Podcast Insider by Blubrry

In this special episode of Podcast Insider, we’re spotlighting Michelle Aronson, host of True Stories at Work and Blubrry’s Podcaster of the Month! Michelle joined Mike Dell to share her journey from a silent retreat to the world of podcasting, how her HR background fuels her unique storytelling format, and why workplace tales are often stranger—and funnier—than fiction.

Hear how podcasting unexpectedly opened doors in her coaching business, the value of audio storytelling in an increasingly digital world, and what it takes to uncover those unforgettable moments from the office. Michelle also shares one of her wildest listener-submitted workplace confessions—and why she’s always on the hunt for more.

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At Blubrry, we love independent podcasting.

The heart of what makes podcasting so unique — independence. As corporate platforms grow louder in the space, it’s more important than ever for creators to understand how to retain control of their voice, content, and audience. From choosing the right tools and hosting partners to marketing yourself as a creator-owned brand, we explore what podcasting independence really means and how it benefits both your creativity and your business. Whether you’re just getting started or rethinking your podcasting path, this episode is packed with insights to help you stay true to your vision.

Today’s hosts: Mike Dell, Todd Cochrane, MacKenzie Bennett 1️⃣ Why Podcasting Independence Matters More Than Ever

Podcasting has always been a space where creators could own their voice and their audience. But as big media continues to move in, it’s important to understand what independence really looks like — and why it’s worth protecting.

Why it matters:

You control your content and message. You own your brand and audience — no platform can lock you in or dictate your direction. You decide how you monetize, whether that’s ads, premium content, listener support, or all of the above. Independence builds trust — listeners value authenticity and transparency.

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Welcome back to Podcast Insider, today we’re discuss how podcast consumption has changed in the post-pandemic world—especially as more people continue to work from home.

The days of relying on commute-time listening are fading. With data from Edison Research and Jacobs Media, we’re exploring where podcast listening is happening now, how habits are shifting, and what it all means for creators looking to stay relevant.

Whether you’re publishing weekly or still finding your audience, this episode will help you understand today’s podcast listener and how to meet them where they are—likely at home.

Today’s Hosts: Todd Cochrane and MacKenzie Bennett

Part of the changes that have come to podcast creation, listening and watching has been from the major shift to working from home. There’s clear data on some of these changes that we’ll go over with you all today.

The pandemic triggered a massive shift in work culture—and podcast consumption patterns followed suit. As more people work from home and spend less time commuting, the where, when, and how of podcast listening have changed significantly.

Here’s what current data reveals, and what podcasters need to know to stay relevant in this new environment.

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Settling on your ideal listener is a little different depending on where you’re at in your podcasting so far – have you already started or looking to launch? We’ve divided today’s episode into before and after you’ve gotten your podcast on a roll already.

Today’s Hosts: Todd Cochrane and Mike Dell

Whether You’ve Launched Yet or Not (with Help from Blubrry)

✅ If You’ve Already Launched Your Podcast

These strategies help you understand who’s already listening—and how to better serve and grow that audience using Blubrry tools.

1. Review Your Podcast Analytics

Your stats reveal who your audience is and what content they respond to.

How to do it:

Look at top-performing episodes, listening platforms, locations, and device types. Identify trends: Are shorter episodes performing better? Certain topics? Guest formats?

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Feeling overwhelmed? You’re not alone. When you’re just getting started, the goal isn’t to do everything—it’s to do the right things well. Here’s what to focus on and how Blubrry supports you every step of the way.

Today’s Hosts: Mike Dell and MacKenzie Bennett We think these strategies are the best use of your time as a new podcaster and of course how Blubrry helps you.

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Use your podcast content to your advantage — and turn it into a book!

If you’ve ever felt like your podcast could be more than just a weekly episode—maybe even the start of a book—you’re not alone. This week, we’re explaining how podcasters can transform their content into a published work. From identifying core themes and organizing episodes into chapters to leveraging transcripts and using your show to promote the final product, we’ll walk you through how your podcast can lay the groundwork for your next big creative endeavor. Whether you’re thinking print, eBook, or audio companion, we’ll show you how Blubrry’s tools make the transition from podcaster to author smoother than you think.

Today’s Hosts: MacKenzie Bennett and Todd Cochrane 1. Identify the Core Theme in Your Podcast

If your podcast centers around a consistent topic, story arc, or mission, it may already have the foundation of a compelling book.

How to do it:

Review your last 20–30 episodes to find common threads. Identify high-performing episodes using Blubrry’s IAB-certified podcast statistics. Use audience feedback and questions to help refine your message.

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Not every podcaster has a big budget—and that’s especially true for nonprofits.

In this episode learn practical, low-cost strategies for nonprofit podcasters to grow their audience and expand their impact without breaking the bank. Whether you’re recording from a modest setup or working with a lean team, these tips will help you make the most of your existing resources and community connections.

From tapping into your supporter base and creating shareable content to building partnerships and using smart SEO techniques, you’ll walk away with actionable ideas to get your podcast in front of the right people—without spending a fortune.

Today’s hosts: Todd Cochrane, Mike Dell and MacKenzie Bennett Audience Growth Strategies for Nonprofit Podcasters on a Budget 1. Leverage Your Existing Supporters

Your donors, volunteers, staff, and board members are already invested in your mission—make them your first listeners and promoters.

How to do it:

Include new podcast episodes in donor newsletters, event announcements, and fundraising emails. Ask your board members or key volunteers to share episodes on social media or forward them to peers. Feature impact stories from volunteers, donors, or program participants—they’re more likely to share episodes they’re featured in.

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Launching a podcast is only half the battle—making it easy to find, share, and binge is what really fuels growth. In this episode, we explore how Blubrry’s free podcast website transforms your audio feed into a fully branded, SEO‑ready home base, complete with episode pages, a built‑in player, and links to every major listening app.

You’ll learn how this no‑cost perk of Blubrry hosting can boost discoverability, simplify sharing, and give new listeners the confidence to hit “subscribe or follow” long before you need custom domains or complex web design.

Today’s Hosts: Todd Cochrane and Mike Dell Benefits of Blubrry’s Free Podcast Website 1. Instant Online Presence (No Web Design Needed) You get a professional-looking podcast website automatically included with your Blubrry hosting. It’s ideal for new podcasters who don’t yet have a dedicated site or tech skills.

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We hope you’ll find these ideas on how to grow a podcast from 50 listeners per episode helpful in your podcasting quest.

Launching a podcast is exciting—but growing one from just a handful of listeners can feel overwhelming. The good news? You don’t need thousands of followers or a marketing budget to build momentum. In this episode of Podcast Insider, MacKenzie and Mike share eight actionable tips to help new podcasters attract more listeners, build a loyal community, and make progress one episode at a time.

Today’s Hosts: MacKenzie Bennett and Mike Dell 8 Ideas on How to Grow a Podcast From 50 Listens Per Episode 1. Double Down on One Social Platform

Don’t spread yourself thin. Pick one platform where your audience already hangs out (e.g., Twitter/X for tech, Instagram for lifestyle, LinkedIn for B2B) and:

Share 15–60 sec audiograms or clips from your podcast Post quotes or takeaways from your latest episode Engage with your niche (comment, follow, reshare relevant stuff)

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When Lesa McDermott talks about camping, her enthusiasm lights up like a crackling campfire. A Nebraska native with a background as rich as the landscapes she explores — former golf pro, EMT, dive master, lawyer, and now the vice president of Girl Camper — Lesa embodies the spirit of adventure and empowerment that defines the Girl Camper community.

“I kind of inherited the podcast,” explains our May Podcaster of the Month. Lesa recently spoke with Mike Dell, Blubrry VP of customer relations, about her path to podcasting. “It was more of a default.”

This wasn’t a random handoff, she explained. It was the natural next step, initiated as a devoted listener who evolved into becoming the voice behind one of the most inspiring outdoor lifestyle brands for women in America.

From Listener to Leader Lesa McDermott

Lesa’s introduction to the Girl Camper podcast came as a fan. Founded by Janine Pettit, the show began a decade ago when few outdoor-centric podcasts — especially those geared toward women — existed. “It became really popular really quickly,” Lesa recalls. “I loved listening to it and learning all kinds of things about camping.”

When Janine later expanded the brand to include local guides and hostesses who would lead camping trips and events across the country, Lesa jumped at the chance to get involved. “I became the South Dakota guide,” she says, “and hosted some trips and events.”

Reigniting the Podcast and Expanding the Vision

The Girl Camper podcast briefly went on hiatus in 2020 when the organization launched its quarterly magazine, but Lesa was among the first to rally for its return.

“I missed that weekly episode,” she admits. When the timing felt right a year ago, Janine asked her to cohost the podcast, now in video format as well. The dual-format show is helping Girl Camper reach a broader audience.

The transition hasn’t been without its challenges, especially when it comes to production. “I had no podcasting experience,” Lesa says. “I had to jump in with both feet.” From learning editing software to managing technical hiccups, she’s taken on the production responsibilities, ensuring the show retains the authentic Girl Camper voice.

Despite the learning curve, Lesa is thriving. She even credits tools like AI for streamlining her workflow. “I’m using ChatGPT quite a bit… it helps me narrow down topics and write scripts,” she said.

A New Kind of Camper

For Lesa, camping isn’t just a hobby, it’s a lifestyle. She proudly boasts an arsenal of outdoor gear: “I have a small teardrop. I have a van. I have a fifth wheel. But I also have multiple tents. I love to hammock camp.”

She emphasizes that Girl Camper is about inclusion and flexibility. “We like to say at Girl Camper, there’s no wrong way to camp like a girl, and we absolutely mean that.”

Whether it’s river rafting trips through the Grand Canyon or backpacking 125 miles through the Black Hills with a group of women ranging in age from their 40s to their 70s, Lesa is constantly organizing and leading new experiences.

This summer, she’s particularly excited about a 10-day backpacking trip in South Dakota. “We are all carrying all of our supplies — our tents, food, and water. It’s going to be epic.”

Evolving Media and Community Impact

In addition to the podcast, Lesa and the Girl Camper team’s digital magazine is filled with how-tos, gear reviews, and real-life stories. Originally a print publication, the magazine has fully transitioned to digital — a move Lesa sees as an opportunity. “Now we can really focus on offering interactive content,” she says, such as embedded videos within ads or tutorials.

For example, “There’s going to be a video in our upcoming summer issue on how to make a Japanese shaved ice dessert called kakigōri. It’s something we couldn’t do on paper.”

Lesa also values the strong online communities that support new podcasters and content creators. She credits the Facebook group RV Content Creators as a key resource when she was starting out, saying it offered “a wealth of information” on everything from microphones to editing tools.

Camping, Content, and Confidence

From backyard tents in Nebraska to the vice president’s desk at Girl Camper, Lesa McDermott’s story is a testament to what happens when passion meets purpose. She’s helping women of all ages discover the joy of camping, the power of community, and the confidence to blaze their own trails.

“I love being outdoors,” she says. “And I love helping other women feel like they can do it too — on their own terms.”

And with leaders like Lesa guiding the way, it’s clear: There really is no wrong way to camp like a girl.

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Every podcaster, no matter how experienced, has made their fair share of mistakes — and that’s not just normal, it’s necessary for growth. In this episode we’re digging into the common slip-ups that happen behind the mic, why they’re nothing to be ashamed of, and how embracing mistakes can actually make your show stronger and more relatable. From technical glitches to guest mispronunciations, we’ll explore how these moments can lead to unexpected opportunities, audience connection, and long-term podcasting success. Mistakes aren’t roadblocks — they’re building blocks.

Every podcaster has them—flubbed intros, awkward silences, tech fails. But what if your mistakes aren’t setbacks, but setups for growth?

Today’s Hosts: MacKenzie Bennett and Mike Dell Common Podcasting Mistakes (And Why They’re Normal) Technical mishaps: bad audio, dead batteries, laggy guests. Editing errors: missed ums and ahs, over-editing, or publishing the wrong version. Content mistakes: rambling tangents, missed questions, forgetting your CTA. Guest flubs: a guest misspeaks, or you pronounce their name wrong (and how recovery matters more than perfection).

Point: Mistakes happen to everyone, from beginners to seasoned pros. Normalize it!

The Hidden Gifts in Podcasting Mistakes Authenticity: Listeners love real moments; they feel more connected when you’re human. Unexpected Content: Tangents or mistakes can turn into great bonus episodes or blooper reels. Learning Opportunities: Every error teaches you something—about your process, equipment, or even your audience. Audience Engagement: Invite your audience in on your learning journey (“What do you think I should’ve done here?”).

Idea: Some podcasters even intentionally share bloopers to build community and lighten the mood.

How to Turn Mistakes into Growth Reflect, Don’t Regret: After a mistake, ask: What went wrong? What’s the lesson? Document Lessons Learned: Keep a “lessons log” for future episodes. Adjust Processes: Add checklist items to prevent repeat errors. Embrace Real-Time Recovery: Practice improv and grace when things go off-script. Celebrate Progress: Revisit early episodes to appreciate your growth curve.

Bonus Tip: Try turning small mistakes into bonus content or future topic inspiration.

Mindset Shift: From Perfection to Progress The pressure to be perfect and how it actually stifles creativity. Letting go of perfection opens up space for experimentation and genuine connection. Listeners often prefer personality over perfection—they’re tuning in for you, not flawless execution. Tips for Minimizing the Impact of Mistakes Redundancy in recording (record locally + cloud). Soundcheck and equipment checklist before each episode. Prep outlines but allow for organic conversation. Record short segments rather than long continuous takes. Have a post-production review process. Reflect on their own growth moments and celebrate progress. Even when you think you’re past the learning curve, new mistakes pop up. Here’s how to stay humble and curious as your show evolves. Looking back, our best lessons came from moments we didn’t plan. Mistakes make better podcasters.

Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Let’s explore ways to create a more sustainable podcasting workflow, reduce waste, and inspire listeners to take eco-friendly action.

As Earth Day approaches, it’s a perfect time for podcasters to reflect on their environmental impact and take actionable steps toward sustainability. While podcasting is largely a digital medium, it still consumes energy, data, and resources—and increasingly, AI tools like ChatGPT and other platforms also play a role in your workflow, using significant computing power. By making small yet meaningful changes, podcasters can contribute to a greener industry while maintaining high-quality content.

Today’s Hosts: Mike Dell, MacKenzie Bennett, and Todd Cochrane

We’re diving into sustainable podcasting—simple steps you can take to reduce waste, conserve energy, and make your show a little greener!

1. Optimize Your Podcasting Setup for Energy Efficiency

The equipment you use for recording, editing, and publishing your podcast can have a significant environmental footprint. Consider these changes:

✅ Use energy-efficient devices – Choose ENERGY STAR-rated computers, LED lights, and low-power audio interfaces. ✅ Opt for rechargeable batteries – Instead of disposable batteries for wireless mics or audio gear, go rechargeable. ✅ Turn off and unplug equipment when not in use – Many electronics consume power even when turned off. ✅ Switch to renewable energy sources – If possible, power your studio with solar energy or choose a green energy plan.

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Making Money in 2025 – What Works, What Doesn’t?

