: 3 steps to double-check your episode after you publish

Press play. By that we mean ensure it’s playing correctly. Click play on the player and make sure you hear it start playing. Check your RSS feed. Go to castfeedvalidator.com and run a validation check. Relax in the knowledge that your show will go out as normal!

Blubrry News

The team will be out the following days for the holidays:  December 24th and December 31st. Get your predictions in for our New Years Eve Eve show. Email mike@blubrry.com (Audio would be great but text is ok as well). Blog Post: The Value of Spending Marketing on Your Show by David Day

Blubrry Pro Tip – Pro team out for the rest of the year. 

Question(s) of the Week

Question: I have a really long interview that I recorded, it’s over 2 hours. Should I break it up into two episodes or should I just put it out full-length?

Answer:  In most cases, play the whole thing in one episode.  Maybe think of editing it down to less than 2 hours.  Make sure it’s not boring! But, do not break things up into 2 parts if you can help it.

______________

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the New Media Studio in southern Michigan and Mike Dell’s World Studio in northern Michigan. Produced by the Blubrry Pro-Production team.

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

 

Download

Consider the Podcast Transcript – PCI 273

December 16, 2021

The more mainstream podcasting becomes, the more insistent the need for transcripts are. We urge you (and ourselves) to consider including the podcast transcript when you publish your episodes. There are various softwares that provide this function including, Audioburst.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

Live Facebook recording.

News The minimum ad spend to get on Joe Rogan is $1million! (According to Ashley Carman from HotPod News) Eric Nuzum predicts companies will switch from podcasting to video Podcast host ShoutEngine shutting down Dec. 30thIf you need to migrate to Blubrry, drop us a ticket. We can get you two months free! Podcasters at iHeart are unionizing Podcast listeners are more likely to order food delivery Gorge Noory and Premiere Networks are launching Coast to Coast AM Podcast Network The New Media Show interviewed Adam Curry yesterday! SiriusXM is being sued by the National Association for the Deaf Best Practice

A good FIRST impression goes a long way. Short and sweet podcast intros.

Blubrry News Blog Post: You don’t have to monetize your podcast by Kim Krajci. Affiliate payments including annual bonus will go out this week. We will not be taking off any podcast release days for December, so expect episodes on the 23rd and 30th. The team will be out the following days for the holidays: December 24th and December 31st. Blubrry Pro Tip

Sponsorships

Question(s) of the Week

Question: When changing the name of your podcast, should you create a whole new account or just change everything on your current account and leave the old episodes?

Answer: Depends… if the rebranded show is on the same subject (or close) then just renaming things and pressing on with all the old episodes still there is the way to go. If the show is majorly different, it’s likely better to kill the show (see last week’s blog post) and start a new one with a new RSS feed.

______________

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the New Media Studio in southern Michigan and Mike Dell’s World Studio in northern Michigan. Produced by the Blubrry Pro-Production team.

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

Download

Podcasting Through the Holidays – PCI 272

December 09, 2021

We suggest you resist the urge to skip episode releases in December and to instead continue podcasting through the holidays. We don’t plan on taking any weeks off for December and will continue with our normal publishing schedule.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

Live Facebook recording.

News Joe Rogan still #1 at Spotify Edison Research report compares US/UK podcast listening Chris Cuomo (cohost of the The Hand Off podcast) who was suspended from his CNN primetime show has been fired from CNN and is also leaving his Sirius/XM show. Webby Awards entry deadline is Dec 17, 2021 CUMULUS MEDIA And Signal Hill Insights’ Podcast Download – Fall 2021 Report Podcast Movement Evolutions in March 2022 will host the Edison Research Infinite Dial results Best Practice

Promote future episodes with a preview at the end of your current episode

Blubrry News Blog: When is it time to kill a podcast? by Mike Dell Affiliate payments including annual bonus will go out next week. Apply to be an affiliate here. We will not be taking off any days for December, so expect episodes on the 23rd and 30th Blubrry Pro Tip

Do not take a break over the holidays! 

Question(s) of the Week

Question: How can I easily schedule guests for my show without multiple emails back and forth to find a good time for both or more people?

Answer: We highly recommend using some scheduling software, service, etc. We use Calendly for scheduling guests for this show as well as some client consults. It’s much easier for everyone involved and professional. Here is a list of recommendations.

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Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

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Coming to you this week from the New Media Studio in southern Michigan and the Blubrry Studio in Columbus Ohio. Produced by the Blubrry Pro-Production team.

