Podcast Insider by Blubrry

Blubrry's Official Podcast where we talk about the Podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

By Todd Cochrane, Mike Dell & MacKenzie Bennett



The Beginning of the End of 2021 – PCI 271

December 02, 2021

<p><img class="alignleft size-full wp-image-83707" src="https://blubrry.com/wp-content/uploads/2021/12/Webp.net-resizeimage-60.jpg" alt="" width="150" height="100" />This week began a whole slew of end of the year lists, commemorating the beginning of the end of 2021, and podcasts lists were no different. Both Apple and Spotify revealed their most popular shows for listeners for the year of 2021. Infinite Dial released their findings on podcasting and media consumption, based in the UK. Students, don’t miss out on NPR’s annual podcast challenge and then tune into your childhood roots with the Bugs Bunny and Daffy podcast.</p> <p class="p1"><b>Thanks for joining us on this episode of <i>Podcast Insider</i>. Looking to be a guest on the show? Let us know.</b></p> <p><a href="https://www.facebook.com/Blubrry/videos/293210696064399">Live Facebook recording.</a></p> <b>News</b> <ul class="ul1"><li class="li2"><a href="https://www.apple.com/newsroom/2021/11/apple-podcasts-presents-the-best-of-2021/">Apple Podcasts released their Best of 2021</a><br /></li> <li class="li1"><a href="https://techcrunch.com/2021/12/01/spotifys-wrapped-2021-arrives-with-artist-video-messages-blend-and-even-a-game/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAHP0UJDJ6dZdD3jmWr21QUojr-IVOJ6GrX26puvudG1PrGXLtVGs_eqQPp45NWDJGd0ffnta78PA3XPMSICb-9F6-FXn92OqT5cEttVZkPPNmrQ5ATZvCpeLfNdpUV0CvQCm81bLdaLkz75j8tHFP8BAKhCrXBcBcaJ5X05KlC5v">Spotify Wrapped</a> dropped yesterday and it includes podcasts<br /></li> <li class="li2"><a href="https://www.bbc.com/news/world-us-canada-59485945">Chris Cuomo, co-host of the podcast <i>The Hand Off</i>, suspended by CNN</a> for a breach of journalistic ethics<br /></li> <li class="li2"><a href="https://www.prnewswire.com/news-releases/liveone-launches-android-automotive-app-expanding-its-music-and-podcasting-services-to-reach-next-generation-connected-vehicles-301435200.html">LiveOne expanding for connected vehicle listening</a><br /></li> <li class="li3"><a href="https://depauliaonline.com/55999/artslife/the-evolution-of-podcasting-may-continue-to-its-own-demise/">Podcasting has changed</a> since the early days<br /></li> <li class="li1"><a href="https://www.kosu.org/education/2021-11-30/nprs-college-podcast-challenge-is-back-with-a-5-000-prize">NPR’s College Podcast Challenge</a> is back with a chance to win $5k!<br /></li> <li class="li1"><a href="https://www.edisonresearch.com/the-infinite-dial-2021-uk/">Infinite Dial UK</a> findings are available today<br /></li> <li class="li2"><a href="http://www.insideradio.com/podcastnewsdaily/looney-toons-cartoon-brand-comes-to-podcasting-with-thanksgiving-road-trip-series/article_699a28f0-4c85-11ec-9ae9-03f3567d6355.html">Bugs Bunny and Daffy Duck do a podcast!</a></li> </ul><b>Best Practice</b> <p><strong>File names</strong></p> <ul class="ul1"><li class="li1">Artwork file names</li> <li class="li1">Media file names</li> <li class="li1">Best practice<br /><ul class="ul2"><li class="li1">No spaces. Letters, numbers and dashes only.<br /></li> <li class="li1">Only numbers or letters at the end of the file name.<br /></li> <li class="li1">No periods in the file name OTHER than the .mp3 or .jpg.<br /></li> </ul></li> </ul><p class="p1">Media File Example: PCI-2021-12-2.mp3 or pci271.mp3<br /> Artwork file example: PCI1400.png or pci3000.jpg</p> <b>Blubrry News</b> <ul class="ul1"><li class="li2">Blog: <a href="https://blubrry.com/podcast-insider/2021/11/22/livestream-your-show/">Livestream Your Show</a> by <a href="https://tarajeanobrien.com/">Tara Jean O’Brien</a><br /></li> <li class="li1">Blog: <a href="https://blubrry.com/podcast-insider/2021/11/29/how-to-choose-a-podcast-co-host/">How to Choose a Co-Host</a> by David Day<br /></li> <li class="li1"><i></i><a href="https://internal-affairs.blubrry.net/2021/11/30/navigating-social-media/"><i>Internal Affairs</i></a> released their second episode recently.<br /></li> </ul><b>Blubrry Pro Tip</b> <p class="p5">Are You Taking Full Advantage of Your Podcast Asset</p> <b>Question(s) of the Week</b> <p class="p1"><b>Question: </b>How long should I spend on my podcast episodes?</p> <p class="p1"><b>Answer: </b>As long as you want. However long you feel is necessary to put out the level of quality you have in mind. I have heard 4:1. If you do a 1 hour long show, you could spend up to 4 hours working on it (prep, recording, editing and promotion, etc.).</p> <p class="p6">______________</p> <p class="p6">Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p class="p7">The best place for support with any Blubrry products/services is our ticket system (<a href="https://blubrry.com/support/">https://blubrry.com/support/</a>). Tickets give the whole team access rather than direct emails or calls.</p> <p class="p7">______________</p> <p class="p8">Coming to you this week from the New Media Studio in southern Michigan and Mike Dell’s World Studio in northern Michigan. Produced by the <a href="http://www.blubrrypro.com/">Blubrry Pro-Production</a> team.</p> <ul class="ul1"><li class="li6">Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com<br /></li> <li class="li6">Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com<br /></li> <li class="li9">Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</li> </ul><p class="p7">Our mailing address is:<br /> Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>


