Podcast Insider by Blubrry

Sharing practical tips for landing a job in podcasting

Whether you’re a seasoned audio engineer or a passionate storyteller looking to break into the industry, this episode is packed with valuable advice from top insiders.We uncover necessary skills, the dos and don’ts of applying, and how to make your resume stand out. Long-standing Blubrry employees share our experiences to help you turn your podcasting aspirations into a rewarding career.

Today’s Hosts: Todd Cochrane, Mike Dell and MacKenzie Bennett

Finding a job in the podcast industry involves a mix of networking, skill development, and strategic job searching. Here are some steps and tips to help you navigate your way into a podcasting career:

1. Define Your Interests & Leverage Podcast Skillset As a podcaster you already have skills (Assuming you didn’t pay someone to do these things for you) Managing your RSS feed and distribution Show planning Show production (recording and editing) Producing show notes / posts Marketing the podcast Recording Editing audio/video 2. Build a Portfolio Create Your Own Podcast: This is a great way to gain hands-on experience and showcase your abilities. Contribute to Existing Podcasts: Offer to work (even as a volunteer initially) on existing podcasts to gain experience and build your portfolio. 3. Networking Social Media and Forums: Engage with podcast communities on platforms like Reddit, LinkedIn, and Twitter. Join discussions, ask for advice, and share your work. Events and Conferences: Attend podcasting workshops, conferences, and meetups to network with industry professionals. 4. Utilize Job Platforms Podcast-Specific Job Boards: Websites like Podjobs.net, Inside Podcasting, and the Podcast Movement’s job board are good places to find industry-specific listings. General Job Websites: Don’t overlook general job platforms like Indeed, LinkedIn, and Glassdoor. Use keywords related to podcasting to find opportunities. Company Websites: Always check the podcast companies’ websites career center. We at Blubrry occasionally need people and will post the jobs on our site. 5. Pitch and Apply Strategically Customize Applications: Tailor your resume and cover letter for each application to highlight the most relevant skills and experiences. Cold Outreach: Don’t be afraid to reach out to podcasters or podcast companies you admire to inquire about potential opportunities or to offer your services. 6. Continuous Learning Stay Updated: The podcast industry is evolving rapidly. Keep learning about new trends, technologies, and strategies to remain relevant. Podcasting Student Discount: Blubrry just announced a generous 50% off discount for a full year for our hosting plans for any college student. Learn more about the podcasting student discount here. 7. Consider Freelancing Freelance Platforms: Websites like Upwork, Freelancer, and Fiverr can be good places to find freelance podcast-related jobs and build more experience. Create Your Own Job: Content consulting Technical consulting Editor Host other people’s podcast Voiceover Marketing podcasts 8. Internships and Entry-Level Positions Start Small: If you’re new to the industry, an internship or an entry-level position can be a valuable stepping stone, offering both experience and networking opportunities.

Navigating a career in podcasting can be both challenging and exciting. Persistence, continuous learning, and active engagement with the podcasting community are key to finding your place in the industry.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Exclusive Content Has the Capability to Reshape the Podcast Industry

Companies like Spotify, Wondery, and Luminary have invested in exclusive podcasts, contributing to a more competitive environment. Blubrry, on the provider side has also started offering Premium podcasting subscription plans content creation for our podcasters. Are these efforts worth it for the podcast industry?

These directory platforms offer unique content to their subscribers, with Luminary, for instance, providing exclusives featuring well-known personalities and charging a monthly subscription fee.

This move towards exclusive content not only diversifies the podcasting ecosystem but also pushes platforms to innovate and improve their offerings to attract and retain listeners​.

These platforms offer unique content to their subscribers, aiming to stand out through exclusives with high-profile personalities and utilizing subscription-based models to thrive.

Today’s Hosts: Mike Dell, Todd Cochrane and MacKenzie Bennett How the drive for exclusive podcasts is affecting creators, listeners, and the platforms themselves.

Content Differentiation and Quality Improvement: Exclusive content platforms often strive to distinguish themselves through high-quality, unique programming. This competition can drive overall improvements in content quality across the industry, encouraging creators to innovate and invest more in production values.

Audience Fragmentation: Exclusive deals can lead to audience fragmentation, where listeners are spread across multiple platforms, each requiring separate subscriptions. This fragmentation could make it challenging for listeners to access all their favorite content without subscribing to multiple services, potentially leading to subscription fatigue.

Increased Monetization for Creators: Platforms that offer exclusive content deals often provide substantial financial incentives to creators. This influx of resources can enable creators to produce higher-quality content and potentially expand their operations, but it might also create a divide between creators who secure exclusive deals and those who don’t.

Discovery Challenges and Opportunities: Exclusive platforms may offer better discovery tools and marketing support for their content, helping some podcasts reach larger audiences. However, the exclusivity could also limit discovery opportunities for those podcasts outside of the platform, potentially stifying their audience growth.

Innovation in Content and Distribution: The push for exclusivity can lead to innovation not only in the content itself but also in how it is distributed and consumed. Platforms might introduce new features, interactive content, or cross-medium storytelling to differentiate their offerings.

Potential for Consolidation: As exclusive platforms grow and solidify their positions, there could be a trend towards consolidation in the podcast industry, with larger players acquiring smaller ones or exclusive deals leading to a concentration of popular content on a few platforms. This could impact competition and diversity within the industry.

Impact on Independent Creators: While exclusive deals can be lucrative for some creators, they may also pressure independent creators who wish to remain platform-agnostic. These creators might find it increasingly challenging to compete with the marketing and production capabilities of exclusive content.

Adapting Business Models: The growth of exclusive platforms may encourage the entire industry to explore and adopt new business models beyond traditional advertising, including direct listener support, premium content tiers, and hybrid models.

Global Expansion and Localization: Exclusive platforms with significant resources may also push for global expansion, investing in local content in non-English languages or adapting successful content for different cultural contexts. This could broaden the podcast industry’s reach but also raise challenges around cultural sensitivity and content relevance.

Conclusion

Overall, the rise of exclusive content platforms is:

Shaping the podcast industry in complex ways Driving innovation and competition but… Also raising questions about accessibility, diversity, and the sustainability of various business models

That’s a wrap for today’s episode on exclusive content platforms and their influence on the podcasting industry. We hope you’ve gained valuable insights into this evolving trend.

Remember, you can always reach out to us with your thoughts and questions. For more content like this, visit our website and be sure to follow us on social media.

Thank you for tuning in to Podcast Insider – until next time, keep podcasting!

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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A recap of the Mid-America Trucking Show and Podcast Movement Evolutions, featuring an interview with our April Podcaster of the Month, Cheryl Jones

In this enlightening episode of our podcast, Todd and Mike recap their experiences at two conferences they attend in March: the Mid-America Trucking Show and Podcast Movement Evolutions. Getting into the the details of these conferences, buzzing with innovation, inspiration, and insightful exchanges.

They share their experiences with keynote speeches that set new directions for the future of podcasting and reflect on the informative and inspiring conversations with today’s creators speaking on some of our latest releases, specifically Vid2Pod and PAI, our Podcast AI Assistant.

This episode packs in valuable takeaways, trend predictions, and behind-the-scenes glimpses from some of the industry’s most anticipated gatherings. Don’t miss out on this comprehensive recap that promises to fuel your passion for podcasting and perhaps, inspire your next big idea.

Today’s Hosts: Todd Cochrane and Mike Dell Mid-America Trucking Show More commonly called, MATS Mike attended this show to talk with truckers who want to or have a podcast Spoke with people about Vid2Pod for YouTubers that want audio podcasts as well One of the networks with Blubrry is PodWheels powered by Radio Nemo A massive conference overall Podcast Movement Evolutions More B2B than other podcast events Had some great conversations with partners, potential partners and organizations that are or will be doing podcasts Onboarded a Vid2Pod show from YouTube (now a podcaster) Reviewed our new podcast ai assistant, PAI April Podcaster of the Month, Cheryl Jones

Read more about Cheryl and her show here; her show is Thrive 55+ Podcast.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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In today’s episode of Podcast Insider hosts Todd Cochrane and Mike Dell discuss the new tools released by Blubrry Podcasting: Widgets & Embeds, and Vid2Pod. Widgets and Embeds are aimed at improving engagement with audiences and Vid2Pod makes it incredibly easy for video creators to also become audio creators.

The first of these services, Widgets and Embeds, offers a seamless integration of podcast content into websites and blogs. This tool allows podcasters to effortlessly share their episodes on various platforms, providing listeners with easy access to their favorite shows. With customizability and user-friendly design at its core, the Widgets and Embeds service ensures that podcasters can maintain their brand’s aesthetic while reaching a wider audience.

The second service, Vid2Pod, is a game-changer for podcasters looking to tap into the power of video content. This innovative feature simplifies the process of converting video content into podcast format, opening up a new realm of possibilities for content creation. Vid2Pod addresses the growing demand for versatile content consumption, allowing listeners to enjoy their preferred podcasts in whichever format they choose, be it audio or video. By bridging the gap between video and podcasting, Blubrry’s Vid2Pod service is set to revolutionize the way we think about content creation and distribution in the podcasting world.

Let’s delve into these new features from Blubrry Podcasting.

Today’s Hosts: Todd Cochrane and Mike Dell Widgets & Embeds

Been available for about two weeks, if you haven’t tried these widgets and embeds out yet you can find them under Show – Manage – Widgets from the sidebar in the Podcaster Dashboard.

PodRoll Recommends podcasts similar to yours This widget uses the PodRoll tag to promote the shows you like and can be used for cross-promotion Audience Survey Gives a link for your listeners to fill out your survey (from Blubrry) Subscribe/Follow Similar to our WordPress Widget, it gives links and logos for people to follow your show on the podcast apps. Funding Uses the funding tag for Paypal, Buy Me a Coffee or Pateron, Boostagrams (Or any donation site) V4V boosts just like in the apps Show Credits Shows any show-level credits for your show like Hosts, Producers and editors. Live Indicates live streaming status in real-time for listeners Gives your live status: future, currently live or past live streams Trailer Episode Shows a player with your trailer episode

Compatibility

Available for all websites that can embed iFrames, not exclusive to WordPress and accessible from the Blubrry dashboard.

Vid2Pod

Vid2Pod is a way for video-first creators (YouTubers) to have an audio podcast version of their show available in all the podcast apps without extra work. It will automatically create a podcast episode for any new video you put out on your playlist in YouTube (currently).

Automatically converts YouTube playlist videos to audio podcast episodes Targets video-first creators to expand to podcast platforms Automated conversion, metadata pulling, and direct publishing

Together, these two services enhance the podcasting landscape and also empower creators with more tools to expand their reach and engage with their audience in innovative ways.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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This week we released our latest tool for podcasting, our very own Blubrry PAI – Podcast AI Assistant. In this episode we go into detail on how our new artificial intelligence feature for Thrive Bundle customers completely changes the way they prepare for, publish and promote their podcast. This new podcast AI tool is a game-changer for our creators and we promise will simplify the podcasting process, saving all involved precious time and energy that can be devoted to your podcast recordings.

Today’s Hosts: Todd Cochrane and Mike Dell

Last week we talked about the Thrive Bundle at Blubrry. Now, the REST of the story.

Blubrry AI Release Blog Post Blubrry PAI Podcast AI Assistant Info Page Blubrry Thrive Bundle – The only way to get our AI tool is by purchasing our hosting add-on Features of Blubrry PAI, Podcast AI Assistant

Pre-Show, Episode Planning Features Topics suggestions Guest questions Will generate show flow content Post-Show, Episode Podcast Production Transcript Show title suggestions Show summary to use for show notes or more Bullet points Episode artwork Chapters (Podcasting 2.0) Social Production Social media captions Promotion email content Coming Later Highlight Clip Creation

We’ve always got more up our sleeve. Want a specific feature, be sure to let us know.

Join us for a Blubrry PAI Platform Walkthrough

Thursday, April 4th, at 5PM EST. Register here.

Don’t forget to subscribe to Podcast Insider for more insights on making the most of your podcasting efforts. Have questions or want to share your experiences with Blubrry PAI? Reach out to us on social media or send us an email.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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The Thrive Bundle from Blubrry is designed to empower podcasters of all levels.

From the novice just starting out to the seasoned professional looking to enhance their show. Combined with our renowned hosting services, detailed analytics, and seamless WordPress integration via the PowerPress Plugin, the Thrive Bundle offers tools and insights that are indispensable for podcast growth and audience engagement.

Today the team unpacks each component of the bundle and why it’s a steal for anyone looking for that extra dose of podcasting power.

Today’s Hosts: Todd Cochrane, Mike Dell and MacKenzie Bennett Introducing the Thrive Bundle

Pricing: An affordable add-on at just $10 a month to your existing plan.

Features of the Thrive Bundle Dynamic Ad Insertion Pre-roll: Automate the insertion of ads or promos at the start of your episodes to promote previous episodes, events, or sponsorships. Expanded Episode Listener Comparison: Analyze five episodes against trending ones to understand listener uptake and engagement. Listener and Subscriber Data: Track your audience growth with new statistics distinguishing between listeners and subscribers. Average Daily Plays (ADP): A unique metric offering insights into show growth and back catalog consumption. Quicklinks: Enhance audience engagement with customizable links, donations, and analytics. Podcast 2.0 Features: Leverage the latest podcasting standards for a richer listener experience. Apple Podcast Reviews: Promote your show’s success with easy social media sharing of listener reviews. Extra Metrics Episode Comparison Estimated Audience Average Daily Plays The Value of Quicklinks

Simplify audience engagement and support through donations, all while tracking effectiveness with Google Analytics.