Monetizing a podcast in 2025 isn’t as simple as slapping ads on your episodes and calling it a day. Some revenue streams are thriving, while others? Not so much.

Today, we’re breaking down what’s working, what’s fading, and what podcasters should focus on to actually make money in 2025.

Today’s Hosts: Mike Dell and Todd Cochrane Who is Making the Money Money in Podcasting in 2025? 1: The State of Podcast Monetization in 2025

Then vs. Now: How podcast monetization has evolved from basic ads to a mix of diversified income streams.

What’s Changed?

✅ More podcasters are using multi-platform revenue models (YouTube, social media, newsletters). ✅ Traditional ad sponsorships are shifting—brands want more ROI, leading to performance-based deals. ✅ The pay-to-play model (subscriptions, memberships) is rising, but does it work for every podcast?

Who’s Making the Most Money? – Big networks vs. independent creators vs. niche podcasters.

2: Sponsorships – Do They Still Work?

CPM-based ads vs. Dynamic Ad Insertion (DAI) – Is the traditional CPM model sustainable for indie podcasters?

Brands in 2025: What Are They Looking For?

✅ More niche-specific partnerships. ✅ Measurable engagement over download numbers. ✅ Long-term relationships vs. one-off ad placements.

How to Land Sponsors in 2025:

✅ Creating brand-friendly content. ✅ Negotiating value-based deals, not just CPM rates. ✅ Using listener data to showcase audience loyalty.

Pro Tip: Even small podcasts can land affiliate sponsorships or direct brand deals—it’s all about audience connection.

3: Premium Content & Subscriptions – The Big Shift?

Are listeners actually paying for premium content?

Subscription platforms in 2025: Apple Podcasts, Patreon, Spotify, Substack, and other direct-to-fan monetization.

What’s working?

✅ Bonus episodes, ad-free content, and exclusive interviews. ✅ Behind-the-scenes content & private community access. ✅ Bundling podcast subscriptions with other offerings (newsletters, live Q&As).

What’s NOT working?

❌ Generic paywalls with no real incentive. ❌ Subscription fatigue—too many platforms asking for money.

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Thanks for your patience as we get your a fresh new episode next week – in our defense – Mike, MacKenzie and Todd were all out at events last week!

We’re bringing this one back because it’s just too good — and still so relevant. As we roll out Guest Match Pro, we’re reminded of all the “bad advice” that still floats around in the podcasting world. In this episode, we tackled the Top 10 Worst Pieces of Podcast Advice and explained why you should steer clear. Whether you’re booking guests, looking to grow your audience, or just want to avoid common pitfalls, this rerun is packed with clarity and no-nonsense guidance. Give it another listen — and share it with a podcaster friend!

Today’s Hosts: Mike Dell and MacKenzie Bennett #10: “All You Need is Passion, Equipment Doesn’t Matter”

Why it’s bad: Yes, passion is crucial, but listeners can tell if you’re recording with a low-quality microphone or in a noisy room. Bad audio is a quick way to lose listeners. Better advice: Invest in at least decent equipment and learn basic soundproofing techniques to keep your passion sounding professional.

#9: “More Episodes = More Success”

Why it’s bad: Releasing multiple episodes every week won’t matter if the content isn’t good. Quality over quantity is the key to success. Better advice: Stick to a manageable release schedule that allows you to create quality content consistently.

#8: “Don’t Bother with Editing, Raw is Real”

Why it’s bad: While authenticity is important, long pauses, filler words, or awkward moments aren’t entertaining. Editing helps tighten the flow and keep listeners engaged. Better advice: Edit for clarity and flow, even if you want to keep it conversational.

#7: “You Don’t Need Show Notes or a Website”

Why it’s bad: Show notes and a website improve searchability, provide additional resources, and make your podcast more professional. Ignoring them means missing out on growth. Better advice: Always include detailed show notes and have a basic website to direct listeners for more information.

#6: “If You Build It, They Will Come”

Why it’s bad: Simply launching a podcast doesn’t mean people will magically find it. Marketing, promotion, and networking are essential to grow your audience. Better advice: Have a solid marketing plan, including social media, collaborations, and consistent outreach to grow your listener base.

#5: “Monetize Right Away!”

Why it’s bad: Jumping into monetization without a solid listener base can turn off potential fans. Ads on day one can feel forced and inauthentic. Better advice: Focus on growing your audience before considering monetization strategies, and make sure the ads fit your content and audience.

#4: “Just Copy What’s Popular”

Why it’s bad: Trying to mimic the format, style, or content of other successful podcasts rarely works. Listeners want originality and authenticity, not a poor imitation of their favorite shows. Better advice: Find your unique voice and perspective; that’s what will draw in listeners.

#3: “Focus on Going Viral”

Why it’s bad: Chasing virality often leads to gimmicky content that doesn’t retain a loyal audience. A single viral moment doesn’t guarantee long-term success. Better advice: Focus on creating consistent, high-quality content that builds a loyal following over time, rather than aiming for a viral hit.

#2: “Make Your Podcast for Everyone”

Why it’s bad: Trying to appeal to everyone often means your content is too broad and doesn’t resonate with a specific audience. A niche is key to growing a dedicated following. Better advice: Focus on a clear niche or target audience. Being specific will help attract the right listeners.

#1: “Don’t Bother with Marketing—Just Focus on the Content”

Why it’s bad: While content is king, marketing is essential to getting that content in front of listeners. Without marketing, even the best podcast can go unnoticed. Better advice: Always include marketing as part of your podcasting strategy. Use social media, collaborations, and even word-of-mouth to grow your audience.

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Embark on a journey from a humble closet recording setup to the realm of full-blown media empires. In this episode, we dive deep into the solo podcaster’s struggle—juggling every aspect of the show—and unveil the first steps to scaling your passion. Discover how to delegate tasks, streamline your workflow, and diversify your income streams, all while keeping your creative spark alive. With insights drawn from success stories like The Ringer and My Favorite Murder, we explore how to transform your one-person operation into a dynamic media brand without losing your sanity.

The Solo Podcaster Struggle The reality of being a solo podcaster: juggling content creation, editing, marketing, and monetization alone. Funny examples of “wearing too many hats” (e.g., the podcaster who is also the unpaid intern, the social media manager, and the IT department). Signs it might be time to scale: ✅ Overwhelmed by tasks that don’t involve actual podcasting. ✅ Episodes are getting bigger, but time isn’t. ✅ More opportunities (sponsors, partnerships, guest requests) than you can handle alone. The First Steps Toward Growth Outsourcing vs. Hiring – What should you delegate first? Editing and production Show notes and transcription Social media and marketing Finding the right people – Hiring freelancers vs. in-house help. Building Systems – Why automation and processes matter before adding people to the mix.

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Podcast Conference Roundup 2025

We’re diving into the current podcast conference scene—what’s happening, who’s attending, and whether these events are really worth your time and money. From TravelCon recaps to previews of Podcast Movement Evolutions, Podfest Asia, and The Podcast Show London, we cover what podcasters need to know to make the most of these gatherings. Creators of all levels can appreciate these hot takes, and insider insights to help you decide which events are right for you—and how to make every conference count.

Today’s Hosts: Todd Cochrane, MacKenzie Bennett, Mike Dell, Cathy Beuten, Aaron Hope, Dave Clements The Podcast Conference Lineup Who Attends? – Indie podcasters, major media companies, advertisers, tech innovators, and content creators. What’s the Real Goal? – Learning, networking, brand exposure, or just an excuse to party?

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How AI is transforming content creation by removing technical barriers and allowing creators to focus on ideas.

Why this matters: AI has changed the way people approach podcasting, video, and written content. Creators are shifting from figuring out how to create content to focusing on what to create.

Read the blog post that inspired this episode, from Barry Kantz on the Blubrry team: AI Has Changed My Brain

This is an exciting time for podcasters and content creators… How AI Enhances Creative Processes in Podcasting 1. AI and the Shift from “How-To” to “What-To”

What was the “How-To”?

In early podcasting, creators had to: Manually build RSS feeds. Learn complex audio/video editing. Invest in expensive software and equipment. Overcome a steep learning curve. The problem: Technical challenges took up too much time, limiting creativity.

What is the “What-To”?

Now, AI helps with: Brainstorming topics → AI can generate ideas based on trends and user preferences. Writing assistance → AI drafts scripts, outlines, and even refines writing style. Image & Video creation → AI generates visuals and edits videos quickly. Podcast automation → AI tools (like Blubrry’s services) streamline publishing and promotion. The result: Creators can focus on their ideas, message, and audience engagement instead of technical tasks. AI allows for more experimentation and creativity without being held back by logistics. 2. The Evolution of Podcasting and Content Creation

Podcasting Then (2004-2005):

Mostly tech-savvy creators due to technical barriers. Recording, editing, and distributing a podcast required expertise. Small niche audience, mostly early adopters.

Podcasting Now:

More accessible than ever → AI-driven services handle the majority of the work (record, upload, and distribute). Lower barrier to entry → No need for coding, XML feeds, or advanced editing skills. More diverse voices → AI has allowed anyone with ideas to start podcasting, regardless of technical skill.

Key Takeaway for Listeners:

AI has made podcasting easier, so there’s no excuse not to start! If you have an idea, AI can help you bring it to life. 3. The Role of AI in Video Creation

How AI is Improving Video Creation:

AI automates editing, transcription, and animation. Platforms now generate videos from text (e.g., AI avatars reading scripts). AI enhances video quality, removes background noise, and adjusts lighting automatically.

Blubrry’s Role in Simplifying Video Content:

Pod2Vid → Transforms podcasts into YouTube videos (no extra effort needed). AI tools help convert videos into podcasts → Vid2Pod  (capturing both audiences).

Future Trends:

AI-generated video content will continue to improve. More seamless integration of podcasts and video across platforms. Eventually, AI will make video content creation as easy as podcasting.

What This Means for Podcasters:

If you’re not using video yet, AI makes it easier than ever. Repurpose your podcast into video content to reach a wider audience. 4. The Impact on Businesses and Creators

How businesses and entrepreneurs can leverage AI to create content that connects with their audience:

AI enables businesses to: Quickly create valuable content → blogs, videos, and podcasts with minimal effort. Generate topic ideas based on customer interests and industry trends. Repurpose content → Turn one podcast episode into multiple pieces of content (blog posts, video clips, social media posts). Enhance engagement → AI helps personalize content for different audience segments. What This Means for Business Owners & Marketers: Focus on storytelling instead of production logistics. Use AI-powered content to build trust with customers. Consistently deliver high-quality content without needing a big team.

Example: A small business can now produce weekly podcasts and videos without hiring a full production team.

5. Final Thoughts Key Takeaways: AI has shifted content creation from technical execution to idea generation. AI removes barriers for new creators and businesses. The future of content creation is more accessible, creative, and engaging. Encourage listeners to try AI tools for podcasting and content creation You Should: Subscribe to the podcast for more discussions on podcasting and AI. Explore Blubrry’s AI-powered tools for easier podcasting and video creation.

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Hit play now and start optimizing your podcast for growth!

Want more listeners to discover your podcast? It’s time to harness the power of Podcast SEO! In this episode, we break down how to optimize your podcast for search engines and major directories like Apple Podcasts and Spotify.

 

What You’ll Learn: ✔️ The key differences between Podcast SEO and traditional SEO ✔️ How to find and use the right keywords for your episodes ✔️ Best practices for writing SEO-friendly show titles and descriptions ✔️ The importance of transcripts, a podcast website, and structured data ✔️ How to leverage reviews, engagement, and link-building for better visibility

Plus, we’ll share expert insights from SEO pros and proven strategies to boost your podcast’s ranking and attract new listeners. Whether you’re just starting or looking to refine your SEO approach, this episode is packed with actionable tips!

Maximize Your Podcast’s Reach with SEO Strategies! 1. Understand Podcast SEO Basics

A. How Podcast SEO Differs from Traditional SEO

Audio vs. text: Traditional SEO relies heavily on text-based content. For podcast SEO, you must create written assets—titles, show notes, descriptions, transcripts—that search engines and podcast directories can crawl. Platform-specific algorithms: Apple Podcasts, Spotify, and other directories use their own algorithms and ranking factors. Optimizing for each platform is just as critical as optimizing for Google. Pro Tip (from Semrush): Treat each podcast episode like a web page, with its own optimized metadata and unique URL, so that search engines can better discover and rank each episode.

B. Why Visibility Matters

Attracting new listeners: People searching for topics in your niche can find you via Google or podcast directories—if you’ve optimized well. Building authority: High visibility and quality content help establish you as a trustworthy voice in your field. 2. Keyword Research for Podcasts

A. Identifying Relevant Keywords

Brainstorm topics: Think about your niche, audience pain points, and trending issues in your industry. Leverage SEO tools: Tools like Semrush, Ahrefs, Google Keyword Planner, or Keywords Everywhere can help you find relevant and high-traffic keyword phrases. Check competitor podcasts: Search for competing podcasts in your field; note what titles and descriptions they use, and see which keywords keep appearing. Search Engine Journal Insight: Don’t forget “long-tail” keywords or questions (“how to start a food blog podcast,” for example). These more specific queries can attract highly targeted listeners who are looking for exactly what you offer.

B. Where & How to Integrate Keywords

Show title: If your podcast is niche-specific, include a broad keyword (e.g., “The Digital Marketing Masters Podcast”). Episode titles: Craft specific, keyword-rich episode titles to appeal to searchers (e.g., “SEO Tips for Small Businesses”). Show notes & descriptions: Summaries that include secondary or related keywords help platforms understand your content’s context. 3. Optimize Podcast Titles & Descriptions

A. Podcast Title

Keep it authentic and concise: Aim for a clear, descriptive title. Don’t keyword-stuff. Front-load keywords: Placing your main keyword near the beginning can boost visibility in search results. Branding: Balance discoverability with branding. Make sure the title is recognizable and easy to remember.

B. Episode Descriptions (Show Notes)

Short, SEO-friendly synopsis: Use the first 1–2 sentences to highlight the episode’s main focus with relevant keywords. Include timestamps or bullet points: This helps both users and algorithms identify crucial segments of your episode. Add relevant links: Link to guests’ websites or your own related blog posts for additional context (and backlink opportunities if they share your content).

Semrush Note: Including “chapter markers” or “episode sections” can make your show notes more scannable, helping both listeners and search engines find the relevant content quickly.

4. Transcripts & Accessibility

A. Value of Transcripts

SEO boost: Provides a text version of your audio content for indexing and ranking. User accessibility: Helps those with hearing impairments or who prefer to read. Content repurposing: Easy to turn transcripts into articles, social posts, or email newsletters.

B. Best Practices

Accuracy: Use tools like Rev, Descript, Otter.ai, or human transcription services. Formatting: Break transcripts into paragraphs, use speaker labels, timestamps, and subheadings if possible. Placement: Include full or partial transcripts on each episode’s webpage, ensuring your target keywords appear naturally. 5. Build a Dedicated Podcast Website or Page

A. Why You Need a Podcast Website

Full SEO control: You can optimize title tags, URLs, and meta descriptions. Backlinks: A central hub for your show fosters shareability and helps build authoritative backlinks. Brand building: A cohesive design that showcases your episodes, host info, and brand story sets you apart.

