Podcast Insider by Blubrry

Are you ready to grow your podcast audience and reach listeners you’ve never tapped into before? In this episode, we dig into the latest and most effective marketing techniques to expand your show’s reach. From creative social media strategies to leveraging unique platforms and partnerships, we explore actionable tips that can help you attract new listeners. Tune in to learn about 10+ innovative podcast marketing techniques!

Today’s Hosts: MacKenzie Bennett and Todd Cochrane

Here are some innovative and fresh strategies to market a podcast to new listeners, tapping into unique digital spaces, interactive content, and community-driven engagement:

1. Interactive and Personalized Audio Clips

Dynamic Audio Clips: Create short, personalized audio previews using platforms like Headliner or Audiogram. Share these clips on social media with captions that directly engage the viewer, like “Ever wondered how to…? Listen to this quick tip!” Interactive Audio Experiences: Use tools like Descript to make interactive, editable transcripts or snippets, allowing listeners to engage with your podcast before committing to a full episode. Add clickable timestamps or key highlights to make clips more engaging.

2. AI-Powered Recommendations and Voice-Activated Marketing

Podcast AI Tools: Blubrry’s podcast AI tools allow podcasters to plan, produce, and promote their show seamlessly from their publishing dashboard. Podcast Recommendations with AI: Use AI-based recommendation engines, like those in Goodpods or Podchaser, to increase your reach. Engaging in communities that leverage AI for podcast discovery allows listeners to find your show through shared interests and listening behavior. Voice Assistant Marketing: Optimize your podcast to be found through voice search on platforms like Google Assistant, Alexa, and Siri. For instance, “Hey Alexa, play the latest episode of [Podcast Name]!” prompts listeners to find you easily through voice commands.

3. Collaborative Playlists with Other Podcasters

Cross-Podcast Playlists on Spotify: Collaborate with similar podcasts to create themed playlists on Spotify or Apple Podcasts. Curate episodes that cover complementary topics, and promote the playlist across each podcast’s platforms. Collaborative “Best Of” Episodes: Work with other podcasters to create a collaborative episode featuring clips from each show. Make it a fun, joint project that gives listeners a sampler of several podcasts.

4. Interactive Content on Social Media

Polls, Quizzes, and Games: Design social media content that’s interactive and aligns with your podcast’s theme. Run polls, quizzes, or mini-games related to your latest episode to engage your audience in a fun, low-commitment way. Live “Ask Me Anything” (AMA) Sessions: Host live AMAs on Instagram, Twitter, or LinkedIn, answering questions about recent episodes, upcoming guests, or behind-the-scenes stories. Promote it as a way for new listeners to get to know the podcast.

5. Geotargeted Ads and Local Marketing

Location-Based Advertising: Use geotargeting on platforms like Facebook, Instagram, or Spotify to reach listeners in specific areas, especially if your podcast has local or regional appeal. Collaborate with Local Businesses: Partner with local businesses or events, offering small “ad” segments in exchange for them sharing your podcast through their own social media or email newsletters.

6. Cross-Platform Content Diversification

TikTok and Reels Content: Create short, highly engaging clips specifically for TikTok and Instagram Reels, capturing funny moments, hot takes, or teasers of upcoming guests. Ensure the clips include captions or graphics to grab attention even without sound. LinkedIn and Niche Community Forums: For professional or topic-specific podcasts, LinkedIn can be a goldmine for reaching new listeners. Share insights, episode highlights, or exclusive tips in posts and groups related to your niche.

7. Interactive Listener Contests and Challenges

Listener Challenges: Run a challenge related to your podcast theme, encouraging listeners to participate and share their entries on social media. Examples might include a “30-Day Challenge” relevant to a self-improvement podcast or a “Best Advice” challenge for a business podcast. Podcast Referral Contest: Offer rewards for listeners who refer new listeners to your show. Use unique referral links to track new listeners brought in, with prizes like exclusive content, merchandise, or a shoutout on an episode.

8. Augmented Reality (AR) and QR Codes for Promotion

AR Experience with Episode Highlights: Use AR platforms like Spark AR to create an augmented reality filter related to your podcast theme. Encourage fans to use the filter on their Instagram stories, which serves as both engagement and promotion. QR Code Scavenger Hunt: Create QR codes linked to teaser audio clips or special episodes, placing them in both physical and digital spaces. A scavenger hunt around QR codes could boost intrigue and give potential listeners a sense of exclusivity and fun.

9. Leverage the Power of Micro-Influencers and Niche Communities

Partner with Micro-Influencers: Collaborate with micro-influencers who have strong, engaged audiences within your podcast’s niche. Invite them to be guests, share episodes, or simply recommend your podcast to their followers. Engage in Reddit and Topic-Specific Forums: Reddit and niche forums like Discord can be powerful for podcast promotion if you’re active in relevant groups. Share insights and value (without spamming) to build rapport and casually mention your podcast as a resource.

10. Podcast-Specific Advertising Platforms

Spotify Ad Studio and Overcast Ads: Spotify’s Ad Studio and podcast app Overcast offer targeted ads that allow you to reach listeners with similar tastes. Experiment with ads specifically targeted at users who already listen to podcasts in your genre. Dynamic Ad Insertion (DAI): Consider adding targeted ads for your own episodes within other podcasts using DAI. Blubrry allows you to insert audio ads dynamically into relevant podcasts.

11. Host Special Episodes with Listener Involvement

Listener-Co-Created Episode: Allow listeners to submit questions, topics, or even short audio clips for an episode. Letting your audience be part of the creation can increase excitement and incentivize them to share the episode. Monthly or Themed “Guest Takeover”: Invite fans or guest hosts to “take over” your podcast for an episode, introducing fresh perspectives that appeal to new listeners while keeping your current audience engaged.

12. Leverage Analytics to Optimize Content and Outreach

Topic-Based Targeting: Use analytics to see which episodes have the highest engagement or conversion rates. Tailor future marketing efforts to emphasize these popular topics and appeal to new listeners with similar interests. Time-Sensitive Push Notifications: Send push notifications to followers whenever a new episode goes live, timed around high-engagement periods identified in your analytics.

These strategies combine creativity, interactivity, and platform-specific advantages to reach a broader audience while keeping listeners engaged and eager to share your content.

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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It is unofficially the holiday season and today we’re here to discuss the ways in which podcasters can participate in any way they can. Giving back to the community around Thanksgiving is a meaningful way for a podcast to show appreciation to listeners, guests, and supporters.

 

Today’s Hosts: Mike Dell, Todd Cochrane and MacKenzie Bennett

Here are some ideas to create a Thanksgiving Give-Back theme:

1. Charity Shoutouts and Partnerships: Highlight Local or Relevant Charities: Dedicate an episode to featuring charities or organizations that resonate with your podcast’s niche. Share their stories, invite representatives to speak, and encourage listeners to donate or get involved. Charity Sponsorship or Matching Donations: Pledge a portion of your podcast’s sponsorship revenue for the month to a chosen charity, or match listener donations up to a certain amount. Announce the initiative and encourage listeners to join in, creating a collective effort to make a difference. Create a Donation Drive: Collaborate with your listeners to raise funds for a specific cause. Provide incentives, like shoutouts on the show, for those who donate, or set a community goal and celebrate together if it’s reached. 2. Give Back Through Special Listener Content: Audience Appreciation Episodes: Host an episode dedicated to thanking your listeners. Include shoutouts, listener-submitted stories, or even “fan of the year” awards. Show your gratitude for the community that keeps your podcast going. Listener Q&A or Story Submission Episode: Invite listeners to submit questions, stories, or ideas and feature them in a special episode. This could be stories of gratitude, memorable Thanksgiving moments, or reflections on your podcast’s theme. Fan-Generated Content: Let listeners take part in the show by submitting their own clips, answering a question, or sharing a message. Compile these into a community-driven episode that highlights the diversity and voices of your audience. 3. Thanksgiving Giveaways and Contests: Gratitude Giveaway: Run a giveaway for loyal listeners, featuring prizes that relate to your podcast’s niche or audience interests. This could be exclusive podcast merchandise, gift cards, or a chance to be a guest on your show. “Nominate a Friend” Contest: Encourage listeners to nominate someone they think deserves a reward, whether it’s a small cash prize, a gift card, or a custom podcast shoutout. This promotes community spirit and allows listeners to support each other. Share-the-Love Challenge: Set up a “pay it forward” challenge encouraging listeners to do something kind in their community. Have them share their acts of kindness on social media with a unique hashtag, and share some of the best on your show. 4. Host a Thanksgiving-Themed Livestream or Virtual Gathering: Virtual Thanksgiving Meetup: Host a live-streamed Thanksgiving hangout where you and your listeners can chat, share stories, and express gratitude. Invite special guests, answer listener questions, and make it an interactive event. Live Charity Stream: Set up a live charity stream where listeners can donate in real-time to a cause while enjoying a special Thanksgiving-themed podcast episode or Q&A. This is also a great chance to feature notable guests, making the event feel special. Host a “Friendsgiving” Roundtable: Bring together past guests or members of your podcast community for a Friendsgiving episode. Each guest can share something they’re grateful for in podcasting, creating an atmosphere of appreciation and warmth. 5. Community Projects and Volunteering: Organize a Local Volunteer Event: If your podcast has a strong local following, consider organizing a volunteer day where you and listeners can give back together, like a food drive, community cleanup, or charity event. Encourage Volunteering Through the Show: If in-person events aren’t feasible, encourage listeners to participate in virtual or local volunteering. Share volunteer opportunities in your area or online, and let listeners know about options to help their communities. Support Small Businesses or Creators: Dedicate a segment to highlight small businesses, indie creators, or charities. Encourage your audience to support them as a way to give back to the creative and business communities that support your podcasting journey. 6. Crowdsourced Content with a Purpose: Thanksgiving Gratitude Wall: Create a digital “wall of thanks” by asking listeners to submit what they’re grateful for this year. Feature these responses in an episode, on social media, or on your website. Listener-Created Gratitude Playlist or Blog: Compile favorite quotes, clips, or listener-written stories that express gratitude, creating a shared community resource. This could be in the form of a playlist of episodes or a blog post filled with positive messages. Celebrate Community Achievements: Dedicate a section of your podcast to recognizing listener achievements or milestones, such as businesses they started, challenges they’ve overcome, or personal goals reached. 7. Free Resources or Tools for Listeners: Exclusive Content as a Thank-You: Offer a free bonus episode, downloadable resource, or guide as a Thanksgiving “gift” for your audience. Tailor it to be useful or inspirational, such as a checklist, worksheet, or special behind-the-scenes content. Free Access to Paid Content: If you have premium content, consider giving listeners a free month or trial as a thank-you gift. This adds value for your dedicated listeners and shows your appreciation for their loyalty. “Give the Gift of Podcasting” Guide: Share tips, resources, or templates for listeners who want to start their own podcast. It’s a way to empower your audience, and aligns with a “pay it forward” mentality.

These ideas not only give back to the community but also build a stronger, more connected audience who appreciates the thoughtfulness and care your podcast brings.

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Podcasters know that video podcasting is quickly growing and they want to be part of the hype, but how does one jump on this effectively? Today, the Blubrry team goes into detail on to not only create video episodes but to do so well. From recording to editing to publishing, we take you through 15 tips on how to get your best video episode yet!

Today’s Hosts: Mike Dell and Todd Cochrane

Editing a video podcast involves balancing both audio and visual elements to create a polished and engaging final product.

Here are some tips to streamline the process and enhance the quality of your video podcast: 1. Prioritize Clean Audio First Audio Cleanup: Start by cleaning up the audio track, as clear sound is essential for podcast listeners. Remove background noise, reduce echo, and apply EQ and compression to balance levels. Sync Audio and Video: If you recorded audio separately, sync it to the video right away to avoid drift. Use claps, hand movements, or syncing markers for easy alignment in the editing software. 2. Choose Simple, User-Friendly Software Select an All-in-One Tool: Programs like Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve offer powerful editing capabilities for both video and audio. For simpler edits, tools like iMovie or Descript (which has both video and audio editing features) can work well. Use Templates or Presets: Many editing software options come with built-in templates for intros, lower thirds, and transitions, which can save time and ensure a consistent look across episodes. 3. Use Multi-Cam Editing for Multiple Angles Switch Angles for Engagement: If you have multiple camera angles, use your editing software’s multi-cam feature to easily switch between shots. Changing angles keeps the viewer’s attention and creates a more dynamic viewing experience. Emphasize Reactions: Switch to close-up angles during key moments, like when someone laughs or makes an impactful point, to capture facial expressions and enhance engagement. 4. Add Visual Interest with Graphics and Overlays Include Lower Thirds for Speaker Names: Adding lower thirds with speaker names or topic headers makes it easy for viewers to follow who is speaking or understand the segment focus. Use Animated Overlays for Emphasis: Use simple graphics or animations (like arrows, text pop-ups, or icons) to highlight key points, jokes, or important moments. Keep them subtle and relevant to avoid distracting viewers. 5. Incorporate B-Roll and Visuals to Enhance the Story Use B-Roll to Illustrate Points: B-roll footage, images, or screen recordings relevant to the conversation add visual depth and context. For instance, if a guest mentions a specific event, you can overlay relevant visuals to keep viewers engaged. Add Text Overlays or Key Quotes: Highlight essential points or quotes with on-screen text, reinforcing key takeaways for viewers. 6. Keep Transitions Simple Stick to Clean Cuts or Fades: For a polished, professional look, use simple cuts or crossfades between scenes. Avoid fancy transitions like star wipes or 3D effects, as they can look dated and distract from the content. Use Jump Cuts Sparingly: Jump cuts (where you cut to different parts of the same shot) can help trim unnecessary pauses or filler words, but overuse can make the video feel choppy. Use them only when they improve pacing. 7. Optimize for Different Platforms Consider Aspect Ratios: Most platforms (like YouTube) use a 16:9 ratio, but shorter clips for Instagram Reels or TikTok should be in a vertical 9:16 format. Edit shorter, engaging highlights in these formats to promote on social media. Create Engaging Thumbnails: Design a thumbnail that features your podcast logo, guest faces, or a key topic to grab attention. Use contrasting colors and large, readable text. 8. Adjust Lighting and Color Correction Balance Brightness and Contrast: Make sure the lighting is consistent across shots, especially if you’re using multiple angles. Use brightness and contrast adjustments to keep the video visually cohesive. Use Basic Color Correction: Adjust color balance and saturation for a professional look. Many editing software options have auto color-correction tools that can help maintain consistency across episodes. 9. Add Music and Sound Effects (Carefully) Use Music to Set the Tone: Choose a background track that complements the vibe of your podcast but doesn’t overpower the voices. Add it at a low volume, using fade-ins and fade-outs to avoid abrupt starts and stops. Add Sound Effects for Emphasis: Simple sound effects (like chimes, swooshes, or laughter cues) can be used sparingly to add emphasis or highlight humorous or important moments. 10. Polish with Intro and Outro Elements Create a Consistent Intro Sequence: Add a brief intro clip with your podcast logo, music, and a quick tagline or visual. This creates a sense of continuity for each episode. Add a CTA in the Outro: Use the end of the video to encourage viewers to subscribe, follow, or visit your website. You can also include a “Next Episode” preview or links to related episodes. 11. Optimize for Accessibility Add Closed Captions: Including captions is essential for accessibility and is also favored by social media algorithms. Tools like Descript or YouTube’s auto-caption feature can help you add accurate captions easily. Provide Visual Descriptions When Necessary: If you reference visual elements during the podcast, describe them briefly for audio-only listeners or those with visual impairments. 12. Focus on Consistent Branding Use Brand Colors and Fonts: Establish a visual style using your podcast’s brand colors, fonts, and graphics. This consistency strengthens brand recognition across episodes and platforms. Create a Template: Create a basic video editing template that includes your intro, outro, lower-thirds, and branded overlays to make editing faster and more uniform. 13. Add Dynamic Zooms and Crops Use Zooms for Emphasis: Applying slight zoom-ins or zoom-outs on specific speakers during significant moments adds visual interest. Use sparingly to highlight key points or reactions. Crop for Multi-Platform Clips: When repurposing for different platforms (e.g., social media), crop and zoom in on one speaker or central part of the video for close-up engagement. 14. Enhance Engagement with Pop-Up Text or Callouts Display Fun Facts or Side Notes: Show additional context or facts about the conversation topic to keep viewers interested. Add Time Stamps for Key Topics: If your video podcast is longer, add timestamps in the description or as visual markers for important topics, helping viewers easily navigate to the segments they’re most interested in. 15. Render and Export in Optimal Settings Choose High-Quality Settings: Render your video in HD (1080p) to maintain quality on most streaming platforms. Use optimized settings for the specific platform (like YouTube or Vimeo) to ensure the best playback quality. Compress File Size if Needed: Use a tool like HandBrake to compress files for faster uploads without sacrificing quality, especially if you’re uploading large episodes.