Dynamic Ad Insertion

Benefits of pre-roll ad insertion for monetization and promotion.

Upcoming

Will be adding our AI service to the Thrive Bundle this spring.

Learn more about Blubrry’s Thrive Bundle in our write-up here.

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The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Take your show to the professional level

In today’s episode we are taking a close look at the benefits of professional podcast hosting — more so than using a reputable podcast hosting platform — but the pro hosting plan offered by Blubrry Podcasting. This episode is a goldmine for both budding and experienced podcasters as we explore the comprehensive features that Blubrry’s Pro Hosting offers, such as its unmatched bandwidth, detailed analytics, monetization capabilities and robust support and migration process.

Today’s Hosts: Todd Cochrane, MacKenzie Bennett and Mike Dell

Part of our Podcasting 101 series that dives into what podcasters can expect in their creative journey.

Main Features of Pro Hosting

Blubrry offers a sophisticated pro hosting offering that meets podcasters needs for businesses and organizations, educational institutions, government entities, networks, and creators with large files such as video content creators.

Hosting with unlimited bandwidth Advanced Stats Websites: Free managed WordPress Site included for each RSS feed PowerPress Monetization: Dynamic Ad Insertion and Programmatic Advertising Network Showcasing Tool, example: www.techpodcasts.com  Sub Accounts for teams Any size show – video and audio FTP, scalable plans, automatic payments

Learn more about Blubrry’s Pro Hosting.

Pro Hosting Pricing

Starts at $100 a month, which includes 1 podcast (show), statistics and free WordPress Site. Additional shows within the plan are a monthly fee of $10/per show.

Extra Pro Services

Blubrry Pro-Production is a good fit for those looking to bridge the gap between idea to launch as well as launch to routine.

The combination of the pro hosting plan, our production partner and of course our highly capable tech support team, Blubrry provides a well-rounded solution for podcasters looking to take their shows to the professional level.

Thanks for tuning in to see how Blubrry’s Pro Hosting can fit into your podcasting routine.

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The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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A Video Podcast is What You Want it To Be

Video podcasting has revolutionized the way audiences engage with content, offering a visually enriching experience that complements the auditory. For podcasters looking to expand their reach and diversify their content, incorporating video podcasting into their strategy can be a game-changer. This approach not only enhances the listener’s experience by providing visual context but also opens up a multitude of distribution channels across various platforms.

Video podcasting has been around since the beginning of podcasting 20 years ago. Now, the definition of video podcasting has changed somewhat. People nowadays call video on YouTube, Spotify, TikTok, Instagram and Rumble a “podcast.”

Today’s Hosts: Mike Dell and Todd Cochrane Video Podcasting vs. YouTube vs. Spotify Reasons Why Video Has Increased in Popularity

Platform and Equipment/Technological Expansion: More platforms simply offer video as an option – with equipment that anyone can buy to produce video content. It’s especially easy to use your phone to record and then upload to your platform.Diversification of Content: Include interviews, panels, live reactions and visual demonstrations more regularly and with ease, great for education and instructional content as well.Remote Communication: Office work and industries of all kinds have become truly remote or hybrid and see the benefits of remote communication. Video calls, webinars and podcasts are all part of the public’s change in content preferences.Monetization: Displaying a product or putting a face to a testimonial increases engagement and higher monetization opportunities.

Differences in HOW You Publish Video podcasts are published just like audio podcasts, into an RSS feed. Video Podcasts via RSS are available on Apple and many other apps just like audio podcasts (not as many platforms show video) YouTube, Spotify and Rumble and social media platforms must be uploaded directly to those platform. No syndication via RSS. Videos are only available on YouTube, Spotify and Rumble platforms

Video podcasting is not created equal on each platform. It’s a great way to build and expand your community but it doesn’t need to be done on each and every platform. We suggest that you choose one that suits your needs – for instance Spotify video only and audio elsewhere.

A great option is to record your podcast recording on video, release the audio as a traditional podcast and using your video clips for social media only. It tends to grab the attention you need online and hook your audience in, without the additional work of editing, uploading and potentially paying for video bandwidth.

When crafting show notes for a video podcast, creators have the unique opportunity to include multimedia elements such as screenshots, video snippets, and relevant links, making the notes an invaluable resource for engaging the audience further and extending the conversation beyond the episode.

Video podcasting is here to stay; those interested in going down this route should find a simple solution for their show and resist the temptation to spread themselves too thin amongst all the different platforms.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Migrating to Blubrry from another platform is easy

Migrating your podcast to Blubrry from another hosting platform can be a strategic move to leverage Blubrry’s comprehensive suite of podcasting services, including advanced analytics, monetization options, and a robust distribution network. The process involves a few critical steps to ensure a smooth transition, preserving your show’s integrity, subscriber base, and search engine rankings. It’s essential to approach this migration with careful planning, understanding Blubrry’s features and how they align with your podcasting goals. By redirecting your feed and ensuring all content is successfully transferred, you can take full advantage of Blubrry’s platform to grow your audience and enhance your podcast’s impact.

Today’s Hosts: Todd Cochrane and Mike Dell

Why migrate? Podcasters might consider switching their podcast hosting platform for several reasons, each aiming to better serve their needs, reach their goals, or solve issues they’re encountering. Some of the most common reasons include:

Cost-effectiveness: If a podcaster finds a hosting service that offers better value for the same or lower cost, they might switch. This could include factors like storage limits, bandwidth, or additional features.

Monetization opportunities: A host that provides better or more varied options for monetization, such as sponsorship integration, subscription models, or advertising networks, can be very attractive.

Distribution and reach: A podcaster might switch to a host that offers broader or more efficient distribution channels, ensuring their content is easily accessible on all major platforms (Apple Podcasts, Spotify, Google Podcasts, etc.) and possibly offering promotion opportunities.

Analytics and insights: Advanced analytics can help podcasters understand their audience better, track engagement, and measure growth. A platform that offers more detailed insights might be a strong reason to switch.

User interface and ease of use: A more intuitive, user-friendly platform can save podcasters time and frustration, making podcast management simpler and more enjoyable.

Technical issues or limitations: Encountering technical problems, such as downtime, slow upload times, or poor customer support, can prompt a switch. Similarly, a podcaster might need more advanced features that their current host doesn’t offer, such as better integration with social media, websites, or email marketing tools.

Customer support and community: Access to responsive, helpful customer support and a vibrant community of fellow podcasters can enhance the podcasting experience, providing resources, networking opportunities, and support.

Brand alignment and values: Podcasters might seek a hosting platform whose branding, mission, or community aligns more closely with their own values or the identity of their podcast.

Scalability: As a podcast grows, its needs may change. A host that offers scalability—allowing for more storage, bandwidth, or advanced features without a significant price increase—is crucial for long-term growth.

Exclusive content platforms: Some podcasters might be tempted to move to platforms that offer exclusivity deals or the ability to provide exclusive content to their subscribers, enhancing listener loyalty and potentially increasing revenue.

Switching podcast hosts can be a strategic move to leverage new opportunities, overcome limitations, and achieve greater success. However, podcasters should weigh the benefits against the potential disruptions and work involved in making the switch to ensure it aligns with their goals and audience needs.

Blubrry is offering a significant deal for those that switch to Blubrry, 6 months of hosting, a consultation with our team and of course, free tech support. Use the code MIGRATE

Have your business show be featured on the homepage of the Amazon Music & Podcast directory. Learn more here and submit your show here!

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Don’t Put Too Much Thought Into Your Podcast Episode Length

Whether you’re a budding podcaster wondering how to pace your episodes or a seasoned listener curious about the behind-the-scenes decisions, this episode offers valuable perspectives on balancing content depth with listener attention spans. Join us as we unravel the art and science behind podcast lengths, ensuring your next listen or production hits the sweet spot.

 

Today’s Hosts: MacKenzie Bennett and Mike Dell

Podcast lengths can vary significantly, and the duration often depends on the content, format, and target audience.

As a friend of mine says “Podcasts are never too long, but are often too boring.” In other words, do not put 10min of good content into a 30 minute podcast episode.

Here are some of the things to think about when deciding how long your episodes should be.

Short-Form Podcasts: Duration: Typically under 15 minutes. Characteristics: Concise and focused on a single topic or idea. Ideal for listeners who prefer quick, digestible content. Common Uses: Daily news updates, motivational quotes, language learning, quick tips or advice.

Standard-Length Podcasts: Duration: Usually ranges from 20 to 40 minutes. Characteristics: This length is often seen as the sweet spot for podcasting. It’s long enough to delve into a topic in some depth but short enough to retain listeners’ attention. Common Uses: Interviews, discussions on specific topics, storytelling, educational content.

Long-Form Podcasts: Duration: Generally over 40 minutes, often reaching up to an hour or more. Characteristics: In-depth exploration of topics, detailed storytelling, extended interviews or conversations. Requires more commitment from listeners. Common Uses: In-depth interviews, comprehensive discussions on complex topics, detailed storytelling, investigative journalism.

Episodic or Series Podcasts: Duration: Can vary; each episode might be short-form, standard-length, or long-form. Characteristics: Part of a series with a connecting theme or storyline across episodes. Can be released in seasons or as ongoing series. Common Uses: Serialized storytelling (fiction or non-fiction), educational series (e.g., history, science), thematic investigations (true crime, social issues).

The Average Podcast Episode As of April 2023, the most common length for a podcast episode tends to be around 20 to 40 minutes. This duration is often considered a sweet spot for several reasons:

Commute Compatibility: The average commute time in many countries falls within this range, making these podcasts ideal for listening during a commute.

Attention Span: This length is generally long enough to delve into a topic with sufficient depth while still being concise enough to maintain the average listener’s attention.

Production Feasibility: For podcast creators, producing episodes in this range is often a manageable task in terms of recording, editing, and maintaining consistent content quality.

Listener Engagement: This duration allows for meaningful engagement without overwhelming listeners with too much information or requiring a significant time commitment.

However, it’s important to note that the “ideal” podcast length can vary greatly depending on the content, format, and target audience. Some successful podcasts feature episodes that are significantly shorter (less than 15 minutes) or longer (over an hour). The key is to match the episode length to the podcast’s subject matter and the preferences of its intended audience.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Have you used a podcast transcription to enhance your show?

Podcast transcription offers several significant benefits that can enhance the reach, accessibility, and overall impact of your podcast. Recently, Apple announced that they will be implementing the transcription tag into their platform; here at Blubrry we’ve offered transcription and closed captions in our podcast player since 2022.

Today’s Hosts: Mike Dell and MacKenzie Bennett

Learn more about Blubrry’s podcast transcriptions

Here are some of the key advantages of podcast transcriptions: Improved Accessibility

Transcripts make your content accessible to people who are deaf or hard of hearing. This inclusivity not only broadens your audience but also ensures compliance with various accessibility standards and regulations.

Enhanced SEO

Search engines can’t index audio, but they can index text. Transcribing your podcasts means that the content becomes searchable online. This can improve the visibility of your podcast in search engine results, leading to increased organic traffic and new listeners.

Greater Engagement

Some listeners prefer reading to listening, especially in environments where audio is not practical. Transcripts allow these individuals to engage with your content in a format that suits them.

Content Repurposing

Transcripts provide a basis for creating additional content such as blog posts, social media posts, eBooks, or infographics. This can help in maximizing your content strategy and reaching wider audiences through different mediums.

Easier Localization

If you plan to reach non-English speaking audiences, having a transcript makes it easier to translate your content into other languages, thereby expanding your global reach.

Convenient for Reference and Research

Transcripts allow listeners to easily reference specific parts of your podcast, which is particularly useful for educational or informational content. Researchers, journalists, and students might find this feature especially helpful.

Improved User Experience

Providing transcripts can enhance the overall user experience. Listeners have the option to follow along with the transcript while listening, which can be helpful for understanding complex topics or for non-native speakers.

Podcast Monetization

Transcripts can be used as part of a premium content offering. Some podcasters offer detailed transcripts or additional written content as part of a subscription or membership package.

Enhancing Social Media Sharing

Quotes or interesting snippets from the transcript can be easily shared on social media, helping to promote the podcast and engage with a broader audience.

Data Analysis and Insights

Analyzing the text of your podcasts can provide insights into common themes, topics, and audience interests, which can be valuable for shaping future content.

In summary, podcast transcription not only makes your content more accessible and discoverable but also opens up a range of possibilities for content repurposing, audience engagement, and strategic insights.

Apple will be hosting a session about transcriptions on February 9

Thanks for listening and please subscribe on your favorite podcast app.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Donation platforms are taking a pivotal role in the world of podcasting and sustaining and growing podcast projects.

Today we explore the ins and outs of various donation platforms available to podcasters, how they work, and why they are becoming an essential tool for podcast creators looking to monetize their content.

From understanding the mechanics behind these platforms to hearing firsthand experiences from seasoned podcasters who have successfully leveraged these tools, we aim to provide a comprehensive guide for anyone considering using a donation platform to support their podcasting journey. Whether you’re a new podcaster wondering how to get started with donations, or an experienced creator looking to optimize your fundraising efforts, this episode promises to offer valuable insights and practical advice.