B. Technical SEO Essentials

Site speed: Compress images, enable caching, and use a reliable hosting service. Mobile responsiveness: Ensure your site layout, fonts, and players look good on all devices. Clean URL structure: Keep URLs short and keyword-focused (e.g., yourdomain.com/podcast/seo-for-beginners). Structured data: Use Podcast structured data so Google can feature your episodes directly in search results. Search Engine Journal Tip: Embedding an audio player on each episode page enhances user experience, making it convenient for visitors to listen right away. 6. Optimize for Major Podcast Directories

A. Apple Podcasts

Title & Author fields: Apple Podcasts looks closely at these. Use them wisely but avoid spammy repetition. Categories: Choose the most relevant category and subcategories to improve discoverability. Episode descriptions: Include relevant info, guests’ names, or location references (if local) to catch Apple’s algorithm.

B. Spotify

Metadata: Keep episode titles and descriptions concise; front-load crucial keywords. Show categories: Spotify’s internal categories help group your podcast with similar shows. Semrush Reminder: Always keep your RSS feed clean, up-to-date, and validated. An error-free RSS feed is essential for smooth indexing on every platform. 7. Encourage Reviews & Engagement

A. How Reviews Impact Rankings

Social proof: High ratings and reviews indicate quality content, which can help you rank higher in directories. Listener signals: Subscribes, downloads, and listens signal strong engagement, boosting your visibility.

B. Calls-to-Action (CTAs)

Review requests: Politely ask for ratings and reviews at the end of each episode or via email newsletters. Social sharing: Prompt listeners to share episodes on Twitter, LinkedIn, or Facebook—wider reach can lead to more backlinks and brand mentions. 8. Promotion & Link Building

A. External Promotion

Guest appearances: Appear on relevant podcasts or invite influencers/experts to your show. They’ll likely promote to their audience, boosting your reach and backlink profile. Content repurposing: Create blog posts, YouTube videos, or social media snippets from each episode to cast a wider net.

B. Link Building Strategies

Press releases & media coverage: If your podcast covers trending news or features big-name guests, consider distributing a press release or pitching relevant publications. Partnerships: Team up with complementary brands or creators for joint promotions or events. 9. Monitor, Measure & Refine

A. Podcast Analytics

Hosting platform: Most hosts (e.g., Libsyn, Buzzsprout, Captivate) and of course, Blubrry, provide data on downloads, geographic location, and listening behavior. Apple & Spotify dashboards: Apple Podcasts Connect and Spotify for Podcasters give insights into average listen time, popular episodes, and audience demographics.

B. Website Analytics

Google Analytics: Monitor traffic to episode pages, bounce rates, and conversions (like email sign-ups). Google Search Console: See which queries lead people to your site and identify indexing issues.

C. Ongoing Optimization

A/B testing: Experiment with different episode titles, descriptions, or show note formats to see what resonates best. Content audits: Periodically review old episodes; refresh descriptions, or update transcripts with new keywords or links. 10. Checklist for Podcast SEO Success Conduct thorough keyword research: Identify your niche’s topics, then use tools to find popular and long-tail keywords. Optimize your show and episode titles: Prioritize clarity, front-load keywords, and maintain authenticity. Write detailed show notes & transcripts: Ensure they’re well-structured and keyword-rich for both readers and search engines. Leverage a dedicated website: Create individual episode pages with embedded players and structured data. Validate and optimize your RSS feed: Keep it current to avoid errors on major platforms. Optimize across directories: Tailor metadata for Apple Podcasts, Spotify, and. Encourage reviews & user engagement: Ratings, shares, and downloads are strong ranking signals. Promote externally: Appear on other podcasts, blog about episodes, and repurpose content on social media and YouTube. Track performance: Use hosting analytics plus Google Analytics and Search Console for continuous insights. Refine and repeat: Tweak underperforming titles, descriptions, or show notes, and test new approaches regularly.

Interested in learning more? Read the links below.

Search Engine Journal Podcast SEO from Semrush

Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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2025 is a great time to start a podcast

Thinking of starting a podcast in 2025? Worried the podcasting world is already too crowded? In this episode, we dive into the top reasons why launching a show now can be more advantageous than ever—even when it seems like “everyone” already has a podcast. From tapping into hyper-niche audiences to taking advantage of cutting-edge tech, you’ll learn why there’s plenty of space for fresh voices and unique ideas.

Join us as we break down the key factors that make this an ideal moment to get behind the mic.

Today’s Hosts: Todd Cochrane, MacKenzie Bennett and Mike Dell The Myth of Oversaturation How the boom in podcasting can actually work in your favor Why today’s listeners crave more specialized and personal content Hyper-Niche Advantages Finding and serving a very specific audience How drilling down on a topic can create a more loyal listener base Monetizing and collaborating within niche markets Continued Technological Improvements Lowering production costs and simpler editing tools High-quality mobile recording options Better distribution and analytics platforms making it easier to track success Growing Global Listenership Why podcasts are still expanding into international markets Potential for multi-language or cross-cultural shows Opportunities to reach new demographics that weren’t listening before Evolving Monetization Models Sponsorships, affiliate marketing, and subscription-based models Using membership sites or premium content to create sustainable income Why brands are doubling down on podcasts as a marketing channel Standing Out with Authenticity The power of genuine storytelling and human connection Differentiating factors: personality, format, and unique angles Cultivating an engaged community vs. chasing large numbers Low Barrier to Entry, High Creative Freedom Podcasting as a playground for testing ideas and formats Multi-platform promotion: How social media and video can amplify your message Simple steps to get started with minimal equipment and upfront costs Future-Proofing Your Brand Positioning yourself as a thought leader in your niche Building relationships and networking through podcast interviews How consistent content output can evolve into new opportunities (speaking gigs, book deals, etc.) Key Takeaways for Listeners Despite a seemingly crowded market, there’s a massive appetite for new, specialized shows. Advances in tech and the global growth of podcasting create unique opportunities in 2025. Authenticity, hyper-niche content, and community-building can help your podcast stand out. Monetization models continue to diversify, making it easier to earn income and sustain your show. Starting now means you’ll be better positioned as the medium continues to evolve. Check out our Plans and Pricing online to see which Blubrry plan is meant for you. Listener Challenge

What unique angle or niche do you have that would stand out in the podcasting world? Whether you’ve already got an idea or you’re still brainstorming, we’d love to hear from you. Share your concept or inspiration on social media with the hashtag #FuturePod2025, and let us know how you plan to make your mark in the world of podcasting!

Thanks for listening to Podcast Insider. You can subscribe to new episodes every Monday.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Breaking up with a co-host can feel like navigating a delicate and deeply personal crisis—especially when you’ve invested time, energy, and your creative efforts into building a podcast together.

But like any partnership, misalignments in goals, scheduling, or creative vision can arise, sometimes leaving you little choice but to respectfully part ways. Today, we explore the signs that it may be time to move on, how to plan an amicable separation (if possible), and the best ways to handle shared branding, intellectual property, and audience communication.

We’ll also dive into the emotional side of a co-host breakup—discussing how to maintain positive relationships, practice self-care, and explore your rebranding options (or even launching a new show from scratch). From updating artwork and bios to establishing legal boundaries and dividing ownership, we’ve got you covered with a comprehensive checklist to ensure a smooth transition. By the end of this episode, you’ll feel more confident about not only ending things on good terms but also moving forward stronger—whether you choose to continue the show solo or embark on an entirely new and different venture.

Today’s Hosts: MacKenzie Bennett and Mike Dell How to End a Podcast Co-Host Partnership Gracefully 1. Signs It’s Time to Part Ways with Your Co-Host Recognizing misalignment in goals, schedules, or creative vision Listener feedback and declining engagement as red flags Gut-check questions to ask before making the decision 2. Planning an Amicable Separation Setting up a proper meeting to discuss the break and next steps Reviewing your initial agreements (verbal or written) Keeping communication clear, professional, and empathetic 3. Handling Branding, Ownership, and Intellectual Property Deciding who owns the show name, social channels, and website Dividing past content archives fairly (music, artwork, etc.) Legal considerations: written contracts vs. verbal agreements 4. Managing the Transition with Your Audience How and when to announce the change to your listeners Crafting a consistent message across all platforms (podcast episodes, social media, newsletter) Maintaining listener trust and loyalty during transitional episodes 5. Navigating Emotional and Personal Fallout Handling personal feelings of loss or disappointment Best practices for preserving a positive relationship if possible Strategies for self-care and avoiding burnout amid major podcast changes 6. Rebranding the Show (or Starting Fresh) Deciding whether to continue the existing show or launch a brand-new podcast Building a new brand identity (name, artwork, format) Retaining loyal fans while attracting new listeners 7. Technical and Administrative Checklists Updating show artwork, host bios, and RSS feed details Removing or transferring hosting credentials and account access Adjusting distribution channels (Apple Podcasts, Spotify, etc.) 8. Lessons Learned: How to Build Partnerships That Last Setting up co-host agreements from the start Understanding each other’s goals, strengths, and schedules Creating a regular feedback loop to spot and resolve issues early 9. Success Stories from Podcasters Who Went Solo Highlighting podcasters who parted ways but thrived on their own Challenges of solo hosting vs. co-hosting Tips to keep content engaging without another voice to bounce ideas off 10. Next Steps: What Comes After the Split? Future growth strategies for the newly solo (or restructured) show Potential avenues for monetization or audience expansion with a new format Using analytics to guide your content decisions moving forward

We hope that this information helps you decide if and when it’s time to end a podcast co-host partnership and if so, how to go about the split gracefully.

Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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In today’s episode, we’re diving deep into the power of video for podcasters.

First, we’ll discuss why adding a visual component to your podcast promotion can skyrocket listener growth and brand recognition. Then, we’ll get hands-on with tips for setting up a budget-friendly or professional-quality video studio—without sacrificing great audio. You’ll learn how to transform your existing podcast content into scroll-stopping short clips, “audiograms,” and highlight reels perfect for YouTube, Instagram Reels, TikTok, and beyond.

We’ll also explore YouTube’s incredible potential for podcast discoverability, plus the ins and outs of live streaming your show to foster real-time engagement. If you’ve ever wanted to document the behind-the-scenes of your recording process, we’ll share strategies for building trust and a personal brand through transparency. From embedding video clips on your website and using them in email newsletters, to leveraging Blubrry’s tools for hosting and managing video, we’ve got you covered. Finally, we’ll discuss exciting ways to monetize your new video content, such as sponsorships, exclusive membership offerings, and paid video courses.

Today’s Hosts: Todd Cochrane and Mike Dell Using Video for Podcast Promotion 1. Why Video Matters in Podcast Promotion Benefits of adding a visual component to your marketing How short video clips capture attention on social media Impact on listener growth and brand recognition 2. Lights, Camera, Podcast: Setting Up Your Video Studio Equipment essentials: cameras, lighting, backdrops Budget-friendly vs. professional setup options Tips for achieving high-quality audio while filming 3. Repurposing Audio Content into Scroll-Stopping Video Clips Best practices for editing standout promotional clips Tools for turning audio snippets into visual “audiograms” Strategies for hooking viewers in the first few seconds 4. YouTube as a Discovery Engine for Podcasters Why YouTube is essential for discoverability Optimizing titles, descriptions, and tags for SEO Converting audio episodes into full-length video or highlight reels 5. Short-Form Video Strategies: Instagram Reels, TikTok, and Beyond Deciding which platform(s) best fit your show’s demographics Engaging your audience on mobile-first platforms Cross-posting and scheduling to maximize reach 6. Going Live: Streaming Your Podcast for Real-Time Engagement Live streaming on YouTube, Facebook, and other platforms Pros and cons of live video vs. edited video Driving listener participation and Q&A sessions 7. Behind the Scenes: Documenting Your Podcast Journey on Video Day-in-the-life style videos for deeper audience connection Showcasing prep, recording, and post-production on video Building trust and a personal brand through transparency 8. Integrating Video Into Your Podcast Website and Email Newsletters Best practices for embedding video clips on your site Strategic placement in blog posts and show notes Using animated GIFs and teaser clips in email newsletters 9. Blubrry Tools & Tips: Hosting and Managing Video for Podcasters Blubrry platform features that streamline video hosting Analyzing video metrics and engagement Balancing audio and video production without burning out 10. Monetizing Your Video Content Sponsorship and ad opportunities for video Premium or exclusive video content for members or Patreon supporters Generating additional revenue streams with video courses or webinars

Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Special Edition of Podcast Insider ft. Paul Colligan

In this special edition of Podcast Insider, Todd welcomes longtime friend and podcast industry veteran Paul Colligan. Together, they dive deep into how businesses—small or large, local or global—can leverage podcasting as a powerhouse marketing and sales tool. From identifying the exact goal of your show, to repurposing content for social media, to measuring real ROI (not just downloads), Paul and Todd share proven strategies and case studies that will help any business make podcasting an integral part of its growth plan.

Today’s Hosts: Todd Cochrane ft. Paul Colligan What Are You Trying To Do With the Show?

There’s no “wrong” goal—maybe you want to build brand authority, bring in local clients, or expand globally. Just be crystal clear on your specific objective.

Paul’s Four-Question Framework What do you want the show to do? How will you know it’s doing it? Is it doing it? How do we make it better?

This simple system keeps you laser-focused on results rather than just cranking out episodes.

Niche vs. Broad Podcasting

Example: If you only sell Nevada real estate, call it the “Nevada Real Estate Show.” Hyper-local can mean high-quality leads and conversions.

Monetizing Without Major Downloads

Case study: A financial advisor’s show with fewer than 1,000 downloads per episode generated higher-quality leads—converting 1 out of every 3 calls.

Interview vs. Solo Formats

Learn how JJ Virgin shifted from interview-centric episodes to a solo Q&A style—resulting in better listener retention and less production hassle.

Production & Branding Match your show’s production level to the story you’re trying to tell. “Caveman branding”: Your podcast title and artwork should immediately signal what the show is about. Repurposing Content

Turn one Q&A livestream into multiple short podcast episodes, YouTube clips, Instagram Reels, and more—maximizing content reach while minimizing extra work.

Choosing the Right Consultant & Tools Avoid the pitfall of “podcast consultants” who overpromise. Seek hosting and measurement solutions (like Blubrry) that have a proven track record and can align with your specific goals. Takeaways

Set Clear Goals Before You Launch

Whether it’s lead generation, brand awareness, or direct revenue, define success metrics from Day One.

Don’t Obsess Over Downloads

High downloads don’t always translate into high conversions. Focus instead on engaging the right audience.

Leverage Multichannel Repurposing

Recording live Q&A or interviews once can yield multiple clips for social media, YouTube, and emails.

Vet Your Advisors & Platforms

Work with experts who understand your business model—and choose reliable hosting/statistics solutions.

More from Paul Colligan

Podcast Partnership

X – @colligan

Be Featured on Our YouTube Channel

Know of an expert in the podcast field that wants to be featured on Blubrry’s YouTube channel? Contact Todd@blubrry.com.

Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Thursday.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Podfest 2025 Was a Blast

After an incredible few days at Podfest 2025—one of the year’s best gatherings for podcasters, creators, and audio aficionados—we’re back and ready to share all the highlights. We unpack the most exciting trends, tools, and questions that caught our attention. Don’t miss these takeaways from the show floor and beyond.