By following these steps, you can create professional-looking video podcasts that are engaging, polished, and viewer-friendly across platforms. Focus on keeping the editing streamlined and consistent, so each episode feels cohesive and visually appealing.

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Happy Halloween from Podcast Insider!

Join Mike Dell and Dave Clements from the Blubrry team as they recount the most haunting experiences in podcasting in this Halloween special. From forgotten “record” buttons to complicated RSS feeds, each story offers insights and lessons that every podcaster can appreciate. Listen in for laughs, shivers, and valuable tips to help you avoid these common podcasting pitfalls.

Dave’s Podcasting Missteps

Interview fail: forgot to hit record on a Geek This! interview with a filmmaker.

Unexpected guest struggles: a voice actor on PGwS was unprepared for her D&D role.

Mike’s Customer Horror Stories

“Be Everywhere” strategy gone wrong: a customer juggling multiple podcast hosting platforms.

Unintended mishap: a major podcaster’s Apple listing went down due to keyword stuffing—just as he scored massive publicity.

Lessons Learned Always check your equipment before recording. Stick with a single, consistent RSS feed to avoid confusion and delays. If moving to a new website platform, consult Blubrry support for a smooth transition.

What podcasting nightmare have you experienced that you can share with the team so that we can warn our podcast community?

Listen now to discover how to turn these horror stories into useful podcasting tips!

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Today’s Hosts: Mike Dell and MacKenzie Bennett

There are several common barriers that stop people from starting a podcast, ranging from technical concerns to personal fears. This podcasting paralysis stops many from finally getting their show out there and today, we are here to alleviate those anxieties and dissecting how to fix them.

By addressing these concerns—through education, planning, and embracing imperfections—potential podcasters can overcome these barriers and successfully launch their shows. We at Blubrry know that you can overcome podcasting paralysis.

Here’s a succinct list combining the common barriers to starting a podcast and ways to overcome them: 1. Fear of Failure or Rejection

Self Doubt and Fear of Negative Feedback

Overcome it by: Embracing imperfection, expecting small audiences at first, and viewing feedback as a growth opportunity.

2. Technical Challenges

Lack of Knowledge and Fear of Technology

Overcome it by: Starting with minimal equipment and learning as you go. Use free resources like tutorials and online communities.

3. Time Commitment

Perceived Time Burden and Balancing Other Responsibilities

Overcome it by: Setting a manageable schedule, batching episodes, and outsourcing tasks when needed.

4. Financial Concerns

Cost of Equipment and Ongoing Subscription Fees

Overcome it by: Using affordable, entry-level equipment and free podcasting tools like Audacity to reduce initial costs.

5. Content Uncertainty

Not Knowing What to Talk About and Lack of Audience Clarity

Overcome it by: Planning topics ahead and focusing on subjects you’re passionate about to create consistent, engaging content.

6. Perfectionism

Striving for the Perfect Setup and Overplanning

Overcome it by: Taking action with what you have and understanding that improvement comes with practice, not perfection from the start.

7. Imposter Syndrome

Feeling Unqualified and Comparing to Established Podcasts

Overcome it by: Focusing on your unique perspective and understanding that everyone’s expertise grows with experience.

8. Fear of Being on the Microphone

Stage Fright and Voice Insecurities

Overcome it by: Just do it. Practicing regularly and reminding yourself that content value matters more than having a “perfect” voice.

9. Lack of Immediate Results

Expecting Instant Success and Ease of Growth

Overcome it by: Focusing on gradual growth and redefining success as personal improvement or audience connection rather than instant numbers.

10. Uncertainty About Promotion

Marketing Challenges and Limited Budget

Overcome it by: Starting with simple organic growth through social media and collaborations, and automating where possible.

11. Fear of Consistency

Commitment Anxiety and Burnout Concerns

Overcome it by: Creating a sustainable routine and keeping your goals realistic to avoid burnout.

12. Misconceptions About the Podcasting Space

Thinking the Market is Saturated and Belief That Only Celebrities Succeed

Overcome it by: Focusing on what makes your podcast unique and seeing other podcasters as collaborators, not competitors.

13. Lack of Support

No Collaborative Partners and Minimal Encouragement

Overcome it by: Joining podcasting communities or working with a partner for support, motivation, and collaboration.

14. Legal Concerns

Copyright Issues and Sponsorship and Monetization Rules

Overcome it by: Educating yourself on copyright laws and podcast monetization through free resources and legal guides.

By addressing these concerns with the right strategies, aspiring podcasters can confidently launch and grow their shows.

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Audiosigma’s Podmobile

In today’s episode, we take a look at the world of podcasting gear! Covering equipment and podcast setups for those just starting out or those looking to upgrade. Mike and Todd talk about microphones, mixers, and video setups to help you achieve great audio (and video) quality without breaking the bank. Plus, at the end of this episode Mike chats with Fernando Pires, the inventor of Audiosigma products, about some exciting innovations in podcasting tech!

Today’s Hosts: Mike Dell and Todd Cochrane, featuring an interview with guest, Fernando Pires

Podcasting gear can be expensive or cheap; your choice depends on how you plan to record your audio (or video). It’s much easier to get high-quality audio today than it was back in the day.

Microphones

The first and most important thing you need as a podcaster is a microphone. Today, there are many options to consider. Here is a list of microphones and approximate cost (lowest to highest) that we recommend:

Samson Q2U / Audio Technica ATR 2100 USB/XLR: $50-80 Can use USB or XLR RØDE PodMic USB: $199 Can use USB or XLR Shure MV7+ USB/XLR: $275 Can use USB or XLR Electrovoice RE320 XLR only: $299 Requires an XLR mixer or interface Heil PR40 XLR only: $349 Requires an XLR mixer or interface Shure SM7B XLR only: $399 Requires an XLR mixer or interface Requires a decent pre-amp Electrovoice RE20 XLR only: $450 Requires an XLR mixer or interface Requires a decent pre-amp

We emphasize not using condenser mics unless you have a professional recording environment. One suggestion to start with, do not use a condenser mic unless you really know what you are doing and have the right recording environment (quiet and soundproofed). And remember, friends don’t let friends podcast with a blue yeti.

Mixers and Interfaces

You can get a USB interface for XLR mics. Just beware that some of the mics listed require quite a bit of pre-amp to drive them. If you are going to record with more than one person in the room or via zoom or something like that, you will want a bit more than just a USB interface.

Choosing the right interface or mixer depends on how many people are involved and your setup.

Focusrite Solo – 1 Microphone XLR to USB Focusrite also makes 2 mic interfaces and more Good for simple use of XLR mics on the computer with USB Does not work well with high powered mics without an additional pre-amp like the Cloudlifter or Fethead Mackie (or other) analog mixers You will need an Analog to USB adaptor to work with a computer VERY flexible with mixing in different sources A lot of wires! A bit of a learning curve but still an excellent option for some users Rodecaster – all three models. Rodcaster Pro, Rodcaster Pro II and Rodcaster Duo Full mixer board plus onboard recorder, cart rack, USB interface and more Much simpler to operate Amps are good enough for all mics. No need for an external pre-amp Zoom PodTrak P4 Very portable Simple to use Up to 4 XLR mics Built-in recorder MikeHero DSP by AudioSigma Simple, VERY high quality sound for 1 mic USB interface Works with iPhone, iPad, or computer (likely Android too) Great pre-amp PodMoble DSP by AudioSigma Simple, VERY high quality sound for 2 mics Able to string more together if you need more mics at your location USB interface Works with iPhone, iPad, or computer (likely Android too) Great pre-amp

Mike’s conversation with Fernando Pires, the inventor of AudioSigma products, dives into his approach to creating simple yet powerful audio solutions for podcasters. Stick around for this insightful discussion at the end of the episode.

Video Options for Podcasters:

Like audio, video setups can be simple or elaborate.

USB Webcams and Older Camcorders with USB out are budget-friendly options. Software options include OBS, VMix, Restream, and Zoom. Todd shares his own video setup and explains why he’ll be changing it in the future. Rode Streamer and the brand new Rodecaster Video mixer are top recommendations for video production. Resources Mentioned: Samson Q2U / Audio Technica ATR 2100 USB/XLR Focusrite Solo USB Interface Rodecaster Pro (Pro, Pro II, Duo) AudioSigma MikeHero DSP and PodMoble DSP OBS, VMix, Zoom, Restream, Rumble Studio

Fernando Pires – Founder of Audiosigma

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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In this episode, we explore our latest innovation, Pod2Vid, a tool designed to convert your podcast into a compelling video format. Whether you’re aiming to reach a broader audience on YouTube or other video platforms, Pod2Vid simplifies the process by transforming your audio episodes into engaging video content with just a few clicks. Todd, Mike and MacKenzie cover how it works, its advantages for podcasters looking to expand their audience, and share tips on maximizing its potential. Tune in to discover how Blubrry’s Pod2Vid (part of the Thrive Bundle) can enhance your podcasting journey!

Today’s Hosts: Mike Dell, MacKenzie Bennett and Todd Cochrane

With YouTube ranking as the second largest search engine globally, the shift toward video content is undeniable. More and more consumers are increasingly turning to YouTube for entertainment, information, and podcasts. By converting their audio content to video, podcasters can access a wider audience, opening the door to countless new listeners and viewers.

Why Use Pod2Vid? Broaden Your Audience: Cater to both audio and visual content consumers by offering dual-format availability. Enhance Engagement: Video content, complemented by relevant visuals, captivates audiences and enhances the listening experience. Boost Visibility: Tap into YouTube’s extensive user base and enhance your podcast’s discoverability. Affordable and Accessible: Exclusively available to Blubrry Thrive Bundle customers, Pod2Vid is an economical solution for podcasters at any stage. How Pod2Vid Works Upload Your Audio: Begin by uploading your podcast audio to Pod2Vid. The platform supports all standard audio formats, ensuring a smooth start. Select Your Images: Enhance your podcast by choosing images that align with each chapter. Options include: Use Blubrry’s AI: Leverage Blubrry’s AI to generate relevant images based on your podcast’s content. Upload Your Own: Add specific images that capture the essence of your content. Access Unsplash: Choose from a vast library of high-quality, royalty-free images through Pod2Vid’s integration with Unsplash. Customize Your Video: Pod2Vid automatically synchronizes your selected images with your podcast’s audio, allowing for seamless transitions between chapters. Preview your video, make adjustments, and finalize it for export. Publish to YouTube and Beyond: Once your video is ready, Pod2Vid streamlines the process of publishing it to YouTube or other video-sharing platforms so you can focus on creating compelling content.

Thanks for listening! We hope you will give Pod2Vid a try with the Thrive Bundle. Our last piece of advice is to subscribe to our show on your favorite podcast app and be sure to come back next week for another episode!

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Consider what can be done to improve your podcast – whether that is for you the host and person behind the scenes making it all happen or for your listeners. Choose which of today’s recommendations would work best for you and your podcast to not only be easier for you but better for your audience.

Today’s Hosts: MacKenzie Bennett and Todd Cochrane

It’s the beginning of a the last quarter of the year, now is the time to start doing a handful of quarterly podcast tasks to ensure your podcast success.

Quarterly Podcast Tasks 1. Review Analytics

Evaluate Episode Performance: Analyze download numbers, listener engagement, and retention rates. Identify the most popular episodes and those that underperformed to understand what resonated with your audience.

Check Listener Demographics: Look at listener demographics and geographic data. This helps in tailoring content to the audience and identifying potential areas for growth.

2. Reassess Content Strategy

Identify Trending Topics: Based on audience feedback and the broader podcasting landscape, decide whether you need to adjust your content focus or introduce new segments.

Review Guest Feedback: If you feature guests, evaluate the success of guest episodes and consider whether different types of guests or topics could engage listeners more.

3. Plan Future Content

Create a Content Calendar: Outline upcoming episodes for the next quarter, focusing on relevant themes, holidays, or seasonal trends.

Prepare for Special Episodes: If milestones, holidays, or events are coming up, plan special episodes around these topics to attract new listeners and engage current ones.

4. Engage with Your Audience

Gather Feedback: Use social media polls, listener surveys, or direct feedback channels to get insights into what your audience likes or wants more of.

Engage More Actively: Reassess your interaction with your audience across platforms, like responding to listener comments, email newsletters, or live Q&A sessions.

5. Optimize Marketing and Promotion

Review Marketing Efforts: Examine the effectiveness of your marketing strategies over the last quarter. What brought in new listeners? Where did you see the most engagement? Double down on the successful methods.

Collaborate and Cross-Promote: Reach out to other podcasters for guest appearances, cross-promotion, or joint ventures to tap into new audiences.

Experiment with Ads: If you haven’t already, consider paid advertising or promotional partnerships to grow your audience.

6. Monetization Check

Assess Sponsorships: Review current sponsorships or ads to see if they’re meeting expectations. Reach out to new potential sponsors if your audience size has grown.

Evaluate Merchandise or Donations: If you’re using listener support methods like Patreon or merchandise sales, assess their performance and look for new ways to enhance this revenue stream.

7. Update Your Podcast Platform

Improve Show Notes and SEO: Review your show notes, titles, and descriptions to ensure they’re optimized for search engines and discovery on podcast directories.

Refresh Artwork and Branding: Consider updating your podcast cover art, logo, or branding elements if necessary to keep your podcast visually fresh and appealing.

8. Technical and Production Review

Evaluate Equipment and Software: Check if any part of your recording setup needs upgrading, whether it’s hardware (microphones, headphones) or software (editing tools, hosting services).

Assess Workflow: Streamline your recording and editing processes to make them more efficient. Consider automation tools or outsourcing if tasks are taking up too much time.

9. Set New Goals

Growth Goals: Set specific and measurable goals for the next quarter, such as increasing downloads by a certain percentage, engaging more on social media, or growing email subscribers.

Content Goals: Challenge yourself to try new types of content, formats, or guest appearances to keep the show evolving.

10. Stay Updated on Industry Trends

Attend Webinars or Conferences: Stay engaged with the podcasting community by attending industry events or listening to podcasts about podcasting for fresh ideas.