Today’s Hosts: Todd Cochrane and Mike Dell

Setting up donation options for a podcast is a great way to monetize your content and engage with your audience.

Here are some steps and tips to consider when choosing a podcast donation platform: 1. Choose a Payment Platform Popular options include PayPal, Patreon, and Buy Me a Coffee. These platforms are user-friendly and widely trusted by donors. Consider using platforms like Patreon for tiered memberships, where listeners can choose different levels of support in exchange for exclusive content or perks. 2. Integrate Payment Options into Your Website If you have a website for your podcast, integrate donation buttons or links directly on the site. This makes it easy for listeners to donate while they’re engaging with your content. Ensure the donation process is straightforward and secure. Create a Donor Page Develop a dedicated page on your website or a section in your podcast platform that explains why you’re asking for donations and how the funds will be used. Transparency builds trust. Share your goals, future plans for the podcast, and how donations will support these initiatives. Offer Incentives Provide incentives for donations, such as shout-outs in episodes, merchandise (stickers, t-shirts), access to bonus content, or participation in Q&A sessions. Tailor the rewards to different donation levels to encourage higher contributions. Announce Your Donation Options Regularly mention your donation options in your podcast episodes. Briefly explain how donations support the show. Utilize your social media channels, email newsletters, and other communication platforms to inform your audience about ways to support your podcast. Crowdfunding for Specific Projects For specific projects or improvements (like new equipment or a special series), consider using crowdfunding platforms like Kickstarter or Indiegogo. Clearly outline your project, goals, and the benefits for supporters. Use QR Codes Create QR codes that link directly to your donation page and include them in your social media posts, website, or even as part of your video podcast, if applicable. Acknowledge Donors Acknowledge your donors in your episodes or on a dedicated section of your website. This recognition can encourage others to donate. Always respect privacy and ask for permission before publicly thanking someone. Regular Updates Keep your audience informed about how their donations are being used. Regular updates foster a sense of community and accountability. Legal and Tax Considerations Research and comply with legal and tax obligations related to receiving donations. Depending on the volume and use of funds, you may need to set up a business entity and report this income.

Remember, the key to successful donation campaigns is building a strong relationship with your audience. Engaging content, transparency, and appreciation go a long way in encouraging listeners to support your podcast financially.

Thanks for listening and please subscribe on your favorite podcast app.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Efficiently Grow Your Podcast Audience

In this enlightening session, we dive deep into the essential strategies and innovative techniques needed to expand your podcast’s reach and engage a broader audience. From leveraging social media platforms to understanding the power of storytelling, we’ll cover a range of topics that are crucial for any podcaster looking to make a significant impact.

Whether you’re just starting or seeking to elevate your existing podcast, this episode promises to offer valuable insights and practical tips that you can apply to grow your listener base. Tune in, take notes, and get ready to transform your podcast into a thriving community of engaged listeners.

Today’s Hosts: MacKenzie Bennett and Todd Cochrane To grow your podcast audience quickly and effectively in 2024, consider implementing the following strategies:

Deliver High-Quality Content: Consistently provide valuable content tailored to your audience’s interests. Ensure each episode builds upon the success of the previous ones and think about what can bring the most value to your listeners, whether through engaging topics, insightful interviews, or unique perspectives​​.

Enhance Audio Quality: Good sound quality is crucial. Invest in decent equipment and editing software to produce clear and professional-sounding episodes​​.

Utilize Social Media: Create dedicated social media accounts for your podcast and post regularly. Engage with your audience, use relevant hashtags, and share snippets of your episodes. Tailor content for each platform to maximize its impact​​​​.

Invite Notable Guests: Having guests with a significant profile can attract their followers to your show. Look for guests who are currently promoting something or looking to build their own profile​​​​.

Consistent Publishing Schedule: Maintain a regular release schedule to keep your audience engaged and looking forward to your next episode​​.

Podcast Website and SEO: Have a dedicated website for your podcast with episode transcriptions and show notes to improve search engine visibility. Optimize your site for SEO to make it easier for new listeners to find your content​​​​.

Email Marketing: Collect email addresses through your website and social media, then use email marketing to notify subscribers of new episodes and provide additional value related to your podcast’s theme​​. Just no Popups!

Leverage Guest Appearances: Appear as a guest on other podcasts to tap into their audience and introduce them to your show​​​​.

Encourage Listener Interaction: Ask for ratings, reviews, and feedback in your episodes. Engaging with your audience can convert listeners into advocates for your podcast​​​​.

Monitor Analytics and Feedback: Regularly check your podcast statistics and audience feedback to understand what content resonates with your listeners and then produce more of that type of content​​.

Experiment with Different Social Media Platforms: Don’t hesitate to try various platforms to find where your target audience is most active​​.

Advertise: If budget allows, consider advertising on social media or other platforms to reach a broader audience​​.

Networking: Build relationships with other podcasters and relevant industry figures. Attending podcast events or joining online communities can help spread the word about your show​​.

Remember, growing a podcast audience takes time and effort. Start by implementing a few of these strategies and track your results to see where to focus your efforts.

Thanks for listening and please subscribe on your favorite podcast app.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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An Overview of What to Do When Starting Your Podcast

Today, we’re covering a range of topics that are essential for beginners in podcasting. As January tends to lead to rapid podcast releases, we thought this would be the perfect time to reach out to any newcomers. These topics can help provide a comprehensive overview of what it takes to start and run a successful podcast.

Look for future episodes later this year related to progressing through the steps of starting your podcast.

Today’s Hosts: Todd Cochrane, Mike Dell and MacKenzie Bennett Here are the most important parts of starting a podcast: Defining Your Podcast: Tips on choosing a niche, defining your target audience, and developing your podcast’s theme and format. Goal Planning Your Content: Strategies for planning your episodes, creating engaging content, and maintaining consistency. Technical Essentials: Basics of podcasting equipment, including microphones, headphones, mixers, and recording software. Recording Your Podcast: Techniques for recording high-quality audio, tips for solo and interview formats, and best practices for remote recording. Editing and Post-Production: Introduction to editing software, basics of audio editing, and how to add music and sound effects. Hosting and Distribution: Overview of podcast hosting platforms, how to upload your podcast, and distributing it to major platforms like Apple Podcasts, Spotify, and iHeartRadio. Blubrry has hosting plans for any size podcaster, get your first month free. Marketing Your Podcast: Strategies for promoting your podcast, leveraging social media, and building an audience. Monetization Strategies: Exploring ways to monetize your podcast, including sponsorships, advertisements, and listener support models. Growing and Scaling: Tips for growing your audience, networking with other podcasters, and expanding your podcast’s reach. Legal and Ethical Considerations: Understanding copyright, music licensing, and other legal aspects of podcasting. Engaging Your Audience: Techniques for building a community, encouraging listener interaction, and using feedback to improve your podcast.

Future of Podcasting: Emerging trends, new technologies, and the future landscape of podcasting.

AI and real voices Video podcasts Accessibility Podcasting 2.0 advancements

Resources and Tools for Podcasters

Blubrry’s Podcasting Manual

We hope this episode of Podcasting 101 was a well-rounded introduction to anyone interested in starting their own podcast. Thanks for listening.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.

todd@blubrry.com and mike@blubrry.com

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Are the Podcast ‘Experts’ Actually On Track?

Some members of the Blubrry team provided insight into what they believe will happen in the podcasting space in 2024. Todd, Mike and MacKenzie share their own thoughts and hopes (and some unfortunate expectations as well) in today’s episode of Podcast Insider, giving listeners a thorough assessment of the current podcasting landscape.

Happy New Year, we’re happy you’re here.

Today’s Hosts: Todd Cochrane, Mike Dell and MacKenzie Bennett Blubrry’s Podcast Predictions for 2024 Todd Video will continue to advance AI is going to change everything Real voices will be more important than ever MacKenzie Without getting too political, 2024 is a major election year in the US; I imagine we’ll see an increase in political commentary shows. Perhaps continued shows or even new shows based on ongoing relations in the Middle East and Ukraine, Congo, Sudan, etc. AI releases from numerous platforms and major increase in usage among creators Continued accessibility improvements Apple Podcasts – creator program for non subscription based shows Mike Soundcloud will shut down (Same every year and they keep going) YouTube will fail at “podcasting,” and Google will announce something else by the end of the year. AI will become a bigger deal in podcasting this year. I think more and more podcast apps/platforms will adopt some of the Podcasting 2.0 features. Joe Rogan will renew his contract with Spotify (unfortunately) I will have as my New Year’s Resolution to be less opinionated about “podcasting’. Podcasting has always had no rules! I just have to remember, even if I don’t think someone is doing it the correct way, it’s not my place to correct them. I will offer my advice, but leave it at that

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We take a moment to reflect on the incredible journey we’ve shared over the past year. This episode is a celebration of the milestones we’ve achieved, the challenges we’ve overcome, and the remarkable accomplishments that have marked this year. We’ve covered a vast landscape of ideas and insights. As we look back at the year’s highlights, we also set our sights on the future, anticipating another year of compelling conversations, learning, and growth. Lastly, we want to express our gratitude to you, our loyal listeners, for being an integral part of this journey. Join us as we recap a year filled with discovery, inspiration, and community.

Today’s Hosts: Todd Cochrane, Mike Dell, MacKenzie Bennett

Read the full list and references to our discussions in this episode in our blog post from earlier this month.

Blubrry’s 2023 Recap Some Highlights: Podcasting 2.0 features Premium Podcasting — and Apple Podcast Subscriptions publishing Badges and Achievements Thrive Bundle

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Podcasting features are ever evolving

We delve into the intriguing concept of the value time split. This episode is dedicated to exploring how individuals and organizations allocate their time between tasks that generate immediate value and those that promise long-term benefits. How this affects productivity, innovation, and personal growth. Join us as we unravel the complexities of the value-time split, whether you’re a business leader, entrepreneur, or just someone looking to make the most out of every minute, this episode promises to offer valuable perspectives on managing one of our most precious resources: time.

Today’s Hosts: Todd Cochrane and Mike Dell

We have rolled out some new Podcasting 2.0 features and improved some of them. We are going to go over some of the new stuff we have added to Blubrry Publisher, PowerPress and Podcast Mirror.

Value Time Split

Value Time Split is a way to switch out the V4V for a segment of your episode. So if you are doing an interview with another podcaster or playing music that is V4V enabled, you can set the time of that segment and during that segment, you can give another person some of the streaming sats or Boostagrams. Then when that segment is finished, it reverts back to the V4V settings you have on the show normally.

Podroll / Remote Item

Podroll is very similar to the old Blog Roll. This is a way to promote other podcasts in your feed. This one was at the show level. You promote shows (not episodes) Remote item is a way to put episodes from other shows in your feed that can be shown on some of the new podcast apps (podcastapps.com)

Block

Block has always been there for just Apple Podcasts. We have improved it by adding it to all platforms. So if you want to discourage a particular app from pulling your feed, you can set it to Block in your feed.

Frequency:

Podcast Mirror

We have added Podcasting 2.0 to the Podcast Mirror service. This allows you to get some of the channel-level features even if your podcast hosting company does not support it. It also allows you to use 3rd party stats even if your host doesn’t support it. https://podcastmirror.com

Not Podcasting 2.0 related, but we did release Blubrry Premium podcasting as a one-time add-on to your hosting plan. This allows you to charge for extra content, Early access or ad-free versions of your show. Very similar to Apple Subscriptions, if fact you can do BOTH on Blubrry.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Unveiling the Podcast Landscape: Dispelling Myths and Exploring News Consumption

In this episode, we delve deep into the evolving world of podcasts and exploring how podcasts have become a crucial medium for news consumption. We’ll analyze recent trends, highlight key changes in listener behavior, and discuss the implications of podcasts in the digital age. Join us as we navigate through the diverse podcasting terrain, examining its impact on media, culture, and information dissemination. Whether you’re a podcast enthusiast, a casual listener, or new to this format, this episode offers valuable insights into the ever-changing landscape of podcast listening.

Today’s Hosts: Mike Dell and MacKenzie Bennett Main Takeaways for Podcast Listening Trends Podcasts as a News Source (Pew Research): Growing Popularity: The study indicates a significant increase in the number of Americans using podcasts as a source of news, with 41% reporting podcast news consumption. Demographic Trends: Younger audiences, in particular, are turning to podcasts for news, highlighting a shift in news consumption habits among different age groups. Trust in Podcast News: The research explores the trustworthiness of podcast news, comparing it to traditional news sources and shedding light on the factors influencing this trust. Podcasts are popular: About half of Americans have listened to a podcast in the past year, and one-in-five of those listeners say they listen to a podcast nearly every day. Listeners turn to podcasts for entertainment, learning, and simply to have something to listen to while doing something else. Comedy, entertainment, and politics are at the top of the list of topics that podcast listeners say they regularly listen to. Most podcast listeners say they hear news discussed on podcasts – however, just one-in-five listeners say they listen to a podcast that’s connected to a news organization.

https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/

Podcasts have emerged as a significant source of news and information, according to a recent study by Pew Research.

TikTok for News Surge

In 2020, 22% of TikTok users reported getting news from the app, but that surged to 43% in 2023, according to Pew.

Nearly 25% get their news from YouTube, with Instagram, TikTok and X — the social media platform formerly known as Twitter — following in popularity.