Mini Podcast Episodes – PCI 270

November 18, 2021

<p><img class="size-full wp-image-83624 alignleft" src="https://blubrry.com/wp-content/uploads/2021/11/Webp.net-resizeimage-57.jpg" alt="" width="150" height="100" />Tempted to release mini podcast episodes? You’re not alone, and companies and creators alike have the same idea. Mike and MacKenzie discuss the pros and cons of releasing mini podcast episodes, as in 90 second or so, as a whole new podcast or including them in your normal feed, and a new company taking this idea by storm.</p> <p class="p1"><b>Thanks for joining us on this episode of <i>Podcast Insider</i>. Looking to be a guest on the show? Let us know.</b></p> <b>News</b> <ul class="ul1"><li class="li1">Edison Research released the <a href="https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q3-2021/">top 50 podcasts by audience size</a> for Q3 2021<br /></li> <li class="li2"><a href="https://www.podchaser.com/articles/inside-podchaser/critical-mention-taps-podchaser-to-power-podcast-monitoring-analytics?utm_source=podnews.net&amp;utm_medium=email&amp;utm_campaign=podnews.net:2021-11-17">Podchaser partners with Critical Mention to track brands mentioned within podcasts</a><br /></li> <li class="li1"><a href="https://www.asiapodcastfestival.com/">Asia Podcast Festival</a> will culminate at the end of the month, awards submissions and accelerator lab are going on currently.<br /></li> <li class="li1"><a href="https://racket.com/">Racket</a>, <a href="https://techcrunch.com/2021/11/16/racket-social-audio-app/">like TikTok</a> but for 99 second audiograms.<br /></li> <li class="li2">Navy Yard, a DC neighborhood, has a new <a href="https://wtop.com/business-finance/2021/11/navy-yards-newest-apartments-have-a-podcasting-studio/">apartment complex in development, featuring a studio for musicians and podcasters.</a><br /></li> <li class="li2"><a href="http://www.insideradio.com/podcastnewsdaily/radio-personality-mark-madden-is-teaming-with-pro-wrestling-s-ric-flair-for-new-podcast/article_b20f675a-463e-11ec-9c73-63c5e67b6de4.html">Rick Flair teaming up with Mare Madden for a new podcast.</a><br /></li> </ul><b>Best Practice</b> <p class="p1"><strong>Interact with your social media following</strong></p> <b>Blubrry News</b> <ul class="ul1"><li class="li1">Blog Post: <a href="https://blubrry.com/podcast-insider/2021/11/15/barriers-to-podcasting/">Barriers to Podcasting</a> by Kim Krajci. Essentially a part two of her blog post in September.<br /></li> <li class="li1">November Podcaster of the Month: Alan Petersen, <a href="https://blubrry.com/podcast-insider/2021/11/16/podcaster-of-the-month-alan-petersen/"><i>Meet the Thriller Author</i></a><br /></li> <li class="li1">Off next week for Thanksgiving<br /></li> <li class="li1">Working hard on our stats update<br /></li> <li class="li1">Here is your weekly PowerPress update. 8.7.7 was recently released, fixing a long-standing bug.<br /></li> </ul><b>Blubrry Pro Tip</b> <p class="p1">The value of replays.</p> <b>Question(s) of the Week</b> <p class="p1"><b>Question: From a Facebook Group </b>I have a recommendation from a buddy that grew a podcast quite successfully. I release episodes weekly (35-60 minutes depending on guests). His recommendation is to release daily short episodes (60-90 seconds) with a daily snapshot, daily update on a topic of interest to my audience. Has anyone done this?</p> <p class="p1"><b>Answer: </b>I have a long time ago on one of my shows. To be honest, it didn’t do much for my listenership. In fact, I would say it annoyed some of my listeners. Frankly I would be annoyed if I am expecting a 30 min show and I get a 90 second show. Personally, I pick shows by length when I set up a playlist for a particular listening session. A bunch of short shows is ok grouped up, but I wouldn’t listen daily. </p> <p class="p4">______________</p> <p class="p4"><br /> Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p class="p5">The best place for support with any Blubrry products/services is our ticket system (<a href="https://blubrry.com/support/">https://blubrry.com/support/</a>). Tickets give the whole team access rather than direct emails or calls.</p> <p class="p5">______________</p> <p class="p6">Coming to you this week from the Blubrry Studio in central Ohio and Mike Dell’s World Studio in northern Michigan. Produced by the <a href="http://www.blubrrypro.com/">Blubrry Pro-Production</a> team.</p> <ul class="ul1"><li class="li4">Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com<br /></li> <li class="li4">Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com<br /></li> <li class="li7">Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</li> </ul><p class="p5">Our mailing address is:<br /> Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>