Follow Updates on Podcasting Platforms: Keep an eye on changes or updates to podcast directories (like Apple Podcasts, Spotify) to ensure your podcast remains compliant with best practices.

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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In this special episode of Podcast Insider, Todd Cochrane and the Blubrry team celebrate 20 years in podcasting a little early for International Podcasting Day. Join Todd, Barry Kantz, Brian Yuhnke, Cathy Beuten, and Mike Dell as they reflect on the early days of podcasting, the founding of Blubrry, and how the industry has evolved over the years. Hear stories of how Blubrry was built by podcasters for podcasters, from the first days of podcast monetization to the growth of podcast hosting and statistics services.

The team shares their thoughts on the future of podcasting, the role of AI, and the importance of authentic storytelling. Whether you’re a seasoned podcaster or just starting out, this episode is packed with insights, lessons, and inspiration from the pioneers of the podcasting world.

Today’s Hosts: Todd, Barry, Brian, Cathy and Mike The Biggest Takeaways: Blubrry (originally RawVoice Inc.) was built by podcasters for podcasters, with a focus on supporting creators from day one. The podcasting industry has grown dramatically, and Blubrry has evolved along with it, offering tools like PowerPress, podcast stats, and hosting services. AI is becoming a significant part of the podcasting landscape, but the human voice and authentic storytelling remain crucial. Blubrry continues to innovate while staying true to its roots, providing flexible, creator-focused services without external investment. Blubrry Podcasting Resources:

Blubrry Podcasting – Explore Blubrry’s suite of podcasting services Podcast Insider Blog – Stay up to date with Blubrry’s latest news and insights PowerPress Plugin – A WordPress plugin for podcast publishing Todd Cochrane’s Geek News Central site – A personal reflection from Todd on Blubrry’s journey

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Replacing the Bad Podcast Advice with the Good

Mike and MacKenzie from Blubrry are here to dissect some of the worst podcasting advice out there – but of course include the better ways to treat yourself and your podcast instead. Each don’t comes with a side of what to do instead and please remember, each podcaster is different.

Take this as seriously as you’d like – but we’re here to explain exactly why the following pieces of advice are simply bad for you and your podcast. Without further ado, join us as we discuss the top 10 worst pieces of advice for your podcast.

Todays Hosts: Mike Dell and MacKenzie Bennett

#10: “All You Need is Passion, Equipment Doesn’t Matter”

Why it’s bad: Yes, passion is crucial, but listeners can tell if you’re recording with a low-quality microphone or in a noisy room. Bad audio is a quick way to lose listeners. Better advice: Invest in at least decent equipment and learn basic soundproofing techniques to keep your passion sounding professional.

#9: “More Episodes = More Success”

Why it’s bad: Releasing multiple episodes every week won’t matter if the content isn’t good. Quality over quantity is the key to success. Better advice: Stick to a manageable release schedule that allows you to create quality content consistently.

#8: “Don’t Bother with Editing, Raw is Real”

Why it’s bad: While authenticity is important, long pauses, filler words, or awkward moments aren’t entertaining. Editing helps tighten the flow and keep listeners engaged. Better advice: Edit for clarity and flow, even if you want to keep it conversational.

#7: “You Don’t Need Show Notes or a Website”

Why it’s bad: Show notes and a website improve searchability, provide additional resources, and make your podcast more professional. Ignoring them means missing out on growth. Better advice: Always include detailed show notes and have a basic website to direct listeners for more information.

#6: “If You Build It, They Will Come”

Why it’s bad: Simply launching a podcast doesn’t mean people will magically find it. Marketing, promotion, and networking are essential to grow your audience. Better advice: Have a solid marketing plan, including social media, collaborations, and consistent outreach to grow your listener base.

#5: “Monetize Right Away!”

Why it’s bad: Jumping into monetization without a solid listener base can turn off potential fans. Ads on day one can feel forced and inauthentic. Better advice: Focus on growing your audience before considering monetization strategies, and make sure the ads fit your content and audience.

#4: “Just Copy What’s Popular”

Why it’s bad: Trying to mimic the format, style, or content of other successful podcasts rarely works. Listeners want originality and authenticity, not a poor imitation of their favorite shows. Better advice: Find your unique voice and perspective; that’s what will draw in listeners.

#3: “Focus on Going Viral”

Why it’s bad: Chasing virality often leads to gimmicky content that doesn’t retain a loyal audience. A single viral moment doesn’t guarantee long-term success. Better advice: Focus on creating consistent, high-quality content that builds a loyal following over time, rather than aiming for a viral hit.

#2: “Make Your Podcast for Everyone”

Why it’s bad: Trying to appeal to everyone often means your content is too broad and doesn’t resonate with a specific audience. A niche is key to growing a dedicated following. Better advice: Focus on a clear niche or target audience. Being specific will help attract the right listeners.

#1: “Don’t Bother with Marketing—Just Focus on the Content”

Why it’s bad: While content is king, marketing is essential to getting that content in front of listeners. Without marketing, even the best podcast can go unnoticed. Better advice: Always include marketing as part of your podcasting strategy. Use social media, collaborations, and even word-of-mouth to grow your audience.

Thanks for listening! Our last piece of advice is to subscribe to our show on your favorite podcast app and be sure to come back next week for another episode!

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Best practices for repurposing your video for your podcast

Today, the Blubrry team provides their perspective on the art and science of content repurposing to elevate your podcast strategy. Discover how to take your existing podcast episodes and transform them into valuable assets across various platforms, reaching new audiences and maximizing your podcast’s potential. Use these tips to create a smarter, more efficient workflow. Tune in and learn how to breathe new life into your podcast episodes with strategic repurposing!

Why Repurposing Video for Podcasting is a Smart Strategy

• If you make video content, it is an efficient use of that video in some way for your audio podcast. • Using your video content for audio podcasting will expand your distribution to all of the podcasting platforms and apps where it would not be available if just video on YouTube or Rumble or Twitch. • Creating multiple touchpoints for your brand. • Enhancing SEO through video and audio formats.

Types of Video Content to Repurpose

• Webinars or Live Streams (long-form content). • YouTube or Rumble videos (how-to guides, tutorials). • Interviews, guest appearances, and virtual panels. • Social media videos (Instagram Lives, TikTok, Facebook, etc.).

Best Practices for Converting Video to Podcast Audio

• Audio Quality Matters: Please do not ignore this in your video! Ensure good audio quality in the original video. • Editing for Audio-Only: Remove any visual-dependent content (cut sections that don’t translate well to audio) • Add New Intros/Outros for the audio version • Add custom context for podcast listeners who weren’t part of the video experience. • Adapt Content for an audio Podcast Audience • Describe any visuals that may not make sense in an audio format. • Keep pacing in mind—video might move slower because it’s visual; adjust for audio listeners.

Tools and Techniques for Efficient Repurposing

• Software options for converting video to audio (like Audacity, Descript). • Using AI tools to generate show notes, transcriptions, or social media posts based on video content.

Repurposing Beyond Just the Audio

• Tell the audience in the video and audio versions that the episode exists in both formats and how to find each. • Share clips on social media platforms (short video snippets or audio teasers). • Include both formats in newsletters. • Encourage cross-promotion between video and audio platforms.

Common Pitfalls to Avoid

• Ignoring audio quality in video recordings. • Leaving too much visual-dependent content in the audio version. • Not tailoring the content for the podcast audience (assuming they can see what video viewers can). • Over-editing or under-editing the original video content.

Thanks for listening! We will be back next week with another Podcast Insider and it’s going to be a good one!

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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We think private and premium podcasting are so important and helpful in today’s landscape of podcasting formats that we’re rerunning this episode for you.

Private and Premium Podcasting Use Cases

Keeping a podcast limited to a certain group of listeners gained popularity in recent years, especially due to a major switch to remote working. Blubrry offers a wonderful option for those interested in keeping a podcast secure and private, set to an audience of your discretion. Today, we go over when it’s best to use private or premium.

Today’s Hosts: Todd Cochrane and Mike Dell

We review the use cases for private and premium podcasting and when is the best time to utilize these publishing options. Read here to learn more about Blubrry’s private and premium podcasting. Check out our Private Podcasting and Premium Podcasting offerings on our website.

Why You Should Use Private or Premium Podcasting by Blubrry

Private podcasting offers a highly secure method for communicating with your team members effectively.

Use cases:

Proprietary business information for companies and organizations Employee communication (instead of memos) Membership information for an organization or club Training videos and other information for onboarding employees or members

Pros:

More secure Dedicated app for listening/viewing content Dedicated page (PWA) for listening/viewing content More control over who listens

Cons:

Higher cost The inability to subscribe in “normal” podcast apps

Premium podcasting caters to those seeking to monetize their shows by offering exclusive content for purchase by the public, or providing clubs and group members with special access to unique material.

Use cases:

To monetize a show that is popular without the need for advertising You can offer ad free versions of your show to subscribers You can have early access for subscribers Publish bonus content for your free podcast if people subscribe

Pros:

Less costly than private Ability to subscribe in podcast apps Can be done on your own domain More control of the look and feel

Cons:

Less secure Harder to manage (in most cases) Requires another plugin (membership plugin) to implement on WordPress

Both private and premium podcasting are great solutions to navigating online relationships with listeners, necessary in a remote world.

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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In this encore episode of Podcast Insider, we review best practices when navigating industry events. In this retro-but-still-relevant episode, hosts Todd Cochrane, Mike Dell and MacKenzie Bennett share their extensive experiences and practical tips about attending industry conferences. The episode opens with Dell briefly introducing their experience at the Podcast Movement conference in Washington, D.C. last week.

Recent Experience – Mike opens with insights from the Podcast Movement conference in Washington, D.C.

Flexibility at the Event – Todd underlines the value of adaptability for spontaneous engagements and social events at conferences.

Real-Life Examples – Mike talks about gaining listeners by attending a niche event related to his “Fast Food History” podcast.- Todd discusses how attendance at CES and DragonCon enhanced connections and podcast reach.

Building Credibility and Network – Importance of press passes highlighted. – Todd mentions a successful networking example with GoPro at CES.

Practical Tips for Industry Events – Wear comfortable shoes. – Stay hydrated and manage health. – Be prepared but open to new opportunities.

Networking Importance – MacKenzie and Mike tout networking as key to gaining speaking opportunities and insights.

Production and Content Creation Insights – Challenges and strategies for live broadcasting at events like CES and post-production efforts discussed.

Advice for New Conference Attendees – Dress comfortably, manage time efficiently, keep devices charged, and maintain health with hand washing and sanitizing.

Looking Forward – It’s good to start with local events and progress to national conferences. – Invite listener engagement through upcoming events and their website for more resources.

Episode Conclusion – Todd encourages maximizing conference experiences for personal and podcast growth.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Podcast Websites: What Do You Need in 2024?

As the podcasting landscape becomes increasingly competitive, a dedicated website is no longer just a digital hub but a vital tool for podcasters. It serves as the central point for audience engagement, brand building, and content monetization. In 2024, having a well-designed, fully functional podcast website is essential for creators looking to stand out, enhance discoverability, and create a lasting connection with their listeners.

Creating a website for a podcast offers several benefits and serves multiple purposes, enhancing the podcast’s reach, engagement, and overall success. We at Blubrry HIGHLY recommend a website, but we will also talk about why you might not want a podcast website.

Today’s Hosts: Mike Dell and Todd Cochrane Reasons for a Podcast Website: A central hub for your show – Moonbase Alpha! There is no better place to send your listeners than YOUR site. If you disappear from one of the apps, people know where you are.

SEO

Feeding the search engines is going to help you get found when someone searches your subjects and guests. Allows you to write better show notes that can be found by the search bots.

Branding

Having your own website gives you total control over your branding.

Engagement

Having a forum, contact form, and email list signup on your website gives your listeners a place to interact with you and your show

Monetization

Your own site gives you a place to promote your sponsors, sell merch, sell your own consulting services and other things like Adsense ads

Extra content

Blogs Video Transcripts Additional resources

Analytics (web)

You can setup Google Analytics or another web analytics system and get some more information about how you listeners and web visitors use your site.

A place to put…

Your podcast player(s) Episode Archive or playlist player Expanded show notes Contact info Announcements Merch store Ads Your services/products Why you might NOT want a website

Short on Time

Maintaining a website CAN take some time

Technical Skills

Not everyone is cut out to build a website, But it’s not as hard as you might think

Cost

Domains Web hosting Blubrry will give you a website with podcast hosting

Focus on Core content (the audio)

You just want to do the show and not mess with the rest Keeping it simple

Social Media

If you already have a big following on social media and that is where your listeners interact with you

Thanks for listening! Check back next week for another Episode of Podcast Insider!

Subscribe & Follow:

Subscribe to our podcast for more insights and updates. Follow us on social media for the latest news and tips!

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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The Blubrry Thrive Bundle offers a comprehensive suite of tools designed to enhance your podcasting experience, making it easier to create, promote, and analyze your content.

Today’s Hosts: Todd Cochrane and MacKenzie Bennett Here are some key benefits of Blubrry’s Thrive Bundle: Podcast AI Assistant (PAI): Episode Planning: Assists with generating intelligent episode topics, guest questions, and bios. Post-Production: Creates transcripts, suggests titles, generates show summaries, bullet points, and episode art. Social Captions: Crafts platform-specific promotional content to extend your reach. Clip Highlights: This feature will allow the creation of promotional clips for social media​. Dynamic Ad Insertion: Enables pre-roll, allowing you to monetize your content more effectively. Supports multiple campaigns and provides real-time performance metrics to optimize advertising efforts​.

Advanced Podcast Metrics:

Episode Comparison: Compare the performance of up to five episodes to identify trends and optimize content strategies. Listener and Subscriber Data: Unique metrics to track your show’s growth and adjust strategies accordingly. Average Daily Plays: Insights into your podcast’s growth and long-term consumption trends​ (Blubrry Podcasting)​​ (Blubrry Podcasting)​. Event Tracker: Coordinate critical dates for your podcast and how it affects your stats. Quicklinks Features: Customizable links to direct your audience to various destinations such as your website, donation pages, and more. Enhanced engagement features including external hyperlink support and analytics tracking​ (Blubrry Podcasting)​​ (Blubrry Podcasting)​. Apple Podcast Reviews Integration: View and share your Apple Podcast reviews directly from the Blubrry stats dashboard, helping you to promote your podcast’s accolades on social media​ (Blubrry Podcasting)​. Thrive Is Included in August For the entire month of August all of our thrive features are available to any hosting customer We are constantly adding new features to the Thrive Bundle Affordable after the fact, for an additional $10 a month

Overall, the Thrive Bundle aims to streamline your podcast production and promotion processes, allowing you to focus more on creating high-quality content and engaging with your audience​ (Blubrry Podcasting)​​ (Blubrry Podcasting)​.

For more details, you can visit the Blubrry Thrive Bundle page and the related blog posts on their website.

Subscribe & Follow:

Subscribe to our podcast for more insights and updates. Follow us on social media for the latest news and tips!

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Tracking Podcast Milestones Just Got Easier with Blubrry’s Event Tracker

In this episode, we dive into Blubrry’s latest feature release—an Event Tracker integrated into our Podcast Statistics Dashboard. Designed to enhance your podcasting strategy, this new tool is a game-changer for podcasters looking to streamline their workflow, better understand their audience, and optimize their content planning.