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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The Beginning of the End of 2021 – PCI 271

December 02, 2021

This week began a whole slew of end of the year lists, commemorating the beginning of the end of 2021, and podcasts lists were no different. Both Apple and Spotify revealed their most popular shows for listeners for the year of 2021. Infinite Dial released their findings on podcasting and media consumption, based in the UK. Students, don’t miss out on NPR’s annual podcast challenge and then tune into your childhood roots with the Bugs Bunny and Daffy podcast.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

Live Facebook recording.

News Apple Podcasts released their Best of 2021 Spotify Wrapped dropped yesterday and it includes podcasts Chris Cuomo, co-host of the podcast The Hand Off, suspended by CNN for a breach of journalistic ethics LiveOne expanding for connected vehicle listening Podcasting has changed since the early days NPR’s College Podcast Challenge is back with a chance to win $5k! Infinite Dial UK findings are available today Bugs Bunny and Daffy Duck do a podcast! Best Practice

File names

Artwork file names Media file names Best practiceNo spaces. Letters, numbers and dashes only. Only numbers or letters at the end of the file name. No periods in the file name OTHER than the .mp3 or .jpg.

Media File Example: PCI-2021-12-2.mp3 or pci271.mp3 Artwork file example: PCI1400.png or pci3000.jpg

Blubrry News Blog: Livestream Your Show by Tara Jean O’Brien Blog: How to Choose a Co-Host by David Day Internal Affairs released their second episode recently. Blubrry Pro Tip

Are You Taking Full Advantage of Your Podcast Asset

Question(s) of the Week

Question: How long should I spend on my podcast episodes?

Answer: As long as you want. However long you feel is necessary to put out the level of quality you have in mind. I have heard 4:1. If you do a 1 hour long show, you could spend up to 4 hours working on it (prep, recording, editing and promotion, etc.).

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Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

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Coming to you this week from the New Media Studio in southern Michigan and Mike Dell’s World Studio in northern Michigan. Produced by the Blubrry Pro-Production team.

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

Download

Mini Podcast Episodes – PCI 270

November 18, 2021

Tempted to release mini podcast episodes? You’re not alone, and companies and creators alike have the same idea. Mike and MacKenzie discuss the pros and cons of releasing mini podcast episodes, as in 90 second or so, as a whole new podcast or including them in your normal feed, and a new company taking this idea by storm.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

News Edison Research released the top 50 podcasts by audience size for Q3 2021 Podchaser partners with Critical Mention to track brands mentioned within podcasts Asia Podcast Festival will culminate at the end of the month, awards submissions and accelerator lab are going on currently. Racket, like TikTok but for 99 second audiograms. Navy Yard, a DC neighborhood, has a new apartment complex in development, featuring a studio for musicians and podcasters. Rick Flair teaming up with Mare Madden for a new podcast. Best Practice

Interact with your social media following

Blubrry News Blog Post: Barriers to Podcasting by Kim Krajci. Essentially a part two of her blog post in September. November Podcaster of the Month: Alan Petersen, Meet the Thriller Author Off next week for Thanksgiving Working hard on our stats update Here is your weekly PowerPress update. 8.7.7 was recently released, fixing a long-standing bug. Blubrry Pro Tip

The value of replays.

Question(s) of the Week

Question: From a Facebook Group I have a recommendation from a buddy that grew a podcast quite successfully. I release episodes weekly (35-60 minutes depending on guests). His recommendation is to release daily short episodes (60-90 seconds) with a daily snapshot, daily update on a topic of interest to my audience. Has anyone done this?

Answer: I have a long time ago on one of my shows. To be honest, it didn’t do much for my listenership. In fact, I would say it annoyed some of my listeners. Frankly I would be annoyed if I am expecting a 30 min show and I get a 90 second show. Personally, I pick shows by length when I set up a playlist for a particular listening session. A bunch of short shows is ok grouped up, but I wouldn’t listen daily. 

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Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

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Coming to you this week from the Blubrry Studio in central Ohio and Mike Dell’s World Studio in northern Michigan. Produced by the Blubrry Pro-Production team.

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

Download

Podcast App Market Share – PCI 269

November 11, 2021

There are numerous podcast apps and they are all in slight competition with one another. The question is: what podcast app market share does each one hold. Todd and Mike provide their theories on who will come out on top in the future in this episode of Podcast Insider.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

Live Facebook recording.