We’ll get started by discussing the things we see differently, given Dave has never attended before and Todd has been to almost every single Podfest Expo.

Today’s Hosts: Todd Cochrane and Dave Clements Comparing and Contrasting the First Timer Experience and a Conference Extraordinaire Experience

You never forget your first podcast conference!

Todd Cochrane Dave Clements Todd’s AI Session

The importance of AI in podcasting.

Where You Can Find Us Later This Year

While Podfest Expo 2025 was fun, we can’t wait for these upcoming events as well!

TravelCon – Tucson, AZ in mid March Podcast Movement Evolutions – Chicago at end of March The Podcast Show – London, England – End of May Podcast Movement – Dallas – Mid August Have an Event You’d Like to See Us At?

Contact the team – send us your pitch – MacKenzie@blubrry.com will review and share with the team and hopefully we’ll see you there!

Be Featured on Our YouTube Channel

Know of an expert in the podcast field that wants to be featured on Blubrry’s YouTube channel? Contact Todd@blubrry.com.

Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Thursday.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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(Originally aired Oct. 2024)

Are you thinking about changing things up for your podcast in 2025 and not sure what you can do different or better? We’ve got a whole list of quarterly tasks for your podcast success.

Learn what can be done to improve your podcast – whether that is for you the host and person behind the scenes making it all happen or for your listeners. Choose which of these recommendations would work best for you and your podcast to not only be easier for you but better for your audience.

Hosts: MacKenzie Bennett and Todd Cochrane Quarterly Podcast Tasks 1. Review Analytics

Evaluate Episode Performance: Analyze download numbers, listener engagement, and retention rates. Identify the most popular episodes and those that underperformed to understand what resonated with your audience.

Check Listener Demographics: Look at listener demographics and geographic data. This helps in tailoring content to the audience and identifying potential areas for growth.

2. Reassess Content Strategy

Identify Trending Topics: Based on audience feedback and the broader podcasting landscape, decide whether you need to adjust your content focus or introduce new segments.

Review Guest Feedback: If you feature guests, evaluate the success of guest episodes and consider whether different types of guests or topics could engage listeners more.

3. Plan Future Content

Create a Content Calendar: Outline upcoming episodes for the next quarter, focusing on relevant themes, holidays, or seasonal trends.

Prepare for Special Episodes: If milestones, holidays, or events are coming up, plan special episodes around these topics to attract new listeners and engage current ones.

4. Engage with Your Audience

Gather Feedback: Use social media polls, listener surveys, or direct feedback channels to get insights into what your audience likes or wants more of.

Engage More Actively: Reassess your interaction with your audience across platforms, like responding to listener comments, email newsletters, or live Q&A sessions.

5. Optimize Marketing and Promotion

Review Marketing Efforts: Examine the effectiveness of your marketing strategies over the last quarter. What brought in new listeners? Where did you see the most engagement? Double down on the successful methods.

Collaborate and Cross-Promote: Reach out to other podcasters for guest appearances, cross-promotion, or joint ventures to tap into new audiences.

Experiment with Ads: If you haven’t already, consider paid advertising or promotional partnerships to grow your audience.

6. Monetization Check

Assess Sponsorships: Review current sponsorships or ads to see if they’re meeting expectations. Reach out to new potential sponsors if your audience size has grown.

Evaluate Merchandise or Donations: If you’re using listener support methods like Patreon or merchandise sales, assess their performance and look for new ways to enhance this revenue stream.

7. Update Your Podcast Platform

Improve Show Notes and SEO: Review your show notes, titles, and descriptions to ensure they’re optimized for search engines and discovery on podcast directories.

Refresh Artwork and Branding: Consider updating your podcast cover art, logo, or branding elements if necessary to keep your podcast visually fresh and appealing.

8. Technical and Production Review

Evaluate Equipment and Software: Check if any part of your recording setup needs upgrading, whether it’s hardware (microphones, headphones) or software (editing tools, hosting services).

Assess Workflow: Streamline your recording and editing processes to make them more efficient. Consider automation tools or outsourcing if tasks are taking up too much time.

9. Set New Goals

Growth Goals: Set specific and measurable goals for the next quarter, such as increasing downloads by a certain percentage, engaging more on social media, or growing email subscribers.

Content Goals: Challenge yourself to try new types of content, formats, or guest appearances to keep the show evolving.

10. Stay Updated on Industry Trends

Attend Webinars or Conferences: Stay engaged with the podcasting community by attending industry events or listening to podcasts about podcasting for fresh ideas.

Follow Updates on Podcasting Platforms: Keep an eye on changes or updates to podcast directories (like Apple Podcasts, Spotify) to ensure your podcast remains compliant with best practices.

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Maneuvering Your Podcast Criticism and Feedback into Podcast Growth

It’s a new year and time for a new outlook on your podcast feedback. If you’ve ever run into criticism and what you’d consider negative feedback about your podcast, we’re here to help you not only manage that feedback but how you can boost your podcast brand with a PR strategy.

Today’s Hosts: MacKenzie Bennett, Cathy Beuten, Cyndee Harrison, Erika Brooks and Rachael Amato 1. How to Handle Negative Feedback: Understanding the difference between constructive criticism and unhelpful negativity. Steps to take when receiving critical feedback: Stay calm and avoid a defensive reaction. Evaluate the validity of the criticism. Turn feedback into actionable steps for improvement. Stories of podcasters who successfully turned negative feedback into positive outcomes. 2. Common Feedback Podcasters Face: Issues with audio quality, content structure, or engagement style. Listener preferences versus staying true to your creative vision. How to balance competing opinions while staying authentic. 3. When Feedback Becomes Something More: Criticism is an opportunity to grow and refine your podcast. Crises are moments where a response is essential to protect your brand and relationships. 4. Using PR to Boost Your Brand: How public relations can shape your podcast’s narrative. Building your brand image through consistent messaging and strategic partnerships. Tips for handling public relations crises or controversies gracefully. 5. Engaging Your Audience: Strategies to encourage constructive feedback and dialogue with listeners. Creating a feedback loop that involves your audience in your podcast’s growth journey. Using polls, surveys, and social media to crowdsource ideas and gauge listener sentiment. 6. Crafting a Positive Public Persona: Building a reputation as a responsive, audience-first podcaster. Turning your challenges into relatable stories that humanize your brand. Leveraging guest appearances and collaborations to bolster your credibility. 7. Success Stories & Lessons Learned: Examples of podcasts that overcame early criticism and became stronger. “The Rest Is History”: Hosted by Tom Holland and Dominic Sandbrook, this podcast faced initial skepticism for its irreverent take on historical events. However, their unique approach resonated with younger audiences, leading to 11 million monthly downloads and significant YouTube views. Case studies of how smart PR moves propelled a podcast into the spotlight. Wondery’s “Over My Dead Body”: Wondery utilized a comprehensive PR strategy, including organizing a listening premiere in New York City and engaging with local press. This approach led to extensive media coverage and high download numbers, surpassing previous hits like “Dr. Death” and “Dirty John.” Read this Wondery case study.

Lessons learned from your own experience or that of your guests.

Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Thursday.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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As we take some time off for the holidays we figured it’s time for rerun episode on that focuses on some of the best tools that Blubrry has to offer. Tune in to find out if there’s any cool features you didn’t know we offer that you can use in the upcoming New Year!

Blubrry’s Innovative Podcast Tools Hosting and Publishing Podcast Hosting: Various plans from Standard to Pro, including unlimited storage and advanced tools. WordPress Integration: PowerPress plugin for seamless management from WordPress. Private Podcasting: Secure podcasts for designated listeners. Vid2Pod: Converts YouTube playlists into audio podcasts. Monetization Programmatic Advertising: Automatically inserts ads into your podcasts. Dynamic Ad Insertion: Allows sophisticated ad campaigns for both new and existing episodes. Premium Podcasting: Provides options for ad-free, bonus content, and early releases. Value4Value: Accepts donations in Bitcoin and traditional currency. Analytics and Growth Podcast Statistics: Detailed analytics including geo, apps, and devices. Audience Surveys: Collects demographics directly from listeners. Media Kit: Creates a comprehensive overview for potential advertisers. Additional Features Podcast AI Assistant: Assists with planning, production, and promotion. Thrive Bundle: Enhanced tools including advanced stats and ad insertion. Pro-Production: Professional assistance for podcast launch and regular publishing. blubrrypro.com. Concierge Service: Full setup assistance for your podcast. Transcription and Closed Captioning: Makes podcasts accessible with transcriptions. Media Mastering: Professional audio processing by Auphonic. Podcasting 2.0 support: Blubrry is the #1 podcast hosting company for supporting Podcasting 2.0 features. Learn more at podcastindex.org.

Blubrry offers a robust set of tools and services to support podcasters from inception to monetization and growth, making it a comprehensive platform for both new and experienced podcasters​.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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In this recap episode, we’re diving into the key trends and milestones that defined podcasting in 2024 and looking ahead to what 2025 might have in store. Join us as we explore predictions, challenges, and opportunities for podcasters in the year to come.

Happy Holidays! And a note to all podcasters, please be patient with our support team from now til Jan. 2, 2025 as scale down our team for some well deserved time off. Today’s Hosts: Todd Cochrane, MacKenzie Bennett and Mike Dell 2024 Recap:

Trends That Shaped 2024:

Emerging podcast categories that gained traction. The role of AI in podcast creation and promotion. Growth of video podcasts and hybrid formats. Everyone talking but lots of investment Little return for most Average podcaster is not seeing growth Unless they have a serious video strategy Shifts in listener demographics or behavior.

Monetary Insights:

Changes in podcast ad revenue and sponsorship trends. Growth of subscription-based podcasts and private feeds. Platforms or networks that paid out the most to creators. Rogan renewed

Tech & Tools:

Breakthrough technologies in podcasting (e.g., automated editing, AI transcription, or discovery tools). Improvements in analytics or monetization tools.

Cultural Moments:

Podcasts that drove major cultural conversations in 2024. Milestones for diversity and inclusion in podcasting. Looking Ahead to 2025:

Predicted Trends:

Potential new podcast genres or formats. TikTok ban in America From TikTok to YouTube? Back to Instagram? The increasing importance of community-building and listener engagement. Advancements in personalization and AI-driven podcast recommendations.

Monetization & Business:

Predictions for ad revenue growth or challenges. New monetization models for creators (e.g., blockchain, NFTs). The role of corporate sponsorships and branded content.

Listener Experience:

Innovations that may improve accessibility and discoverability. Trends in interactive podcasts or gamification.

Challenges to Watch:

Navigating audience trust amidst AI-generated content. Competition with other forms of media for attention. How regulatory changes might affect podcasting globally.

Opportunities for Creators:

Expanding into underserved niches. Leveraging data to create hyper-targeted content. The role of PR in carving out a podcast’s unique brand identity.

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Comparison is a thief of joy and that includes asking everyone how long you think your podcast should be. The answer lies with you, the creator and how long you believe each episode of your podcast should be. Today, Podcast Insider gives you the pros and cons on how one can optimize podcast length to balance the depth and engagement that creators strive for.

Today’s Hosts: Todd Cochrane and MacKenzie Bennett

Don’t focus on a specific time length of your episode, take this advice and decide what works best for you and your audience.

Optimizing Podcast Length Pros of Shorter Podcast Episodes Higher Engagement: Short, digestible episodes reduce drop-off and fit busy schedules. Consistent Production: Faster to produce, allowing for frequent, reliable uploads. Easy to Repurpose: Ideal for social media clips and mini-episodes to attract new listeners. Lower Production Effort: Less editing and quicker publishing, especially helpful for beginners. Focus on Key Points: Encourages concise, impactful content, ideal for quick tips and updates. Cons of Shorter Podcast Episodes Limited Depth: Restricted ability to explore complex topics fully. Lower Perceived Value in Some Genres: Can lack the immersive experience expected in storytelling genres. Reduced Monetization: Fewer ad opportunities, which may limit revenue. Frequent Content Planning: Requires consistent topic ideas, which may lead to burnout. Less Listener-Host Connection: Less time for building rapport, potentially limiting fan loyalty. Pros of Longer Podcast Episodes In-Depth Content: Allows for comprehensive storytelling, deep dives, and detailed discussions, enhancing engagement. More Monetization Opportunities: Supports more ad spots and attracts engaged listeners likely to support premium content. Stronger Listener-Host Connection: Builds rapport with listeners through extended time for personality and humor. Flexible Content Structure: Enables multiple segments and content styles, providing variety within an episode. Higher Retention for Loyal Fans: Appeals to dedicated listeners, fostering a sense of community and encouraging word-of-mouth growth. Cons of Longer Podcast Episodes Higher Production Time and Costs: Requires more editing, increasing time and resource demands, which may lead to burnout. Listener Drop-Off: Risk of losing listeners partway through due to the extended length. Harder to Repurpose: Challenging to create shareable snippets, as longer content is less digestible for social media. Intimidating for New Listeners: Longer episodes can deter newcomers who prefer shorter, easier-to-try content. Risk of Filler Content: Pressure to meet a longer runtime may lead to repetitive or less engaging content.

Remember, at the end of the day you – the podcaster – decides how long is best for your show.

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Tis the season to gift your podcast obsessed loves ones with their favorite gear.

Struggling to find the perfect gift for that podcaster who spends more time talking to a microphone than actual humans? Fear not! Blubrry has compiled the ultimate guide to help you win the title of “Best Gift Giver Ever” in your favorite podcaster’s heart (or at least their next episode shoutout).

Today’s Hosts: Mike Dell and Todd Cochrane Take a Look at Blubrry’s Ultimate Holiday Gift Guide for Podcasters

1. Quality Microphone:

Microphones are a very personal thing. We would suggest a dynamic mic. SM7B, M7, RE-320, Rode Podmic or the ATR2100X.

2. Pop Filter/Windscreen:

Good at reducing plosive sounds (like “p” and “b” noises) that can distort audio. A simple, affordable add-on that makes a big difference in sound quality.

3. Headphones:

A great set of wired headphones (not wireless) are a great gift! Audio-Technica ATH-M50x: Closed-back design provides accurate sound monitoring without audio bleed, making them ideal for editing and live recording. Other great options include the Sony MDR-7506, known for clarity and comfort.

4. Portable Audio Recorder:

Zoom H5 or H6: Compact, portable recorders that are excellent for capturing high-quality audio on the go. They’re great for recording interviews, live shows, or backup audio.

5. Microphone Boom Arm:

Rode PSA1: A versatile and sturdy boom arm that keeps the microphone stable and easy to position, reducing desk vibrations and clutter. Heil PL-T2 is a bit more expensive, but it’s the gold-standard for mic booms.

6. Podcast Editing Software:

Both of our suggestions are subscriptions so get a yearly subscription.

Adobe Audition: Industry-standard editing software with powerful tools for mixing and mastering audio. Great for podcasters who want to fine-tune their episodes. Descript: An innovative editing software that makes audio editing simple by transcribing and allowing edits through text.

7. Acoustic Panels:

Foam or fabric-covered panels help dampen room sound and prevent echo, making audio recordings cleaner. Perfect for podcasters with a home studio.