Today’s Hosts: Mike Dell and MacKenzie Bennett

Join us as we explore how this feature works, its benefits, and tips on how to make the most out of it.

Overview of Blubrry’s Event Tracker

1. Benefits of the Event Tracker Calendar

Streamlined Workflow: Helps podcasters plan and track events, episodes, and promotional activities all in one place. Audience Insights: Correlate spikes in audience engagement with specific events, such as marketing campaigns, guest appearances, or episode releases. Content Planning: Offers a visual representation of past and upcoming content, aiding in better scheduling and content diversity.

2. How It Helps Podcasters

Data-Driven Decisions: Leverage detailed analytics to understand the impact of various events on podcast performance. Enhanced Marketing Strategies: Ensure you reach your goals by planning and including crucial dates in our tracker so you can more easily analyze promotional tactics. Time Management: Efficiently manage your podcasting schedule to avoid last-minute rushes and ensure consistent episode releases.

3. Practical Tips for Using the Event Tracker Calendar

Set Up Regular Events: Mark regular occurrences such as weekly episode recordings, special segments, or seasonal themes. Marketing Efforts: Date all promotional activities, like social media campaigns, email newsletters, and ad placements, to see which strategies yield the best results. Analyze Trends: Review historical data to identify patterns in audience behavior and adjust your content and marketing strategies accordingly.

4. Getting Started

Locate the podcast Event Tracker in the blue top bar of the stats dashboard. A quick guide on setting up your first event.

The Event Tracker is a valuable tool for any podcaster looking to take their show to the next level. Whether you’re aiming to grow your audience, refine your content, or optimize your marketing strategies, this feature provides the insights and organization needed to succeed.

Subscribe & Follow

Subscribe to our podcast for more insights and updates. Follow us on social media for the latest news and tips!

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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Take Your Podcast With You

Welcome to another episode of the Podcast Insider, where we bring you tips, tricks, and insights to elevate your podcasting game. At some point you’ll likely have to adjust your podcast due to travel for work, vacation or just a desire in a change of scenery. Recording on the go can be both exciting and challenging, but we’re here to alleviate those fears. Join us as we dive into the essentials of mobile podcasting, from choosing the right gear and finding the perfect location to maintaining sound quality and managing technical issues. Get ready to learn how to podcast from anywhere and keep your content fresh and engaging, no matter where your journey takes you!

Recording a podcast while traveling can be a bit challenging, but with the right preparation and tools, it can be done smoothly. Here are the steps to follow:

Packing for a remote recording Setup for a remote recording For Solo Recording

Equipment

Portable Recorder or Computer (Phone would work too but not as well) Microphone USB dynamic mics are best (ATR2100, Q2U or something like that) Headphones Windscreen if you are going to be outdoors Don’t forget your cables and adapters! Mic stand or mount if you need one Camera, lights and mount if you are doing video

Solo recording on the road is much easier than multi-host or interviews (unless it is an in-person interview).

Make sure you are in a quiet environment or if you want ambient sounds, find a location that you will not be disturbed while recording.

For Multi-host Recording

Same sort of equipment as solo, but add to it for more than one host or guest

If in-person co-host or guest

Make sure to bring mics for everyone AND be able to connect them to your recorder. (The Zoom h-Series recorders can have 2-6 microphones plugged in) Using one mic for two or more people CAN work, but is not as good as having one for each person.

If Remote co-host/guest:

Make sure you have the best internet connection you can. Wired internet is better than Wifi or hot spotting your phone Use remote recording software such as CleanFeed, Zencatr, Zoom or something that allows the recording to happen in the cloud.

Todd discusses mobile recording at a conference

Mike tells a story about podcasting in the car

Planning ahead allows you to continue producing your podcast while traveling. By preparing your content, choosing the right portable equipment, and finding a quiet recording location, you can maintain your podcast’s quality on the road. With a bit of organization and flexibility, you can seamlessly integrate podcasting into your travel routine.

Thanks for listening! Check back next week for another episode of Podcast Insider!

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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 Offering insights into the implications of using AI-generated content.

Have you given AI a try yet when it comes to your podcast? Today, we are diving into the topic of copyright and the role of artificial intelligence in podcasting. Barry Kantz, General Counsel and CFO at Blubrry joins Mike to explore the legal intricacies and practical implications of using AI-generated content in your podcast. Featuring current trends and potential future legislation, this episode offers valuable insights for podcasters navigating the evolving landscape of content creation and copyright.

Tune in to learn how to protect your work and stay ahead in the industry.

Today’s Hosts: Mike Dell and guest Barry Kantz

Mike and Barry kick off the episode discussing the intersection of copyright and AI in podcasting, offering insights into the implications of using AI-generated content.

Legal Considerations with AI and Copyright:

Barry delves into the legal landscape surrounding AI-generated content, emphasizing that under U.S. law, AI-generated content cannot be copyrighted as it is not created by a human. The discussion references the famous “monkey selfie” case (Naruto v. Slater), which set a precedent that only humans can hold copyrights.

Practical Advice for Podcasters:

All podcasters should modify AI-generated content to make it their own and avoid potential legal issues. This is important, understanding that AI-generated content, particularly text, is built on probabilities and not direct copying.

The Role of AI in Content Creation:

Growing use of AI in generating show notes, images, and even music. AI-generated content can be useful, there are nuances and potential legal pitfalls, especially concerning copyright.

Future of AI in Podcasting:

The conversation touches on ongoing court cases and possible future legislation that may shape the use of AI in content creation. Barry mentions that in Japan, AI-generated content can be legally owned, a contrast to the current U.S. stance.

Final Thoughts:

By acknowledging that while AI tools are becoming increasingly sophisticated, authentic human voices and emotions in podcasting remain invaluable. Blubrry highly encourages podcasters to stay informed about legal developments and make informed decisions about using AI in your work.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

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In this episode of Podcast Insider, hosts MacKenzie Bennett and guest Aaron Hope discuss effective strategies for using visual elements to market a podcast. They open by emphasizing the importance of incorporating design and aesthetics into podcast marketing to enhance listener engagement and share-ability across digital platforms.

Today’s Hosts: MacKenzie Bennett and Aaron Hope 1. Social Media Graphics

Why Use Them:

Grab attention quickly in crowded social media feeds. Convey key information about your podcast episodes. Increase share-ability and engagement.

How to Use Them:

Create Episode Announcements: Design visually appealing graphics to announce new episodes. Include the episode title, a brief description, and where to listen. Highlight Guest Appearances: If you have guest speakers, create graphics featuring their photos and names to attract their followers. Share Quotes and Clips: Pull interesting quotes or clips from your episodes and pair them with relevant images or backgrounds to create engaging posts.

Tools to Use:

Canva Adobe Spark Pablo by Buffer 2. Promotional Videos

Why Use Them:

Videos are highly engaging and can convey more information in a short time. They help to build a stronger connection with your audience through visuals and sound.

How to Use Them:

Teaser Videos: Create short teaser videos that highlight what listeners can expect from the next episode. Include key points or interesting segments. Behind-the-Scenes Clips: Show the making of your podcast, interviews, and fun moments. This builds a personal connection with your audience. Listener Testimonials: Compile short video testimonials from your listeners sharing their favorite episodes and what they love about your podcast.

Tools to Use:

Capcut Wave.video Adobe Premiere Rush iMovie 3. Audiograms

Why Use Them:

Combine audio clips with visual elements to create engaging content. Easily shareable on social media platforms. Highlight key moments or interesting segments from your episodes.

How to Use Them:

Highlight Key Segments: Select impactful or intriguing segments from your podcast episodes and turn them into audiograms. Promote New Episodes: Use audiograms to tease new episodes by featuring compelling sound bites. Share on Social Media: Post audiograms on Instagram, Twitter, Facebook, and LinkedIn to reach a wider audience.

Tools to Use:

Headliner Wavve Audiogram Tips for Effective Visual Storytelling Consistency is Key: Maintain a consistent visual style and branding across all your graphics, videos, and audiograms. Use the same color scheme, fonts, and logo to build brand recognition. Engage Your Audience: Ask questions, encourage shares, and respond to comments to foster engagement. Use visuals to create interactive content like polls and quizzes. Track Performance: Use analytics tools to track the performance of your visual content. Pay attention to engagement metrics such as likes, shares, and comments to understand what resonates with your audience. Stay Authentic: Authenticity builds trust. Show your personality and let your unique voice shine through in your visuals.

Concluding the episode, MacKenzie and Aaron emphasize the importance of consistency and authenticity in visual marketing. They encourage podcasters to maintain a consistent aesthetic that aligns with the podcast’s core message and brand identity. This consistency helps in building a recognizable brand across various platforms.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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In this episode, MacKenzie and Mike discuss critical elements that may be missing from your podcast. They cover essential areas to enhance your podcast’s success and listener engagement.

Being this is Episode 404, we figured it would be a good time for you (and us) to try and figure out what might be missing from your podcast.

8 Potential Gaps Holding Back Your Podcast’s Success 1. Marketing and Promotion:

• Strategies for effective social media marketing • Leveraging SEO for podcasts • Collaborating with other podcasters for cross-promotion • Utilizing email newsletters to engage listeners • Paid advertising options and best practices

2. Audience Engagement:

• Techniques for increasing listener interaction • Running contests and giveaways • Creating a community around your podcast (e.g., Facebook groups, Discord servers) • Responding to listener feedback and incorporating it into episodes

3. Technical Aspects:

• Advanced audio editing tips • Best practices for remote recording • Upgrading your podcasting equipment • Troubleshooting common technical issues • Backup strategies for recordings and files

4. Content Creation:

• Brainstorming unique episode ideas • Structuring episodes for maximum impact • Storytelling techniques for podcasters • Incorporating multimedia elements (e.g., video, live streaming) • Scripting versus improvisation: finding the right balance

5. Monetization:

• Different monetization models (ads, sponsorships, merchandise, Patreon) • Approaching potential sponsors • Pricing and negotiating sponsorship deals • Creating exclusive content for paying subscribers • Financial management for podcasters

6. Analytics and Growth:

• Understanding podcast analytics and metrics • Tracking and improving listener retention rates • Strategies for growing your listener base • Analyzing competition and finding your niche • Using feedback and data to improve your content

7. Legal and Ethical Considerations:

• Understanding copyright and fair use in podcasting • Contracts and agreements with guests and collaborators • Ethical interviewing and content creation practices • Handling sensitive or controversial topics responsibly

8. Personal Development:

• Time management and productivity tips for podcasters • Maintaining creativity and avoiding burnout • Continuing education and staying updated with industry trends • Networking with other podcasters and industry professionals • Setting and achieving podcasting goals

We’re sure all podcasters could come up with more things to check and make sure you are including in your podcast work-flow.

Thanks for listening! You can always find us at podcastinsider.com and of course, blubrry.com.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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The Blubrry team spills their secrets on how to be consistent and how to stay motivated for podcast success. Mike and MacKenzie have a combined 30 years of podcasting and in this episode, they explore practical strategies, share inspiring stories, and offer expert tips to help you keep your passion alive and your episodes on schedule.

Join us as we uncover the secrets to sustaining your podcasting momentum and turning your creative vision into a long-term success.

Here Are 11 Tips to Help You Podcast Consistently

1. Set Clear Goals:

Define what you want to achieve with your podcast. Clear goals give you something to strive for and help maintain focus. Whether it’s reaching a certain number of episodes, growing your audience, or monetizing, having a target can be very motivating.

2. Create a Content Calendar:

Plan your episodes in advance. A content calendar helps you stay organized and ensures you have a steady flow of topics to cover. It can also help you align your episodes with relevant events or seasons.

3. Batch Recording:

Record multiple episodes in one sitting. This can be a great way to ensure you have a backlog of content ready to go, reducing the pressure of producing an episode every week.

4. Engage with Your Audience:

Listener feedback can be incredibly motivating. Engage with your audience through social media, emails, or comments. Knowing that people are listening and valuing your content can give you the boost you need to keep going.

5. Collaborate with Others:

Collaborating with other podcasters or guests can bring fresh perspectives and ideas to your show. It can also introduce you to new audiences and provide a motivational boost through shared enthusiasm. Maybe even promo swaps or guesting on other podcasts in your topic area.

6. Continual Learning and Improvement:

Invest in your skills by learning more about podcasting, audio editing, marketing, etc. Improvement can be a great motivator as you see the quality of your podcast enhance over time. Listen to podcasts (Like this one) and others that report about what is going on in podcasting. Sign up for podcasting newsletters. Take an audio editing class or watch YouTube videos about the editing software you are using. Attend relevant topic conferences and podcast events

7. Stay Passionate About Your Topic:

Choose topics that you are passionate about. Your enthusiasm will not only keep you motivated but also engage your listeners more effectively.

8. Take a break if you need one:

Don’t be afraid to take breaks when needed. Burnout can be a major de-motivator, so it’s important to take care of your mental and physical health. Schedule breaks or hiatuses to recharge. Play re-run episodes or run an episode you recorded earlier to cover your break.

9. Celebrate Milestones:

Celebrate your achievements, whether it’s your 10th episode, 100th download, or first piece of positive feedback. Recognizing your progress can be very encouraging.

10. Monetization and Rewards:

If possible, monetize your podcast. Financial rewards can be a strong motivator. This could be through sponsorships, merchandise, Patreon, or other revenue streams.

11. Join Podcasting Communities:

Being part of a community of podcasters can provide support, inspiration, and accountability. Online forums, social media groups, or local meetups can be great places to connect with fellow podcasters.

Implementing these strategies can help you maintain motivation and consistency in your podcasting journey.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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We have been busy! Today let’s go over all the innovations Blubrry offers that you should know about – but might not have heard of. Whenever something new comes out we put the word out and our course build documentation. Then we tend to press on to the next big thing. Sometimes it’s good to step back and give you an overview of all we have to offer.

Blubrry’s Innovative Podcast Tools Hosting and Publishing Podcast Hosting: Various plans from Standard to Pro, including unlimited storage and advanced tools. WordPress Integration: PowerPress plugin for seamless management from WordPress. Private Podcasting: Secure podcasts for designated listeners. Vid2Pod: Converts YouTube playlists into audio podcasts. Monetization Programmatic Advertising: Automatically inserts ads into your podcasts. Dynamic Ad Insertion: Allows sophisticated ad campaigns for both new and existing episodes. Premium Podcasting: Provides options for ad-free, bonus content, and early releases. Value4Value: Accepts donations in Bitcoin and traditional currency. Analytics and Growth Podcast Statistics: Detailed analytics including geo, apps, and devices. Audience Surveys: Collects demographics directly from listeners. Podcast Directory: Promotes your podcast in a large directory. MyCast: This service combines all your subscriptions into one RSS feed. A great use-case is to take all your video podcasts from RSS feeds and combine them into one “Playlist” style feed to subscribe to in a Set-top Box (Roku or Apple TV) podcast app. Media Kit: Creates a comprehensive overview for potential advertisers. Additional Features Podcast AI Assistant: Assists with planning, production, and promotion. Thrive Bundle: Enhanced tools including advanced stats and ad insertion. Pro-Production: Professional assistance for podcast launch and regular publishing. blubrrypro.com. Concierge Service: Full setup assistance for your podcast. Transcription and Closed Captioning: Makes podcasts accessible with transcriptions. Media Mastering: Professional audio processing by Auphonic. Podcasting 2.0 support: Blubrry is the #1 podcast hosting company for supporting Podcasting 2.0 features. Learn more at podcastindex.org.