News

Apple Podcasts has brought back the ‘refresh feed’ button Podcasts becoming people’s go-to for news Pew Fact Sheet Molly Wood is leaving APM’s Daily Show. Edison Research and NPR presented the ‘Spoken Word’ audio report today, catch a replay here. Podcaster listenership is rising among Black Americans. On the New Media Show, yesterday Todd said Facebook will be the #2 podcast listening platform in a year. Best Practice

Figuring out who your target audience is so you can be where they are.

Blubrry News

Blog Post: Blubrry’s March for Show Growth, written by Todd Cochrane PowerPress 8.7.6 is out, with security and bug fixes. Be sure to follow us on social. Blubrry or Blubrry Podcasting on all of the platforms. Blubrry Pro Tip

What Sort of Podcaster Are You?

Question(s) of the Week

Question: Why am I only getting 7% of my downloads from Spotify, and 50% from Apple, but ‘everyone’ says Spotify has way more market share than that?  

Answer: We can only show what actually happens. NOT what gets reported elsewhere. Across all the shows that Blubrry tracks, we see anywhere from 2-10% market share for Spotify. Other platforms may see higher or lower depending on a lot of factors. Demographics, geography, show type, target audience and many other factors. You are doing nothing wrong.

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Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

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Coming to you this week from the New Media Studios in southern Michigan and Mike Dell’s World Studio in northern Michigan. Produced by the Blubrry Pro-Production team.

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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Remote Podcast Recording Tips – PCI 268

November 04, 2021

One of the greatest benefits of audio shows is the ability of remote podcast recording. The ability to bring any hosts, guests, etc. together for a podcast is easily one of the most advantageous factors of the medium. And it can be quite easy. We recommend some tips for any remote recording you’ll be doing for your show.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

Live Facebook recording.

News Headliner now helps you post to YouTube automatically. Remember, they’re a partner of ours! Amazon Music launches synchronized transcripts for podcasts Almost half of podcast listeners in the U.S listen to an indie podcast at least once a week  Congratulations to Bradley Tirpak, the new CEO of Libsyn Inc. National Podcast Posting Month is going on for the month of November, http://napodpomo.org. (Mike is doing it this year with Mike Dell’s World) Best Practice

Remote recording of podcast guests (or if you are a guest) 

Do not use Bluetooth or wifi to record interviews. Use a wired connection to a computer.Wifi can lag in time causing uncomfortable gaps and talking over each other. Do not use Apple AirPods or any other Bluetooth microphone or headset.Bluetooth lag can be as bad as wifi lag Use a USB microphone if possible. Some hosts have a couple of mics they will send out to guests before interviews. Or call in using a cell phone, the audio will be better that way. Be sure to do a quick test record. Blubrry News Blog post: How to be a great podcast guest – by Meryl Klemow Our next webinar, Podcasting With WordPress and PowerPress is Nov. 30th at 3:30pm Getting closer to the big stats update! Stay tuned. PowerPress 8.7.5 is out. More bug fixes Be sure to follow us on social. Our interns Mandy and Chau are knocking it out of the park on Instagram and TikTok (and all the rest). Blubrry Pro Tip

It’s all about cross-promotion.

Question(s) of the Week

Question: How can I get a PowerPress shortcode to work on the WordPress web page to show a list of the recent episodes?

Answer: First, Enable the “PowerPress Playlist” in the advanced menu of PowerPress settings. Then, put shortcode on the page you want to use it on. That will, by default, give you a list of the last 10 episodes. You can change the number of episodes and a few other things by adding to the shortcode. Information about all the options are on this page.

Bonus Support Topic: Put your email in your feed settings. 

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Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

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Coming to you this week from the New Media Studios in southern Michigan and Mike Dell’s World Studio in northern Michigan. Produced by the Blubrry Pro-Production team.

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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Personnel Changes in Podcasting – PCI 267

October 28, 2021

Lots changing here for those working in podcasting. Personnel changes in podcasting are a hot topic this week and Mike (solo this week!) dives in to these new roles at multiple platforms. He also points out that sometimes, an old way is still a great way to promote your podcast. Cross promotion between podcasters is a great way to not only gain new listeners but develop a relationship with fellow creators. Tune in for these topics and more.