Podcast App Market Share – PCI 269

November 11, 2021

There are numerous podcast apps and they are all in slight competition with one another. The question is: what podcast app market share does each one hold. Todd and Mike provide their theories on who


Remote Podcast Recording Tips – PCI 268

November 04, 2021

One of the greatest benefits of audio shows is the ability of remote podcast recording. The ability to bring any hosts, guests, etc. together for a podcast is easily one of the most advantageous facto


Personnel Changes in Podcasting – PCI 267

October 28, 2021

Lots changing here for those working in podcasting. Personnel changes in podcasting are a hot topic this week and Mike (solo this week!) dives in to these new roles at multiple platforms. He also poin


Podcast Show Prep – PCI 266

October 21, 2021

Podcast show prep can be as detailed or as open as the host would like it to be. For example, this show uses a document with bullets outlining the topics, but not much of the commentary. Other shows m


We Want Your Podcast To Grow! – PCI 265

October 14, 2021

Todd is back this week! We talked about how Blubrry won't kick you off if you get too popular and how we want your show to grow. We also did the normal news and best practices, then interviewed Natty


Your Own Podcast Website, Analogies Galore – PCI 264

October 07, 2021

Never one to shy away from encouraging podcasters to have a website of their own, we did a deep dive into why podcasters should take control of their podcast on all levels. Kate joined Mike to discuss


Happy International Podcast Day – PCI 263

September 30, 2021

Congratulations to all podcasters today, and give yourself a pat on the back, because it's International Podcast Day! Learn a little about how people celebrate and lots of announcements that have come


Spotify vs. Apple Podcasts – PCI 262

September 23, 2021

Spotify vs. Apple Podcasts, a seemingly never-ending debate in the podcast world. As the number of podcasts launched and released has gone up in the past few years, as had the number of podcast listen


Managing Your Podcast Expectations – PCI 261

September 16, 2021

Starting a podcast is very exciting and nerve wracking, but there is something else you need to consider: managing your podcast expectations. There are plenty of tales out there from podcast hosts abo


Blubrry’s New Dashboard – PCI 260

September 09, 2021

It's a day of celebration at Blubrry, our new dashboard has been released and we're so excited for users to start using it on a regular basis. Modernization, simplification, piece of cake. Whatever yo


Crutch Words in Podcasting – PCI 259

September 02, 2021

Um, uh, so, ya know? We all have crutch words we use in podcasting and there are ways to combat this small issue. While it won't kill your show, excessive use of crutch words in podcasting aren't appr


New Dashboard – Beta – PCI 258

August 26, 2021

Blubrry Podcasting is moving quickly and within the next several days Blubrry Podcasters will get the opportunity to test our new modern dashboard. We look forward to getting your feedback as well. Th


Is It Time To Try a New Podcast App? – PCI 257

August 20, 2021

Many podcast listeners are dedicated to one specific podcast listening app. But, is it time to try a new podcast app? This goes for any podcast listener. Many changes have been made to apps recently a