Blubrry offers a robust set of tools and services to support podcasters from inception to monetization and growth, making it a comprehensive platform for both new and experienced podcasters​.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Welcome to another exciting episode of our podcast! In this episode, we discuss the world of video podcasting and specifically just how easy it can be with Blubrry. Podcasters and creators of all levels will learn about the unique opportunities and challenges video podcasting presents. Join us as we discuss the technical aspects of video production, content creation techniques, and how to effectively engage with your audience through visual storytelling.

When it comes to podcasting in general, a video podcast is not that much harder to publish in an RSS feed than audio is. Simply upload an mp4 (the best format for a video podcast) and the rest is the same. On the production side, it’s a bit more complex.

Doing a video podcast via RSS is more cancel-proof. It also allows you to distribute to more than one platform.

Here are some things to think about if you are going to do a video podcast:

Technical Setup

Quality Equipment: Invest in a good camera, microphone, and lighting. Editing Software: Use reliable video editing software to ensure high-quality production. Hosting Platform: Choose a hosting platform such as Blubrry that supports video files and can generate an RSS feed. Note: Video files are much larger than audio files.

Content Preparation

Script/Outline: Prepare a script or outline to keep the podcast organized and engaging. Consistency: Maintain a regular schedule for releasing episodes. Target Audience: Know your target audience and tailor content to their interests.

Recording

Environment: Record in a quiet, well-lit space to minimize background noise and visual distractions. Testing: Test your equipment and settings before recording to avoid technical issues. Backup: Always have a backup recording to prevent data loss.

Post-Production

Editing: Edit for clarity and pacing, and remove any mistakes or unwanted sections. Video can be more challenging to edit than audio. If you are going to do an audio version of your video, edit the video and then extract the audio for your audio podcast (in that order). Branding: Add intros, outros, and any branding elements to create a professional look. Transcripts: Provide transcripts for accessibility.

Distribution

RSS Feed: Ensure your RSS feed is properly configured to distribute video content. Platforms: Submit your RSS feed to various podcast platforms like Apple Podcasts, Podcast Index and some others. (Video is not used on as many platforms as audio is.) As a secondary distribution, upload to YouTube, Facebook, X, Spotify if you’re careful and other social media. SEO: Optimize episode titles, descriptions, and tags for better discoverability.

Marketing

Promotion: Use social media, email newsletters, and collaborations to promote your podcast. Engagement: Engage with your audience through comments, social media interactions, surveys and feedback. Analytics: Monitor analytics to understand viewer behavior and improve future episodes.

Legal Considerations

Copyright: Ensure you have the rights to all content used, including music and images. Disclaimers: Include any necessary disclaimers or disclosures for transparency.

Miscellaneous

Storage: Have adequate storage for video files and backups. Updates: Keep your equipment and software updated to avoid technical issues. Adaptability: Be open to feedback and willing to make changes to improve your podcast.

Thanks for tuning in to this episode all about video podcasts! We hope you found our discussion informative and inspiring. Remember, integrating video into your podcasting strategy can open up new avenues for audience engagement and growth. Until next time, keep creating, keep sharing, and happy podcasting!

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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We’ve got a special episode of Podcast Insider as the Blubrry team celebrates our 400th episode! Join us as we reflect on our journey, share highlights and stories from past episodes, and discuss what’s next for Blubrry Podcasting. This milestone is a testament to our incredible community of podcasters, listeners, and supporters. Thank you for being part of our journey!

Episode 400 is likely not completely accurate. We guessed when we started Podcast Insider by adding up all the prior episodes of all the prior podcasts, but it’s close enough

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Today Blubrry discusses the essentials of building and maintaining a podcast website. We explore why having your own site is crucial for total control over your content and audience engagement. Specifically, we’ll focus on the advantages of using WordPress paired with our plugin, PowerPress. Your show is never safer than when it’s in your hands.

If you are using WordPress and PowerPress for your podcast publishing, YOU are the platform. This is good. You own the feed address and get all the SEO benefits to your brand. BUT, with great power, comes great responsibility!

Here are the main pros and cons of being your own podcast platform. Pros

1. Control and Customization

Full Control: You have complete control over your content, layout, and feed settings. Customization Options: PowerPress offers various customization options for your podcast, including episode-specific settings, SEO features, and advanced feed settings.

2. SEO Benefits

SEO Integration: WordPress is SEO-friendly, and PowerPress enhances this by allowing you to optimize your podcast episodes for search engines. Increased Visibility: Proper SEO practices can increase your podcast’s visibility, attracting more listeners.

3. Integrated Website

Unified Platform: Having your podcast and website on the same platform can simplify management and provide a seamless experience for your audience. Additional Content: You can easily add blog posts, show notes, and other content related to your podcast episodes.

4. Monetization and Analytics

Monetization Options: You can integrate ads, affiliate links, and other monetization methods directly on your site. Detailed Analytics: PowerPress provides detailed podcast analytics, helping you understand your audience and improve your content.

5. Community and Support

Large Community: WordPress has a large community of users and developers, providing extensive support and resources. Regular Updates: Both WordPress and PowerPress receive regular updates, ensuring your site remains secure and functional. Cons

1. Technical Knowledge Required

Learning Curve: Setting up and managing a WordPress site with PowerPress can be complex, especially for beginners. Maintenance: Regular updates and maintenance are required to keep your site secure and running smoothly.

2. Hosting Costs

Additional Costs: You need to pay for web hosting, domain registration, and possibly premium plugins or themes, which can add up.

3. Potential for Technical Issues

Compatibility Issues: Plugins and themes can sometimes conflict, causing issues that need troubleshooting. Security Vulnerabilities: A poorly maintained WordPress site can be vulnerable to security threats, requiring vigilance and security measures. Too much security: Your RSS feed needs to remain public and not behind any firewalls or other blocking for security reasons. Some systems can block your feed from Apple and other destinations which defeats the podcasting works. In most cases, you are not trying to protect Fort Knox!

4. Time-Consuming

Content Management: Managing a WordPress site can be time-consuming, especially if you’re also focusing on creating podcast content. Backup and Recovery: Regular backups are essential to avoid data loss, adding to the time and effort needed.

5. Dependence on Plugins

Plugin Reliance: Relying heavily on plugins to from the way your site LOOKS can sometimes lead to issues if plugins become outdated or unsupported. Performance Impact: Too many plugins can slow down your website, affecting user experience and SEO.

At the end of the day you are responsible for the well-being of your podcast and it’s corresponding website. Blubrry is here to help you and ensure that you are able to get the best experience possible, but the fate of your podcast is in your hands.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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The podcasting path has been long and prosperous for our Podcaster of the Month, Greg Thompson.

Greg Thompson

Since its launch in 2016, Thompson’s show, PodWheels, has produced more than 1,500 podcast episodes while generating more than 200,000 downloads. In this episode of Podcast Insider, he shared with us the long and winding road that led his career from sports celebrity interviews to the shared wisdom and important insights of truckers. Join Mike Dell as he learns of the incredible journey of Greg Thompson and the impactful stories from the world of trucking.

Check out the Podwheels network here

Find his Podcaster of the Month article here

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Today we dive into the cutting-edge world of advertising strategies tailored specifically for podcasters. The monetization opportunities for podcasters is always changing, but there are a few ways that will always stick around. In this episode, we explore innovative ad techniques that go beyond traditional methods, helping you maximize your revenue while maintaining a seamless listening experience for your audience. The Blubrry team’s expert advice on this topic can helps with actionable insights and advice to elevate your ad game. Discover how to transform your advertising approach to stand out in the ever-competitive podcasting industry.

Two Main Types of Podcast Ad Strategies:

1. Dynamic Ad Insertion (DAI): (Programmatic) This allows podcasters to insert ads into their episodes dynamically, so different listeners might hear different ads depending on factors like location, listening platform, or time of day. This flexibility means that ads can be more relevant and timely. 2. Content Insertion: You manually set this up to insert ads, promos, intros, outros, and other such content. It’s less dynamic than DAI as it’s the same for everyone who listens during the time period set in the system.

Ad insertion technology offers podcasters a variety of ways to enhance their podcasts and monetize their content effectively.

Here are some key uses of ad insertion tech in podcasting:

Time-sensitive Advertising: Podcasters can insert ads that are relevant only for a certain period, such as promotions for an upcoming event or a sale that is about to end. After the event or sale, they can replace the ad with another without altering the original content of the podcast. A/B Testing: With ad insertion technology, podcasters can test different ads to see which performs better with their audience. This can be done by alternating between different ad versions across different episodes or even within the same episode over time. Improved Listener Experience: By using ad insertion, podcasters can place ads in natural breaks within the content, making the listening experience less disruptive. This strategic placement can help maintain listener engagement and reduce the likelihood of listeners skipping ads. Back Catalog Monetization: Podcasters can monetize older episodes by inserting new ads into them. This makes the entire catalog a potential source of revenue, not just the latest episodes. Tiered Subscription Models: Some podcasters offer ad-free versions of their podcasts to subscribers while using ad insertion to monetize the free versions. This can encourage more subscriptions while still generating revenue from non-subscribers. Sponsorship Flexibility: Ad insertion technology makes it easier for podcasters to manage sponsorships. They can switch sponsors across different episodes or seasons without needing to re-record anything. Performance Tracking: Podcasters can track how well different ads perform in terms of listener engagement and interaction. This data is crucial for improving ad strategies and demonstrating value to advertisers. Replacing Beg/End: Change your intro messages/music/outros at the beginning or end of your shows.

Ad insertion tech (or, more accurately for this discussion, content insertion) is available in three ways at Blubrry; htey can be used for more than just advertising.

Here is what we offer at Blubrry: Manual ad insertion (Pre-roll only). Pre-roll ads for Thrive Bundle or Pro Hosting Manual ad insertion (Pre, Post, and Mid-roll). Full ad insertion with Blubrry Pro hosting Programmatic ad insertion. (DAI) Ads are automatically sold and inserted for you. You share in the revenue. $ This is available to ALL Blubrry hosting customers at no additional cost.

By leveraging these capabilities, podcasters can not only increase their revenue but also improve the quality of their content and the satisfaction of their listeners.

Thanks for joining us on Podcast Insider, where we bring you insider access to the tools you need to succeed. Until next time, keep podcasting!

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Creating exclusive content for paying podcast listeners is an excellent way to provide additional value and encourage more listeners to subscribe to premium tiers. Blubrry offers premium podcasting for creators to offer to their audience in hopes of not only creating special, specific content for them, but monetizing said content as well.

Here are several ways podcasters can offer exclusive content to their paying subscribers:

Bonus Episodes: Offer additional episodes that are available only to paying subscribers. These could include deeper dives into topics discussed in regular episodes, interviews with special guests, or entirely unique content not available in the main feed. Early Access to Episodes: Allow paying subscribers to listen to episodes before they are released to the general public. This early access can be a significant draw for dedicated fans who eagerly anticipate new content. Ad-Free Listening: Provide an ad-free experience for subscribers, which can make listening more enjoyable and streamlined. Extended Episodes: Offer longer versions of regular episodes with extended discussions, additional segments, or uncut interviews that non-paying listeners don’t get to hear. Behind-the-Scenes Content: Share insights into the podcast production process, including planning sessions, bloopers, and discussions about how episodes are put together. This type of content gives listeners a sense of involvement in the creative process. Exclusive Q&A Sessions: Host live or recorded Q&A sessions where paying subscribers can submit questions. These could be about the podcast content, general advice, or personal questions for the host. Interactive Content and Polls: Allow subscribers to vote on upcoming episode topics, guests, or other elements of the show. Engaging listeners in the content creation process can increase their investment in the podcast. Member-Only Community Access: Create a private forum or chat group, such as on Discord or Slack, where subscribers can interact with each other and the hosts. This community aspect can be a strong incentive for fans to subscribe. Exclusive Merchandise: Offer merchandise like t-shirts, mugs, or stickers that are only available to paying members or at a discounted rate compared to general availability. Special Events: Invite subscribers to exclusive online or in-person events such as live recordings, meet-and-greets, or workshops. Personalized Messages or Content: Provide personalized shout-outs, birthday messages, or other personalized content that makes subscribers feel valued on a personal level.

By leveraging these strategies, podcasters can create a compelling subscription offering that enhances listener engagement and boosts revenue, all while rewarding their most loyal fans with valuable content.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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A Rising Tides Raises All Ships

As the world of podcasting continues to grow, creators must find innovative ways to expand their audience. Today, we’re diving into the art of cross-posting, a powerful tactic that leverages the magic of collaboration. Podcasters that team up with fellow hosts can amplify their reach and introduce each other’s content to a whole new crowd. Take note of these strategies and join us as we explore how to make cross-posting work for podcast hosts and their podcasting allies.

Today’s Hosts: MacKenzie Bennett and Todd Cochrane Cross-post Strategies for Podcaster Collaboration Guest Appearances: One of the most common forms of collaboration is inviting a podcaster from another show to be a guest on your podcast and vice versa. This exposes both podcasts to each other’s audiences, potentially increasing listenership. Co-Hosting Episodes: Occasionally co-hosting episodes on each other’s platforms can mix things up for listeners and offer fresh perspectives and discussions, which can be particularly engaging and attract followers from each host’s base. Cross-Promotions: Podcasters can agree to promote each other’s shows. This could be through shout-outs during episodes, sharing each other’s content on social media, or including links in newsletters. It’s a simple yet effective way to reach new listeners who trust the recommender’s tastes. Content Collaboration: Working together to produce content, whether it’s a series, a special episode, or a segment within an episode, can blend the strengths and unique styles of each podcaster. This might involve thematic discussions, debates, or joint investigations. Community Events: Hosting live events, whether online or in person, can generate buzz and deepen engagement with audiences. These events can include live podcast recordings, Q&A sessions, or meetups, providing an interactive experience for listeners. Social Media Takeovers: Allow a fellow podcaster to take over your social media accounts for a day or vice versa. This can add variety to your content and introduce your audience to new voices and styles. Shared Resources: Pooling resources such as editing software, studio space, or marketing tools can reduce costs and increase production quality. Collaborators can also share knowledge and skills in these areas to enhance each other’s podcasts. Joint Ventures: Launching a new podcast together that combines the unique elements of each host’s existing podcasts can attract listeners from both audiences and capture new ones interested in the joint content. Affiliate Marketing: If both podcasts discuss similar topics or products, they can arrange to use affiliate links and promote products they genuinely like, earning commissions and providing valuable recommendations to their listeners. Network Partnerships: Joining or forming a network of podcasts that share a similar theme or audience can enhance cross-promotion opportunities and streamline various aspects of podcast production and marketing.

Be sure to implement today’s tips on collaboration and cross-promotion into your podcasting strategy.

Thanks for joining us on Podcast Insider, where we bring you insider access to the tools you need to succeed. Until next time, keep podcasting!

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Todd and Mike sprinkle bits of advice about what podcast statistics that podcasters should pay more attention to as well as the ones that are less crucial to creators overall understanding of their success. Podcasters should focus on key statistics that reflect their unique goals and aspirations instead of getting caught up in every available metric.

Remember the importance of not stressing over stats but focusing on consistency and quality of the content to ensure steady growth and audience retention in the long term.

Today’s Hosts: Mike Dell and Todd Cochrane

Podcast statistics can be an important way of measuring your podcast’s success. Depending on your goal, stats can give you insights that can help you adjust your show’s content and marketing strategy.