News FTC warns podcasters about endorsement ads Sony Music has appointed two executives for podcasting efforts Blake Thompson named EVP at Ramsy PRX adding two new roles in their podcasting division Think having a podcast is, a lot? You’re right. The average podcaster does five different jobs for the podcast Did Spotify overtake Apple Podcasts in the US? Best Practice: Promoting your show the old fashioned way, cross-promotion. Swap promos with other podcasters in your niche Promote your show on your other show (if you have more than one) Have other podcasters in your niche on your show Go on other podcasters shows in your niche Join a loose network in your niche (like Tech Podcasts Network) Years ago, this was much more common Blubrry News Todd is traveling home from the SHRM (Society for Human Resource Management) event in Austin Texas today Blog Post: There are Times You Want to Keep It Private Your Company can Secure Content for Exclusive Audiences MacKenzie is looking for podcasters of the month for the rest of the year. Email her, MacKenzie@blubrry.com Internal Affairs, a new podcast from our marketing interns, Chau and Mandy, here at Blubrry. We are looking for a savvy digital marketer to join the Blubrry team! If you are or you know of someone who is, we will have the full job description and a job posting soon. Stay tuned! Blubrry Pro Tip

Interview techniques and the open-ended question

Question(s) of the Week

Question: Why are all the directories and apps so picky about podcast artwork? I’m having a hard time getting mine to pass the size requirements. 

Answer: Most apps and directories have optimized their apps over the years for images that are exactly square. 1400x1400px (up to 3000px). Even one pixel off from that size will cause most directories to reject your feed.

The requirements:

1400×1400 pixels (square) RGB color space PNG or JPG format Under 500kb (½ of 1 MB in file size)

You can edit images in Photoshop, Photoshop Express App (Free), Canva and many others. Or you can have a designer make your podcast artwork for a lost cost on fiverr.com.

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Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

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Coming to you this week from Mike Dell’s World Studio in northern Michigan. Produced by the Blubrry Pro-Production team.

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

Download

Podcast Show Prep – PCI 266

October 21, 2021

Podcast show prep can be as detailed or as open as the host would like it to be. For example, this show uses a document with bullets outlining the topics, but not much of the commentary. Other shows might be completely written ahead of time and simply recorded until they should just right. There is no right or wrong way to conduct podcast show prep.

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

News Chelsea White and Irena Lam from Facebook were on the New Media Show yesterday.  Video Replay: https://youtu.be/MpY_VYbq5sE See our article about Facebook’s Podcasting system here. Audacy will acquire WideOrbit’s streaming tech for $40 million. Apple explains how auto-downloads work on Apple Podcasts. Jordan Harbinger signed a “high seven figure” contact to stay at Podcast One. Stephen Colbert starts a new podcast The Late Show Pod Show (audio-only version of the CBS talk show). Kerri Hoffman (PRX Chief) thinks exclusive podcasts could hurt the podcasting industry. Best Practice: Podcast Show Prep

There are many ways to go about preparing for your episodes. 

Hit record and wing it Outlines Scripts Blubrry News We’re looking for podcasters of the month for the rest of the year. Email MacKenzie@blubrry.com. ShePodcasts recap from MacKenzie: It was not only nice to see some old friends but to meet so many new podcasters. 2020 was a very big year for women/non-binary, etc. podcasters, they came into this event strong on knowing what they want to learn more about and confident in what they are doing well. An incredible group of creators and event organizers. Affiliate payments coming soon. Podcaster of the month (and our guest last week), Natty Bumpercar. Don’t forget to check us out on social! Our social team is hard at work keeping everyone updated over there. Blubrry Pro Tip

All About Episode Titles

Question(s) of the Week

Question: If I post my episode in the Blubrry dashboard, does it immediately upload to Apple podcasts or do I still need to go into my WordPress to make it go to Apple podcast?

Answer: 

If you are using PowerPress on a WordPress site, that is where Apple (and everyone else) looks to PULL your new episodes. If you publish an episode post at Blubrry (which you should not be able to do if you have it set up correctly) it won’t go anywhere other than the Blubrry.com directory.

You need to setup how you publish with Blubrry. From the Blubrry Publisher (dashboard) OR from A WordPress site using PowerPress. Never both!

Of course, if you need help setting that up, let us know blubrry.com/support/

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Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from Blubrry Studio in central Ohio and Mike Dell’s World Studio in northern Michigan. Produced by the Blubrry Pro-Production team.