TikTok has shown far more growth than any other platform since 2020, and that growth was consistent across all age demographics.

People getting news from TikTok double since 2020, from Pew Research

Podcast Are Reliable for News

In fact, according to SXM Media’s Culture Trends Study, 80% of listeners specify that they “want unbiased and factual information from news podcasts.”

Meanwhile, SXM Media’s recent user study found that 51% of news listeners say that podcasts are authentic and trustworthy.

That number drops down to 6% for cable television and 2% for social media.

Data from SiriusXM.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Exploring Quirky and Evolving Terminology in the Podcast World

Podcasting came to be around 20 something years ago and with this time has come changes to the way that people refer to the podcast industry and medium as a whole, effectively creating podcast slang that we’ve all become familiar with. Today we reflect on the creative and dynamic nature of the podcasting industry, continually evolving as the podcasting medium grows and changes.

Today’s Hosts: Mike Dell and MacKenzie Bennett

Here’s some of the words commonly used in podcasting.

The Basics Podcast RSS Feed

Podfade Binge-listening Audiocast Episode vs. show Program vs. show

Storytelling Audio Drama

Advertising Programmatic Advertising Dynamic Ad Insertion

According to ChatGPT, these phrases are popular podcast slang.

Podcast: A combination of “iPod” (Apple’s portable media player) and “broadcast.” The term was coined in 2004 by journalist Ben Hammersley.RSS Feed: Really Simple Syndication (RSS) is a web feed format that allows users to access updates to online content in a standardized way. Podcasts use RSS feeds to distribute episodes.Podcaster: A person who creates or hosts a podcast. The term is a natural derivative of “broadcaster.”Podcasting: The act of creating, producing, and distributing podcasts. The term is derived from “podcast.”Episode: An individual installment or segment of a podcast series. The term is borrowed from traditional radio and television shows.Show Notes: Written summaries, links, and additional information related to a podcast episode. These notes often accompany episodes on podcast platforms or the podcast’s website.Podfade: The phenomenon where a podcast gradually loses its regularity or ceases production altogether. This term is a blend of “podcast” and “fade.”Audible Blink: A short sound or musical interlude within a podcast episode, often used for transitions or emphasis. This term emphasizes the auditory nature of the brief break.Podsode: A shorter, bonus episode released between regular episodes. The term is a blend of “podcast” and “episode.”Binge-Listening: Consuming multiple episodes or an entire podcast series in one sitting or over a short period.Audio Drama: Podcasts that use fictional storytelling and sound effects to create a dramatic narrative experience. The term emphasizes the dramatic and immersive aspects of these podcasts.Soundscaping: The art of using sound effects and audio elements to create a rich and immersive sonic environment in a podcast. This term is derived from “soundscape.”Mic Fright: Nervousness or stage fright experienced by individuals when speaking into a microphone. It’s a play on stage fright, emphasizing the fear of performing in front of a microphone.Edit Bay: The physical or digital space where podcast editing takes place. It’s a nod to the editing rooms in traditional media production.True Crime Fatigue: The feeling of exhaustion or burnout from consuming too much true crime content. This term highlights the specific challenges associated with true crime podcasting.Nichecasting: Creating content that caters to a specific, often narrow, audience or interest group. It’s a combination of “niche” and “broadcasting.”

Glossary of Terms in Podcasting

Focused on audio definitionshttps://blog.podcast.co/create/podcast-glossary-terms-phrases-explained

Industry Focused for the creator beyond recordinghttps://soundsprofitable.com/article/podcast-industry-glossary/

Terms and jargon explainedhttps://voxalyze.com/podcast-glossary/

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Exploring Quirky and Evolving Terminology in the Podcast World

Podcasting came to be around 20 something years ago and with this time has come changes to the way that people refer to the podcast industry and medium as a whole, effectively creating podcast slang that we’ve all become familiar with. Today we reflect on the creative and dynamic nature of the podcasting industry, continually evolving as the podcasting medium grows and changes.

Today’s Hosts: Mike Dell and MacKenzie Bennett

Here’s some of the words commonly used in podcasting.

The Basics Podcast RSS Feed

Podfade Binge-listening Audiocast Episode vs. show Program vs. show

Storytelling Audio Drama

Advertising Programmatic Advertising Dynamic Ad Insertion

According to ChatGPT, these phrases are popular podcast slang.

Podcast: A combination of “iPod” (Apple’s portable media player) and “broadcast.” The term was coined in 2004 by journalist Ben Hammersley.RSS Feed: Really Simple Syndication (RSS) is a web feed format that allows users to access updates to online content in a standardized way. Podcasts use RSS feeds to distribute episodes.Podcaster: A person who creates or hosts a podcast. The term is a natural derivative of “broadcaster.”Podcasting: The act of creating, producing, and distributing podcasts. The term is derived from “podcast.”Episode: An individual installment or segment of a podcast series. The term is borrowed from traditional radio and television shows.Show Notes: Written summaries, links, and additional information related to a podcast episode. These notes often accompany episodes on podcast platforms or the podcast’s website.Podfade: The phenomenon where a podcast gradually loses its regularity or ceases production altogether. This term is a blend of “podcast” and “fade.”Audible Blink: A short sound or musical interlude within a podcast episode, often used for transitions or emphasis. This term emphasizes the auditory nature of the brief break.Podsode: A shorter, bonus episode released between regular episodes. The term is a blend of “podcast” and “episode.”Binge-Listening: Consuming multiple episodes or an entire podcast series in one sitting or over a short period.Audio Drama: Podcasts that use fictional storytelling and sound effects to create a dramatic narrative experience. The term emphasizes the dramatic and immersive aspects of these podcasts.Soundscaping: The art of using sound effects and audio elements to create a rich and immersive sonic environment in a podcast. This term is derived from “soundscape.”Mic Fright: Nervousness or stage fright experienced by individuals when speaking into a microphone. It’s a play on stage fright, emphasizing the fear of performing in front of a microphone.Edit Bay: The physical or digital space where podcast editing takes place. It’s a nod to the editing rooms in traditional media production.True Crime Fatigue: The feeling of exhaustion or burnout from consuming too much true crime content. This term highlights the specific challenges associated with true crime podcasting.Nichecasting: Creating content that caters to a specific, often narrow, audience or interest group. It’s a combination of “niche” and “broadcasting.”

Glossary of Terms in Podcasting

Focused on audio definitionshttps://blog.podcast.co/create/podcast-glossary-terms-phrases-explained

Industry Focused for the creator beyond recordinghttps://soundsprofitable.com/article/podcast-industry-glossary/

Terms and jargon explainedhttps://voxalyze.com/podcast-glossary/

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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As the hosts of Beer, Bourbon and Balderdash, Wes Olsen and John Harrison claim “they drink brown liquid, talk nonsense and maybe even solve some world problems.” Well, the Blubrry team was happy to feature them as our November Podcast of the Month and Wes joined Mike to tell us about their show and how it came to be.

Today’s Hosts: Mike Dell, featuring Wes Olsen

Read their featured article from earlier this month here.

The two pals have been podcasting since 2022, try out new spirits and beers during the show and throw in their opinions about anything under the sun, but especially conspiracy theories.

Find them on social

Instagram Twitter / X

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Expert advice on elevating your podcast into a whole new adventure.

On today’s episode of Podcast Insider, we explore the dynamic world of podcasting and guide you through the ins and outs of turning your passion podcast hobby into your thriving podcast business. We assure you, it is possible to turn your beloved podcast hobby into a sustainable and profitable venture.

We share the ways in which you should evaluate transitioning your show into a business opportunity.

Today’s Hosts: Todd Cochrane and Mike Dell From Podcast Hobby to Podcast Business

Turning a podcast hobby into a business involves a combination of content refinement, marketing, monetization, and consistent effort. Here’s a step-by-step guide to help you achieve this:

1. Content Quality and Refinement

– Find Your Niche: Ensure your podcast has a specific focus or theme that differentiates it from others. This will attract a targeted audience.– Invest in Equipment: Good sound quality is crucial. Invest in a high-quality microphone, headphones, and recording software.– Consistent Schedule: Release episodes consistently, whether it’s weekly, bi-weekly, or monthly. This helps retain listeners.– Engaging Content: Bring on interesting guests, cover relevant topics, and ensure your content is both informative and entertaining.

2. Build an Online Presence

– Website: Create a website for your podcast where listeners can find episodes, show notes, and any other related content.– Social Media: Engage with listeners on platforms like Twitter, Instagram, and Facebook. Share behind-the-scenes content, updates, and interact with your audience.– Email List: Build an email list to notify subscribers of new episodes or any other updates.

3. Monetization Strategies

– Sponsorships: Once you have a consistent number of listeners, approach companies for sponsorships. These can be episode-specific or long-term partnerships.– Affiliate Marketing: Promote products or services and earn a commission on sales made through your referral links.– Merchandise: Sell branded merchandise like t-shirts, mugs, or stickers.– Listener Donations: Platforms like Patreon allow listeners to support creators through monthly donations in exchange for exclusive content or other perks.– Paid Subscriptions: Offer premium content or ad-free episodes for paying subscribers.-V4V: Podcasting 2.0 features allow for value4value options to easily make money such as the funding tag.

4. Networking

– Collaborate: Partner with other podcasters or influencers in your niche for guest appearances. This can introduce your podcast to new audiences.– Attend Conferences: Attend podcasting conferences to learn, network, and get exposure.

5. Analyze and Adapt

– Feedback: Regularly seek feedback from your listeners to understand what they like or dislike.– Analytics: Use podcast analytics tools to track listener demographics, episode performance, and more. This can guide your content strategy.

6. Legal and Financial Considerations

– Business Structure: Consider forming an LLC or another business entity to separate personal and business finances.– Trademark: Think about trademarking your podcast name to protect your brand.– Taxes: Understand the tax implications of your earnings and consider hiring an accountant familiar with media and entertainment.

7. Stay Updated and Educated

– Industry Trends: Podcasting is evolving. Stay updated with the latest trends, tools, and best practices.– Continuous Learning: There are many online courses, workshops, and resources on podcasting. Invest time in learning to improve your craft.

8. Growth Strategies

– Advertise: Consider using podcast advertising networks or platforms like Facebook and Google Ads to promote your episodes.– SEO: Optimize your website and podcast episodes for search engines to increase organic traffic. – Transcriptions: Offer transcriptions of your episodes, which can boost SEO and accessibility.

Remember, turning a hobby into a business requires patience, persistence, and passion. It may take time to see significant profits, but with dedication and strategic planning, your podcast hobby can indeed become a successful business.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Should Podcasters Be Using YouTube For Their Podcast?

YouTube is a dynamic platform that extends beyond video content, making it an option for podcasting. Leveraging YouTube for podcasting provides creators with a broader audience reach, as the platform boasts billions of users worldwide. By converting audio content into engaging visual formats, podcasters can tap into the platform’s powerful search and discovery features, enhancing discoverability. It also has monetization options, such as ads and memberships, provide podcasters with opportunities to generate revenue.

Based on a recent announcement, we discuss the reasons why podcasters should and should not be using YouTube for their podcast.

Today’s Hosts: Todd Cochrane and Mike Dell

YouTube announced in October that they are going to start letting podcasters add their RSS feeds to a YouTube playlist. Along with that, they are turning off a perfectly good podcast app, Google Podcasts.

Content ownership Ads Censorship Re-hosting (caching) Releasing episodes Ad-free (no non-host read ads) Make static video from audio (fake video) Google no longer says “don’t be evil” Potential upside

Regardless of the usefulness of YouTube’s devoted podcasting features, with its user-friendly interface and vast audience base, YouTube proves to be a versatile and accessible platform for podcasters looking to share their content with a global audience.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Podcast Episode Artwork Part II: Including iOS 17 Artwork Updates

Podcast artwork is a requirement for each and every show to be universally accepted in podcast apps and directories; it’s also a direct advertisement for what listeners can expect from the show. As of late episode specific podcast artwork has been increasingly popular. So much that Apple has now integrated into their directory. Tune in and check the show notes for details about all of our topics today as well as examples we found in the Apple Podcast app.

Today’s Hosts: MacKenzie Bennett and Aaron Hope A Brief Recap of Part 1 that was released in May 2023

Dos

Meet minimum requirements Let it breathe Derive inspiration

Don’ts

Avoid DIY artwork Understand your audience Maintain legibility Stay clear of explicit content and copyright issues Podcast Episode Artwork and Podcast Show Artwork

… serve different purposes and are used in specific contexts within the podcasting world. Here are the key differences and when and why podcasters might use one or the other:

1. Podcast Show Artwork

Purpose: Show artwork, also known as podcast cover art, is the primary image associated with your entire podcast series. It represents the podcast as a whole and is what potential listeners see when browsing podcast directories. Usage: It is used as the primary branding and promotional image for your podcast. It appears on platforms like Apple Podcasts, Spotify, and others, along with the podcast’s name and description. When to Use It: Podcast show artwork is used consistently for the entire podcast’s duration and serves as the visual identity for your podcast series.

2. Podcast Episode Artwork

Purpose: Episode artwork, on the other hand, is specific to individual podcast episodes. It provides a visual representation of a particular episode’s content. Usage: Episode artwork is typically displayed when a listener is actively engaging with a specific episode. This can include the Now Playing screen, queue, and links shared on social media. When to Use It: Podcasters use episode artwork when they want to create a unique visual representation for specific episodes, highlighting something specific or relevant to the content of that episode.

