CL360 is a bright lighting idea for 360 photos and videos @ CES 2021

One of the growing trends in digital photography and videography is 360. There are a lot of ways to take advantage of this medium, but it also produces a number of unique challenges. The biggest issue has been in lighting. You can’t set up a whole big room or yard full of lighting in order to light your photos correctly, so what do you do? The CL360 Camera Light is the solution to this problem.

If you have used a 360 camera, you know that they generally sit on a tripod or monopod. They then produce their 360 photos or videos, editing out the very bottom of the frame, thus eliminating the majority of the mounting hardware. That is exactly where the CL360 Camera Light finds itself – under the camera. It takes its place between the camera and the mounting solution and produces a very bright wash light in all directions. It can be used as an always-on solution for video, or as a flash for still photos.

The idea here, of course, is to make the quality of your projects better. There is nothing worse than a photo or video that is too dark to be seen. It is even worse when the media is being used in a professional or production setting. For example, anyone who has looked to purchase a house has seen a 360 photo of the rooms in the home that are absolutely dreadful. Besides being placed in the wrong positions, which can only be fixed by training, they are also dark. It makes sense since the houses usually have no power, but adding proper lighting can make the experience better. The same holds true when looking at videos in VR that are produced in a darker environment, such as outside at night.

The CL360 Camera Light is currently in final testing and is hoped to be on the market by mid 2021. For more information and to get updates on production, check out the company website.

Interview by Daniele Mendez of The New Product Launchpad.

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