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

Download

We Want Your Podcast To Grow! – PCI 265

October 14, 2021

Todd is back this week! We talked about how Blubrry won’t kick you off if you get too popular and how we want your show to grow. We also did the normal news and best practices, then interviewed Natty Bumpercar, the winner of our feedback contest a while back and our forthcoming Podcaster of the Month (post to come on that). Enjoy the show!

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

News The 26th annual Webby Awards are open for early registration. Facebook Audio hub for Podcast, Live Audio and more is live now. Let’s Encrypt Root Certs expired a while back. Could have caused trouble with your podcast. The Last Podcast on the Left is no longer Spotify Exclusive after February 2022. ‘She Podcasts Live’ is going on now in Scottsdale, Arizona –  MacKenzie and Aaron from the Blubrry team are there! Best Practice: Simpler is sometimes the better choice Podcasting is an AUDIO format (for the most part) and what your site LOOKS like is not as important as its function. A nice-looking site (but simple) is great. Function follows form in this case. It’s better that it works than if it looks fabulous. Do not worry about the small stuff. Show notes will not look as good on the platforms as it does on your site. Spending a lot of time getting on a particular platform may not be the best use of your time.  Some platforms are not used by many listeners. It is good to “Be Everywhere” but spending a lot of time for two or three listeners could be time not well spent. Pick your battles! Blubrry News We are in between big releases, but are working behind the scenes tweaking what we have and getting ready for the next BIG update.  Stay tuned! Blog post:  Become a Headliner by Tara O’Brian Facebook Releases Special Tools for Podcasters: Facebook for Creators Again, MacKenzie and Aaron are at She Podcasts this weekend. If you are there, go visit them to say HI and get some swag!

Blubrry Pro Tip: Toby has the week off.  

Interview: Natty Bumpercar – The Bumperpodcast

Question(s) of the Week

Question: My podcast host is asking me to leave because I’ve become too popular. HELP!

Answer:  Come to Blubrry!  (What did you expect us to say?) Blubrry does not kick someone off because they’re popular. We want you to GROW your podcast.

If you want to keep track of all your ratings and reviews from every country on Apple Podcasts, Stitcher, Podchaser and Castbox, all in one place . . . check out My Podcast Reviews –  https://mypodcastreviews.com/

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Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

______________

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming at you this week from New Media Studio in southern Michigan and Mike Dell’s World Studio in northern Michigan. Produced by the Blubrry Pro-Production team.

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is:

Blubrry – MacKenzie150 E. Campus View Blvd. #180 Columbus, Ohio 43235

Download

Your Own Podcast Website, Analogies Galore – PCI 264

October 07, 2021

Never one to shy away from encouraging podcasters to have a website of their own, we did a deep dive into why podcasters should take control of their podcast on all levels. Kate joined Mike to discuss what exactly a podcast is – the ins and outs – as well as the numerous benefits of having your own website, with a significant example from earlier this week.

Special guest host: Kate from Blubrry Pro Production

Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

News Congratulations to the winners at the People’s Choice Podcast Awards  The great Facebook outage of 2021 Why do we call it a ‘Podcast’? From Ashley at HotPod, Gimlet’s Heavyweight is becoming a Spotify exclusive in November. Find the next big podcast star! PodcastOne, a leading podcast platform and a subsidiary of LiveXLive Media, has set its award winning panel of judges to select the winner of Self Made Podcast Edition, an audio competition to find the next big podcast star for the network giant. Can you really know what the “next big hit” will be? What constitutes a “hit” to one is a “flop” to many. For instance… many didn’t expect the success of Sleep With Me (https://www.sleepwithmepodcast.com); and hosting on it’s own site, links, resources, etc available independently regardless of social or directories. Is a YouTube “podcast” really a podcast?

Yes and no. While you can certainly repurpose any audio content and add it to your RSS feed to make it into an actual podcast, a video on Youtube is not a ‘podcast’ any more than a music video is a podcast. An actual podcast requires an RSS feed. There is quite a bit of value in putting your RSS based podcast on YouTube with a static or even a series of images that match the content and loading that up for additional listenership that drives your listeners/viewers to your website and yes, I’m going to circle back once again because it cannot be said too much, if you don’t have everything on your own website, your own .com or dot, then you don’t actually own your intellectual property or the land on which it lives and you could be shut down and offline in a second.