When Podcasters Might Use Each

Show Artwork:

Consistency: Podcasters use show artwork to maintain a consistent and recognizable visual identity throughout their podcast. This helps with branding and making the podcast easily recognizable in directories. General Promotion: Show artwork is ideal for general promotion and branding efforts. It’s what potential subscribers see when they first encounter your podcast. Establishing Brand: Show artwork is essential for establishing and building the podcast’s brand identity. It sets the tone and expectations for what listeners can anticipate from the entire series.

Episode Artwork:

Highlighting Specific Content: Podcasters use episode artwork to emphasize or highlight specific topics, guests, or themes covered in a particular episode. This can help attract more attention and make the episode stand out. Variety and Creativity: Episode artwork allows for more creative and diverse visual representations. It gives podcasters the flexibility to experiment with different visuals for each episode. Enhanced Visual Context: For episodes with unique content, artwork can provide visual context to help listeners quickly grasp the subject matter.

Show artwork is about consistency and branding for the entire podcast series, while episode artwork is a tool for creativity and the opportunity to provide context for specific episodes.

Podcasters often use both to create a balance between brand recognition and highlighting unique content.

iOS 17 Artwork Updates

This September they started supporting episode artwork.

Episode artwork can include original illustrations, graphics, or photographs to provide more context about each episode. This artwork is displayed in various locations, including the Now Playing screen, Queue, Lock Screen, Control Center, Up Next in Listen Now, show and episode pages, and link previews in other apps. Creators should consider these locations when designing episode artwork. Creators will upload episode artwork via RSS using their hosting provider. Episode artwork is encouraged, especially for creators looking to be featured on Apple Podcasts. When episode artwork is not provided, the show artwork will be displayed by default. Apple Podcasts will default to show artwork when multiple shows are presented together. Creators can also enhance the listening experience by adding chapter-specific artwork, which is displayed in real-time as listeners progress through an episode.

What’s New With Apple Podcasts

Apple Podcast Artwork Requirements

Using different artwork for each episode. The background is based off of the artwork. The album art flows into the rest of the screen. View on an unopened iPhone. Tools and Resources for Artwork

1. Canva: Canva is a user-friendly graphic design platform with a podcast cover art template. It provides pre-designed templates and a drag-and-drop interface, making it easy for non-designers to create professional-looking artwork.

2. Adobe Spark: Adobe Spark offers design templates, including ones specifically for podcast cover art. It’s a web-based design tool that doesn’t require any design expertise.

3. Snappa: Snappa is an online graphic design tool that offers podcast cover art templates. It’s easy to use and provides various design elements to customize your artwork.

4. Crello: Crello is another online graphic design tool with templates for podcast artwork. It’s user-friendly and offers a variety of design assets to choose from.

5. Fiverr: If you prefer to hire a professional graphic designer, Fiverr is a platform where you can find freelance designers with experience in creating podcast cover art. You can browse portfolios and select a designer whose style aligns with your vision.

6. Upwork: Upwork is another freelancing platform where you can find graphic designers who can create custom podcast artwork based on your requirements.

7. Podcast Cover Art Template Generators: Several online tools specifically generate podcast cover art based on your show’s details, such as Podchaser’s Podcast Cover Art Generator. These are quick solutions if you want a basic design.

8. Unsplash and Shutterstock: These stock photo websites offer a wide selection of high-quality images that you can use in your podcast artwork. Make sure to check licensing and attribution requirements.

9. Pexels and Pixabay: These are free stock photo websites that provide images you can use in your artwork without worrying about copyright issues.

10. YouTube Thumbnail Templates: Some podcasters repurpose YouTube thumbnail templates for their podcast artwork because they share a similar square format. Canva and other design tools offer YouTube thumbnail templates.

11. Artificial Intelligence (AI): ChatGPT 4 has image creation tools now. Works well for episode artwork, but be sure to review your image carefully as they are definitely not perfect, especially words.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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In this episode, we explore the advantages and drawbacks of daily and weekly (or less frequent) podcasting schedules. We discuss the delicate balance between quantity vs. quality podcasting.

The nature of your content, whether it’s daily news or in-depth interviews, should also influence your choice of podcasting schedule. Lastly, it’s crucial to assess the time, energy, and financial resources you have, as daily podcasting can be resource-intensive.

Today’s Hosts: MacKenzie Bennett and Mike Dell

The decision between daily and weekly podcasting largely depends on your goals, resources, and the expectations of your potential audience. Both have their advantages and drawbacks:

Daily Podcasting Advantages: Routine Engagement: Daily podcasts can become a part of your listeners’ daily routines, like listening during their morning commute or workout. Can help with growth: The more content you produce, the more opportunities you have to be discovered by new listeners. Topical Relevance: If you cover current events or news, daily podcasting allows you to stay up-to-date and relevant. Monetization Opportunities: More frequent episodes can mean more ad spots and increased revenue. Drawbacks: Time-Consuming: Producing content daily requires a significant time commitment. Potential for Burnout: Constantly creating can lead to fatigue, both for the creator and potentially for listeners. Quality Concerns: With a tight turnaround, there might be less time for thorough research, editing, and production, which can affect the quality of the content. Weekly (or less frequent) Podcasting Advantages: Consistent But Manageable: Weekly episodes strike a balance between consistency and giving podcasters ample time to produce high-quality content. Deep Dives: With more time between episodes, you can delve deeper into topics, conduct thorough research, or produce longer episodes. Reduced Burnout: A weekly schedule is less intense than a daily one, reducing the risk of burnout for both creators and listeners. Higher Production Value: More time can lead to better editing, sound quality, and overall production value. Drawbacks: Slower Growth: With fewer episodes, there might be fewer opportunities for new listeners to discover your podcast. Less Routine: Listeners might not incorporate a weekly podcast into their daily routines as easily as a daily one. Considerations: Audience Preference: Some audiences might prefer daily short updates, while others might favor in-depth weekly episodes. Content Type: If you’re discussing daily news, a daily podcast makes sense. For in-depth interviews or investigative pieces, weekly might be better. Resources: Consider the time, energy, and financial resources you have. Daily podcasting can be resource-intensive. Quality vs. Quantity: Decide whether you want to focus on producing a large quantity of content or if you want to focus on creating fewer, but potentially higher-quality, episodes.

How often you podcast is entirely up to you, but as we explored in this episode, finding the right rhythm is essential to ensure your content doesn’t suffer from an overzealous publishing schedule.

Where does your podcast fall in the quantity vs. quality podcasting debate?

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Explore ways to make your podcast more accessible to all listeners, including those with disabilities.

Podcasting is a powerful medium but it’s essential to ensure that everyone can enjoy and benefit from your content. By focusing on accessibility and inclusivity, we not only open the doors to a wider audience but also enrich the podcasting ecosystem with a more vibrant, empathetic, and representative tapestry of stories and ideas.

Today we’ll cover the aspects of accessibility from content creation to distribution and publication.

Understanding Accessibility

Creating podcasts for a larger audience Common disabilities that may affect podcast listeners: hearing impairments, visual impairments, cognitive impairments

Creating Accessible Content

Use clear and concise language Avoid jargon or complex terminology Clear and consistent audio quality

Transcripts and Captions

Transcripts benefit those with hearing impairments but also all listeners Tools and services for generating accurate and high quality transcripts Our partner Rev provides Blubrry customers transcripts Value of adding captions to video podcast content for deaf and hard of hearing

Descriptive Audio and Alt Text

“the verbal depiction of key visual elements in media and live productions.” Considered essential to comprehension of the content Can be added to your video podcast Alt Text: An accurate description of the image – very detailed and explanatory Both are helpful for accessibility and SEO

Podcast Player Accessibility

The Blubrry player allows for accessibility as well as many social media apps Listeners with disabilities can benefit from these features. Podcasters should be aware of accessibility in player design when creating their websites or apps.

Listener Feedback and Engagement

Actively engage with your audience to learn about their specific accessibility needs. Highlight success stories of podcasters who improved their content based on listener feedback.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Expand your podcast audience to the written medium.

Creating a book based on the content of your podcast can be a fantastic way to extend your reach and provide your audience with a tangible resource. In our latest episode, we explore the dynamic process of transforming your podcast content into a book.

Today’s Hosts: Todd Cochrane and Mike Dell

Writing a book is hard work! BUT, as a content creator, you may have an upper hand in the subject of your book because you do a podcast about it.

First lets talk about WHY you would want to write a book for your podcast. Establish yourself as an expert – Writing a book demonstrates your depth of knowledge on the subject, giving you more credibility. Reach a wider audience – Books allow you to connect with people who may not listen to podcasts regularly. Provide more detailed information – You can explore topics more comprehensively in a book than a podcast. Generate passive income – Books offer ongoing earning potential through sales over time. Reinforce your branding – A book helps cement your podcast’s branding and messaging. Attract sponsors and partners – A published book makes you more attractive to potential sponsors. Build your legacy – Books are tangible products that last, extending your ideas and influence. Leverage existing content – Adapt your best podcast episodes into book chapters more efficiently. Promote your podcast – You can cross-promote your podcast in the book to attract new listeners. Take your work to the next level – Writing a book requires distilling your ideas at a higher level. Reach people who prefer reading – Some prefer learning through books than audio. Now that you know why, how about HOW to go about writing the book. Expand on your best content. Look through your podcast episodes and identify your most popular topics and discussions. These are great candidates to explore in more depth for a book. Conduct additional research. Books require diving deeper than a podcast episode. Do additional research through interviews, surveys, studies, etc. to expand the book content. Follow a structure. Outline the book structure ahead of time – introduction, chapters, conclusion. Plan how you will expand on key topics. Maintain your voice. Your listeners engage with your podcast because of your unique voice and perspective. Maintain that tone and style in the book. Include actionable advice. Readers will expect detailed, practical advice from a book, more so than a podcast. Offer step-by-step guidance. Share stories and examples. Anecdotes and real-world examples help readers connect with the content and see concepts applied. Address critiques. Deal with pushback or criticisms raised about your podcast material and present counterarguments. Complement, don’t duplicate. Avoid rehashing podcast episodes. Offer new analysis and insights. HIRE AN EDITOR! A fresh set of eyes on a project like this will help you avoid grammar, spelling and punctuation errors. Along with helping you keep the correct tone of the book and to keep it flowing. Ways to Publish the Book Work with a publisher/editor. Consider working with a publishing house Self-publish on something like Amazon Self-publish an ebook Sell it yourself

Not all podcasts lend themselves to books. A news type podcast might not directly be able ot be made into a book, but you could still do a book in your general subject area.

The goal is to effectively adapt your podcast material into a book format while adding significant value for readers. Leverage your podcast content without just repackaging it.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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The Art of Podcast Scriptwriting

Explore the process of scripting podcast episodes, whether you opt for fully scripted, semi-scripted, or improvised formats. We’re getting into the heart of the medium, where words transform into engaging narratives, informative discussions, and captivating stories. Whether you’re a seasoned podcaster looking to refine your scripting skills or a newbie eager to learn the ropes, this episode is your guide to mastering the craft of podcast scriptwriting.

Today’s Hosts: Todd Cochrane and MacKenzie Bennett

From meticulously planned to exhilarating spontaneity.

The Art of Podcast Scriptwriting

What is Podcast Scriptwriting?

Define podcast scriptwriting and its role in crafting engaging episodes: An outline or sketch or much more of what your episode will include. Similar to show notes ahead of time, but all depends on the person.

Flexible podcast formats: fully scripted, semi-scripted, improvised.

Benefits of Fully Scripted Podcasts:

Scripting enhances content clarity and structure. Peace of mind for the host. Detailed knowledge of the topic, become an expert to the audience.

Semi-Scripted Podcasts: Finding the Balance:

The middle ground between fully scripted and improvised formats. When and why podcasters might choose semi-scripted approaches. Maintain spontaneity while using scripts.

The Art of Improvisation:

The world of improvised podcasting. Some find they do best here with a trusted co-host.

Scriptwriting Tips and Best Practices:

Use templates, try different script types and choose what works best for you. Structuring episodes, creating engaging hooks, and maintaining audience interest.

Listener Questions and Feedback:

Address questions or comments from listeners related to scriptwriting. Encourage audience engagement and interaction.

Scriptwriting Challenges and How to Overcome Them:

The internet is a great way for overcoming writer’s block, monotony, or creativity hurdles. Don’t discount day to day life to provide you with everything you may need.

Closing Thoughts:

Experiment with different scriptwriting approaches. Remember to tailor your episodes to your podcast’s unique style and audience preferences. Be sure to create engaging content that educates, entertains, and inspires your listeners, all done with great podcast scriptwriting.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Crafting Memorable Podcast Intros and Outros

In this episode, we’re diving deep into the art of creating engaging podcast intros and outros. Your podcast’s intro and outro serve as the welcome mat and farewell hug to your listeners, setting the tone and leaving a lasting impression. Whether you’re a seasoned podcaster looking to revamp your show’s identity or a newbie trying to make a memorable debut, we’ve got you covered with tips, tricks, and creative ideas.

Today’s Hosts: Mike Dell and MacKenzie Bennett

Starting and Ending Your Show Perfectly Is an Art

The Importance of First Impressions: Your podcast’s intro is your first opportunity to grab your listeners’ attention, so make it count. A well-crafted intro should encapsulate your podcast’s theme, style, and personality in a concise manner.