The Importance of Podcast Audio – PCI 256

August 12, 2021

As sound is the main part of your show, the podcast audio can make or break a podcast sometimes. The importance of podcast audio can not be understated, it affects the show in many ways and can also b


Live from Podcast Movement – PCI 255

August 06, 2021

Short and sweet, the Blubrry team recorded live on the Podcast Movement expo floor. We've had a great time meeting new podcasters, catching up with old friends and attending some new and exciting sess


Podcast Call-To-Actions – PCI 254

July 30, 2021

Every successful podcast has a few things in common. One, great content, and two, a call-to-action. A podcast host wants listeners to do something, whether that's join their email list, recommend the


Podcast Trade Shows – PCI 253

July 22, 2021

As we prepare to head to Podcast Movement in a few short weeks, we go over some tips whenever you attend podcast trade shows. While very fun, informative and invigorating, conferences can also be extr


Taking Care of Podcast Gear – PCI 252

July 15, 2021

It's important to take care of your podcast gear, regardless of the original cost. Podcasters should take the time to clean, properly store and travel with their podcasting gear such as microphones, h


National Blueberry Day! – PCI 251

July 09, 2021

Happy National Blueberry Day! Here at Blubrry Podcasting, we love to shed light on any 'holidays' related to our beloved fruit. Often times if people have trouble pronouncing or spelling our name, we


Celebrating 250 Episodes of Podcast Insider – PCI 250

July 01, 2021

After many schedule, title, host and content changes over the years, we are happy to celebrate episode 250 of Podcast Insider, a podcast from Blubrry Podcasting team members. After a quick pat on the


Back in the Columbus Office – PCI 249

June 25, 2021

Podcast studios need adjustments and tuning up every once in a while, and definitely at least once every 15 months, which is what we did at the Blubrry studio. Todd made his first trip back to the Columbus office and not only fixed all of the mistakes ...


Apple Updates: Paying for Podcasts – PCI 248

June 17, 2021

Paying for podcasts, while uncommon is now also available directly through Apple Podcasts. The latest Apple update released channels and subscriptions for podcasts this week and we're anxious to see how many podcasters and listeners choose to dip their...


Misconceptions of Podcast Advertising – PCI 247

June 11, 2021

Advertising is a vital part of keeping the podcast industry alive, however there are a few misconceptions on how advertising works concerning downloads and delivery. The Blubrry team clears up any confusion and clarifies how it works exactly.


Podcast Best Practice: File Naming – PCI 246

June 03, 2021

Not everything about podcasting is fun and creative; but it's useful to keep up on a handful of tips, for example, a podcast best practice: file naming conventions. Todd and Mike discussed what's currently going on at Amazon Prime and Apple,


The Technical Side of Podcasting – PCI 245

May 27, 2021

As a podcast hosting company, we know the finer details of how podcasting works and the importance of the technical side of podcasting, first and foremost the RSS feed. That's why this episode we brought in Angelo Mandato, Blubrry's CIO,


And the Winner Is… Podcasting Awards Shows – PCI 244

May 20, 2021

The Ambies are considered to be one of the first major awards shows for podcasting and kicked off this past weekend. Guesting on the podcast this week, Barry Kantz from the team discusses multiple podcasting awards shows and interview techniques.


Are You an Indie Podcaster? – PCI 243

May 13, 2021

How would you define yourself as a podcast host? Are you an indie podcaster? Or are you doing this for your career or leapt into what some might consider a professional podcaster? It's up to you as the host or creator to put such label on yourself if y...


How Do You Listen to Podcasts – PCI 242

May 06, 2021

At the end of the day, a podcaster will be happy that they have listeners, regardless of where or how they are listening to their podcast. As a hosting provider, we wonder, how do you listen to podcasts and do podcast creators and hosts care where thei...


Premium Podcasting from Apple and Spotify

April 29, 2021

Off to a somewhat bumpy start, Apple and Spotify are going to offer premium aka paid for podcast subscriptions. Apple promised an update in their latest iOS that would feature new functionality for premium shows,


Apple is Making Podcast Changes – PCI 240

April 22, 2021

Every year the tech industry awaits Apple events, one of which was this week. And let's just say that Apple is making significant podcast changes for its app and more, and has already gotten started. This week loads of podcasts in their directory are f...