What to Look For In Your Podcast Stats

Aka these are the important podcast statistics in our opinion

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In today’s episode, we will delve into the podcast website must-have features, from selecting the perfect theme and SEO plugins to incorporating an effective audio player. Join us as we discuss the elements your podcast website needs, how to integrate social sharing, and tips to enhance your website’s user experience for your listeners.

Today’s Hosts: Mike Dell and MacKenzie Bennett

Creating a website for your podcast involves incorporating several essential tools and features to ensure functionality, audience engagement and SEO.

Podcast Website Must-Haves

RSS Feed Setup: Configuring an RSS feed specifically for the podcast, which enables the distribution of episodes to various podcast directories and platforms like Apple Podcasts, Spotify, and other podcast apps..

Integrating a Robust Podcast Player: Embedding a reliable podcast player that allows visitors to listen directly from the website. The player should support all episodes, offer play/pause functions, and track progress. The right player lets your listeners enjoy your content effortlessly on your site.

SEO Optimization: Implementing search engine optimization techniques to increase the website’s visibility and ranks well, attracting more listeners via search engines.

Episode Archive: A well-organized archive or library where visitors can browse through past episodes, categorized by date, topic, or guest.

Search Functionality: Implementing a search bar to help users quickly find episodes or content based on specific keywords or themes.

Subscription Options: Providing clear options for visitors to subscribe to the podcast via different platforms or email to receive updates on new episodes. Blubrry’s PowerPress provides a simple, pleasing subscribe widget.

Effective Social Media Integration: Links or buttons to share podcast episodes on social media platforms, and widgets to display recent social media posts related to the podcast. Be sure to make it easy for your audience to share your episodes and increase your podcast’s reach.

Contact Information: A dedicated section for contact information, encouraging listeners to engage, provide feedback, or send inquiries, possibly including a contact form.

About Page: Include an informative about page detailing the podcast’s mission, the hosts, and the background story to help new visitors understand more about the podcast.

Mobile Responsiveness: Ensuring the website is fully functional and looks good on mobile devices, considering many users might access the site from their phones.

Blog or News Section: A blog or news section where you can post updates, announcements, behind-the-scenes content, and additional resources related to podcast episodes.

Analytics Tools: Integration of tools like Google Analytics to monitor website traffic, listener behavior, and engagement metrics.

Accessibility Features: Making sure the website is accessible to all users, including those with disabilities. This might involve text transcripts of episodes, use of alt-text for images, and compliance with web accessibility standards.

Customizable Themes and Visuals: A visually appealing design that matches the branding of the podcast, which includes logos, color schemes, and a professional layout.

Security Measures: Ensuring the website has SSL certificates for security, especially if you’re handling subscriptions or personal information.

Blubrry’s free WordPress Site with hosting

Blubrry’s recommendations for podcast websites

You need a podcast website

Podcast website hosting

PowerPress for WordPress – manage your podcast on your site

Thanks for joining us on this deep dive into making your podcast website as powerful and engaging as your content. Remember, these elements are crucial for creating a space where your audience can connect with your show and share it with the world.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Sharing practical tips for landing a job in podcasting

Whether you’re a seasoned audio engineer or a passionate storyteller looking to break into the industry, this episode is packed with valuable advice from top insiders.We uncover necessary skills, the dos and don’ts of applying, and how to make your resume stand out. Long-standing Blubrry employees share our experiences to help you turn your podcasting aspirations into a rewarding career.

Today’s Hosts: Todd Cochrane, Mike Dell and MacKenzie Bennett

Finding a job in the podcast industry involves a mix of networking, skill development, and strategic job searching. Here are some steps and tips to help you navigate your way into a podcasting career:

1. Define Your Interests & Leverage Podcast Skillset As a podcaster you already have skills (Assuming you didn’t pay someone to do these things for you) Managing your RSS feed and distribution Show planning Show production (recording and editing) Producing show notes / posts Marketing the podcast Recording Editing audio/video 2. Build a Portfolio Create Your Own Podcast: This is a great way to gain hands-on experience and showcase your abilities. Contribute to Existing Podcasts: Offer to work (even as a volunteer initially) on existing podcasts to gain experience and build your portfolio. 3. Networking Social Media and Forums: Engage with podcast communities on platforms like Reddit, LinkedIn, and Twitter. Join discussions, ask for advice, and share your work. Events and Conferences: Attend podcasting workshops, conferences, and meetups to network with industry professionals. 4. Utilize Job Platforms Podcast-Specific Job Boards: Websites like Podjobs.net, Inside Podcasting, and the Podcast Movement’s job board are good places to find industry-specific listings. General Job Websites: Don’t overlook general job platforms like Indeed, LinkedIn, and Glassdoor. Use keywords related to podcasting to find opportunities. Company Websites: Always check the podcast companies’ websites career center. We at Blubrry occasionally need people and will post the jobs on our site. 5. Pitch and Apply Strategically Customize Applications: Tailor your resume and cover letter for each application to highlight the most relevant skills and experiences. Cold Outreach: Don’t be afraid to reach out to podcasters or podcast companies you admire to inquire about potential opportunities or to offer your services. 6. Continuous Learning Stay Updated: The podcast industry is evolving rapidly. Keep learning about new trends, technologies, and strategies to remain relevant. Podcasting Student Discount: Blubrry just announced a generous 50% off discount for a full year for our hosting plans for any college student. Learn more about the podcasting student discount here. 7. Consider Freelancing Freelance Platforms: Websites like Upwork, Freelancer, and Fiverr can be good places to find freelance podcast-related jobs and build more experience. Create Your Own Job: Content consulting Technical consulting Editor Host other people’s podcast Voiceover Marketing podcasts 8. Internships and Entry-Level Positions Start Small: If you’re new to the industry, an internship or an entry-level position can be a valuable stepping stone, offering both experience and networking opportunities.

Navigating a career in podcasting can be both challenging and exciting. Persistence, continuous learning, and active engagement with the podcasting community are key to finding your place in the industry.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Exclusive Content Has the Capability to Reshape the Podcast Industry

Companies like Spotify, Wondery, and Luminary have invested in exclusive podcasts, contributing to a more competitive environment. Blubrry, on the provider side has also started offering Premium podcasting subscription plans content creation for our podcasters. Are these efforts worth it for the podcast industry?

These directory platforms offer unique content to their subscribers, with Luminary, for instance, providing exclusives featuring well-known personalities and charging a monthly subscription fee.

This move towards exclusive content not only diversifies the podcasting ecosystem but also pushes platforms to innovate and improve their offerings to attract and retain listeners​.

These platforms offer unique content to their subscribers, aiming to stand out through exclusives with high-profile personalities and utilizing subscription-based models to thrive.

Today’s Hosts: Mike Dell, Todd Cochrane and MacKenzie Bennett How the drive for exclusive podcasts is affecting creators, listeners, and the platforms themselves.

Content Differentiation and Quality Improvement: Exclusive content platforms often strive to distinguish themselves through high-quality, unique programming. This competition can drive overall improvements in content quality across the industry, encouraging creators to innovate and invest more in production values.

Audience Fragmentation: Exclusive deals can lead to audience fragmentation, where listeners are spread across multiple platforms, each requiring separate subscriptions. This fragmentation could make it challenging for listeners to access all their favorite content without subscribing to multiple services, potentially leading to subscription fatigue.

Increased Monetization for Creators: Platforms that offer exclusive content deals often provide substantial financial incentives to creators. This influx of resources can enable creators to produce higher-quality content and potentially expand their operations, but it might also create a divide between creators who secure exclusive deals and those who don’t.

Discovery Challenges and Opportunities: Exclusive platforms may offer better discovery tools and marketing support for their content, helping some podcasts reach larger audiences. However, the exclusivity could also limit discovery opportunities for those podcasts outside of the platform, potentially stifying their audience growth.

Innovation in Content and Distribution: The push for exclusivity can lead to innovation not only in the content itself but also in how it is distributed and consumed. Platforms might introduce new features, interactive content, or cross-medium storytelling to differentiate their offerings.

Potential for Consolidation: As exclusive platforms grow and solidify their positions, there could be a trend towards consolidation in the podcast industry, with larger players acquiring smaller ones or exclusive deals leading to a concentration of popular content on a few platforms. This could impact competition and diversity within the industry.

Impact on Independent Creators: While exclusive deals can be lucrative for some creators, they may also pressure independent creators who wish to remain platform-agnostic. These creators might find it increasingly challenging to compete with the marketing and production capabilities of exclusive content.

Adapting Business Models: The growth of exclusive platforms may encourage the entire industry to explore and adopt new business models beyond traditional advertising, including direct listener support, premium content tiers, and hybrid models.

Global Expansion and Localization: Exclusive platforms with significant resources may also push for global expansion, investing in local content in non-English languages or adapting successful content for different cultural contexts. This could broaden the podcast industry’s reach but also raise challenges around cultural sensitivity and content relevance.

Conclusion

Overall, the rise of exclusive content platforms is:

Shaping the podcast industry in complex ways Driving innovation and competition but… Also raising questions about accessibility, diversity, and the sustainability of various business models

That’s a wrap for today’s episode on exclusive content platforms and their influence on the podcasting industry. We hope you’ve gained valuable insights into this evolving trend.

Remember, you can always reach out to us with your thoughts and questions. For more content like this, visit our website and be sure to follow us on social media.

Thank you for tuning in to Podcast Insider – until next time, keep podcasting!

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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A recap of the Mid-America Trucking Show and Podcast Movement Evolutions, featuring an interview with our April Podcaster of the Month, Cheryl Jones

In this enlightening episode of our podcast, Todd and Mike recap their experiences at two conferences they attend in March: the Mid-America Trucking Show and Podcast Movement Evolutions. Getting into the the details of these conferences, buzzing with innovation, inspiration, and insightful exchanges.

They share their experiences with keynote speeches that set new directions for the future of podcasting and reflect on the informative and inspiring conversations with today’s creators speaking on some of our latest releases, specifically Vid2Pod and PAI, our Podcast AI Assistant.

This episode packs in valuable takeaways, trend predictions, and behind-the-scenes glimpses from some of the industry’s most anticipated gatherings. Don’t miss out on this comprehensive recap that promises to fuel your passion for podcasting and perhaps, inspire your next big idea.

Today’s Hosts: Todd Cochrane and Mike Dell Mid-America Trucking Show More commonly called, MATS Mike attended this show to talk with truckers who want to or have a podcast Spoke with people about Vid2Pod for YouTubers that want audio podcasts as well One of the networks with Blubrry is PodWheels powered by Radio Nemo A massive conference overall Podcast Movement Evolutions More B2B than other podcast events Had some great conversations with partners, potential partners and organizations that are or will be doing podcasts Onboarded a Vid2Pod show from YouTube (now a podcaster) Reviewed our new podcast ai assistant, PAI April Podcaster of the Month, Cheryl Jones

Read more about Cheryl and her show here; her show is Thrive 55+ Podcast.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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In today’s episode of Podcast Insider hosts Todd Cochrane and Mike Dell discuss the new tools released by Blubrry Podcasting: Widgets & Embeds, and Vid2Pod. Widgets and Embeds are aimed at improving engagement with audiences and Vid2Pod makes it incredibly easy for video creators to also become audio creators.

The first of these services, Widgets and Embeds, offers a seamless integration of podcast content into websites and blogs. This tool allows podcasters to effortlessly share their episodes on various platforms, providing listeners with easy access to their favorite shows. With customizability and user-friendly design at its core, the Widgets and Embeds service ensures that podcasters can maintain their brand’s aesthetic while reaching a wider audience.

The second service, Vid2Pod, is a game-changer for podcasters looking to tap into the power of video content. This innovative feature simplifies the process of converting video content into podcast format, opening up a new realm of possibilities for content creation. Vid2Pod addresses the growing demand for versatile content consumption, allowing listeners to enjoy their preferred podcasts in whichever format they choose, be it audio or video. By bridging the gap between video and podcasting, Blubrry’s Vid2Pod service is set to revolutionize the way we think about content creation and distribution in the podcasting world.

Let’s delve into these new features from Blubrry Podcasting.

Today’s Hosts: Todd Cochrane and Mike Dell Widgets & Embeds

Been available for about two weeks, if you haven’t tried these widgets and embeds out yet you can find them under Show – Manage – Widgets from the sidebar in the Podcaster Dashboard.

PodRoll Recommends podcasts similar to yours This widget uses the PodRoll tag to promote the shows you like and can be used for cross-promotion Audience Survey Gives a link for your listeners to fill out your survey (from Blubrry) Subscribe/Follow Similar to our WordPress Widget, it gives links and logos for people to follow your show on the podcast apps. Funding Uses the funding tag for Paypal, Buy Me a Coffee or Pateron, Boostagrams (Or any donation site) V4V boosts just like in the apps Show Credits Shows any show-level credits for your show like Hosts, Producers and editors. Live Indicates live streaming status in real-time for listeners Gives your live status: future, currently live or past live streams Trailer Episode Shows a player with your trailer episode

Compatibility

Available for all websites that can embed iFrames, not exclusive to WordPress and accessible from the Blubrry dashboard.

Vid2Pod

Vid2Pod is a way for video-first creators (YouTubers) to have an audio podcast version of their show available in all the podcast apps without extra work. It will automatically create a podcast episode for any new video you put out on your playlist in YouTube (currently).

Automatically converts YouTube playlist videos to audio podcast episodes Targets video-first creators to expand to podcast platforms Automated conversion, metadata pulling, and direct publishing

Together, these two services enhance the podcasting landscape and also empower creators with more tools to expand their reach and engage with their audience in innovative ways.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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This week we released our latest tool for podcasting, our very own Blubrry PAI – Podcast AI Assistant. In this episode we go into detail on how our new artificial intelligence feature for Thrive Bundle customers completely changes the way they prepare for, publish and promote their podcast. This new podcast AI tool is a game-changer for our creators and we promise will simplify the podcasting process, saving all involved precious time and energy that can be devoted to your podcast recordings.

Today’s Hosts: Todd Cochrane and Mike Dell

Last week we talked about the Thrive Bundle at Blubrry. Now, the REST of the story.

Blubrry AI Release Blog Post Blubrry PAI Podcast AI Assistant Info Page Blubrry Thrive Bundle – The only way to get our AI tool is by purchasing our hosting add-on Features of Blubrry PAI, Podcast AI Assistant

Pre-Show, Episode Planning Features Topics suggestions Guest questions Will generate show flow content Post-Show, Episode Podcast Production Transcript Show title suggestions Show summary to use for show notes or more Bullet points Episode artwork Chapters (Podcasting 2.0) Social Production Social media captions Promotion email content Coming Later Highlight Clip Creation

We’ve always got more up our sleeve. Want a specific feature, be sure to let us know.

Join us for a Blubrry PAI Platform Walkthrough

Thursday, April 4th, at 5PM EST. Register here.

Don’t forget to subscribe to Podcast Insider for more insights on making the most of your podcasting efforts. Have questions or want to share your experiences with Blubrry PAI? Reach out to us on social media or send us an email.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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The Thrive Bundle from Blubrry is designed to empower podcasters of all levels.

From the novice just starting out to the seasoned professional looking to enhance their show. Combined with our renowned hosting services, detailed analytics, and seamless WordPress integration via the PowerPress Plugin, the Thrive Bundle offers tools and insights that are indispensable for podcast growth and audience engagement.

Today the team unpacks each component of the bundle and why it’s a steal for anyone looking for that extra dose of podcasting power.