8. Laptop Stand:

Helps keep the workspace ergonomic and organized, reducing neck strain and providing better airflow for the laptop. Look for options that are adjustable and portable.

9. Custom Podcast Artwork:

Hiring a graphic designer or gifting a service like 99designs can make a podcast stand out with visually appealing artwork..

10. Gift Card for Stock Music/Effects:

A subscription to a service like Epidemic Sound or a gift card for AudioJungle can provide access to high-quality music and sound effects for podcast intros and transitions.

11. Online Courses:

Platforms like MasterClass or Skillshare have courses on audio editing, storytelling, and interview techniques. There are also podcast-specific courses available to help creators sharpen their skills.

12. USB Audio Interface:

Focusrite Scarlett 2i2: A great audio interface for connecting XLR microphones to a computer. It’s known for its high-quality preamps and ease of use. AudioSigma – Podmoble

13. Backup Storage Solution:

A reliable external hard drive (like the WD My Passport or Seagate Backup Plus) is crucial for storing and backing up episodes. Cloud storage subscriptions to services like Google Drive or Dropbox are also valuable for extra safety.

14. Comfortable Office Chair:

Ergonomic chairs, like those from Herman Miller or Steelcase, provide comfort and support during long editing and recording sessions. Lift desk, plenty of affordable options online nowadays

15. Merchandise Design Kit:

Tools or services like Canva Pro for designing podcast-themed merchandise, or a gift certificate to a print-on-demand service like Printful to help podcasters create and sell branded items.

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Are you ready to grow your podcast audience and reach listeners you’ve never tapped into before? In this episode, we dig into the latest and most effective marketing techniques to expand your show’s reach. From creative social media strategies to leveraging unique platforms and partnerships, we explore actionable tips that can help you attract new listeners. Tune in to learn about 10+ innovative podcast marketing techniques!

Today’s Hosts: MacKenzie Bennett and Todd Cochrane

Here are some innovative and fresh strategies to market a podcast to new listeners, tapping into unique digital spaces, interactive content, and community-driven engagement:

1. Interactive and Personalized Audio Clips

Dynamic Audio Clips: Create short, personalized audio previews using platforms like Headliner or Audiogram. Share these clips on social media with captions that directly engage the viewer, like “Ever wondered how to…? Listen to this quick tip!” Interactive Audio Experiences: Use tools like Descript to make interactive, editable transcripts or snippets, allowing listeners to engage with your podcast before committing to a full episode. Add clickable timestamps or key highlights to make clips more engaging.

2. AI-Powered Recommendations and Voice-Activated Marketing

Podcast AI Tools: Blubrry’s podcast AI tools allow podcasters to plan, produce, and promote their show seamlessly from their publishing dashboard. Podcast Recommendations with AI: Use AI-based recommendation engines, like those in Goodpods or Podchaser, to increase your reach. Engaging in communities that leverage AI for podcast discovery allows listeners to find your show through shared interests and listening behavior. Voice Assistant Marketing: Optimize your podcast to be found through voice search on platforms like Google Assistant, Alexa, and Siri. For instance, “Hey Alexa, play the latest episode of [Podcast Name]!” prompts listeners to find you easily through voice commands.

3. Collaborative Playlists with Other Podcasters

Cross-Podcast Playlists on Spotify: Collaborate with similar podcasts to create themed playlists on Spotify or Apple Podcasts. Curate episodes that cover complementary topics, and promote the playlist across each podcast’s platforms. Collaborative “Best Of” Episodes: Work with other podcasters to create a collaborative episode featuring clips from each show. Make it a fun, joint project that gives listeners a sampler of several podcasts.

4. Interactive Content on Social Media

Polls, Quizzes, and Games: Design social media content that’s interactive and aligns with your podcast’s theme. Run polls, quizzes, or mini-games related to your latest episode to engage your audience in a fun, low-commitment way. Live “Ask Me Anything” (AMA) Sessions: Host live AMAs on Instagram, Twitter, or LinkedIn, answering questions about recent episodes, upcoming guests, or behind-the-scenes stories. Promote it as a way for new listeners to get to know the podcast.

5. Geotargeted Ads and Local Marketing

Location-Based Advertising: Use geotargeting on platforms like Facebook, Instagram, or Spotify to reach listeners in specific areas, especially if your podcast has local or regional appeal. Collaborate with Local Businesses: Partner with local businesses or events, offering small “ad” segments in exchange for them sharing your podcast through their own social media or email newsletters.

6. Cross-Platform Content Diversification

TikTok and Reels Content: Create short, highly engaging clips specifically for TikTok and Instagram Reels, capturing funny moments, hot takes, or teasers of upcoming guests. Ensure the clips include captions or graphics to grab attention even without sound. LinkedIn and Niche Community Forums: For professional or topic-specific podcasts, LinkedIn can be a goldmine for reaching new listeners. Share insights, episode highlights, or exclusive tips in posts and groups related to your niche.

7. Interactive Listener Contests and Challenges

Listener Challenges: Run a challenge related to your podcast theme, encouraging listeners to participate and share their entries on social media. Examples might include a “30-Day Challenge” relevant to a self-improvement podcast or a “Best Advice” challenge for a business podcast. Podcast Referral Contest: Offer rewards for listeners who refer new listeners to your show. Use unique referral links to track new listeners brought in, with prizes like exclusive content, merchandise, or a shoutout on an episode.

8. Augmented Reality (AR) and QR Codes for Promotion

AR Experience with Episode Highlights: Use AR platforms like Spark AR to create an augmented reality filter related to your podcast theme. Encourage fans to use the filter on their Instagram stories, which serves as both engagement and promotion. QR Code Scavenger Hunt: Create QR codes linked to teaser audio clips or special episodes, placing them in both physical and digital spaces. A scavenger hunt around QR codes could boost intrigue and give potential listeners a sense of exclusivity and fun.

9. Leverage the Power of Micro-Influencers and Niche Communities

Partner with Micro-Influencers: Collaborate with micro-influencers who have strong, engaged audiences within your podcast’s niche. Invite them to be guests, share episodes, or simply recommend your podcast to their followers. Engage in Reddit and Topic-Specific Forums: Reddit and niche forums like Discord can be powerful for podcast promotion if you’re active in relevant groups. Share insights and value (without spamming) to build rapport and casually mention your podcast as a resource.

10. Podcast-Specific Advertising Platforms

Spotify Ad Studio and Overcast Ads: Spotify’s Ad Studio and podcast app Overcast offer targeted ads that allow you to reach listeners with similar tastes. Experiment with ads specifically targeted at users who already listen to podcasts in your genre. Dynamic Ad Insertion (DAI): Consider adding targeted ads for your own episodes within other podcasts using DAI. Blubrry allows you to insert audio ads dynamically into relevant podcasts.

11. Host Special Episodes with Listener Involvement

Listener-Co-Created Episode: Allow listeners to submit questions, topics, or even short audio clips for an episode. Letting your audience be part of the creation can increase excitement and incentivize them to share the episode. Monthly or Themed “Guest Takeover”: Invite fans or guest hosts to “take over” your podcast for an episode, introducing fresh perspectives that appeal to new listeners while keeping your current audience engaged.

12. Leverage Analytics to Optimize Content and Outreach

Topic-Based Targeting: Use analytics to see which episodes have the highest engagement or conversion rates. Tailor future marketing efforts to emphasize these popular topics and appeal to new listeners with similar interests. Time-Sensitive Push Notifications: Send push notifications to followers whenever a new episode goes live, timed around high-engagement periods identified in your analytics.

These strategies combine creativity, interactivity, and platform-specific advantages to reach a broader audience while keeping listeners engaged and eager to share your content.

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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It is unofficially the holiday season and today we’re here to discuss the ways in which podcasters can participate in any way they can. Giving back to the community around Thanksgiving is a meaningful way for a podcast to show appreciation to listeners, guests, and supporters.

 

Today’s Hosts: Mike Dell, Todd Cochrane and MacKenzie Bennett

Here are some ideas to create a Thanksgiving Give-Back theme:

1. Charity Shoutouts and Partnerships: Highlight Local or Relevant Charities: Dedicate an episode to featuring charities or organizations that resonate with your podcast’s niche. Share their stories, invite representatives to speak, and encourage listeners to donate or get involved. Charity Sponsorship or Matching Donations: Pledge a portion of your podcast’s sponsorship revenue for the month to a chosen charity, or match listener donations up to a certain amount. Announce the initiative and encourage listeners to join in, creating a collective effort to make a difference. Create a Donation Drive: Collaborate with your listeners to raise funds for a specific cause. Provide incentives, like shoutouts on the show, for those who donate, or set a community goal and celebrate together if it’s reached. 2. Give Back Through Special Listener Content: Audience Appreciation Episodes: Host an episode dedicated to thanking your listeners. Include shoutouts, listener-submitted stories, or even “fan of the year” awards. Show your gratitude for the community that keeps your podcast going. Listener Q&A or Story Submission Episode: Invite listeners to submit questions, stories, or ideas and feature them in a special episode. This could be stories of gratitude, memorable Thanksgiving moments, or reflections on your podcast’s theme. Fan-Generated Content: Let listeners take part in the show by submitting their own clips, answering a question, or sharing a message. Compile these into a community-driven episode that highlights the diversity and voices of your audience. 3. Thanksgiving Giveaways and Contests: Gratitude Giveaway: Run a giveaway for loyal listeners, featuring prizes that relate to your podcast’s niche or audience interests. This could be exclusive podcast merchandise, gift cards, or a chance to be a guest on your show. “Nominate a Friend” Contest: Encourage listeners to nominate someone they think deserves a reward, whether it’s a small cash prize, a gift card, or a custom podcast shoutout. This promotes community spirit and allows listeners to support each other. Share-the-Love Challenge: Set up a “pay it forward” challenge encouraging listeners to do something kind in their community. Have them share their acts of kindness on social media with a unique hashtag, and share some of the best on your show. 4. Host a Thanksgiving-Themed Livestream or Virtual Gathering: Virtual Thanksgiving Meetup: Host a live-streamed Thanksgiving hangout where you and your listeners can chat, share stories, and express gratitude. Invite special guests, answer listener questions, and make it an interactive event. Live Charity Stream: Set up a live charity stream where listeners can donate in real-time to a cause while enjoying a special Thanksgiving-themed podcast episode or Q&A. This is also a great chance to feature notable guests, making the event feel special. Host a “Friendsgiving” Roundtable: Bring together past guests or members of your podcast community for a Friendsgiving episode. Each guest can share something they’re grateful for in podcasting, creating an atmosphere of appreciation and warmth. 5. Community Projects and Volunteering: Organize a Local Volunteer Event: If your podcast has a strong local following, consider organizing a volunteer day where you and listeners can give back together, like a food drive, community cleanup, or charity event. Encourage Volunteering Through the Show: If in-person events aren’t feasible, encourage listeners to participate in virtual or local volunteering. Share volunteer opportunities in your area or online, and let listeners know about options to help their communities. Support Small Businesses or Creators: Dedicate a segment to highlight small businesses, indie creators, or charities. Encourage your audience to support them as a way to give back to the creative and business communities that support your podcasting journey. 6. Crowdsourced Content with a Purpose: Thanksgiving Gratitude Wall: Create a digital “wall of thanks” by asking listeners to submit what they’re grateful for this year. Feature these responses in an episode, on social media, or on your website. Listener-Created Gratitude Playlist or Blog: Compile favorite quotes, clips, or listener-written stories that express gratitude, creating a shared community resource. This could be in the form of a playlist of episodes or a blog post filled with positive messages. Celebrate Community Achievements: Dedicate a section of your podcast to recognizing listener achievements or milestones, such as businesses they started, challenges they’ve overcome, or personal goals reached. 7. Free Resources or Tools for Listeners: Exclusive Content as a Thank-You: Offer a free bonus episode, downloadable resource, or guide as a Thanksgiving “gift” for your audience. Tailor it to be useful or inspirational, such as a checklist, worksheet, or special behind-the-scenes content. Free Access to Paid Content: If you have premium content, consider giving listeners a free month or trial as a thank-you gift. This adds value for your dedicated listeners and shows your appreciation for their loyalty. “Give the Gift of Podcasting” Guide: Share tips, resources, or templates for listeners who want to start their own podcast. It’s a way to empower your audience, and aligns with a “pay it forward” mentality.

These ideas not only give back to the community but also build a stronger, more connected audience who appreciates the thoughtfulness and care your podcast brings.

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Podcasters know that video podcasting is quickly growing and they want to be part of the hype, but how does one jump on this effectively? Today, the Blubrry team goes into detail on to not only create video episodes but to do so well. From recording to editing to publishing, we take you through 15 tips on how to get your best video episode yet!

Today’s Hosts: Mike Dell and Todd Cochrane

Editing a video podcast involves balancing both audio and visual elements to create a polished and engaging final product.