Know Your Audience: Tailor your intro and outro to resonate with your target audience’s preferences and interests. Consider conducting listener surveys or analyzing demographics to better understand your audience.

Keep It Concise: Aim for brevity in your podcast intro. Ideally, it should be under 30 seconds to avoid overwhelming your listeners. Use clear, concise language to convey your podcast’s purpose and value.

Tell a Story: Engage your audience by narrating a brief story or anecdote that relates to your episode’s theme. Storytelling can create an emotional connection and pique curiosity.

Include Music and Sound Effects: Choose music that aligns with your podcast’s tone, whether it’s energetic, calming, or dramatic. Integrate sound effects strategically to enhance the intro’s impact. We cannot emphasize this enough, be careful with copyrighted material.

Professional Voiceover or Host Introduction: Consider using a professional voiceover artist or having your podcast host deliver a warm welcome. The voice should match your podcast’s personality and style.

Outros: Leave a Lasting Impression: Your outro is a chance to thank your listeners, provide contact information, and encourage engagement. Include a call to action, such as subscribing, leaving a review, or visiting your website.

Experiment and Iterate: Don’t be afraid to experiment with different intro and outro styles to see what resonates best with your audience. Continuously gather feedback and be open to making improvements.

Consistency Matters: Maintain a consistent intro and outro format across episodes to build brand recognition. Minor tweaks are okay, but avoid frequent overhauls that confuse your audience.

Crafting engaging podcast intros and outros is an art form that requires creativity, strategic thinking, and a deep understanding of your audience. Remember that your intro and outro are the bookends of your episodes, leaving a lasting impression on your audience. Experiment, refine, and make them as memorable as your content itself.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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How do you react to good or bad feedback?

Reacting to podcast feedback can take some practice, more specifically depending on the type  feedback you are receiving. Ultimately, the way you react to podcast feedback can significantly impact your show’s success and how your audience perceives you as a podcaster.

Handling feedback, especially when it pertains to a medium as personal as podcasting, is essential for growth and connection with your audience.

Show mentioned in the show for the master of feedback: Airline Pilot Guy

This week we are going to talk about feedback, specifically from your audience. Here are some steps and strategies for managing both positive and negative feedback about your podcast:

Active Listening

Before reacting, ensure you understand the feedback. Listen or read carefully without becoming defensive.

Acknowledge Feedback

Whether it’s praise or criticism, always acknowledge feedback. Thank the person for taking the time to share their thoughts.

Categorize Feedback

Constructive – Offers actionable suggestions. General Praise – Positive comments without specific details. General Criticism – Negative comments without specific context. Troll or Harmful – Comments meant to provoke or hurt without any constructive intent.

Responding to Feedback

Constructive – Express gratitude, and even if you don’t implement the suggestion, acknowledge its value.’ General Praise – A simple thank you can suffice. Alternatively, ask them to share your podcast or leave a review if they haven’t already. General Criticism If it’s vague, consider asking for specifics so you can understand better and possibly improve. Troll or Harmful – In many cases, it’s best not to engage. If the comments violate platform policies, consider reporting or blocking the user.

Reflect and Assess

For constructive feedback, consider the feasibility of the suggestion. Does it align with your podcast’s vision? If yes, can you implement it? If no, is there a middle ground?

Act on the Feedback

If the feedback is actionable and aligns with your vision, make the necessary adjustments.

Maintain a Feedback Log

Keep track of feedback to identify recurring themes or issues. This can help prioritize areas for improvement.

Create a Feedback Loop

Occasionally, update your listeners about the changes you’ve made based on feedback. This shows them that their input matters and can make them more invested in your podcast.

Growth Mindset

Embrace a growth mindset. Understand that every piece of feedback is an opportunity to grow, learn, and refine your podcasting skills.

Protect Your Mental Health

If you find that negative feedback is affecting your well-being, consider taking breaks or seeking support from peers or professionals. Remember that everyone, no matter how successful, receives criticism.

Solicit Feedback Proactively

Encourage listeners to give feedback regularly. This can be done through call-to-action prompts in your episodes or via social media.

Engage with your Community

Building a strong community can provide you with a built-in support system. Engaged listeners are more likely to provide constructive feedback and defend against unwarranted negative comments.

Remember that you can’t please everyone. Your podcast will resonate with some listeners, NOT ALL… and that’s okay. Focus on your target audience, be genuine, and continue refining your craft. The more you evolve, the more your podcast will too.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Taking a Break From Social Media While Podcasting

We all need a social media break once in a while. But don’t leave your podcast listeners in the dust! Follow the tips below to ensure that you’ll have your well deserved digital consumption freedom without screwing up all of your hard work building an audience.

Today’s Hosts: Todd Cochrane and MacKenzie Bennett

Taking a break from social media while managing a podcast can be challenging, but it’s definitely possible with some planning and organization. Here are steps to help you maintain your podcast while reducing your social media presence temporarily:

Plan Your Break in Advance: Decide how long you want your social media break to be. Whether it’s a week, a month, or a specific period, having a clear timeframe will help you stay on track.

Notify Your Audience in Advance: Inform your podcast listeners about your upcoming social media break. Use your podcast episodes leading up to the break to let them know when it will start and end.

Pre-schedule Social Media Posts: Take advantage of social media scheduling tools like Buffer, Hootsuite, or social media platform scheduling features. Plan and schedule posts in advance so that your content continues to be published even while you’re on a break.

Prepare Podcast Episodes in Advance: Create a buffer of podcast episodes that can be released during your break. Aim to have several episodes ready to go before your break begins. This way, your podcast content remains consistent.

Delegate Social Media Management: If you have a team or co-hosts, consider delegating social media management responsibilities during your break. This can include sharing the workload of posting updates and engaging with your audience.

Automate Responses: Set up automated responses or messages for your social media profiles and email to let people know you’re on a break. Include an explanation of when you’ll return and direct them to your podcast content in the meantime.

Engage in Batch Work: Before your break, work in batches to create and schedule social media posts, podcast episodes, and other content. This will minimize the need for ongoing content creation during your break.

Focus on Evergreen Content: Create content that remains relevant over time. Evergreen episodes and posts can continue to attract new listeners and followers while you’re away.

Use Guest Hosts or Co-hosts: If you have co-hosts or the option to invite guest hosts, consider having them take over podcasting duties temporarily. They can keep the podcast running and engage with your audience during your break.

Recharge and Reflect: Use your social media break as an opportunity to recharge, reflect on your podcasting goals, and come up with fresh ideas for future episodes.

Return Gracefully: When your break is over, announce your return on social media and thank your audience for their understanding. Consider sharing highlights or insights from your break.

Set Boundaries Post-Break: After your social media break, establish boundaries and a manageable posting schedule to avoid feeling overwhelmed and prevent burnout.

Remember that it’s essential to prioritize your well-being and mental health. Taking a break from social media while managing your podcast can be a positive step in maintaining a healthy work-life balance. Your audience will likely understand and appreciate your commitment to providing high-quality content when you return.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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What Not to Do With Your Podcast

Beyond the excitement of starting and maintaining your own podcast, there are a handful of things that you should avoid doing as well. Today we are here to discuss what not to do in podcasting; for the peace of mind and enjoyment of the creator as well as the listener. We start off strong getting right into what not to do on the technical end of podcasting.

Today’s Hosts: Mike Dell and MacKenzie Bennett

Creating a successful podcast involves not only knowing what to do but also what not to do. Here are some common mistakes to avoid in your podcasting endeavor:

Content and Planning Lack of Preparation: Always research your topic and prepare an outline to ensure you provide value to your listeners. Off-Topic Rambling: Straying too far from the subject can confuse or bore your audience. Over Promotion: Continuously plugging your own or sponsor’s products or services can turn off listeners. Technical Aspects Poor Audio Quality: Invest in a good microphone and consider the acoustics of your recording environment. Inconsistent Audio Levels: Keep your voice and any guest voices at consistent volumes. Overuse of Sound Effects or Music: While these can enhance a podcast, too much can be distracting. Engagement Ignoring Your Audience: Not interacting with your listeners or acknowledging their feedback. Not Having a Schedule: Inconsistent release dates can frustrate and lose listeners. Lack of Show Notes: Providing detailed show notes can make your podcast more accessible and help with SEO. Guests and Interviews Poor Guest Introduction: Always introduce your guests adequately and make them feel comfortable. Talking Over Guests: Let your guests speak and make their points without interruption. They are the stars of this episode. Lack of Follow-up: Utilize those listening skills. If a guest mentions something interesting, don’t miss the opportunity to delve deeper into the subject. Other Pitfalls Too Long or Too Short: Consider your audience when determining episode length. Monotonous Tone: A dull or monotonous voice can be off-putting. Too Much of the Same: Having a topic and show style are good to have but don’t lose yourself in saying the same thing each and every time. Inconsistent Branding or Theme: Your podcast should have a consistent image, tone, and subject matter to attract a dedicated audience.

Avoiding these mistakes can help you create a more professional and engaging podcast that will likely attract a larger and more dedicated audience. Lastly, have fun podcasting!

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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After much preparation and anticipation, half of Blubrry’s Podcast Movement attendees headed to Colorado from Michigan while the other half simply headed from their homes in Denver. It was refreshing to see the conference so well attended and the team was excited to talk to would-be podcasters, newbies and, of course, to catch up with veteran podcasters and friends.

Today’s Hosts: Mike Dell, Todd Cochrane, Cathy Beuten and Ben Beecroft

Here’s a quick fun-down, err, rundown of our time at Podcast Movement Denver, Aug. 21-24. Were you there? Tell us what you thought of the conference in the comments. Also, if you are a Blubrry hosting customer and didn’t get your conference badge, take a photo and email it to any of us and we’ll make sure it gets added to your site.

Denver Insights The team shared knowledge, advice and insider tips for podcasting growth and success with hundreds of Podcast Movement attendees. It also listened a LOT to folks who had questions and new ideas for the future of podcasting. Podcast Insider also welcomed Cathy, communications specialist who recently joined the team full-time, and Ben Beecroft, software developer, who emphasized how meeting happy customers and prospects reinvigorated him. The event had a diverse crowd, including many young podcasters and enthusiasts. The team discussed how it was strange in one sense to see so few of the regular faces, but how they were highly enthused by the growing interest in podcasting with all the new faces. The team’s discussions with Podcast Movement attendees covered topics such podcasting networks, statistics, PowerPress (podcasting from WordPress), hosting and many of the other Blubrry features. Some positive reactions that highlighted Blubrry’s offerings included features such as closed captioning, transcription, Podcasting 2.0 and security. Despite the long days and limited food choices, the team was energized by the energy of Podcast Movement and spoke about the continued value of attending events for connecting with customers and learning about the podcasting landscape. One of the biggest hits among Blubrry’s audiences at Podcast Movement was the swag at the Blubrry booth: beer cups, hats and water bottles, to name a few. Coming home, all four of the attendees were further motivated to continue improving the podcasting industry and serving podcasters’ needs. Plans for future events like PodFest Expo, Jan. 25-28 in Orlando, were discussed, and we’ll share more on that later! Check out this wrap-up video by Podcast Movement!

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Those annoying little podcast recording habits that can cost a podcaster their credibility.

All three of us hosts on Podcast Insider are avid podcast listeners. There are things that annoy us – and I’m sure we are not alone. Here are a few things that really annoy us about podcasts we listen to. We’d love to hear what annoys you, too, or if you disagree with our angst.

Today’s Hosts: Mike Dell, Todd Cochrane and MacKenzie Bennett

Here are our pet peeves while listening to a podcast.

Mike Bad audio. Audio that is inconsistent volume. Host and guest at different levels of sound. Ads that are too soft or too loud. Inserted ads that seem out of place. One podcast I listen to just because it’s real good does this. An ad will come up mid-sentence and then after the ad, the sentence finishes. It’s hard to follow. When the host and co-host talk about something visual that they can see but you can not. Give your listeners a link or a place to find what you are talking about at the beginning of the subject so they can look if they are in a place where they can look. “Remember they are listening!” Unfocused topics. Do a little show prep! Going to a podcaster’s website and getting a popup right off the bat. I don’t know you yet so let me look at the site first before popping up something in my face. Todd When I am made to feel I am not being talked to aka not part of the audience. Adult language in an inappropriate content setting. Bad audio: respect your listeners. MacKenzie Cite your sources. I am a skeptic right off the bat. Give me info in the show notes. Inconsistent audio Do your homework – ex: Smartless – same exact interview I’ve heard everywhere else, give me something new I almost always hate live recordings: one that I enjoyed recently, Vibe Check with Saeed Jones, Zach Stafford and guest Penn Badgley because it was cut down, had a guest for only part of it and proper audience participation. The audacity to include eating noises. Why? Banter isn’t as cute as some people think it is, sometimes it’s just fighting and being rude to one another. Pre-scripted sound bytes and ‘mistakes’. Especially with the video component to the show – people aren’t as great actors as they think they are. Be original. Pro Tip: Have you asked your audience what their pain-points are concerning your podcast. If not, maybe you should.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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The pros and cons of hosting a ‘live’ podcast

Live podcasting offers several advantages . . . and disadvantages. On the side of pros, it enhances audience engagement by enabling real-time interaction through chat or comments, for a more dynamic listening experience and adding authenticity because its unscripted. Instant feedback from the audience allows for quick adjustments and a better understanding of resonating topics. However, live podcasting comes with downsides. Technical glitches can harm audio/video quality, impacting the listener’s experience. The fixed broadcasting schedule demands more time commitment than pre-recorded episodes. And in live shows, mistakes are uneditable, potentially affecting content quality.