Today’s Hosts: Todd Cochrane, Mike Dell and MacKenzie Bennett Introducing the Thrive Bundle

Pricing: An affordable add-on at just $10 a month to your existing plan.

Features of the Thrive Bundle Dynamic Ad Insertion Pre-roll: Automate the insertion of ads or promos at the start of your episodes to promote previous episodes, events, or sponsorships. Expanded Episode Listener Comparison: Analyze five episodes against trending ones to understand listener uptake and engagement. Listener and Subscriber Data: Track your audience growth with new statistics distinguishing between listeners and subscribers. Average Daily Plays (ADP): A unique metric offering insights into show growth and back catalog consumption. Quicklinks: Enhance audience engagement with customizable links, donations, and analytics. Podcast 2.0 Features: Leverage the latest podcasting standards for a richer listener experience. Apple Podcast Reviews: Promote your show’s success with easy social media sharing of listener reviews. Extra Metrics Episode Comparison Estimated Audience Average Daily Plays The Value of Quicklinks

Simplify audience engagement and support through donations, all while tracking effectiveness with Google Analytics.

Dynamic Ad Insertion

Benefits of pre-roll ad insertion for monetization and promotion.

Upcoming

Will be adding our AI service to the Thrive Bundle this spring.

Learn more about Blubrry’s Thrive Bundle in our write-up here.

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The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Take your show to the professional level

In today’s episode we are taking a close look at the benefits of professional podcast hosting — more so than using a reputable podcast hosting platform — but the pro hosting plan offered by Blubrry Podcasting. This episode is a goldmine for both budding and experienced podcasters as we explore the comprehensive features that Blubrry’s Pro Hosting offers, such as its unmatched bandwidth, detailed analytics, monetization capabilities and robust support and migration process.

Today’s Hosts: Todd Cochrane, MacKenzie Bennett and Mike Dell

Part of our Podcasting 101 series that dives into what podcasters can expect in their creative journey.

Main Features of Pro Hosting

Blubrry offers a sophisticated pro hosting offering that meets podcasters needs for businesses and organizations, educational institutions, government entities, networks, and creators with large files such as video content creators.

Hosting with unlimited bandwidth Advanced Stats Websites: Free managed WordPress Site included for each RSS feed PowerPress Monetization: Dynamic Ad Insertion and Programmatic Advertising Network Showcasing Tool, example: www.techpodcasts.com  Sub Accounts for teams Any size show – video and audio FTP, scalable plans, automatic payments

Learn more about Blubrry’s Pro Hosting.

Pro Hosting Pricing

Starts at $100 a month, which includes 1 podcast (show), statistics and free WordPress Site. Additional shows within the plan are a monthly fee of $10/per show.

Extra Pro Services

Blubrry Pro-Production is a good fit for those looking to bridge the gap between idea to launch as well as launch to routine.

The combination of the pro hosting plan, our production partner and of course our highly capable tech support team, Blubrry provides a well-rounded solution for podcasters looking to take their shows to the professional level.

Thanks for tuning in to see how Blubrry’s Pro Hosting can fit into your podcasting routine.

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The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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A Video Podcast is What You Want it To Be

Video podcasting has revolutionized the way audiences engage with content, offering a visually enriching experience that complements the auditory. For podcasters looking to expand their reach and diversify their content, incorporating video podcasting into their strategy can be a game-changer. This approach not only enhances the listener’s experience by providing visual context but also opens up a multitude of distribution channels across various platforms.

Video podcasting has been around since the beginning of podcasting 20 years ago. Now, the definition of video podcasting has changed somewhat. People nowadays call video on YouTube, Spotify, TikTok, Instagram and Rumble a “podcast.”

Today’s Hosts: Mike Dell and Todd Cochrane Video Podcasting vs. YouTube vs. Spotify Reasons Why Video Has Increased in Popularity

Platform and Equipment/Technological Expansion: More platforms simply offer video as an option – with equipment that anyone can buy to produce video content. It’s especially easy to use your phone to record and then upload to your platform.Diversification of Content: Include interviews, panels, live reactions and visual demonstrations more regularly and with ease, great for education and instructional content as well.Remote Communication: Office work and industries of all kinds have become truly remote or hybrid and see the benefits of remote communication. Video calls, webinars and podcasts are all part of the public’s change in content preferences.Monetization: Displaying a product or putting a face to a testimonial increases engagement and higher monetization opportunities.

Differences in HOW You Publish Video podcasts are published just like audio podcasts, into an RSS feed. Video Podcasts via RSS are available on Apple and many other apps just like audio podcasts (not as many platforms show video) YouTube, Spotify and Rumble and social media platforms must be uploaded directly to those platform. No syndication via RSS. Videos are only available on YouTube, Spotify and Rumble platforms

Video podcasting is not created equal on each platform. It’s a great way to build and expand your community but it doesn’t need to be done on each and every platform. We suggest that you choose one that suits your needs – for instance Spotify video only and audio elsewhere.

A great option is to record your podcast recording on video, release the audio as a traditional podcast and using your video clips for social media only. It tends to grab the attention you need online and hook your audience in, without the additional work of editing, uploading and potentially paying for video bandwidth.

When crafting show notes for a video podcast, creators have the unique opportunity to include multimedia elements such as screenshots, video snippets, and relevant links, making the notes an invaluable resource for engaging the audience further and extending the conversation beyond the episode.

Video podcasting is here to stay; those interested in going down this route should find a simple solution for their show and resist the temptation to spread themselves too thin amongst all the different platforms.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Migrating to Blubrry from another platform is easy

Migrating your podcast to Blubrry from another hosting platform can be a strategic move to leverage Blubrry’s comprehensive suite of podcasting services, including advanced analytics, monetization options, and a robust distribution network. The process involves a few critical steps to ensure a smooth transition, preserving your show’s integrity, subscriber base, and search engine rankings. It’s essential to approach this migration with careful planning, understanding Blubrry’s features and how they align with your podcasting goals. By redirecting your feed and ensuring all content is successfully transferred, you can take full advantage of Blubrry’s platform to grow your audience and enhance your podcast’s impact.

Today’s Hosts: Todd Cochrane and Mike Dell

Why migrate? Podcasters might consider switching their podcast hosting platform for several reasons, each aiming to better serve their needs, reach their goals, or solve issues they’re encountering. Some of the most common reasons include:

Cost-effectiveness: If a podcaster finds a hosting service that offers better value for the same or lower cost, they might switch. This could include factors like storage limits, bandwidth, or additional features.

Monetization opportunities: A host that provides better or more varied options for monetization, such as sponsorship integration, subscription models, or advertising networks, can be very attractive.

Distribution and reach: A podcaster might switch to a host that offers broader or more efficient distribution channels, ensuring their content is easily accessible on all major platforms (Apple Podcasts, Spotify, Google Podcasts, etc.) and possibly offering promotion opportunities.

Analytics and insights: Advanced analytics can help podcasters understand their audience better, track engagement, and measure growth. A platform that offers more detailed insights might be a strong reason to switch.

User interface and ease of use: A more intuitive, user-friendly platform can save podcasters time and frustration, making podcast management simpler and more enjoyable.

Technical issues or limitations: Encountering technical problems, such as downtime, slow upload times, or poor customer support, can prompt a switch. Similarly, a podcaster might need more advanced features that their current host doesn’t offer, such as better integration with social media, websites, or email marketing tools.

Customer support and community: Access to responsive, helpful customer support and a vibrant community of fellow podcasters can enhance the podcasting experience, providing resources, networking opportunities, and support.

Brand alignment and values: Podcasters might seek a hosting platform whose branding, mission, or community aligns more closely with their own values or the identity of their podcast.

Scalability: As a podcast grows, its needs may change. A host that offers scalability—allowing for more storage, bandwidth, or advanced features without a significant price increase—is crucial for long-term growth.

Exclusive content platforms: Some podcasters might be tempted to move to platforms that offer exclusivity deals or the ability to provide exclusive content to their subscribers, enhancing listener loyalty and potentially increasing revenue.

Switching podcast hosts can be a strategic move to leverage new opportunities, overcome limitations, and achieve greater success. However, podcasters should weigh the benefits against the potential disruptions and work involved in making the switch to ensure it aligns with their goals and audience needs.

Blubrry is offering a significant deal for those that switch to Blubrry, 6 months of hosting, a consultation with our team and of course, free tech support. Use the code MIGRATE

Have your business show be featured on the homepage of the Amazon Music & Podcast directory. Learn more here and submit your show here!

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Don’t Put Too Much Thought Into Your Podcast Episode Length

Whether you’re a budding podcaster wondering how to pace your episodes or a seasoned listener curious about the behind-the-scenes decisions, this episode offers valuable perspectives on balancing content depth with listener attention spans. Join us as we unravel the art and science behind podcast lengths, ensuring your next listen or production hits the sweet spot.

 

Today’s Hosts: MacKenzie Bennett and Mike Dell

Podcast lengths can vary significantly, and the duration often depends on the content, format, and target audience.

As a friend of mine says “Podcasts are never too long, but are often too boring.” In other words, do not put 10min of good content into a 30 minute podcast episode.

Here are some of the things to think about when deciding how long your episodes should be.

Short-Form Podcasts: Duration: Typically under 15 minutes. Characteristics: Concise and focused on a single topic or idea. Ideal for listeners who prefer quick, digestible content. Common Uses: Daily news updates, motivational quotes, language learning, quick tips or advice.

Standard-Length Podcasts: Duration: Usually ranges from 20 to 40 minutes. Characteristics: This length is often seen as the sweet spot for podcasting. It’s long enough to delve into a topic in some depth but short enough to retain listeners’ attention. Common Uses: Interviews, discussions on specific topics, storytelling, educational content.

Long-Form Podcasts: Duration: Generally over 40 minutes, often reaching up to an hour or more. Characteristics: In-depth exploration of topics, detailed storytelling, extended interviews or conversations. Requires more commitment from listeners. Common Uses: In-depth interviews, comprehensive discussions on complex topics, detailed storytelling, investigative journalism.

Episodic or Series Podcasts: Duration: Can vary; each episode might be short-form, standard-length, or long-form. Characteristics: Part of a series with a connecting theme or storyline across episodes. Can be released in seasons or as ongoing series. Common Uses: Serialized storytelling (fiction or non-fiction), educational series (e.g., history, science), thematic investigations (true crime, social issues).

The Average Podcast Episode As of April 2023, the most common length for a podcast episode tends to be around 20 to 40 minutes. This duration is often considered a sweet spot for several reasons:

Commute Compatibility: The average commute time in many countries falls within this range, making these podcasts ideal for listening during a commute.

Attention Span: This length is generally long enough to delve into a topic with sufficient depth while still being concise enough to maintain the average listener’s attention.

Production Feasibility: For podcast creators, producing episodes in this range is often a manageable task in terms of recording, editing, and maintaining consistent content quality.

Listener Engagement: This duration allows for meaningful engagement without overwhelming listeners with too much information or requiring a significant time commitment.

However, it’s important to note that the “ideal” podcast length can vary greatly depending on the content, format, and target audience. Some successful podcasts feature episodes that are significantly shorter (less than 15 minutes) or longer (over an hour). The key is to match the episode length to the podcast’s subject matter and the preferences of its intended audience.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Have you used a podcast transcription to enhance your show?

Podcast transcription offers several significant benefits that can enhance the reach, accessibility, and overall impact of your podcast. Recently, Apple announced that they will be implementing the transcription tag into their platform; here at Blubrry we’ve offered transcription and closed captions in our podcast player since 2022.

Today’s Hosts: Mike Dell and MacKenzie Bennett

Learn more about Blubrry’s podcast transcriptions

Here are some of the key advantages of podcast transcriptions: Improved Accessibility

Transcripts make your content accessible to people who are deaf or hard of hearing. This inclusivity not only broadens your audience but also ensures compliance with various accessibility standards and regulations.

Enhanced SEO

Search engines can’t index audio, but they can index text. Transcribing your podcasts means that the content becomes searchable online. This can improve the visibility of your podcast in search engine results, leading to increased organic traffic and new listeners.

Greater Engagement

Some listeners prefer reading to listening, especially in environments where audio is not practical. Transcripts allow these individuals to engage with your content in a format that suits them.

Content Repurposing

Transcripts provide a basis for creating additional content such as blog posts, social media posts, eBooks, or infographics. This can help in maximizing your content strategy and reaching wider audiences through different mediums.

Easier Localization

If you plan to reach non-English speaking audiences, having a transcript makes it easier to translate your content into other languages, thereby expanding your global reach.

Convenient for Reference and Research

Transcripts allow listeners to easily reference specific parts of your podcast, which is particularly useful for educational or informational content. Researchers, journalists, and students might find this feature especially helpful.

Improved User Experience

Providing transcripts can enhance the overall user experience. Listeners have the option to follow along with the transcript while listening, which can be helpful for understanding complex topics or for non-native speakers.

Podcast Monetization

Transcripts can be used as part of a premium content offering. Some podcasters offer detailed transcripts or additional written content as part of a subscription or membership package.

Enhancing Social Media Sharing

Quotes or interesting snippets from the transcript can be easily shared on social media, helping to promote the podcast and engage with a broader audience.

Data Analysis and Insights

Analyzing the text of your podcasts can provide insights into common themes, topics, and audience interests, which can be valuable for shaping future content.

In summary, podcast transcription not only makes your content more accessible and discoverable but also opens up a range of possibilities for content repurposing, audience engagement, and strategic insights.

Apple will be hosting a session about transcriptions on February 9

Thanks for listening and please subscribe on your favorite podcast app.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Donation platforms are taking a pivotal role in the world of podcasting and sustaining and growing podcast projects.

Today we explore the ins and outs of various donation platforms available to podcasters, how they work, and why they are becoming an essential tool for podcast creators looking to monetize their content.

From understanding the mechanics behind these platforms to hearing firsthand experiences from seasoned podcasters who have successfully leveraged these tools, we aim to provide a comprehensive guide for anyone considering using a donation platform to support their podcasting journey. Whether you’re a new podcaster wondering how to get started with donations, or an experienced creator looking to optimize your fundraising efforts, this episode promises to offer valuable insights and practical advice.

Today’s Hosts: Todd Cochrane and Mike Dell

Setting up donation options for a podcast is a great way to monetize your content and engage with your audience.

Here are some steps and tips to consider when choosing a podcast donation platform: 1. Choose a Payment Platform Popular options include PayPal, Patreon, and Buy Me a Coffee. These platforms are user-friendly and widely trusted by donors. Consider using platforms like Patreon for tiered memberships, where listeners can choose different levels of support in exchange for exclusive content or perks. 2. Integrate Payment Options into Your Website If you have a website for your podcast, integrate donation buttons or links directly on the site. This makes it easy for listeners to donate while they’re engaging with your content. Ensure the donation process is straightforward and secure. Create a Donor Page Develop a dedicated page on your website or a section in your podcast platform that explains why you’re asking for donations and how the funds will be used. Transparency builds trust. Share your goals, future plans for the podcast, and how donations will support these initiatives. Offer Incentives Provide incentives for donations, such as shout-outs in episodes, merchandise (stickers, t-shirts), access to bonus content, or participation in Q&A sessions. Tailor the rewards to different donation levels to encourage higher contributions. Announce Your Donation Options Regularly mention your donation options in your podcast episodes. Briefly explain how donations support the show. Utilize your social media channels, email newsletters, and other communication platforms to inform your audience about ways to support your podcast. Crowdfunding for Specific Projects For specific projects or improvements (like new equipment or a special series), consider using crowdfunding platforms like Kickstarter or Indiegogo. Clearly outline your project, goals, and the benefits for supporters. Use QR Codes Create QR codes that link directly to your donation page and include them in your social media posts, website, or even as part of your video podcast, if applicable. Acknowledge Donors Acknowledge your donors in your episodes or on a dedicated section of your website. This recognition can encourage others to donate. Always respect privacy and ask for permission before publicly thanking someone. Regular Updates Keep your audience informed about how their donations are being used. Regular updates foster a sense of community and accountability. Legal and Tax Considerations Research and comply with legal and tax obligations related to receiving donations. Depending on the volume and use of funds, you may need to set up a business entity and report this income.