Simplify Your Podcast – PCI 239

April 15, 2021

After you've been producing your show for a while you might yourself wondering, how can you simplify your podcast. Over the years we've had varying levels of production style and steps in our podcast routine, but in the end we tend to think,


How Many Podcasters Are There? – PCI 238

April 08, 2021

As a podcaster, it's good to have an overview of the industry as a whole. Such as, how many podcasts are there? That's an easy answer, over 2 million as of spring 2021. However, once you start to look at the shows individually,


Don’t Be A Fool – PCI 237

April 01, 2021

Happy April Fools Day! We promise, we do enjoy helping our customers. One thing we don't joke about at Blubrry Podcasting is copyrighted music or material. It'll get podcasters into hot water fast (seriously,


How to Organize Your Podcast Production – PCI 236

March 25, 2021

Special Announcement: Samsung Podcasts — Blubrry is a launch partner. Organizing your podcast production helps to make sure your audience is getting consistent episodes and makes it easier for you, the podcaster.


What Day Should You Release Your Podcast, featuring Diana Winkler – PCI 235

March 18, 2021

Many podcasters have this question: what day should you release your podcast episode. There isn't a straight answer on this, but a few solid recommendations that we go over in our experience and the overall industry.


To Subscribe or Follow, That is the Podcast Question – PCI 234

March 12, 2021

Podcasting is always changing, and that's certainly been the case this week. Starting out with a change in Apple Podcasts, changing the option from Subscribe to Follow. Multiple acquisitions are in the works and the yearly Infinite Dial results were pr...


Into Tomorrow with Dave Graveline – PCI 233

March 04, 2021

You're not done once you publish your podcast. Next comes marketing the episode, typically on social media. But before you do that, you might want to do one more thing right after you publish. Make sure that the episode indeed plays.


When to Update Your Podcast Website – PCI 232

February 25, 2021

If you're not a web novice, it can be hard to know when to update your podcast website. So, so many podcasters are doing their show because they are passionate and knowledgeable on their topic, but that doesn't mean they are familiar with all the behin...


Can You Moderate a Podcast? PCI – 231

February 18, 2021

Podcasters can say anything they want; that's a good thing and a bad thing sometimes. Moderating or moderators for podcasting currently does not exist and is questionable of whether it ever will. Mike and MacKenzie discuss this and more,


What Is In A Podcast Name? – PCI 230

February 11, 2021

What is in a podcast name? And why can they be so challenging to choose sometimes. One of the most basic and first things you must do when creating your podcast, is choosing a name for your show. We've got some recommendations on how to handle the situ...


Future Podcast Related Releases from Apple – PCI 229

February 04, 2021

There are some podcast related releases coming from Apple in the near future, and Todd and Mike are here to discuss them. For Apple Watch and Apple iPhone, look out for new content as well as UI. - Don't miss the BLK Pod Collective virtual summit next...


Trust and Advice in the Podcast Community – PCI 228

January 28, 2021

Podcasting is great because no experience is necessary to get started, but that means you run the dilemma of 'how do you know who to trust for podcasting advice'. Finding the right people to trust and get advice from in the podcast community can take s...


Best Practices for Podcast Show Notes – PCI 227

January 21, 2021

As podcasters ourselves at Blubrry Podcasting we have real firsthand experience on the matter and can provide best practices for podcast show notes. We also have changed the way we do show notes over the years, so there is no one template. -


Why You Should Have a Website for Your Podcast – PCI 226

January 14, 2021

There are plenty of reasons why you should have a website for your podcast. Blubrry has the No. 1 podcast plugin for WordPress, so we're obviously big believers in having your own website, but this episode we go over some of the important reasons why y...


Podcasting with Cats, featuring Audioburst CEO, Amir Hirsh – PCI 225

January 07, 2021

We've been working with Audioburst for over a year now and are happy to offer you another new perk - their Premium Creators feature. Mike spoke with Amir, their CEO and they discuss what makes their new feature so enticing. - Meanwhile,


Happy New Year – Hello 2021 PCI-224

December 31, 2020

Todd is solo this week, and he reflects on the past year along with giving insights for 2021. The future of podcasting is bright, and with audience growth on the rise, podcasters will continue to build bigger audiences as we bring 2020 to a close and u...


Happy Holidays from the Blubrry and Podcast Insider Team – PCI-223

December 24, 2020

Mike is flying solo this week.  In the news, Netflix adds an audio-only mode in its android app; why your podcast needs a website; and some new destinations for Blubrry podcasters.  PLUS, we have some of our team members chiming in with some holiday wi...


Podcast Intro Dos and Don’ts – PCI 222

December 17, 2020

A well crafted podcast intro can make a significant difference to the listeners, and as such, creators should learn some podcast intro dos and don'ts. Todd and Mike made intros the main focus of this episode but they didn't leave out some news going on...