Today’s Hosts: Mike Dell and Todd Cochrane

Live or no live?

Pros of Live Podcasting:

Increased audience engagement: Viewers or listeners can interact live through chat or comments. This creates a more dynamic listening experience.Authenticity: Live streams have a sense of immediacy and spontaneity, which can give your podcast an authentic feel. People often appreciate the raw, unedited quality of live content.Instant feedback: With live streaming, you get immediate feedback on your content. If something isn’t resonating, you can pivot quickly, and if something really strikes a chord, you can dive deeper.Ability to take live questions: You can get immediate feedback and input from your audience. This allows you to have more interactive discussions.Builds community: Live shows allow you to connect directly with your audience in real time. This helps build a stronger sense of community.Drives discovery: Being live on a platform can help new people discover your show who may not find a recorded podcast.Unique content: The conversations generated during a live show are one-of-a-kind and can’t be recreated later. This makes the content more exclusive.Multi-platform content: You could potentially reach a larger audience by making your content available on both podcast platforms and live streaming services.

Cons of Live Podcasting:

Technical issues: Streaming live has more potential for tech problems like audio/video quality or disruptions. This can negatively impact the listener experience.Time commitment: You have to broadcast at specific times on a consistent schedule, which is less flexible than pre-recording.Can’t edit mistakes: Any verbal stumbles or mistakes made during the live show can’t be edited out later.Limited control: You have less control over the show flow and discussions since it involves live interactions.Privacy Concerns: Live streaming can potentially expose more personal information, which might be a concern depending on your topic and guest considerations.

Overall, the best option depends on your goals, resources, and audience. Many podcasters find benefits in both live streaming and traditional episodes. A mixed approach can allow you to get the pros of each.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Writing better show notes is easy if you follow these dos and don’ts

Mike and MacKenzie discuss the various dos and don’ts that comprise useful podcast show notes. Show notes add a plethora of information into your episode and, most importantly, allow search engines to easily pick up your episode topics. We highly encourage all podcasters to write thorough show notes to accompany their audio and/or video content.

Tell us what you think of today’s show notes.

Today’s Hosts: Mike Dell and MacKenzie Bennett

Show notes are a vital part of your podcasting strategy. They not only serve to inform listeners about the content of your episode, but they also improve discoverability on podcast directories, i.e SEO.

Here are some dos and don’ts for creating podcast show notes: Dos:

Include a brief summary: Start with a 2-3 sentence summary that quickly tells listeners what the episode is about. Make it catchy and engaging.

Links to resources: If you mention a book, article, website, product, or any other resource, include the link in your show notes. This is valuable for your listeners and shows that you are a resourceful host.

Guest information: If you have guests on your podcast, provide their bio and links to their website or social media platforms. It’s a good way to show appreciation to your guest and it provides your listeners with a way to connect with them.

Contact information: Make sure to include your podcast’s website, your email, and social media handles, making it easy for listeners to get in touch or follow you for updates.

Call to action: Whether it’s subscribing, leaving a review, signing up for your newsletter, or following you on social media, always include a call to action. This can help grow your audience and engage listeners.

Don’ts:

Don’t write a transcript: Show notes are not supposed to be a word-for-word transcript of the podcast. Focus on key points, topics discussed, and resources mentioned.

Don’t forget SEO: Optimize your show notes for search engines by using relevant keywords related to your episode. However, don’t keyword stuff – it should read naturally.

Don’t make them too long: While it’s important to include key details, remember that show notes should be concise and easy to scan. Too much text can be overwhelming and most people won’t read it.

Don’t forget to proofread: Spelling and grammar mistakes can look unprofessional and can be confusing for your audience. Always proofread your show notes before publishing.

Don’t ignore feedback: If your listeners give you feedback about your show notes, take it into consideration. They can provide valuable insights on how to improve them.

Remember, show notes can enhance the listening experience, increase audience engagement, and help drive traffic to your website or products, so it’s worth investing time and effort into creating them well.

Additional information on how to get the best of your show notes can be found here.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Are you considering hired help for your podcast?

In today’s episode we’ll be discussing eight factors to consider when hiring a paid podcast consultant for your podcast. Often times the podcast host is a jack of all trades for their show, which while admirable can be improved with hired help. If you’re looking to expand your podcast team, look no further to decide if that may be a good idea. First things first, what exactly do we mean when we say podcast consultant – read below for our explanation.

Podcast Consultant: A podcast pro that provides guidance and expertise related to podcasting. Encompassing but not limited to: technical, developmental, and creative know-how; can be across the board or more dedicated to a specific aspect or task such as equipment and setup or audience growth tactics.

Today’s Hosts: Mike Dell and MacKenzie Bennett When hiring a podcast consultant, you should consider the following factors:

Budget: Be upfront about what you are wanting to spend and make sure you can sustain that budget for the long run.

Experience: How much experience does the consultant have with podcasting? Have they worked on successful podcasts before? Their past experience can provide you with a sense of their skills and capabilities.

Knowledge of the Industry: The podcasting industry is constantly changing. A good consultant should be up-to-date with current trends, technologies, and strategies in podcasting. They should understand the podcasting market and the specific niche that your podcast falls into.

Technical Skills: Podcasting involves both content creation and technical setup. Your consultant should have knowledge about podcast recording, editing, equipment, software, and hosting platforms. They should also be familiar with podcast distribution and analytics.

Marketing and Promotion: It’s not enough to just create a podcast, you need to get it heard. Your consultant should know how to effectively promote a podcast, including social media strategies, SEO for podcasts, and partnerships or sponsorships.

Good Communication Skills: The consultant should be able to communicate clearly and effectively. They should be able to understand your vision for the podcast and help you achieve it. Regular updates and feedback are essential for a successful working relationship.

References and Reviews: Check the consultant’s references and reviews from previous clients. This can give you a sense of their reliability and effectiveness.

A Passion for Podcasting: Finally, a good podcast consultant should be passionate about podcasting. This passion will drive them to stay updated on industry changes, put in the extra effort to ensure the success of your podcast, and provide the energy needed to keep your project moving forward.

Just a tip…Make sure YOU keep all admin logins/passwords for your site, your hosting plan and make sure YOU are paying the hosting bills directly.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Best practices for employees podcasting for their company

This week we’re exploring the ways that employees of any organization can podcast. Join MacKenzie and Mike as they discuss the best practices for employees that are podcasting for their company, cause, etc. If you’re thinking of starting a show in any professional capacity consider reading here to learn more facts about the current podcast environment.

Today’s hosts: MacKenzie Bennett and Mike Dell Define Your Show Topic Decide on a specific topic, what niche your podcast is going to fill Remember the more specific the more likely you’ll have loyal, dedicated followers Set Your Goal What is the overall goal of the podcast? Very related to your show topic, but they are different factors. Generally to inform, but more specifically is it to teach your listeners, persuade them to buy your product, train them on a subject? Recording and Editing Overcoming the nervousness of recording and hearing yourself A team member or outside source for editing and/or producing might be necessary Artwork – don’t skimp on branding, what the audience can see and engage with Promoting and Releasing Let people know a podcast is coming! Don’t wait until you’ve done the work and published an episode for people to find it. Depending on your company’s schedule, recording ahead of time might be easier. Regularly Releasing Establish a solid recording setup – at home or the office Factor in PTO, unexpected absences, etc. For example, our editing team is taking some time off this summer, which means we recorded sooner than normal.

Podcasting offers immense potential for professionals interested in expanding their careers and skillsets. Tapping into the power of audio content opens doors to new opportunities and growth. Tell us how you have factored in podcasting to your job.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Why Did You Start Your Podcast?

The inspiration behind starting a podcast is unique to each creator. This week we dive into the reasons why people choose to start a show, ranging from personal passion of sharing your own knowledge to showcasing your business.

Today’s hosts: Todd Cochrane and Mike Dell Podcasters choose to create podcasts for a variety of reasons. Here are some of them:

Sharing Knowledge: Many podcasters are experts or enthusiasts in a specific field and want to share their knowledge and passion with others. This can range from academic subjects to hobbies and everything in between.

Building Community: Podcasting can be a way to build and engage with a community of like-minded people. This is especially true for niche topics, where podcasters can create a space for people with similar interests to gather and learn from each other.

Creativity and Self-Expression: Podcasting is a form of media that allows for creative freedom. Podcasters can experiment with format, content, style, and more. It’s a platform where they can truly express themselves.

Career Opportunities: Some podcasters start podcasting as a way to advance their careers. This can be by building a personal brand, demonstrating expertise or networking within an industry. Podcasts can also serve as a portfolio for individuals in fields like journalism, media production or entertainment.

Monetization: While not all podcasts generate significant revenue, some podcasters are able to monetize their content through sponsorships, advertising, Patreon support, selling merchandise or other means.

Education: Podcasts can be a great tool for education. Educators and institutions may create podcasts to supplement traditional teaching methods or to reach a wider audience beyond the classroom.

Storytelling: Some podcasters are natural storytellers and podcasts provide a unique platform to share these narratives. This can range from true crime stories to science fiction narratives.

Interviews and Conversations: Podcasting can provide an opportunity to have long, in-depth conversations with interesting people. Many podcasters enjoy the chance to learn from their guests and provide a platform for diverse voices to be heard.

Advocacy: Podcasts can be a powerful tool for raising awareness about social issues, causes or movements. They can give a platform to underrepresented voices and provide nuanced discussion around complex topics.

Personal Development: The process of creating and maintaining a podcast can result in valuable personal growth. Skills such as public speaking, audio editing, marketing and networking can all be honed through podcasting.

Entertainment: Simply put, podcasting can be fun! Whether it’s a comedy show, a movie review or a role-playing game, many podcasters enjoy entertaining their listeners.

Note that these motivations often overlap and a single podcaster might be driven by several of these reasons.

Setting a goal for your podcast is crucial for several reasons:

Direction: Having a clear goal provides direction and focus for your podcast. It helps you determine what content to produce, who your target audience is and how you will reach them. Without a clear goal, you may find yourself floundering or producing content that feels disconnected or inconsistent.

Motivation: Creating and maintaining a podcast requires a significant amount of effort and time. Having a clear goal can help keep you motivated, especially during periods when you might feel discouraged or overwhelmed.

Measurement of Success: Goals give you a benchmark to measure your progress and success. If your goal is to reach a certain number of listeners, for example, tracking your listener statistics will give you a clear idea of how well you’re doing. Without clear goals, it’s difficult to measure whether you’re making progress or achieving success.

Resource Allocation: Knowing your goal can help you decide where to invest your resources. For example, if your goal is to maximize listener engagement, you might choose to invest more time into creating interactive content or building a community on social media. If your goal is to generate revenue, you might invest in advertising or high-quality production equipment.

Branding: Your goals can help shape your podcast’s brand. If your goal is to be the go-to source for industry news, for instance, this will influence the tone, content and marketing of your podcast.

Audience Retention: When you have a clear goal, it helps to create a consistent experience for your listeners. They know what to expect when they tune in and, if they like what they hear, they’re more likely to keep coming back for more.

Strategic Partnerships and Monetization: If your goal involves partnerships or monetization, it’s vital to be clear about this upfront. Potential partners and sponsors will want to know your podcast’s goals to see if they align with their own.

Remember that your goals should be specific, measurable, achievable and relevant to set yourself up for success.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Effectively Promoting Your Podcast Following These Dos and Don’ts

When it comes to promoting your podcast we have laid out some of the things to remember, the dos and don’ts have you, of promoting your podcast. Lastly, know that promoting your podcast is an ongoing effort. It may change over time, but following these steps may help me gain a larger audience more effectively.

Today’s Hosts: Todd Cochrane and MacKenzie Bennett

Promoting your podcast can be a fun and engaging way to connect with your audience. Each show is different, but that is part of the experimentation. Luckily there are a number of ways to promote your show and that comes with some overall dos and don’ts, which we’ll share with you today.

Dos and Don’ts of Promoting Your Podcast Dos Define your audience – you’ll find it eventually, but have a target in mind and don’t scream into the void Measure your efforts – is it going well, ok, bad? Use the same name/branding on each platform Stay active and on a semi regular schedule Word of mouth is still king and queen Accessibility – transcripts and video Don’ts Be spammy or too aggressive Keep it simple for relatively anyone to understand – some jargon is ok, but you want to be able to bring in others as well. Too much mystery will turn people away Fall behind schedule! Don’t leave your potential audience in the blue – lead them to the correct website, directories, your site, etc.

If you have any dos and don’ts that we left out and you’ve had your own experience with, please share them with the team!

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike todd@blubrry.com and mike@blubrry.com

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Do you have your own podcast website? You should.

On today’s Podcast Insider, we review why podcasters should have a website of their own and just how easy that can be utilizing Blubrry tools and services, as well as other platforms. Your online presence is essential to growing a podcast and creating a loyal audience.

Today’s Hosts: Todd Cochrane and Mike Dell Why You Should Have a Podcast Website SEO Homebase for your show that your listeners can access — so if you disappear from a platform they’ll know where to find you. Pride of ownership You control your brand and IP What is the Blubrry Way?