Here are some tips to streamline the process and enhance the quality of your video podcast: 1. Prioritize Clean Audio First Audio Cleanup: Start by cleaning up the audio track, as clear sound is essential for podcast listeners. Remove background noise, reduce echo, and apply EQ and compression to balance levels. Sync Audio and Video: If you recorded audio separately, sync it to the video right away to avoid drift. Use claps, hand movements, or syncing markers for easy alignment in the editing software. 2. Choose Simple, User-Friendly Software Select an All-in-One Tool: Programs like Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve offer powerful editing capabilities for both video and audio. For simpler edits, tools like iMovie or Descript (which has both video and audio editing features) can work well. Use Templates or Presets: Many editing software options come with built-in templates for intros, lower thirds, and transitions, which can save time and ensure a consistent look across episodes. 3. Use Multi-Cam Editing for Multiple Angles Switch Angles for Engagement: If you have multiple camera angles, use your editing software’s multi-cam feature to easily switch between shots. Changing angles keeps the viewer’s attention and creates a more dynamic viewing experience. Emphasize Reactions: Switch to close-up angles during key moments, like when someone laughs or makes an impactful point, to capture facial expressions and enhance engagement. 4. Add Visual Interest with Graphics and Overlays Include Lower Thirds for Speaker Names: Adding lower thirds with speaker names or topic headers makes it easy for viewers to follow who is speaking or understand the segment focus. Use Animated Overlays for Emphasis: Use simple graphics or animations (like arrows, text pop-ups, or icons) to highlight key points, jokes, or important moments. Keep them subtle and relevant to avoid distracting viewers. 5. Incorporate B-Roll and Visuals to Enhance the Story Use B-Roll to Illustrate Points: B-roll footage, images, or screen recordings relevant to the conversation add visual depth and context. For instance, if a guest mentions a specific event, you can overlay relevant visuals to keep viewers engaged. Add Text Overlays or Key Quotes: Highlight essential points or quotes with on-screen text, reinforcing key takeaways for viewers. 6. Keep Transitions Simple Stick to Clean Cuts or Fades: For a polished, professional look, use simple cuts or crossfades between scenes. Avoid fancy transitions like star wipes or 3D effects, as they can look dated and distract from the content. Use Jump Cuts Sparingly: Jump cuts (where you cut to different parts of the same shot) can help trim unnecessary pauses or filler words, but overuse can make the video feel choppy. Use them only when they improve pacing. 7. Optimize for Different Platforms Consider Aspect Ratios: Most platforms (like YouTube) use a 16:9 ratio, but shorter clips for Instagram Reels or TikTok should be in a vertical 9:16 format. Edit shorter, engaging highlights in these formats to promote on social media. Create Engaging Thumbnails: Design a thumbnail that features your podcast logo, guest faces, or a key topic to grab attention. Use contrasting colors and large, readable text. 8. Adjust Lighting and Color Correction Balance Brightness and Contrast: Make sure the lighting is consistent across shots, especially if you’re using multiple angles. Use brightness and contrast adjustments to keep the video visually cohesive. Use Basic Color Correction: Adjust color balance and saturation for a professional look. Many editing software options have auto color-correction tools that can help maintain consistency across episodes. 9. Add Music and Sound Effects (Carefully) Use Music to Set the Tone: Choose a background track that complements the vibe of your podcast but doesn’t overpower the voices. Add it at a low volume, using fade-ins and fade-outs to avoid abrupt starts and stops. Add Sound Effects for Emphasis: Simple sound effects (like chimes, swooshes, or laughter cues) can be used sparingly to add emphasis or highlight humorous or important moments. 10. Polish with Intro and Outro Elements Create a Consistent Intro Sequence: Add a brief intro clip with your podcast logo, music, and a quick tagline or visual. This creates a sense of continuity for each episode. Add a CTA in the Outro: Use the end of the video to encourage viewers to subscribe, follow, or visit your website. You can also include a “Next Episode” preview or links to related episodes. 11. Optimize for Accessibility Add Closed Captions: Including captions is essential for accessibility and is also favored by social media algorithms. Tools like Descript or YouTube’s auto-caption feature can help you add accurate captions easily. Provide Visual Descriptions When Necessary: If you reference visual elements during the podcast, describe them briefly for audio-only listeners or those with visual impairments. 12. Focus on Consistent Branding Use Brand Colors and Fonts: Establish a visual style using your podcast’s brand colors, fonts, and graphics. This consistency strengthens brand recognition across episodes and platforms. Create a Template: Create a basic video editing template that includes your intro, outro, lower-thirds, and branded overlays to make editing faster and more uniform. 13. Add Dynamic Zooms and Crops Use Zooms for Emphasis: Applying slight zoom-ins or zoom-outs on specific speakers during significant moments adds visual interest. Use sparingly to highlight key points or reactions. Crop for Multi-Platform Clips: When repurposing for different platforms (e.g., social media), crop and zoom in on one speaker or central part of the video for close-up engagement. 14. Enhance Engagement with Pop-Up Text or Callouts Display Fun Facts or Side Notes: Show additional context or facts about the conversation topic to keep viewers interested. Add Time Stamps for Key Topics: If your video podcast is longer, add timestamps in the description or as visual markers for important topics, helping viewers easily navigate to the segments they’re most interested in. 15. Render and Export in Optimal Settings Choose High-Quality Settings: Render your video in HD (1080p) to maintain quality on most streaming platforms. Use optimized settings for the specific platform (like YouTube or Vimeo) to ensure the best playback quality. Compress File Size if Needed: Use a tool like HandBrake to compress files for faster uploads without sacrificing quality, especially if you’re uploading large episodes.

By following these steps, you can create professional-looking video podcasts that are engaging, polished, and viewer-friendly across platforms. Focus on keeping the editing streamlined and consistent, so each episode feels cohesive and visually appealing.

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Happy Halloween from Podcast Insider!

Join Mike Dell and Dave Clements from the Blubrry team as they recount the most haunting experiences in podcasting in this Halloween special. From forgotten “record” buttons to complicated RSS feeds, each story offers insights and lessons that every podcaster can appreciate. Listen in for laughs, shivers, and valuable tips to help you avoid these common podcasting pitfalls.

Dave’s Podcasting Missteps

Interview fail: forgot to hit record on a Geek This! interview with a filmmaker.

Unexpected guest struggles: a voice actor on PGwS was unprepared for her D&D role.

Mike’s Customer Horror Stories

“Be Everywhere” strategy gone wrong: a customer juggling multiple podcast hosting platforms.

Unintended mishap: a major podcaster’s Apple listing went down due to keyword stuffing—just as he scored massive publicity.

Lessons Learned Always check your equipment before recording. Stick with a single, consistent RSS feed to avoid confusion and delays. If moving to a new website platform, consult Blubrry support for a smooth transition.

What podcasting nightmare have you experienced that you can share with the team so that we can warn our podcast community?

Listen now to discover how to turn these horror stories into useful podcasting tips!

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Today’s Hosts: Mike Dell and MacKenzie Bennett

There are several common barriers that stop people from starting a podcast, ranging from technical concerns to personal fears. This podcasting paralysis stops many from finally getting their show out there and today, we are here to alleviate those anxieties and dissecting how to fix them.

By addressing these concerns—through education, planning, and embracing imperfections—potential podcasters can overcome these barriers and successfully launch their shows. We at Blubrry know that you can overcome podcasting paralysis.

Here’s a succinct list combining the common barriers to starting a podcast and ways to overcome them: 1. Fear of Failure or Rejection

Self Doubt and Fear of Negative Feedback

Overcome it by: Embracing imperfection, expecting small audiences at first, and viewing feedback as a growth opportunity.

2. Technical Challenges

Lack of Knowledge and Fear of Technology

Overcome it by: Starting with minimal equipment and learning as you go. Use free resources like tutorials and online communities.

3. Time Commitment

Perceived Time Burden and Balancing Other Responsibilities

Overcome it by: Setting a manageable schedule, batching episodes, and outsourcing tasks when needed.

4. Financial Concerns

Cost of Equipment and Ongoing Subscription Fees

Overcome it by: Using affordable, entry-level equipment and free podcasting tools like Audacity to reduce initial costs.

5. Content Uncertainty

Not Knowing What to Talk About and Lack of Audience Clarity

Overcome it by: Planning topics ahead and focusing on subjects you’re passionate about to create consistent, engaging content.

6. Perfectionism

Striving for the Perfect Setup and Overplanning

Overcome it by: Taking action with what you have and understanding that improvement comes with practice, not perfection from the start.

7. Imposter Syndrome

Feeling Unqualified and Comparing to Established Podcasts

Overcome it by: Focusing on your unique perspective and understanding that everyone’s expertise grows with experience.

8. Fear of Being on the Microphone

Stage Fright and Voice Insecurities

Overcome it by: Just do it. Practicing regularly and reminding yourself that content value matters more than having a “perfect” voice.

9. Lack of Immediate Results

Expecting Instant Success and Ease of Growth

Overcome it by: Focusing on gradual growth and redefining success as personal improvement or audience connection rather than instant numbers.

10. Uncertainty About Promotion

Marketing Challenges and Limited Budget

Overcome it by: Starting with simple organic growth through social media and collaborations, and automating where possible.

11. Fear of Consistency

Commitment Anxiety and Burnout Concerns

Overcome it by: Creating a sustainable routine and keeping your goals realistic to avoid burnout.

12. Misconceptions About the Podcasting Space

Thinking the Market is Saturated and Belief That Only Celebrities Succeed

Overcome it by: Focusing on what makes your podcast unique and seeing other podcasters as collaborators, not competitors.

13. Lack of Support

No Collaborative Partners and Minimal Encouragement

Overcome it by: Joining podcasting communities or working with a partner for support, motivation, and collaboration.

14. Legal Concerns

Copyright Issues and Sponsorship and Monetization Rules

Overcome it by: Educating yourself on copyright laws and podcast monetization through free resources and legal guides.

By addressing these concerns with the right strategies, aspiring podcasters can confidently launch and grow their shows.

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Audiosigma’s Podmobile

In today’s episode, we take a look at the world of podcasting gear! Covering equipment and podcast setups for those just starting out or those looking to upgrade. Mike and Todd talk about microphones, mixers, and video setups to help you achieve great audio (and video) quality without breaking the bank. Plus, at the end of this episode Mike chats with Fernando Pires, the inventor of Audiosigma products, about some exciting innovations in podcasting tech!

Today’s Hosts: Mike Dell and Todd Cochrane, featuring an interview with guest, Fernando Pires

Podcasting gear can be expensive or cheap; your choice depends on how you plan to record your audio (or video). It’s much easier to get high-quality audio today than it was back in the day.

Microphones

The first and most important thing you need as a podcaster is a microphone. Today, there are many options to consider. Here is a list of microphones and approximate cost (lowest to highest) that we recommend:

Samson Q2U / Audio Technica ATR 2100 USB/XLR: $50-80 Can use USB or XLR RØDE PodMic USB: $199 Can use USB or XLR Shure MV7+ USB/XLR: $275 Can use USB or XLR Electrovoice RE320 XLR only: $299 Requires an XLR mixer or interface Heil PR40 XLR only: $349 Requires an XLR mixer or interface Shure SM7B XLR only: $399 Requires an XLR mixer or interface Requires a decent pre-amp Electrovoice RE20 XLR only: $450 Requires an XLR mixer or interface Requires a decent pre-amp

We emphasize not using condenser mics unless you have a professional recording environment. One suggestion to start with, do not use a condenser mic unless you really know what you are doing and have the right recording environment (quiet and soundproofed). And remember, friends don’t let friends podcast with a blue yeti.

Mixers and Interfaces

You can get a USB interface for XLR mics. Just beware that some of the mics listed require quite a bit of pre-amp to drive them. If you are going to record with more than one person in the room or via zoom or something like that, you will want a bit more than just a USB interface.

Choosing the right interface or mixer depends on how many people are involved and your setup.

Focusrite Solo – 1 Microphone XLR to USB Focusrite also makes 2 mic interfaces and more Good for simple use of XLR mics on the computer with USB Does not work well with high powered mics without an additional pre-amp like the Cloudlifter or Fethead Mackie (or other) analog mixers You will need an Analog to USB adaptor to work with a computer VERY flexible with mixing in different sources A lot of wires! A bit of a learning curve but still an excellent option for some users Rodecaster – all three models. Rodcaster Pro, Rodcaster Pro II and Rodcaster Duo Full mixer board plus onboard recorder, cart rack, USB interface and more Much simpler to operate Amps are good enough for all mics. No need for an external pre-amp Zoom PodTrak P4 Very portable Simple to use Up to 4 XLR mics Built-in recorder MikeHero DSP by AudioSigma Simple, VERY high quality sound for 1 mic USB interface Works with iPhone, iPad, or computer (likely Android too) Great pre-amp PodMoble DSP by AudioSigma Simple, VERY high quality sound for 2 mics Able to string more together if you need more mics at your location USB interface Works with iPhone, iPad, or computer (likely Android too) Great pre-amp

Mike’s conversation with Fernando Pires, the inventor of AudioSigma products, dives into his approach to creating simple yet powerful audio solutions for podcasters. Stick around for this insightful discussion at the end of the episode.

Video Options for Podcasters:

Like audio, video setups can be simple or elaborate.

USB Webcams and Older Camcorders with USB out are budget-friendly options. Software options include OBS, VMix, Restream, and Zoom. Todd shares his own video setup and explains why he’ll be changing it in the future. Rode Streamer and the brand new Rodecaster Video mixer are top recommendations for video production. Resources Mentioned: Samson Q2U / Audio Technica ATR 2100 USB/XLR Focusrite Solo USB Interface Rodecaster Pro (Pro, Pro II, Duo) AudioSigma MikeHero DSP and PodMoble DSP OBS, VMix, Zoom, Restream, Rumble Studio

Fernando Pires – Founder of Audiosigma

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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In this episode, we explore our latest innovation, Pod2Vid, a tool designed to convert your podcast into a compelling video format. Whether you’re aiming to reach a broader audience on YouTube or other video platforms, Pod2Vid simplifies the process by transforming your audio episodes into engaging video content with just a few clicks. Todd, Mike and MacKenzie cover how it works, its advantages for podcasters looking to expand their audience, and share tips on maximizing its potential. Tune in to discover how Blubrry’s Pod2Vid (part of the Thrive Bundle) can enhance your podcasting journey!

Today’s Hosts: Mike Dell, MacKenzie Bennett and Todd Cochrane

With YouTube ranking as the second largest search engine globally, the shift toward video content is undeniable. More and more consumers are increasingly turning to YouTube for entertainment, information, and podcasts. By converting their audio content to video, podcasters can access a wider audience, opening the door to countless new listeners and viewers.

Why Use Pod2Vid? Broaden Your Audience: Cater to both audio and visual content consumers by offering dual-format availability. Enhance Engagement: Video content, complemented by relevant visuals, captivates audiences and enhances the listening experience. Boost Visibility: Tap into YouTube’s extensive user base and enhance your podcast’s discoverability. Affordable and Accessible: Exclusively available to Blubrry Thrive Bundle customers, Pod2Vid is an economical solution for podcasters at any stage. How Pod2Vid Works Upload Your Audio: Begin by uploading your podcast audio to Pod2Vid. The platform supports all standard audio formats, ensuring a smooth start. Select Your Images: Enhance your podcast by choosing images that align with each chapter. Options include: Use Blubrry’s AI: Leverage Blubrry’s AI to generate relevant images based on your podcast’s content. Upload Your Own: Add specific images that capture the essence of your content. Access Unsplash: Choose from a vast library of high-quality, royalty-free images through Pod2Vid’s integration with Unsplash. Customize Your Video: Pod2Vid automatically synchronizes your selected images with your podcast’s audio, allowing for seamless transitions between chapters. Preview your video, make adjustments, and finalize it for export. Publish to YouTube and Beyond: Once your video is ready, Pod2Vid streamlines the process of publishing it to YouTube or other video-sharing platforms so you can focus on creating compelling content.

Thanks for listening! We hope you will give Pod2Vid a try with the Thrive Bundle. Our last piece of advice is to subscribe to our show on your favorite podcast app and be sure to come back next week for another episode!

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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In this special episode of Podcast Insider, Todd Cochrane and the Blubrry team celebrate 20 years in podcasting a little early for International Podcasting Day. Join Todd, Barry Kantz, Brian Yuhnke, Cathy Beuten, and Mike Dell as they reflect on the early days of podcasting, the founding of Blubrry, and how the industry has evolved over the years. Hear stories of how Blubrry was built by podcasters for podcasters, from the first days of podcast monetization to the growth of podcast hosting and statistics services.

The team shares their thoughts on the future of podcasting, the role of AI, and the importance of authentic storytelling. Whether you’re a seasoned podcaster or just starting out, this episode is packed with insights, lessons, and inspiration from the pioneers of the podcasting world.

Today’s Hosts: Todd, Barry, Brian, Cathy and Mike The Biggest Takeaways: Blubrry (originally RawVoice Inc.) was built by podcasters for podcasters, with a focus on supporting creators from day one. The podcasting industry has grown dramatically, and Blubrry has evolved along with it, offering tools like PowerPress, podcast stats, and hosting services. AI is becoming a significant part of the podcasting landscape, but the human voice and authentic storytelling remain crucial. Blubrry continues to innovate while staying true to its roots, providing flexible, creator-focused services without external investment. Blubrry Podcasting Resources:

Blubrry Podcasting – Explore Blubrry’s suite of podcasting services Podcast Insider Blog – Stay up to date with Blubrry’s latest news and insights PowerPress Plugin – A WordPress plugin for podcast publishing Todd Cochrane’s Geek News Central site – A personal reflection from Todd on Blubrry’s journey

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Replacing the Bad Podcast Advice with the Good

Mike and MacKenzie from Blubrry are here to dissect some of the worst podcasting advice out there – but of course include the better ways to treat yourself and your podcast instead. Each don’t comes with a side of what to do instead and please remember, each podcaster is different.