Remember, the key to successful donation campaigns is building a strong relationship with your audience. Engaging content, transparency, and appreciation go a long way in encouraging listeners to support your podcast financially.

Thanks for listening and please subscribe on your favorite podcast app.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Efficiently Grow Your Podcast Audience

In this enlightening session, we dive deep into the essential strategies and innovative techniques needed to expand your podcast’s reach and engage a broader audience. From leveraging social media platforms to understanding the power of storytelling, we’ll cover a range of topics that are crucial for any podcaster looking to make a significant impact.

Whether you’re just starting or seeking to elevate your existing podcast, this episode promises to offer valuable insights and practical tips that you can apply to grow your listener base. Tune in, take notes, and get ready to transform your podcast into a thriving community of engaged listeners.

Today’s Hosts: MacKenzie Bennett and Todd Cochrane To grow your podcast audience quickly and effectively in 2024, consider implementing the following strategies:

Deliver High-Quality Content: Consistently provide valuable content tailored to your audience’s interests. Ensure each episode builds upon the success of the previous ones and think about what can bring the most value to your listeners, whether through engaging topics, insightful interviews, or unique perspectives​​.

Enhance Audio Quality: Good sound quality is crucial. Invest in decent equipment and editing software to produce clear and professional-sounding episodes​​.

Utilize Social Media: Create dedicated social media accounts for your podcast and post regularly. Engage with your audience, use relevant hashtags, and share snippets of your episodes. Tailor content for each platform to maximize its impact​​​​.

Invite Notable Guests: Having guests with a significant profile can attract their followers to your show. Look for guests who are currently promoting something or looking to build their own profile​​​​.

Consistent Publishing Schedule: Maintain a regular release schedule to keep your audience engaged and looking forward to your next episode​​.

Podcast Website and SEO: Have a dedicated website for your podcast with episode transcriptions and show notes to improve search engine visibility. Optimize your site for SEO to make it easier for new listeners to find your content​​​​.

Email Marketing: Collect email addresses through your website and social media, then use email marketing to notify subscribers of new episodes and provide additional value related to your podcast’s theme​​. Just no Popups!

Leverage Guest Appearances: Appear as a guest on other podcasts to tap into their audience and introduce them to your show​​​​.

Encourage Listener Interaction: Ask for ratings, reviews, and feedback in your episodes. Engaging with your audience can convert listeners into advocates for your podcast​​​​.

Monitor Analytics and Feedback: Regularly check your podcast statistics and audience feedback to understand what content resonates with your listeners and then produce more of that type of content​​.

Experiment with Different Social Media Platforms: Don’t hesitate to try various platforms to find where your target audience is most active​​.

Advertise: If budget allows, consider advertising on social media or other platforms to reach a broader audience​​.

Networking: Build relationships with other podcasters and relevant industry figures. Attending podcast events or joining online communities can help spread the word about your show​​.

Remember, growing a podcast audience takes time and effort. Start by implementing a few of these strategies and track your results to see where to focus your efforts.

Thanks for listening and please subscribe on your favorite podcast app.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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An Overview of What to Do When Starting Your Podcast

Today, we’re covering a range of topics that are essential for beginners in podcasting. As January tends to lead to rapid podcast releases, we thought this would be the perfect time to reach out to any newcomers. These topics can help provide a comprehensive overview of what it takes to start and run a successful podcast.

Look for future episodes later this year related to progressing through the steps of starting your podcast.

Today’s Hosts: Todd Cochrane, Mike Dell and MacKenzie Bennett Here are the most important parts of starting a podcast: Defining Your Podcast: Tips on choosing a niche, defining your target audience, and developing your podcast’s theme and format. Goal Planning Your Content: Strategies for planning your episodes, creating engaging content, and maintaining consistency. Technical Essentials: Basics of podcasting equipment, including microphones, headphones, mixers, and recording software. Recording Your Podcast: Techniques for recording high-quality audio, tips for solo and interview formats, and best practices for remote recording. Editing and Post-Production: Introduction to editing software, basics of audio editing, and how to add music and sound effects. Hosting and Distribution: Overview of podcast hosting platforms, how to upload your podcast, and distributing it to major platforms like Apple Podcasts, Spotify, and iHeartRadio. Blubrry has hosting plans for any size podcaster, get your first month free. Marketing Your Podcast: Strategies for promoting your podcast, leveraging social media, and building an audience. Monetization Strategies: Exploring ways to monetize your podcast, including sponsorships, advertisements, and listener support models. Growing and Scaling: Tips for growing your audience, networking with other podcasters, and expanding your podcast’s reach. Legal and Ethical Considerations: Understanding copyright, music licensing, and other legal aspects of podcasting. Engaging Your Audience: Techniques for building a community, encouraging listener interaction, and using feedback to improve your podcast.

Future of Podcasting: Emerging trends, new technologies, and the future landscape of podcasting.

AI and real voices Video podcasts Accessibility Podcasting 2.0 advancements

Resources and Tools for Podcasters

Blubrry’s Podcasting Manual

We hope this episode of Podcasting 101 was a well-rounded introduction to anyone interested in starting their own podcast. Thanks for listening.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.

todd@blubrry.com and mike@blubrry.com

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Are the Podcast ‘Experts’ Actually On Track?

Some members of the Blubrry team provided insight into what they believe will happen in the podcasting space in 2024. Todd, Mike and MacKenzie share their own thoughts and hopes (and some unfortunate expectations as well) in today’s episode of Podcast Insider, giving listeners a thorough assessment of the current podcasting landscape.

Happy New Year, we’re happy you’re here.

Today’s Hosts: Todd Cochrane, Mike Dell and MacKenzie Bennett Blubrry’s Podcast Predictions for 2024 Todd Video will continue to advance AI is going to change everything Real voices will be more important than ever MacKenzie Without getting too political, 2024 is a major election year in the US; I imagine we’ll see an increase in political commentary shows. Perhaps continued shows or even new shows based on ongoing relations in the Middle East and Ukraine, Congo, Sudan, etc. AI releases from numerous platforms and major increase in usage among creators Continued accessibility improvements Apple Podcasts – creator program for non subscription based shows Mike Soundcloud will shut down (Same every year and they keep going) YouTube will fail at “podcasting,” and Google will announce something else by the end of the year. AI will become a bigger deal in podcasting this year. I think more and more podcast apps/platforms will adopt some of the Podcasting 2.0 features. Joe Rogan will renew his contract with Spotify (unfortunately) I will have as my New Year’s Resolution to be less opinionated about “podcasting’. Podcasting has always had no rules! I just have to remember, even if I don’t think someone is doing it the correct way, it’s not my place to correct them. I will offer my advice, but leave it at that

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We take a moment to reflect on the incredible journey we’ve shared over the past year. This episode is a celebration of the milestones we’ve achieved, the challenges we’ve overcome, and the remarkable accomplishments that have marked this year. We’ve covered a vast landscape of ideas and insights. As we look back at the year’s highlights, we also set our sights on the future, anticipating another year of compelling conversations, learning, and growth. Lastly, we want to express our gratitude to you, our loyal listeners, for being an integral part of this journey. Join us as we recap a year filled with discovery, inspiration, and community.

Today’s Hosts: Todd Cochrane, Mike Dell, MacKenzie Bennett

Read the full list and references to our discussions in this episode in our blog post from earlier this month.

Blubrry’s 2023 Recap Some Highlights: Podcasting 2.0 features Premium Podcasting — and Apple Podcast Subscriptions publishing Badges and Achievements Thrive Bundle

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Podcasting features are ever evolving

We delve into the intriguing concept of the value time split. This episode is dedicated to exploring how individuals and organizations allocate their time between tasks that generate immediate value and those that promise long-term benefits. How this affects productivity, innovation, and personal growth. Join us as we unravel the complexities of the value-time split, whether you’re a business leader, entrepreneur, or just someone looking to make the most out of every minute, this episode promises to offer valuable perspectives on managing one of our most precious resources: time.

Today’s Hosts: Todd Cochrane and Mike Dell

We have rolled out some new Podcasting 2.0 features and improved some of them. We are going to go over some of the new stuff we have added to Blubrry Publisher, PowerPress and Podcast Mirror.

Value Time Split

Value Time Split is a way to switch out the V4V for a segment of your episode. So if you are doing an interview with another podcaster or playing music that is V4V enabled, you can set the time of that segment and during that segment, you can give another person some of the streaming sats or Boostagrams. Then when that segment is finished, it reverts back to the V4V settings you have on the show normally.

Podroll / Remote Item

Podroll is very similar to the old Blog Roll. This is a way to promote other podcasts in your feed. This one was at the show level. You promote shows (not episodes) Remote item is a way to put episodes from other shows in your feed that can be shown on some of the new podcast apps (podcastapps.com)

Block

Block has always been there for just Apple Podcasts. We have improved it by adding it to all platforms. So if you want to discourage a particular app from pulling your feed, you can set it to Block in your feed.

Frequency:

Podcast Mirror

We have added Podcasting 2.0 to the Podcast Mirror service. This allows you to get some of the channel-level features even if your podcast hosting company does not support it. It also allows you to use 3rd party stats even if your host doesn’t support it. https://podcastmirror.com

Not Podcasting 2.0 related, but we did release Blubrry Premium podcasting as a one-time add-on to your hosting plan. This allows you to charge for extra content, Early access or ad-free versions of your show. Very similar to Apple Subscriptions, if fact you can do BOTH on Blubrry.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Unveiling the Podcast Landscape: Dispelling Myths and Exploring News Consumption

In this episode, we delve deep into the evolving world of podcasts and exploring how podcasts have become a crucial medium for news consumption. We’ll analyze recent trends, highlight key changes in listener behavior, and discuss the implications of podcasts in the digital age. Join us as we navigate through the diverse podcasting terrain, examining its impact on media, culture, and information dissemination. Whether you’re a podcast enthusiast, a casual listener, or new to this format, this episode offers valuable insights into the ever-changing landscape of podcast listening.

Today’s Hosts: Mike Dell and MacKenzie Bennett Main Takeaways for Podcast Listening Trends Podcasts as a News Source (Pew Research): Growing Popularity: The study indicates a significant increase in the number of Americans using podcasts as a source of news, with 41% reporting podcast news consumption. Demographic Trends: Younger audiences, in particular, are turning to podcasts for news, highlighting a shift in news consumption habits among different age groups. Trust in Podcast News: The research explores the trustworthiness of podcast news, comparing it to traditional news sources and shedding light on the factors influencing this trust. Podcasts are popular: About half of Americans have listened to a podcast in the past year, and one-in-five of those listeners say they listen to a podcast nearly every day. Listeners turn to podcasts for entertainment, learning, and simply to have something to listen to while doing something else. Comedy, entertainment, and politics are at the top of the list of topics that podcast listeners say they regularly listen to. Most podcast listeners say they hear news discussed on podcasts – however, just one-in-five listeners say they listen to a podcast that’s connected to a news organization.

https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/

Podcasts have emerged as a significant source of news and information, according to a recent study by Pew Research.

TikTok for News Surge

In 2020, 22% of TikTok users reported getting news from the app, but that surged to 43% in 2023, according to Pew.

Nearly 25% get their news from YouTube, with Instagram, TikTok and X — the social media platform formerly known as Twitter — following in popularity.

TikTok has shown far more growth than any other platform since 2020, and that growth was consistent across all age demographics.

People getting news from TikTok double since 2020, from Pew Research

Podcast Are Reliable for News

In fact, according to SXM Media’s Culture Trends Study, 80% of listeners specify that they “want unbiased and factual information from news podcasts.”

Meanwhile, SXM Media’s recent user study found that 51% of news listeners say that podcasts are authentic and trustworthy.

That number drops down to 6% for cable television and 2% for social media.

Data from SiriusXM.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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Exploring Quirky and Evolving Terminology in the Podcast World

Podcasting came to be around 20 something years ago and with this time has come changes to the way that people refer to the podcast industry and medium as a whole, effectively creating podcast slang that we’ve all become familiar with. Today we reflect on the creative and dynamic nature of the podcasting industry, continually evolving as the podcasting medium grows and changes.

Today’s Hosts: Mike Dell and MacKenzie Bennett

Here’s some of the words commonly used in podcasting.

The Basics Podcast RSS Feed

Podfade Binge-listening Audiocast Episode vs. show Program vs. show

Storytelling Audio Drama

Advertising Programmatic Advertising Dynamic Ad Insertion

According to ChatGPT, these phrases are popular podcast slang.

Podcast: A combination of “iPod” (Apple’s portable media player) and “broadcast.” The term was coined in 2004 by journalist Ben Hammersley.RSS Feed: Really Simple Syndication (RSS) is a web feed format that allows users to access updates to online content in a standardized way. Podcasts use RSS feeds to distribute episodes.Podcaster: A person who creates or hosts a podcast. The term is a natural derivative of “broadcaster.”Podcasting: The act of creating, producing, and distributing podcasts. The term is derived from “podcast.”Episode: An individual installment or segment of a podcast series. The term is borrowed from traditional radio and television shows.Show Notes: Written summaries, links, and additional information related to a podcast episode. These notes often accompany episodes on podcast platforms or the podcast’s website.Podfade: The phenomenon where a podcast gradually loses its regularity or ceases production altogether. This term is a blend of “podcast” and “fade.”Audible Blink: A short sound or musical interlude within a podcast episode, often used for transitions or emphasis. This term emphasizes the auditory nature of the brief break.Podsode: A shorter, bonus episode released between regular episodes. The term is a blend of “podcast” and “episode.”Binge-Listening: Consuming multiple episodes or an entire podcast series in one sitting or over a short period.Audio Drama: Podcasts that use fictional storytelling and sound effects to create a dramatic narrative experience. The term emphasizes the dramatic and immersive aspects of these podcasts.Soundscaping: The art of using sound effects and audio elements to create a rich and immersive sonic environment in a podcast. This term is derived from “soundscape.”Mic Fright: Nervousness or stage fright experienced by individuals when speaking into a microphone. It’s a play on stage fright, emphasizing the fear of performing in front of a microphone.Edit Bay: The physical or digital space where podcast editing takes place. It’s a nod to the editing rooms in traditional media production.True Crime Fatigue: The feeling of exhaustion or burnout from consuming too much true crime content. This term highlights the specific challenges associated with true crime podcasting.Nichecasting: Creating content that caters to a specific, often narrow, audience or interest group. It’s a combination of “niche” and “broadcasting.”

Glossary of Terms in Podcasting

Focused on audio definitionshttps://blog.podcast.co/create/podcast-glossary-terms-phrases-explained

Industry Focused for the creator beyond recordinghttps://soundsprofitable.com/article/podcast-industry-glossary/

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider.

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

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