Best Practice

Piggybacking off the Facebook outage, a best practice for any business, especially podcasters, is to have your own website where your content will never go off line. While we beat this like an old dead horse, we do that for a reason. Hundreds of thousands of businesses who only have a ‘Facebook website’ lost untold dollars of revenue when the platform went down and customers didn’t have an actual website to visit. Best practice of the day is to always have your own website for your podcast and your business and avoid being at the mercy of someone else’s bad tech.

Blubrry News Blog post: Boost Listenership with Special Series of Episodes Winner of the free year for giving us feedback on the new dashboard changes has been selected.  We will have him on Podcast Insider next week. PowerPress 8.7.4 is out, minor bug fixes and a typo fix. Follow our Instagram account to keep up on blog posts and releases, podcaster of the month, etc. Blubrry Pro Tip

Why Only Using Social Media is Dangerous and How to Fix That DB Link

Question(s) of the Week

Question: Are ratings and reviews on Apple Podcasts important?Answer: Yes and no.

Yes, they can be good for social proof. They can be great for indicating what you are doing right (and wrong). It’s a good ego boost that you might need to keep going if you don’t get a lot of other feedback.

No, it will not help your rankings at Apple podcasts or anywhere else we know of. The system isn’t global and the ratings and reviews only show up in the native country. The AI Apple uses is no longer tied to the R&R and are geographically limited. Now, The Sound Guys disagree with me and say that success begets success and that ratings and reviews push visibility. I disagree with that, while it does add a level of “at first blush” street cred to a podcast, it does not guarantee sustainability – by that I mean a listener listens once based on R&R and never again. The ongoing subscribers and downloads are the actual metric of “success” in this milieu.  And the argument continues… in my experience it’s a vanity metric that only goes so far. A successful podcast has its own email list opt-ins, an engaged listener base, and is hosted on its own website.

If you want to keep track of all your ratings and reviews from every country on Apple Podcasts, Stitcher, Podchaser and Castbox, all in one place…  check out My Podcast Reviews – https://mypodcastreviews.com/  

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Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

______________

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Produced by the Blubrry Pro-Production team.

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

Download

Happy International Podcast Day – PCI 263

September 30, 2021

Congratulations to all podcasters today, and give yourself a pat on the back, because it’s International Podcast Day! Learn a little about how people celebrate and lots of announcements that have come out this week. The People’s Choice Podcast Awards are being hosted Thurs. Sept. 30, watch this evening to celebrate.

News Happy International Podcast Day! NPR’s Car Talk is leaving the radio after 54 years (seven years after one of the co-hosts passed away). It continues as a 2x weekly podcast. Podcast SOP, a new app for podcasters to organize their show’s workflow. A new podcast audio checking service has been launched, Vib3s. The People’s Choice Podcast Awards ceremony is tonight at 9 PM EST. Shure MV7x costs about $180 ($250 for the USB/XLR version). Podcast Movement Evolutions is accepting speaker proposals.  PlutoTV fined $3.5 million for breaking closed captioning rules.  Best Practice

Merchandise and swag for your podcast

Blubrry News We’re continuing to work on UI/UX updates, but have nothing to release currently, more coming soon (later this year). Want a sneak preview of new stats? Email Todd. Blog post: How to create a more inclusive space in podcasting by Tara O’BrianPodcasting with WordPress Webinar today at 3:30pm eastern (for the live viewers). YouTube link will be sent out after the webinar so sign up even if you can’t attend live. Blubrry Pro Tip

How monitoring with headphones makes a huge difference in your show. 

Question(s) of the Week

Question: Where can I find my RSS feed? (Blubrry’s new dashboard)

Answer: For Blubrry publisher users, it’s found in Dashboard under show and then Manage. In PowerPress, go to the feeds menu of PowerPress settings and it’s right at the top of the page.

Question 2:  When is it time to pod-fade a show? How would I go about doing that?

Answer 2: When it’s no longer fun, profitable, or you have no time to do a good show. When you have run out of motivation is also a good time to kill a show. 

How? Easy, just stop doing it. If you want to remove it from the internet, good luck! Once something is out there, it’s going to be hard to make it go away completely. You can turn off your hosting though.

May be time to release a goodbye episode and leave that up for some time.

I also have a feed you can redirect your show to that explains that this show is no longer available.  Feel free to use it.  Just redirect your feed to: https://feeds.blubrry.com/feeds/deadshow.xml 

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Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

______________

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

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Coming at you this week from Blubrry Studios in southern Michigan and northern Michigan. Produced by the Blubrry Pro-Production team.

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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