Take this as seriously as you’d like – but we’re here to explain exactly why the following pieces of advice are simply bad for you and your podcast. Without further ado, join us as we discuss the top 10 worst pieces of advice for your podcast.

Todays Hosts: Mike Dell and MacKenzie Bennett

#10: “All You Need is Passion, Equipment Doesn’t Matter”

Why it’s bad: Yes, passion is crucial, but listeners can tell if you’re recording with a low-quality microphone or in a noisy room. Bad audio is a quick way to lose listeners. Better advice: Invest in at least decent equipment and learn basic soundproofing techniques to keep your passion sounding professional.

#9: “More Episodes = More Success”

Why it’s bad: Releasing multiple episodes every week won’t matter if the content isn’t good. Quality over quantity is the key to success. Better advice: Stick to a manageable release schedule that allows you to create quality content consistently.

#8: “Don’t Bother with Editing, Raw is Real”

Why it’s bad: While authenticity is important, long pauses, filler words, or awkward moments aren’t entertaining. Editing helps tighten the flow and keep listeners engaged. Better advice: Edit for clarity and flow, even if you want to keep it conversational.

#7: “You Don’t Need Show Notes or a Website”

Why it’s bad: Show notes and a website improve searchability, provide additional resources, and make your podcast more professional. Ignoring them means missing out on growth. Better advice: Always include detailed show notes and have a basic website to direct listeners for more information.

#6: “If You Build It, They Will Come”

Why it’s bad: Simply launching a podcast doesn’t mean people will magically find it. Marketing, promotion, and networking are essential to grow your audience. Better advice: Have a solid marketing plan, including social media, collaborations, and consistent outreach to grow your listener base.

#5: “Monetize Right Away!”

Why it’s bad: Jumping into monetization without a solid listener base can turn off potential fans. Ads on day one can feel forced and inauthentic. Better advice: Focus on growing your audience before considering monetization strategies, and make sure the ads fit your content and audience.

#4: “Just Copy What’s Popular”

Why it’s bad: Trying to mimic the format, style, or content of other successful podcasts rarely works. Listeners want originality and authenticity, not a poor imitation of their favorite shows. Better advice: Find your unique voice and perspective; that’s what will draw in listeners.

#3: “Focus on Going Viral”

Why it’s bad: Chasing virality often leads to gimmicky content that doesn’t retain a loyal audience. A single viral moment doesn’t guarantee long-term success. Better advice: Focus on creating consistent, high-quality content that builds a loyal following over time, rather than aiming for a viral hit.

#2: “Make Your Podcast for Everyone”

Why it’s bad: Trying to appeal to everyone often means your content is too broad and doesn’t resonate with a specific audience. A niche is key to growing a dedicated following. Better advice: Focus on a clear niche or target audience. Being specific will help attract the right listeners.

#1: “Don’t Bother with Marketing—Just Focus on the Content”

Why it’s bad: While content is king, marketing is essential to getting that content in front of listeners. Without marketing, even the best podcast can go unnoticed. Better advice: Always include marketing as part of your podcasting strategy. Use social media, collaborations, and even word-of-mouth to grow your audience.

Thanks for listening! Our last piece of advice is to subscribe to our show on your favorite podcast app and be sure to come back next week for another episode!

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Best practices for repurposing your video for your podcast

Today, the Blubrry team provides their perspective on the art and science of content repurposing to elevate your podcast strategy. Discover how to take your existing podcast episodes and transform them into valuable assets across various platforms, reaching new audiences and maximizing your podcast’s potential. Use these tips to create a smarter, more efficient workflow. Tune in and learn how to breathe new life into your podcast episodes with strategic repurposing!

Why Repurposing Video for Podcasting is a Smart Strategy

• If you make video content, it is an efficient use of that video in some way for your audio podcast. • Using your video content for audio podcasting will expand your distribution to all of the podcasting platforms and apps where it would not be available if just video on YouTube or Rumble or Twitch. • Creating multiple touchpoints for your brand. • Enhancing SEO through video and audio formats.

Types of Video Content to Repurpose

• Webinars or Live Streams (long-form content). • YouTube or Rumble videos (how-to guides, tutorials). • Interviews, guest appearances, and virtual panels. • Social media videos (Instagram Lives, TikTok, Facebook, etc.).

Best Practices for Converting Video to Podcast Audio

• Audio Quality Matters: Please do not ignore this in your video! Ensure good audio quality in the original video. • Editing for Audio-Only: Remove any visual-dependent content (cut sections that don’t translate well to audio) • Add New Intros/Outros for the audio version • Add custom context for podcast listeners who weren’t part of the video experience. • Adapt Content for an audio Podcast Audience • Describe any visuals that may not make sense in an audio format. • Keep pacing in mind—video might move slower because it’s visual; adjust for audio listeners.

Tools and Techniques for Efficient Repurposing

• Software options for converting video to audio (like Audacity, Descript). • Using AI tools to generate show notes, transcriptions, or social media posts based on video content.

Repurposing Beyond Just the Audio

• Tell the audience in the video and audio versions that the episode exists in both formats and how to find each. • Share clips on social media platforms (short video snippets or audio teasers). • Include both formats in newsletters. • Encourage cross-promotion between video and audio platforms.

Common Pitfalls to Avoid

• Ignoring audio quality in video recordings. • Leaving too much visual-dependent content in the audio version. • Not tailoring the content for the podcast audience (assuming they can see what video viewers can). • Over-editing or under-editing the original video content.

Thanks for listening! We will be back next week with another Podcast Insider and it’s going to be a good one!

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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We think private and premium podcasting are so important and helpful in today’s landscape of podcasting formats that we’re rerunning this episode for you.

Private and Premium Podcasting Use Cases

Keeping a podcast limited to a certain group of listeners gained popularity in recent years, especially due to a major switch to remote working. Blubrry offers a wonderful option for those interested in keeping a podcast secure and private, set to an audience of your discretion. Today, we go over when it’s best to use private or premium.

Today’s Hosts: Todd Cochrane and Mike Dell

We review the use cases for private and premium podcasting and when is the best time to utilize these publishing options. Read here to learn more about Blubrry’s private and premium podcasting. Check out our Private Podcasting and Premium Podcasting offerings on our website.

Why You Should Use Private or Premium Podcasting by Blubrry

Private podcasting offers a highly secure method for communicating with your team members effectively.

Use cases:

Proprietary business information for companies and organizations Employee communication (instead of memos) Membership information for an organization or club Training videos and other information for onboarding employees or members

Pros:

More secure Dedicated app for listening/viewing content Dedicated page (PWA) for listening/viewing content More control over who listens

Cons:

Higher cost The inability to subscribe in “normal” podcast apps

Premium podcasting caters to those seeking to monetize their shows by offering exclusive content for purchase by the public, or providing clubs and group members with special access to unique material.

Use cases:

To monetize a show that is popular without the need for advertising You can offer ad free versions of your show to subscribers You can have early access for subscribers Publish bonus content for your free podcast if people subscribe

Pros:

Less costly than private Ability to subscribe in podcast apps Can be done on your own domain More control of the look and feel

Cons:

Less secure Harder to manage (in most cases) Requires another plugin (membership plugin) to implement on WordPress

Both private and premium podcasting are great solutions to navigating online relationships with listeners, necessary in a remote world.

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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In this encore episode of Podcast Insider, we review best practices when navigating industry events. In this retro-but-still-relevant episode, hosts Todd Cochrane, Mike Dell and MacKenzie Bennett share their extensive experiences and practical tips about attending industry conferences. The episode opens with Dell briefly introducing their experience at the Podcast Movement conference in Washington, D.C. last week.

Recent Experience – Mike opens with insights from the Podcast Movement conference in Washington, D.C.

Flexibility at the Event – Todd underlines the value of adaptability for spontaneous engagements and social events at conferences.

Real-Life Examples – Mike talks about gaining listeners by attending a niche event related to his “Fast Food History” podcast.- Todd discusses how attendance at CES and DragonCon enhanced connections and podcast reach.

Building Credibility and Network – Importance of press passes highlighted. – Todd mentions a successful networking example with GoPro at CES.

Practical Tips for Industry Events – Wear comfortable shoes. – Stay hydrated and manage health. – Be prepared but open to new opportunities.

Networking Importance – MacKenzie and Mike tout networking as key to gaining speaking opportunities and insights.

Production and Content Creation Insights – Challenges and strategies for live broadcasting at events like CES and post-production efforts discussed.

Advice for New Conference Attendees – Dress comfortably, manage time efficiently, keep devices charged, and maintain health with hand washing and sanitizing.

Looking Forward – It’s good to start with local events and progress to national conferences. – Invite listener engagement through upcoming events and their website for more resources.

Episode Conclusion – Todd encourages maximizing conference experiences for personal and podcast growth.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Podcast Websites: What Do You Need in 2024?

As the podcasting landscape becomes increasingly competitive, a dedicated website is no longer just a digital hub but a vital tool for podcasters. It serves as the central point for audience engagement, brand building, and content monetization. In 2024, having a well-designed, fully functional podcast website is essential for creators looking to stand out, enhance discoverability, and create a lasting connection with their listeners.

Creating a website for a podcast offers several benefits and serves multiple purposes, enhancing the podcast’s reach, engagement, and overall success. We at Blubrry HIGHLY recommend a website, but we will also talk about why you might not want a podcast website.

Today’s Hosts: Mike Dell and Todd Cochrane Reasons for a Podcast Website: A central hub for your show – Moonbase Alpha! There is no better place to send your listeners than YOUR site. If you disappear from one of the apps, people know where you are.

SEO

Feeding the search engines is going to help you get found when someone searches your subjects and guests. Allows you to write better show notes that can be found by the search bots.

Branding

Having your own website gives you total control over your branding.

Engagement

Having a forum, contact form, and email list signup on your website gives your listeners a place to interact with you and your show

Monetization

Your own site gives you a place to promote your sponsors, sell merch, sell your own consulting services and other things like Adsense ads

Extra content

Blogs Video Transcripts Additional resources

Analytics (web)

You can setup Google Analytics or another web analytics system and get some more information about how you listeners and web visitors use your site.

A place to put…

Your podcast player(s) Episode Archive or playlist player Expanded show notes Contact info Announcements Merch store Ads Your services/products Why you might NOT want a website

Short on Time

Maintaining a website CAN take some time

Technical Skills

Not everyone is cut out to build a website, But it’s not as hard as you might think

Cost

Domains Web hosting Blubrry will give you a website with podcast hosting

Focus on Core content (the audio)

You just want to do the show and not mess with the rest Keeping it simple

Social Media

If you already have a big following on social media and that is where your listeners interact with you

Thanks for listening! Check back next week for another Episode of Podcast Insider!

Subscribe & Follow:

Subscribe to our podcast for more insights and updates. Follow us on social media for the latest news and tips!

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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The Blubrry Thrive Bundle offers a comprehensive suite of tools designed to enhance your podcasting experience, making it easier to create, promote, and analyze your content.

Today’s Hosts: Todd Cochrane and MacKenzie Bennett Here are some key benefits of Blubrry’s Thrive Bundle: Podcast AI Assistant (PAI): Episode Planning: Assists with generating intelligent episode topics, guest questions, and bios. Post-Production: Creates transcripts, suggests titles, generates show summaries, bullet points, and episode art. Social Captions: Crafts platform-specific promotional content to extend your reach. Clip Highlights: This feature will allow the creation of promotional clips for social media​. Dynamic Ad Insertion: Enables pre-roll, allowing you to monetize your content more effectively. Supports multiple campaigns and provides real-time performance metrics to optimize advertising efforts​.

Advanced Podcast Metrics:

Episode Comparison: Compare the performance of up to five episodes to identify trends and optimize content strategies. Listener and Subscriber Data: Unique metrics to track your show’s growth and adjust strategies accordingly. Average Daily Plays: Insights into your podcast’s growth and long-term consumption trends​ (Blubrry Podcasting)​​ (Blubrry Podcasting)​. Event Tracker: Coordinate critical dates for your podcast and how it affects your stats. Quicklinks Features: Customizable links to direct your audience to various destinations such as your website, donation pages, and more. Enhanced engagement features including external hyperlink support and analytics tracking​ (Blubrry Podcasting)​​ (Blubrry Podcasting)​. Apple Podcast Reviews Integration: View and share your Apple Podcast reviews directly from the Blubrry stats dashboard, helping you to promote your podcast’s accolades on social media​ (Blubrry Podcasting)​. Thrive Is Included in August For the entire month of August all of our thrive features are available to any hosting customer We are constantly adding new features to the Thrive Bundle Affordable after the fact, for an additional $10 a month

Overall, the Thrive Bundle aims to streamline your podcast production and promotion processes, allowing you to focus more on creating high-quality content and engaging with your audience​ (Blubrry Podcasting)​​ (Blubrry Podcasting)​.

For more details, you can visit the Blubrry Thrive Bundle page and the related blog posts on their website.

Subscribe & Follow:

Subscribe to our podcast for more insights and updates. Follow us on social media for the latest news and tips!

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Tracking Podcast Milestones Just Got Easier with Blubrry’s Event Tracker

In this episode, we dive into Blubrry’s latest feature release—an Event Tracker integrated into our Podcast Statistics Dashboard. Designed to enhance your podcasting strategy, this new tool is a game-changer for podcasters looking to streamline their workflow, better understand their audience, and optimize their content planning.

Today’s Hosts: Mike Dell and MacKenzie Bennett

Join us as we explore how this feature works, its benefits, and tips on how to make the most out of it.

Overview of Blubrry’s Event Tracker

1. Benefits of the Event Tracker Calendar

Streamlined Workflow: Helps podcasters plan and track events, episodes, and promotional activities all in one place. Audience Insights: Correlate spikes in audience engagement with specific events, such as marketing campaigns, guest appearances, or episode releases. Content Planning: Offers a visual representation of past and upcoming content, aiding in better scheduling and content diversity.

2. How It Helps Podcasters

Data-Driven Decisions: Leverage detailed analytics to understand the impact of various events on podcast performance. Enhanced Marketing Strategies: Ensure you reach your goals by planning and including crucial dates in our tracker so you can more easily analyze promotional tactics. Time Management: Efficiently manage your podcasting schedule to avoid last-minute rushes and ensure consistent episode releases.

3. Practical Tips for Using the Event Tracker Calendar

Set Up Regular Events: Mark regular occurrences such as weekly episode recordings, special segments, or seasonal themes. Marketing Efforts: Date all promotional activities, like social media campaigns, email newsletters, and ad placements, to see which strategies yield the best results. Analyze Trends: Review historical data to identify patterns in audience behavior and adjust your content and marketing strategies accordingly.