The Blubrry way is a thing we came up with a while back to explain the method of total ownership of your brand, show and website. Basically it’s the way we do this show. The way Todd and Mike handle their shows.

Never build your business on rented land Get your own domain Host a ​​WordPress website that you control 100%  Generate your RSS feed from a domain you own With WordPress and PowerPress,  YOUR domain is the origination point, not a syndication point. (Rather than your host’s domain.) Choose where you want to syndicate your show and submit it to those places  Being everywhere only requires an RSS feed (in most cases). Listeners will pick the best way for them to listen. Don’t try to force them to one place or another.  Don’t care where they listen as long as they do! You do what you are good at (content) and use technology that is safe from being taken down. (PowerPress, WordPress, DNS, Podcast Index and more)  The Blubrry team is here to help you along the way, but in the end, it’s all yours. If Blubrry goes away (highly unlikely, but still) PowerPress is designed to work with or without us.  Once it’s all set up, it couldn’t be easier.  Create a show file Create a blog post on your site Upload the media Publish the post Rinse and repeat And most importantly, don’t get bogged down by the minutiae! A complex workflow can deter you from podcasting. Our primary goal at Blubrry is to help you continue telling your story via podcasting, so keep it simple and keep it flowing!

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike todd@blubrry.com and mike@blubrry.com

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Creating a home office and podcast studio

As we say goodbye to the Columbus office and convert to 100% remote, we share our insights and experience in creating an at-home work environment and podcast studio setup. Creating this combination can be a fun challenge.

Today’s Hosts: MacKenzie Bennett, Mike Dell and Todd Cochrane

Greetings from all over the map! The entire Blubrry team is now fully remote. Our once bustling Columbus office is transitioning into a quiet relic of the past. 

Being the 5th Thursday of June, we thought it would be a great opportunity to share with you some insights and tips on how our team has been designing their remote work stations. Not just relevant for the standard work-from-home setup, these tips can also help those of you setting up your own podcasting studios. You’ll find that a majority of us are integrating our podcasting spaces with our office spaces. 

Some of the must-haves in any home office / studio are the following:  Quiet Environment  Sound treatment But also… speakers for when you need that productivity playlist blaring Comfortable chair But not TOO comfortable

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YouTube Podcasting Pros and Cons

The use of YouTube as a podcast platform has skyrocketed in recent years. While there are some misgivings about the definition of a podcast and what exactly it means to have a podcast on YouTube, we agree that it is undeniably a useful tool for growing an audience. Tune in for the pros and cons of YouTube podcasting.

Today’s Hosts: MacKenzie Bennett and Mike Dell

YouTube released a “podcast feature” or section.

Mike is more well-versed watching YouTube and, generally, watching all kinds of content on there, where as MacKenzie barely spends time on there unless she needs to.

Pros Discoverability: YouTube is the second biggest search engine Monetization: Automated monetization capabilities, their partner program, etc. Build community: It’s an advantage to build a community on platforms that already have a huge use-base Additional audience: Those that will never move to audio only Cons Video is complicated: Video production can be difficult and require lots of equipment and software that people are unfamiliar with Expensive: Can get expensive quickly depending on editing and production Visual medium: Visuals that are available on YouTube are not useful to those just listening to the audio podcast Little listener/watcher engagement: Especially if you only have a static image SEO: YouTube is the second largest search engine and could distract from potential traditional RSS feed listeners

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike todd@blubrry.com and mike@blubrry.com

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Why Apple Podcasts has dominated for so long.

Mike and Todd discuss how and why Apple Podcasts has dominated the podcasting industry for so long and the new releases that they are working on currently.

Today’s Hosts: Todd Cochrane and Mike Dell

Before Apple added podcasts, there were new innovations coming every day to podcasting. When Apple introduced podcasts to iTunes in June 2005 with Version 4.9, most podcast “innovation” stopped. People were only concerned with iTunes (now Apple Podcasts) as it had the majority of the podcast listeners.

At the time of release, there were 3,000 free audio programs available on iTunes podcast directory. There are now 4 million – we have come a LONG way!

Remember, this was before iPhone, Android, social media, YouTube and many of the ways podcasters now promote their shows. They just defaulted to “Find us in iTunes.”

Apple made it easier to subscribe and listen to podcasts. That is why most podcasters promoted it over any other means of getting podcasts.

Then came iPhone and Android. Since a lot of new iPhone users were using iTunes to sync their podcasts to the iPod, the new iPhone was an easy transition. Android never kept up with the podcast apps. Google tried three or four times to get into podcasting in a compelling way and never quite got the traction enjoyed by Apple.

That is why Apple has dominated podcasting for so long. However, times are changing and new options abound. We’re excited about Podcasting 2.0 and how it is shaking up the industry! Stay tuned to Podcast Insider in the months ahead and we’ll keep you posted on the latest and greatest.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike todd@blubrry.com and mike@blubrry.com

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Do you need (or want) a podcast co-host?

First off, you do not need a podcast co-host. The beauty of podcasting is that anyone can do it and the barrier to entry is incredibly low, this includes doing content by yourself. Here are some pros and cons of having a podcast co-host.

Today’s Hosts: Todd Cochrane and MacKenzie Bennett Reviewing the pros and cons of having a podcast co-host Pros Content collaboration Less stress involved in execution A fun working relationship with a colleague, friend, etc. Consistent tone and messaging coming from the show Delegated responsibilities Conversations and content flow better as opposed to speaking to yourself

Technology advancements have greatly changed multi person podcast capabilities.

Cons Less creative control with a co-host Sharing monetary earnings No legal disputes over intellectual property and content if you do not have a co-host Basically any kind of legal issue that may arise How to end the show or part ways

Not everyone will be interested in having a podcast co-host and for good reason. Not all shows are meant to have that duo (or more) dynamic and that’s one of the great things about podcasting, you can forge ahead at your own pace and create a wonderful podcast all on your own.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike todd@blubrry.com and mike@blubrry.com

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AI in Podcasting

Using AI for podcasting can enhance various aspects of the podcasting process, from content creation to enhanced search engine results. In today’s episode we discuss some ways AI can be utilized in podcasting.

Today’s Hosts: Todd Cochrane and Mike Dell Things you can do with AI Help with writing show notes. Generate detailed show notes, summaries and more automatically. Suggestions for episode titles. Transcripts: Text-to-speech (TTS) Social media: Check out our new partner, Momento AI Clips: Endless content AI can even become the host Why to use AI Quickly write show notes Get fresh and useful ideas for titles and topics: using AI to brainstorm ideas is one of the most useful ways to refresh your podcast Why you might not want to use AI Sounds or reads like a machine created it Wrong information (it is using existing info, even if it’s incorrect) Plagiarism worries: Generated content always has an origin point Bad for SEO: Google will be able to detect AI at some point

Not mentioned in this episode, Planet Money from NPR is working on a series of AI created podcast episodes. Learn more about that here and here.

While AI can bring numerous benefits to podcasting it’s essential to maintain a balance and to preserve the human touch. AI tools should enhance the podcasting process as opposed to replacing the human creativity and authenticity that make podcasts unique.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike todd@blubrry.com and mike@blubrry.com

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We’re here to answer the question: what is a podcast? As podcast creators and listeners we have some strong opinions on what this means technically and creatively. Below are some examples of definitions from online and our team and expanded upon in today’s episode.

Today’s Hosts: Mike Dell and Todd Cochrane

From the dictionary:

Podcast – noun

noun: podcast; plural noun: podcasts

A digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.

We ask some team members here at Blubrry to give their definition of what a podcast is.

Dave Clements: From a non-technical side, a podcast is a collection of episodes, which can be audio or video, but audio is the most widely used form of media. It becomes a “podcast” when it’s distributed by an RSS feed.

Aaron Hope: A podcast is a digital broadcast about a topic or a series of topics.

Cyndee: A podcast is a storytelling tool.

Barry Kantz: Podcasting is a revolution, similar to Gutenberg’s invention of the printing press allowing the spread of the written word, whereas podcasting allows the spreading of the spoken word.

MacKenzie Bennett: On-demand (mainly audio) storytelling content.

From Chat GPT:  Podcast (noun): A series of digital audio files in which people have passionate discussions about everything from true crime to potted plants, providing a perfect excuse to ignore your to-do list, procrastinate on chores, and avoid awkward small talk with strangers during commutes. Often mistaken for an invisible friend when listeners are caught laughing alone in public.

Interview

Tom Rossi from Buzzsprout and the Podcast Standards Project

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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Your podcast’s artwork plays a crucial role in attracting potential listeners and setting the right tone for your show. In today’s episode we’re exploring the essential dos and don’ts when it comes to creating captivating podcast artwork. Let’s jump in with Blubrry’s graphic designer.

Today’s Hosts: MacKenzie Bennett and Aaron Hope

Podcasters ask us questions about podcast artwork regularly. We decided it was time to bring on a more creative and experienced person to guide us through our tips.

On this show we’ve had a few different versions of artwork and with each major change to the show we’ve updated the artwork. In that time, we’ve done our best to follow our own advice.

Dos Meet the minimum requirements from Apple and other podcast directories. Not following these specs will get your podcast rejected from directories until errors have been corrected. Let it breathe. Your artwork should be easy to read and understand with a quick glance. Anything more is most likely to get lost in the crowd. Check out some of the current shows in directories, derive inspiration and figure out what not to do and ensure you’re not directly copying someone else. Don’ts If you’re not comfortable creating your own artwork, hire someone else to do it for you. As the old adage goes, people will judge a podcast by its cover. Don’t create artwork before you do a deep dive into your listener persona / future audience. Keep it legible! Don’t combine colors, fonts, and too small text together. This is especially important because your artwork is most often shown on a phone/mobile device. Stay away from explicit content, intellectual property, branding, etc.

Get feedback from your friends and family during this process. You’ll likely have more than 1 iteration (you should!). Give yourself enough time before your podcast launch to make adjustments and get it just right.

Some examples discussed in this episode.

 

 

 

 

 

 

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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Popular Podcast Formats and Styles

Early on in your podcast, you’ll make a decision on the format and style of your podcast. On today’s episode we explain the differences between the two and provide the most popular examples of different types of podcast formats. What type of podcast format did you choose for your show?

Today’s Hosts: Todd Cochrane and MacKenzie Bennett

Format: Delivery method – Interview podcast Structure: Content within said method – Intro, interview segment, outro

These decisions are some of the first you’ll make when you’re working on your podcast. It may come to you immediately and you know exactly what you want to do, but it could be a larger discussion and come from lots of brainstorming to finalize your best idea on releasing your content.

Listen to podcasts with all of these formats to help you make an informed decision.

Podcast Formats

Interview

Host a guest on the show to speak on a specific topic, riff and/or join you in whatever type of discussion you’d like.

Solo

Speak from the heart or plan it all out with a script. Pick the style you’re most comfortable with, because you only have yourself to rely on.

Co-Hosts

Takes off a lot of the pressure of solo shows and puts more focus on the relationship than interviews.

Journalistic/Education – Storytelling

Exploded in the past 8-9 years, with true crime, investigative reporting, etc.

Fiction/Drama – Storytelling

Oftentimes original content; can be scripted, off the cuff, etc. Lots of ways to go about this, but it’s all focused on immersing the audience in entertainment.

Panel

Grab new guests each episode to discuss a specific topic, used on all genres, easy to keep things going.

Combination

A little bit of everything. Throw in the ability to do anything you’d like at the time of recording. Can be fun, but potentially difficult to cultivate a loyal audience as they never know what to expect.

Changing Your Format and/or Structure

Don’t be afraid to change your mind if something isn’t working.

Over the years we have changed the format and the structure of Blubrry’s company show, what you’re listening to now as Podcast Insider. Our most recent format AND structure change happened just a few months ago.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

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Private and Premium Podcasting Use Cases

Keeping a podcast limited to a certain group of listeners gained popularity in recent years, especially due to a major switch to remote working. Blubrry offers a wonderful option for those interested in keeping a podcast secure and private, set to an audience of your discretion. Today, we go over when it’s best to use private or premium.

Today’s Hosts: Todd Cochrane and Mike Dell

We review the use cases for private and premium podcasting and when is the best time to utilize these publishing options. Read here to learn more about Blubrry’s private and premium podcasting.

Should You Do It Private podcasting offers a highly secure method for communicating with your team members effectively.

Use cases: 

Proprietary business information for companies and organizations Employee communication (instead of memos)  Membership information for an organization or club Training videos and other information for onboarding employees or members

Pros:

More secure Dedicated app for listening/viewing content Dedicated page (PWA) for listening/viewing content More control over who listens

Cons:

Higher cost The inability to subscribe in “normal” podcast apps Premium podcasting caters to those seeking to monetize their shows by offering exclusive content for purchase by the public, or providing clubs and group members with special access to unique material.

Use cases: 

To monetize a show that is popular without the need for advertising You can offer ad free versions of your show to subscribers You can have early access for subscribers Publish bonus content for your free podcast if people subscribe

Pros: 

Less costly than private Ability to subscribe in podcast apps Can be done on your own domain  More control of the look and feel

Cons: 

Less secure Harder to manage (in most cases) Requires another plugin (membership plugin) to implement on WordPress

Both are great solutions to navigating online relationships with listeners, necessary in a remote world.

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

Our mailing address: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

Download