4. Getting Started

Locate the podcast Event Tracker in the blue top bar of the stats dashboard. A quick guide on setting up your first event.

The Event Tracker is a valuable tool for any podcaster looking to take their show to the next level. Whether you’re aiming to grow your audience, refine your content, or optimize your marketing strategies, this feature provides the insights and organization needed to succeed.

Subscribe & Follow

Subscribe to our podcast for more insights and updates. Follow us on social media for the latest news and tips!

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Take Your Podcast With You

Welcome to another episode of the Podcast Insider, where we bring you tips, tricks, and insights to elevate your podcasting game. At some point you’ll likely have to adjust your podcast due to travel for work, vacation or just a desire in a change of scenery. Recording on the go can be both exciting and challenging, but we’re here to alleviate those fears. Join us as we dive into the essentials of mobile podcasting, from choosing the right gear and finding the perfect location to maintaining sound quality and managing technical issues. Get ready to learn how to podcast from anywhere and keep your content fresh and engaging, no matter where your journey takes you!

Recording a podcast while traveling can be a bit challenging, but with the right preparation and tools, it can be done smoothly. Here are the steps to follow:

Packing for a remote recording Setup for a remote recording For Solo Recording

Equipment

Portable Recorder or Computer (Phone would work too but not as well) Microphone USB dynamic mics are best (ATR2100, Q2U or something like that) Headphones Windscreen if you are going to be outdoors Don’t forget your cables and adapters! Mic stand or mount if you need one Camera, lights and mount if you are doing video

Solo recording on the road is much easier than multi-host or interviews (unless it is an in-person interview).

Make sure you are in a quiet environment or if you want ambient sounds, find a location that you will not be disturbed while recording.

For Multi-host Recording

Same sort of equipment as solo, but add to it for more than one host or guest

If in-person co-host or guest

Make sure to bring mics for everyone AND be able to connect them to your recorder. (The Zoom h-Series recorders can have 2-6 microphones plugged in) Using one mic for two or more people CAN work, but is not as good as having one for each person.

If Remote co-host/guest:

Make sure you have the best internet connection you can. Wired internet is better than Wifi or hot spotting your phone Use remote recording software such as CleanFeed, Zencatr, Zoom or something that allows the recording to happen in the cloud.

Todd discusses mobile recording at a conference

Mike tells a story about podcasting in the car

Planning ahead allows you to continue producing your podcast while traveling. By preparing your content, choosing the right portable equipment, and finding a quiet recording location, you can maintain your podcast’s quality on the road. With a bit of organization and flexibility, you can seamlessly integrate podcasting into your travel routine.

Thanks for listening! Check back next week for another episode of Podcast Insider!

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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 Offering insights into the implications of using AI-generated content.

Have you given AI a try yet when it comes to your podcast? Today, we are diving into the topic of copyright and the role of artificial intelligence in podcasting. Barry Kantz, General Counsel and CFO at Blubrry joins Mike to explore the legal intricacies and practical implications of using AI-generated content in your podcast. Featuring current trends and potential future legislation, this episode offers valuable insights for podcasters navigating the evolving landscape of content creation and copyright.

Tune in to learn how to protect your work and stay ahead in the industry.

Today’s Hosts: Mike Dell and guest Barry Kantz

Mike and Barry kick off the episode discussing the intersection of copyright and AI in podcasting, offering insights into the implications of using AI-generated content.

Legal Considerations with AI and Copyright:

Barry delves into the legal landscape surrounding AI-generated content, emphasizing that under U.S. law, AI-generated content cannot be copyrighted as it is not created by a human. The discussion references the famous “monkey selfie” case (Naruto v. Slater), which set a precedent that only humans can hold copyrights.

Practical Advice for Podcasters:

All podcasters should modify AI-generated content to make it their own and avoid potential legal issues. This is important, understanding that AI-generated content, particularly text, is built on probabilities and not direct copying.

The Role of AI in Content Creation:

Growing use of AI in generating show notes, images, and even music. AI-generated content can be useful, there are nuances and potential legal pitfalls, especially concerning copyright.

Future of AI in Podcasting:

The conversation touches on ongoing court cases and possible future legislation that may shape the use of AI in content creation. Barry mentions that in Japan, AI-generated content can be legally owned, a contrast to the current U.S. stance.

Final Thoughts:

By acknowledging that while AI tools are becoming increasingly sophisticated, authentic human voices and emotions in podcasting remain invaluable. Blubrry highly encourages podcasters to stay informed about legal developments and make informed decisions about using AI in your work.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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In this episode of Podcast Insider, hosts MacKenzie Bennett and guest Aaron Hope discuss effective strategies for using visual elements to market a podcast. They open by emphasizing the importance of incorporating design and aesthetics into podcast marketing to enhance listener engagement and share-ability across digital platforms.

Today’s Hosts: MacKenzie Bennett and Aaron Hope 1. Social Media Graphics

Why Use Them:

Grab attention quickly in crowded social media feeds. Convey key information about your podcast episodes. Increase share-ability and engagement.

How to Use Them:

Create Episode Announcements: Design visually appealing graphics to announce new episodes. Include the episode title, a brief description, and where to listen. Highlight Guest Appearances: If you have guest speakers, create graphics featuring their photos and names to attract their followers. Share Quotes and Clips: Pull interesting quotes or clips from your episodes and pair them with relevant images or backgrounds to create engaging posts.

Tools to Use:

Canva Adobe Spark Pablo by Buffer 2. Promotional Videos

Why Use Them:

Videos are highly engaging and can convey more information in a short time. They help to build a stronger connection with your audience through visuals and sound.

How to Use Them:

Teaser Videos: Create short teaser videos that highlight what listeners can expect from the next episode. Include key points or interesting segments. Behind-the-Scenes Clips: Show the making of your podcast, interviews, and fun moments. This builds a personal connection with your audience. Listener Testimonials: Compile short video testimonials from your listeners sharing their favorite episodes and what they love about your podcast.

Tools to Use:

Capcut Wave.video Adobe Premiere Rush iMovie 3. Audiograms

Why Use Them:

Combine audio clips with visual elements to create engaging content. Easily shareable on social media platforms. Highlight key moments or interesting segments from your episodes.

How to Use Them:

Highlight Key Segments: Select impactful or intriguing segments from your podcast episodes and turn them into audiograms. Promote New Episodes: Use audiograms to tease new episodes by featuring compelling sound bites. Share on Social Media: Post audiograms on Instagram, Twitter, Facebook, and LinkedIn to reach a wider audience.

Tools to Use:

Headliner Wavve Audiogram Tips for Effective Visual Storytelling Consistency is Key: Maintain a consistent visual style and branding across all your graphics, videos, and audiograms. Use the same color scheme, fonts, and logo to build brand recognition. Engage Your Audience: Ask questions, encourage shares, and respond to comments to foster engagement. Use visuals to create interactive content like polls and quizzes. Track Performance: Use analytics tools to track the performance of your visual content. Pay attention to engagement metrics such as likes, shares, and comments to understand what resonates with your audience. Stay Authentic: Authenticity builds trust. Show your personality and let your unique voice shine through in your visuals.

Concluding the episode, MacKenzie and Aaron emphasize the importance of consistency and authenticity in visual marketing. They encourage podcasters to maintain a consistent aesthetic that aligns with the podcast’s core message and brand identity. This consistency helps in building a recognizable brand across various platforms.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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In this episode, MacKenzie and Mike discuss critical elements that may be missing from your podcast. They cover essential areas to enhance your podcast’s success and listener engagement.

Being this is Episode 404, we figured it would be a good time for you (and us) to try and figure out what might be missing from your podcast.

8 Potential Gaps Holding Back Your Podcast’s Success 1. Marketing and Promotion:

• Strategies for effective social media marketing • Leveraging SEO for podcasts • Collaborating with other podcasters for cross-promotion • Utilizing email newsletters to engage listeners • Paid advertising options and best practices

2. Audience Engagement:

• Techniques for increasing listener interaction • Running contests and giveaways • Creating a community around your podcast (e.g., Facebook groups, Discord servers) • Responding to listener feedback and incorporating it into episodes

3. Technical Aspects:

• Advanced audio editing tips • Best practices for remote recording • Upgrading your podcasting equipment • Troubleshooting common technical issues • Backup strategies for recordings and files

4. Content Creation:

• Brainstorming unique episode ideas • Structuring episodes for maximum impact • Storytelling techniques for podcasters • Incorporating multimedia elements (e.g., video, live streaming) • Scripting versus improvisation: finding the right balance

5. Monetization:

• Different monetization models (ads, sponsorships, merchandise, Patreon) • Approaching potential sponsors • Pricing and negotiating sponsorship deals • Creating exclusive content for paying subscribers • Financial management for podcasters

6. Analytics and Growth:

• Understanding podcast analytics and metrics • Tracking and improving listener retention rates • Strategies for growing your listener base • Analyzing competition and finding your niche • Using feedback and data to improve your content

7. Legal and Ethical Considerations:

• Understanding copyright and fair use in podcasting • Contracts and agreements with guests and collaborators • Ethical interviewing and content creation practices • Handling sensitive or controversial topics responsibly

8. Personal Development:

• Time management and productivity tips for podcasters • Maintaining creativity and avoiding burnout • Continuing education and staying updated with industry trends • Networking with other podcasters and industry professionals • Setting and achieving podcasting goals

We’re sure all podcasters could come up with more things to check and make sure you are including in your podcast work-flow.

Thanks for listening! You can always find us at podcastinsider.com and of course, blubrry.com.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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The Blubrry team spills their secrets on how to be consistent and how to stay motivated for podcast success. Mike and MacKenzie have a combined 30 years of podcasting and in this episode, they explore practical strategies, share inspiring stories, and offer expert tips to help you keep your passion alive and your episodes on schedule.

Join us as we uncover the secrets to sustaining your podcasting momentum and turning your creative vision into a long-term success.

Here Are 11 Tips to Help You Podcast Consistently

1. Set Clear Goals:

Define what you want to achieve with your podcast. Clear goals give you something to strive for and help maintain focus. Whether it’s reaching a certain number of episodes, growing your audience, or monetizing, having a target can be very motivating.

2. Create a Content Calendar:

Plan your episodes in advance. A content calendar helps you stay organized and ensures you have a steady flow of topics to cover. It can also help you align your episodes with relevant events or seasons.

3. Batch Recording:

Record multiple episodes in one sitting. This can be a great way to ensure you have a backlog of content ready to go, reducing the pressure of producing an episode every week.

4. Engage with Your Audience:

Listener feedback can be incredibly motivating. Engage with your audience through social media, emails, or comments. Knowing that people are listening and valuing your content can give you the boost you need to keep going.

5. Collaborate with Others:

Collaborating with other podcasters or guests can bring fresh perspectives and ideas to your show. It can also introduce you to new audiences and provide a motivational boost through shared enthusiasm. Maybe even promo swaps or guesting on other podcasts in your topic area.

6. Continual Learning and Improvement:

Invest in your skills by learning more about podcasting, audio editing, marketing, etc. Improvement can be a great motivator as you see the quality of your podcast enhance over time. Listen to podcasts (Like this one) and others that report about what is going on in podcasting. Sign up for podcasting newsletters. Take an audio editing class or watch YouTube videos about the editing software you are using. Attend relevant topic conferences and podcast events

7. Stay Passionate About Your Topic:

Choose topics that you are passionate about. Your enthusiasm will not only keep you motivated but also engage your listeners more effectively.

8. Take a break if you need one:

Don’t be afraid to take breaks when needed. Burnout can be a major de-motivator, so it’s important to take care of your mental and physical health. Schedule breaks or hiatuses to recharge. Play re-run episodes or run an episode you recorded earlier to cover your break.

9. Celebrate Milestones:

Celebrate your achievements, whether it’s your 10th episode, 100th download, or first piece of positive feedback. Recognizing your progress can be very encouraging.

10. Monetization and Rewards:

If possible, monetize your podcast. Financial rewards can be a strong motivator. This could be through sponsorships, merchandise, Patreon, or other revenue streams.

11. Join Podcasting Communities:

Being part of a community of podcasters can provide support, inspiration, and accountability. Online forums, social media groups, or local meetups can be great places to connect with fellow podcasters.

Implementing these strategies can help you maintain motivation and consistency in your podcasting journey.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Welcome to another exciting episode of our podcast! In this episode, we discuss the world of video podcasting and specifically just how easy it can be with Blubrry. Podcasters and creators of all levels will learn about the unique opportunities and challenges video podcasting presents. Join us as we discuss the technical aspects of video production, content creation techniques, and how to effectively engage with your audience through visual storytelling.

When it comes to podcasting in general, a video podcast is not that much harder to publish in an RSS feed than audio is. Simply upload an mp4 (the best format for a video podcast) and the rest is the same. On the production side, it’s a bit more complex.

Doing a video podcast via RSS is more cancel-proof. It also allows you to distribute to more than one platform.

Here are some things to think about if you are going to do a video podcast:

Technical Setup

Quality Equipment: Invest in a good camera, microphone, and lighting. Editing Software: Use reliable video editing software to ensure high-quality production. Hosting Platform: Choose a hosting platform such as Blubrry that supports video files and can generate an RSS feed. Note: Video files are much larger than audio files.

Content Preparation

Script/Outline: Prepare a script or outline to keep the podcast organized and engaging. Consistency: Maintain a regular schedule for releasing episodes. Target Audience: Know your target audience and tailor content to their interests.

Recording

Environment: Record in a quiet, well-lit space to minimize background noise and visual distractions. Testing: Test your equipment and settings before recording to avoid technical issues. Backup: Always have a backup recording to prevent data loss.

Post-Production

Editing: Edit for clarity and pacing, and remove any mistakes or unwanted sections. Video can be more challenging to edit than audio. If you are going to do an audio version of your video, edit the video and then extract the audio for your audio podcast (in that order). Branding: Add intros, outros, and any branding elements to create a professional look. Transcripts: Provide transcripts for accessibility.

Distribution

RSS Feed: Ensure your RSS feed is properly configured to distribute video content. Platforms: Submit your RSS feed to various podcast platforms like Apple Podcasts, Podcast Index and some others. (Video is not used on as many platforms as audio is.) As a secondary distribution, upload to YouTube, Facebook, X, Spotify if you’re careful and other social media. SEO: Optimize episode titles, descriptions, and tags for better discoverability.

Marketing

Promotion: Use social media, email newsletters, and collaborations to promote your podcast. Engagement: Engage with your audience through comments, social media interactions, surveys and feedback. Analytics: Monitor analytics to understand viewer behavior and improve future episodes.

Legal Considerations

Copyright: Ensure you have the rights to all content used, including music and images. Disclaimers: Include any necessary disclaimers or disclosures for transparency.

Miscellaneous

Storage: Have adequate storage for video files and backups. Updates: Keep your equipment and software updated to avoid technical issues. Adaptability: Be open to feedback and willing to make changes to improve your podcast.

Thanks for tuning in to this episode all about video podcasts! We hope you found our discussion informative and inspiring. Remember, integrating video into your podcasting strategy can open up new avenues for audience engagement and growth. Until next time, keep creating, keep sharing, and happy podcasting!

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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